Soft Drinks in Malaysia

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Navigating rising costs and the health trend in soft drinks

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Inflation and sugar tax limit the growth of soft drinks in 2025
• On-trade growth as consumers indulge and tourist arrivals rise
• Soft drinks sees innovation drive youth engagement amidst off-trade slowdown

WHAT'S NEXT?

• Government aid and health trend expected to drive stable growth in soft drinks
• Sugar tax pressures to reshape soft drinks, with focus on reformulation
• Tourists will prioritise safety, driving demand for bottled water and coconut water

COMPETITIVE LANDSCAPE

• F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
• Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing

CHANNELS

• Small local grocers maintains its lead amidst intensifying channel competition
• Convenience stores, forecourt retailers, and supermarkets see distribution growth
• On-trade surges with convenience and tourism, outpacing minimal off-trade growth

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in Malaysia

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health trend and high sugar tax hamper growth but reduced sugar carbonates grows

INDUSTRY PERFORMANCE

• Switch to on-trade, rising prices, and health trend contribute to slight volume decline
• Launches contribute to growth for other non-cola carbonates

WHAT'S NEXT?

• A return to volume growth, driven by reduced sugar carbonates
• New product launches and marketing campaigns will contribute to growth
• A focus on sustainability to mitigate the impact of sugar taxes

COMPETITIVE LANDSCAPE

• Marketing initiatives help Coca-Cola Bottlers maintain its lead
• Competitive prices and product launches help Fraser & Neave see dynamism

CHANNELS

• Small local grocers maintains its lead, but has to compete with supermarkets
• Travellers boost sales for forecourt retailers

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price sensitivity and health concerns limit growth

INDUSTRY PERFORMANCE

• Growth limited by sugar tax, health trend, and sales of fresh juice in foodservice
• Health trend drives growth for coconut and other plant waters

WHAT'S NEXT?

• Growth will be harder to achieve as consumers become more health-conscious
• Focus on using AI for operational efficiency, and modern retailers for distribution
• Potential further increase in the sugar tax could impact growth

COMPETITIVE LANDSCAPE

• Malaysia Milk extends its lead thanks to quality, wide presence, and marketing
• Local ingredient sourcing and wider distribution boost sales for Kara Marketing

CHANNELS

• Hypermarkets maintains its distribution lead due to wide product range
• Outlet expansion and popularity among younger consumers drives growth for convenience stores

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Hot climate and health awareness drive continued growth for bottled water

INDUSTRY PERFORMANCE

• Malaysia's hot weather drives growth, although filtered water prevents a stronger rise
• Flavoured bottled water competes successfully with sugary soft drinks

WHAT'S NEXT?

• Continued growth as consumers turn to healthier soft drinks options
• A move towards vending, and an increasing focus on sustainability
• CAP calls on the government and consumers to take action, which could hamper growth

COMPETITIVE LANDSCAPE

• Marketing, launches, and wide shelf presence maintain volume lead for Spritzer
• Divergent performances for Coca-Cola brands Schweppes Soda Water and Dasani

CHANNELS

• Large pack sizes which offer value for money favoured in hypermarkets
• Travellers appreciate the product range offered by convenience retailers

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices lead to greater consumer caution and volume decline

INDUSTRY PERFORMANCE

• Rising prices and the resultant switch to other soft drinks prevents volume growth
• The growth of reduced sugar sports drinks cannot prevent overall decline

WHAT'S NEXT?

• Rising health awareness and price stabilisation expected to drive a return to growth
• Companies will respond to increasing consumer demand for sustainable options
• Potential competition for Fraser & Neave in reduced sugar sports drinks

COMPETITIVE LANDSCAPE

• Catering to everyday hydration allows Fraser & Neave to maintain its dominance
• Etika Beverages sees a better volume performance

CHANNELS

• Small local grocers and hypermarkets remain stable in the leading positions
• Slower off-trade volume declines for convenience retailers and vending

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Urbanisation, competition, and distribution innovation shape energy drinks

INDUSTRY PERFORMANCE

• More affordable product launch contributes to growth for energy drinks
• Regular energy drinks drives sales and growth

WHAT'S NEXT?

