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PUBLISHER: Euromonitor International | PRODUCT CODE: 1885679
PUBLISHER: Euromonitor International | PRODUCT CODE: 1885679
Soft Drinks in the US
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PAGES: 104 Pages
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Flat growth in off-trade RTD volume sales is projected for soft drinks in the US over 2025, although there remain opportunities in the industry as consumer behaviour shifts. Even as headline inflation cooled and the industry pulled back from the steep price hikes of late 2023, consumers continued to buy cautiously, hindering retail volume sales momentum. Meanwhile, a lack of deflation coupled with wellness-aligned premiumisation informed a positive performance in retail value sales growth. This...
Euromonitor International's Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: SDUS
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Premiumisation and caution visible in soft drinks in the US
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Functional beverages witness rapid transformation
- Affordability remains a key concern
- Slower but significant new product development
WHAT'S NEXT?
- Value sales to outpace volume sales in growth terms amid a focus on wellness trends
- Players to invest in innovation and marketing to gain a competitive edge
- Climatic imprint on soft drinks
COMPETITIVE LANDSCAPE
- The leading player innovates and premiumises its offer to stay ahead
- Poppi surges after PepsiCo acquisition
CHANNELS
- Retail e-commerce gains but limitations remain in place
- Strong on-trade channel for soft drinks
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
- Fountain sales in the US
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
CARBONATES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Recovery opportunities appear in carbonates
INDUSTRY PERFORMANCE
- Energy drinks presents a strong substitution option
- Newer brands differentiate through wellness and product attributes
WHAT'S NEXT?
- Investment is required to maintain the strength of carbonates within soft drinks
- AI is a transformative force in carbonates
- MAHA initiative to consolidate impact on carbonates in the forecast period
COMPETITIVE LANDSCAPE
- The Coca-Cola Co leads as the competitive landscape develops and intensifies
- Poppi and Olipop ride the functional wave
CHANNELS
- Supermarkets retains leadership of distribution
- Strong development within e-commerce widens origins of carbonates sales
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- An unhealthy image, legislation and production issues beset juice
INDUSTRY PERFORMANCE
- General downturn in juice consumption
- Coconut and other plant waters adds dynamism to juice in the US
WHAT'S NEXT?
- Juice to see an ongoing decline in off-trade consumption
- AI to effect the whole lifecycle of juice in the US
- Legislation and production challenges to dampen juice's prospects
COMPETITIVE LANDSCAPE
- The Coca-Cola Co shows resilience in an ailing category
- Vita Coco rides wave of coconut and other plant waters to maintain a fast growth trajectory
CHANNELS
- Strong infrastructure enables supermarkets to lead the distribution of juice
- Omnichannel retailers push e-commerce
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- On-trade channel pushes the category into positive total volume sales waters
INDUSTRY PERFORMANCE
- Functional bottled water continues to develop as a category
- Novelty, hydration, taste and healthier alternative energies spring from flavoured bottled water
WHAT'S NEXT?
- Three pillars to success
- Breakthroughs in formulae to spur functional beverages
- GLP-1 adoption to gain momentum
COMPETITIVE LANDSCAPE
- BlueTriton Brands offers a strong, diverse portfolio to lead the category
- Mixed bag for The Coca-Cola Co in bottled water
CHANNELS
- Commodity status of bottled water favours brick-and-mortar retailers
- Shifts within e-commerce retailing of bottled water
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Expansion around hydration and the reduced sugar trend hamper sports drinks' performance
INDUSTRY PERFORMANCE
- Sports drinks continues to shape shift in 2025
- Young generations present a potentially strong consumer base for reduced sugar sports drinks
WHAT'S NEXT?
- Sports drinks set to struggle as other soft drinks types encroach on its spaces
- AI to foster new product development, manufacturing, consumer engagement and personalisation
- MAHA initiative to shape sports drinks
COMPETITIVE LANDSCAPE
- Gatorade sees growing competition from outside sports drinks
- Rise and fall of a potential key new brand
CHANNELS
- Large modern grocery retailers leverage wide offer and presence to lead distribution
- Prime's struggles hinder e-commerce's potential expansion in sports drinks
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Energy drinks enjoys surging appeal
INDUSTRY PERFORMANCE
- Dynamic year of development and growth for energy drinks
- Consumers look to energy drinks as performance enhancer and cognitive support beverages
WHAT'S NEXT?
- Strong growth opportunities remain amidst challenges
- "Clean caffeine" to redefine energy drinks
- Energy drinks faces stricter regulation
COMPETITIVE LANDSCAPE
- Monster Beverage invests in the category to maintain the leading position
- Major acquisition activity disrupts energy drinks in the US
CHANNELS
- Convenience retailers deliver on demand needs
- Retail e-commerce continues to gain ground in a young consumer-focused category
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Concentrates adds dynamic development to economic advantage to post strong growth
INDUSTRY PERFORMANCE
- Concentrates retains importance through wellness, convenience and cost aspects
- Company activity to meet changing industry and consumer trends boosts powder concentrates
WHAT'S NEXT?
- Greater variety to characterise concentrates
- Reformulations to provide functionality without compromising on taste
- GLP-1 to influence new product development and marketing
COMPETITIVE LANDSCAPE
- Kraft Heinz remains a highly competitive leader in off-trade RTD volume terms
- Unilever accelerates innovation to satisfy evolving consumer demands
CHANNELS
- Physical supermarkets lead but omnichannel retailing gains traction
- Concentrates fit with online retailing
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Regular still RTD tea pulls down overall category performance
INDUSTRY PERFORMANCE
- Reduced sugar still RTD tea continues to gain momentum and has yet to reach its full potential
- Kombucha offers growth opportunities amidst the wellness trend
WHAT'S NEXT?
- Onus on healthier options to develop RTD tea
- AI to play a dynamic role
- US-Argentina relations cool commodity concerns
COMPETITIVE LANDSCAPE
- New course for Lipton offers growth opportunities
- Milo's enjoys investment to climb the rankings
CHANNELS
- Impulse and away-from-home consumption occasions favour convenience retailers in RTD tea
- Online and omnichannel competition to convenience retailers intensifies
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- RTD coffee faces challenges amid key beverage trends
INDUSTRY PERFORMANCE
- Diverse offer and presence of RTD coffee in beverages
- Cold brew offers growth opportunities
WHAT'S NEXT?
- New profiles to improve positioning
- Beanless and other innovative formulations can add dynamism
- Serious risk of disruption for RTD coffee
COMPETITIVE LANDSCAPE
- The leading player tries to respond to challenges
- La Colombe continues to gain retail space for a wider and more dynamic offer
CHANNELS
- Convenience plays a key role in the choice of distribution channel
- Omnichannel strategy drives e-commerce in RTD coffee
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
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