PUBLISHER: Euromonitor International | PRODUCT CODE: 1827072
PUBLISHER: Euromonitor International | PRODUCT CODE: 1827072
Travel in Spain
Spain remained one of the world's top travel destinations and experienced another exceptional year in 2025, with a dynamic and evolving tourism industry. In terms of inbound arrivals, Spain recorded another all-time high in 2025, not only from key inbound markets such as the UK, France, and Germany, but also visitors from other EU countries, and further afield, including China. Despite economic tensions between the new US administration and the EU over tariffs, US visitors to Spain also continue...
Euromonitor International's Travel in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Travel in 2025: The Big Picture
- Airlines: Key trends
- Hotels: Key trends
- Booking: Key trends
- What next for travel?
MARKET DATA
- Table 1 Surface Travel Modes Sales: Value 2020-2025
- Table 2 Surface Travel Modes Online Sales: Value 2020-2025
- Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
- Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
- Table 5 In-Destination Spending: Value 2020-2025
- Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TOURISM FLOWS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Inbound arrivals reach new highs, but this brings its own challenges
- International travel increasingly appeals to Spaniards, although domestic travel remains popular
PROSPECTS AND OPPORTUNITIES
- Diversification of the tourist product as a way to attract new tourists
- Outbound travel set to grow, although travel habits are likely to change
CATEGORY DATA
- Table 7 Inbound Arrivals: Number of Trips 2020-2025
- Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
- Table 9 Inbound City Arrivals 2020-2025
- Table 10 Inbound Tourism Spending: Value 2020-2025
- Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
- Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
- Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
- Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
- Table 15 Domestic Spending: Value 2020-2025
- Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
- Table 17 Forecast Domestic Spending: Value 2025-2030
- Table 18 Outbound Departures: Number of Trips 2020-2025
- Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
- Table 20 Outbound Tourism Spending: Value 2020-2025
- Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
- Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
- Table 23 Forecast Outbound Spending: Value 2025-2030
AIRLINES IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Low cost carriers increasingly preferred by travellers, although full service carriers still lead
- IAG withdraws from Air Europa merger deal
PROSPECTS AND OPPORTUNITIES
- Growing competition from surface transport on domestic and short-haul destinations
- Iberia betting on sustainability and digital transformation
CATEGORY DATA
- Table 24 Airlines Sales: Value 2020-2025
- Table 25 Airlines Online Sales: Value 2020-2025
- Table 26 Airlines: Passengers Carried 2020-2025
- Table 27 Airlines NBO Company Shares: % Value 2020-2024
- Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
- Table 29 Low Cost Carriers Brands by Key Performance Indicators 2025
- Table 30 Full Service Carriers Brands by Key Performance Indicators 2025
- Table 31 Forecast Airlines Sales: Value 2025-2030
- Table 32 Forecast Airlines Online Sales: Value 2025-2030
LODGING (DESTINATION) IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Lodging sees solid value growth, but challenges remain for both hotels and short-term rentals
- Despite hurdles, Airbnb maintains its lead, while Accor outperforms
PROSPECTS AND OPPORTUNITIES
- Lodging revenues expected to grow along with rising number of arrivals and expansion of offerings
- Sustainability and guest experiences in the focus of hotel development strategies
CATEGORY DATA
- Table 33 Lodging (Destination) Sales: Value 2020-2025
- Table 34 Lodging (Destination) Online Sales: Value 2020-2025
- Table 35 Hotels Sales: Value 2020-2025
- Table 36 Hotels Online Sales: Value 2020-2025
- Table 37 Other Lodging Sales: Value 2020-2025
- Table 38 Other Lodging Online Sales: Value 2020-2025
- Table 39 Lodging (Destination) Outlets: Units 2020-2025
- Table 40 Lodging (Destination) Rooms: Number of Rooms 2020-2025
- Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
- Table 42 Hotels NBO Company Shares: % Value 2020-2024
- Table 43 Hotel Brands by Key Performance Indicators 2025
- Table 44 Forecast Lodging (Destination) Sales: Value 2025-2030
- Table 45 Forecast Lodging (Destination) Online Sales: Value 2025-2030
- Table 46 Forecast Hotels Sales: Value 2025-2030
- Table 47 Forecast Hotels Online Sales: Value 2025-2030
- Table 48 Forecast Other Lodging Sales: Value 2025-2030
- Table 49 Forecast Other Lodging Online Sales: Value 2025-2030
- Table 50 Forecast Lodging (Destination) Outlets: Units 2025-2030
BOOKING IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Experiential tourism performs well as consumers seek unique experiences
- Booking.com maintains its leading position, despite regulatory challenges
PROSPECTS AND OPPORTUNITIES
- Booking set to rise as consumers look for experiential domestic and outbound travel
- Continued expansion anticipated for Viajes El Corte Ingles
CATEGORY DATA
- Table 51 Booking Sales: Value 2020-2025
- Table 52 Business Travel Sales: Value 2020-2025
- Table 53 Leisure Travel Sales: Value 2020-2025
- Table 54 Travel Intermediaries NBO Company Shares: % Value 2020-2025
- Table 55 Forecast Booking Sales: Value 2025-2030
- Table 56 Forecast Business Travel Sales: Value 2025-2030
- Table 57 Forecast Leisure Travel Sales: Value 2025-2030
