PUBLISHER: Euromonitor International | PRODUCT CODE: 1827064
PUBLISHER: Euromonitor International | PRODUCT CODE: 1827064
Travel in Italy
In 2025, travel in Italy performed well, with an increase in both the number of tourists and value sales. The country continued to be one of the main destinations worldwide for inbound arrivals, due to its rich offerings in culture, history, art, nature from mountain to sea, food and wine specialities, and the renowned feeling of "dolce vita" that a holiday in Italy is perceived as providing. However, rising tourism, particularly during the high season months from May to September, has brought t...
Euromonitor International's Travel in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Travel in 2025: The Big Picture
- Airlines: Key trends
- Hotels: Key trends
- Booking: Key trends
- What next for travel?
MARKET DATA
- Table 1 Surface Travel Modes Sales: Value 2020-2025
- Table 2 Surface Travel Modes Online Sales: Value 2020-2025
- Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
- Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
- Table 5 In-Destination Spending: Value 2020-2025
- Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TOURISM FLOWS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Good inbound growth and strategies to address overtourism
- Innovative products to drive tourism flows
PROSPECTS AND OPPORTUNITIES
- Positive future for tourism flows, with Chinese market set to thrive
- Solid growth for outbound and domestic travel but challenges remain
CATEGORY DATA
- Table 7 Inbound Arrivals: Number of Trips 2020-2025
- Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
- Table 9 Inbound City Arrivals 2020-2025
- Table 10 Inbound Tourism Spending: Value 2020-2025
- Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
- Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
- Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
- Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
- Table 15 Domestic Spending: Value 2020-2025
- Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
- Table 17 Forecast Domestic Spending: Value 2025-2030
- Table 18 Outbound Departures: Number of Trips 2020-2025
- Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
- Table 20 Outbound Tourism Spending: Value 2020-2025
- Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
- Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
- Table 23 Forecast Outbound Spending: Value 2025-2030
AIRLINES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Innovation to address competition among airlines
- Despite leadership of Italian full service carrier, low cost airlines retain strength
PROSPECTS AND OPPORTUNITIES
- Positive future for airlines driven by both domestic and international travel
- How to compete in the future
CATEGORY DATA
- Table 24 Airlines Sales: Value 2020-2025
- Table 25 Airlines Online Sales: Value 2020-2025
- Table 26 Airlines: Passengers Carried 2020-2025
- Table 27 Airlines NBO Company Shares: % Value 2020-2024
- Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
- Table 29 Low Cost Carriers Brands by Key Performance Indicators 2025
- Table 30 Full Service Carriers Brands by Key Performance Indicators 2025
- Table 31 Forecast Airlines Sales: Value 2025-2030
- Table 32 Forecast Airlines Online Sales: Value 2025-2030
LODGING (DESTINATION) IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Positive trend for lodging, driven by both domestic tourism and inbound arrivals
- Rising preference for short-term rentals benefits leader Airbnb
PROSPECTS AND OPPORTUNITIES
- Positive forecast for lodging in Italy in line with overall outlook for travel industry
- The importance of wellbeing, especially for luxury accommodation
CATEGORY DATA
- Table 33 Lodging (Destination) Sales: Value 2020-2025
- Table 34 Lodging (Destination) Online Sales: Value 2020-2025
- Table 35 Hotels Sales: Value 2020-2025
- Table 36 Hotels Online Sales: Value 2020-2025
- Table 37 Other Lodging Sales: Value 2020-2025
- Table 38 Other Lodging Online Sales: Value 2020-2025
- Table 39 Lodging (Destination) Outlets: Units 2020-2025
- Table 40 Lodging (Destination) Rooms: Number of Rooms 2020-2025
- Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
- Table 42 Hotels NBO Company Shares: % Value 2020-2024
- Table 43 Hotel Brands by Key Performance Indicators 2025
- Table 44 Forecast Lodging (Destination) Sales: Value 2025-2030
- Table 45 Forecast Lodging (Destination) Online Sales: Value 2025-2030
- Table 46 Forecast Hotels Sales: Value 2025-2030
- Table 47 Forecast Hotels Online Sales: Value 2025-2030
- Table 48 Forecast Other Lodging Sales: Value 2025-2030
- Table 49 Forecast Other Lodging Online Sales: Value 2025-2030
- Table 50 Forecast Lodging (Destination) Outlets: Units 2025-2030
BOOKING IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Solid growth for booking in Italy, with travel intermediaries gaining further ground
- The rise of sports tourism in Italy
PROSPECTS AND OPPORTUNITIES
- Positive future for booking in Italy, with providers looking to attract wealthier segment
- Growing popularity of group travel in Italy
CATEGORY DATA
- Table 51 Booking Sales: Value 2020-2025
- Table 52 Business Travel Sales: Value 2020-2025
- Table 53 Leisure Travel Sales: Value 2020-2025
- Table 54 Travel Intermediaries NBO Company Shares: % Value 2020-2025
- Table 55 Forecast Booking Sales: Value 2025-2030
- Table 56 Forecast Business Travel Sales: Value 2025-2030
- Table 57 Forecast Leisure Travel Sales: Value 2025-2030