• Urbanisation to fuel steady growth in energy drinks, but competitive pressures mount
• Tech-enhanced vending and multipacks set to reshape energy drinks retail
• Sugar tax surge may prompt consumer shift and impact marketing

COMPETITIVE LANDSCAPE

• Red Bull leads thanks to a blend of quality, distribution, and strategic engagement
• Yee Lee Marketing drives dynamism but Power Root aims to challenge shelf dominance

CHANNELS

• Accessibility and multipacks drive sales of energy drinks in small local grocers
• Vending is the most dynamic distribution channel amidst retail cost pressures

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic appeal drives growth amidst evolving tax and health landscape

INDUSTRY PERFORMANCE

• Economic appeal drives growth amidst rising tax pressures
• Liquid concentrates drives growth, bolstered by Vimto's strategic entry

WHAT'S NEXT?

• Health concerns to drive innovation in packaging and trade strategy
• AI set to boost efficiency in the concentrates supply chain
• Concentrates will brace for higher sugar tax, driving reformulation efforts

COMPETITIVE LANDSCAPE

• Sunquick leads concentrates with quality and creative engagement
• Boh Plantations navigates the sugar tax, while the smallest brands see dynamic growth

CHANNELS

• Small local grocers leads, but supermarkets intensifies the competition
• Supermarkets attract shoppers of concentrates with wide range and promotions
• Concentrates conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• A landscape of health-driven innovation and competitive dynamics

INDUSTRY PERFORMANCE

• Health trend, tourism, and product launches fuel moderate growth for RTD tea
• Health concerns drive reduced sugar still RTD tea to extend its dominance

WHAT'S NEXT?

• RTD tea set to see dynamic growth, driven by demand for healthy soft drinks
• New products and global partnerships to drive the evolution of RTD tea
• Higher sugar tax fuels competition and strategic shifts in reduced sugar RTD tea

COMPETITIVE LANDSCAPE

• Fraser & Neave leads RTD tea with diverse portfolio and strategic marketing
• Ace Canning and Pokka Ace see dynamic growth through affordability

CHANNELS

• Small local grocers leads RTD tea distribution through proximity and value
• Forecourt retailers is the most dynamic channel, catering to on-the-go demand

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience and product launches drive growth

INDUSTRY PERFORMANCE

• RTD coffee sees low growth amidst rising costs, thanks to on-the-go convenience
• New product innovations sustain demand in RTD coffee in Malaysia

WHAT'S NEXT?

• Off-trade growth to be driven by continuous product innovation and partnerships
• Imported brands set to diversify the category with unique flavours and strategic distribution
• Sugar tax pressures likely to encourage RTD coffee manufacturers to reformulate

COMPETITIVE LANDSCAPE

• Nestle leads RTD coffee, overcoming challenges with product and retail strategy
• Extensive distribution and diverse variants drive growth for Etika Beverages

CHANNELS

• Small local grocers leads distribution despite growing competition
• Vending and e-commerce are dynamic channels, driven by convenience and value

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• On-trade surges amidst off-trade decline, impacted by health and prices

INDUSTRY PERFORMANCE

• Off-trade volume decline driven by sugar tax and health concerns
• The on-trade channel benefits from comparative affordability and variety

WHAT'S NEXT?

• Consumer health concerns and tourism to reshape Asian speciality drinks
• AI and multipacks likely to be key strategies in Asian speciality drinks
• Anticipated sugar tax hikes to drive reformulation in Asian speciality drinks

COMPETITIVE LANDSCAPE

• Local sourcing and strategic festive promotions drive Yeo Hiap Seng's lead
• Affordable pricing and multipacks drive solid growth for Ace Canning

CHANNELS

• Small local grocers lead distribution through price and proximity
• Convenience channels sees dynamism in Asian speciality drinks

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER