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PUBLISHER: Euromonitor International | PRODUCT CODE: 1885720
PUBLISHER: Euromonitor International | PRODUCT CODE: 1885720
Hot Drinks in Vietnam
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PAGES: 41 Pages
DELIVERY TIME: 1-2 business days
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In Vietnam, hot drinks is seeing rising retail value sales but declining retail volume in 2025, as inflation and economic uncertainty push consumers to trade down from premium options to more affordable coffee and tea while carefully managing spend. Manufacturers focus on core SKUs, aggressive promotions and larger value packs to defend volumes, yet demand remains cautious, with many households delaying non-essential purchases and concentrating on familiar everyday brands. Health and wellness co...
Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: HDVN
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Inflation-driven trading down constrains volumes as health and regulation steer future demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Macroeconomic headwinds boost value but depress volume
- Inflation, rising costs and trading down to budget hot drinks
- Health and wellness remain a key driver of premium demand
WHAT'S NEXT?
- Economic recovery and tourism expected to lift demand
- Sugar tax to reshape portfolios and encourage healthier choices
- Sustainability agendas gain prominence across the industry
COMPETITIVE LANDSCAPE
- Nestle leverages local production and investment to defend its lead
- MacCoffee drives dynamic growth through activation and community engagement
CHANNELS
- Offline channels remain dominant while e-commerce gains share
- Foodservice volume growth struggles amid rising cost-consciousness
MARKET DATA
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
- Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
COFFEE IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Price inflation squeezes volumes while innovation and digital engagement keep demand resilient
INDUSTRY PERFORMANCE
- Price pressures curb coffee consumption
- Innovation and fruit-flavoured coffee sustain interest
WHAT'S NEXT?
- Coffee faces bright future in Vietnam
- Digital pathways reshape local coffee consumption and loyalty
- Sustainable development will remain key
COMPETITIVE LANDSCAPE
- Nestle maintains overall leadership
- MacCoffee posts dynamic performance
CHANNELS
- Small local grocers retains leading role
- Retail e-commerce accelerates through livestreaming and social commerce
CATEGORY DATA
- Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
- Table 27 Retail Sales of Coffee by Category: Value 2020-2025
- Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
- Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
- Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
- Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
- Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
- Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
- Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
- Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
- Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Steady, health-led expansion amid economic caution and evolving tastes
INDUSTRY PERFORMANCE
- Tea growth slows as economic headwinds curb consumption
- Health-led innovation supports higher value sales
WHAT'S NEXT?
- Steady growth outlook supported by healthier choices and regulation
- Evolving tastes fuel demand for flavoured and speciality teas
- Sustainability and regional development move up the agenda
COMPETITIVE LANDSCAPE
- Lipton maintains leadership through digital and community engagement
- Cozy drives growth with flavour and format innovation
CHANNELS
- Small local grocers remain the leading channel for tea purchases
- Retail e-commerce accelerates through livestreaming and social commerce
CATEGORY DATA
- Table 37 Retail Sales of Tea by Category: Volume 2020-2025
- Table 38 Retail Sales of Tea by Category: Value 2020-2025
- Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
- Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
- Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
- Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
- Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
- Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
- Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
- Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Economic pressure weighs on volumes as healthier reformulation and brand engagement sustain relevance
INDUSTRY PERFORMANCE
- Other hot drinks suffers amid economic pressures
- Cereal bars compete for breakfast and snack occasions
WHAT'S NEXT?
- Future growth may be hampered by maturity and rising competition from alternative breakfast solutions
- Government health messaging supports reduced-sugar formats
- Sustainability and education campaigns reinforce brand equity
COMPETITIVE LANDSCAPE
- Milo consolidates leadership through sports and school engagement
- Health-oriented innovation and premiumisation opportunities
CHANNELS
- Traditional trade remains core access point for family purchases
- Digital platforms expand reach and amplify promotions
CATEGORY DATA
- Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
- Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
- Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
- Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
- Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
- Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
- Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
- Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
- Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
- Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
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