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PUBLISHER: Euromonitor International | PRODUCT CODE: 1907906

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1907906

Health and Wellness in the US

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PAGES: 64 Pages
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USD 2275

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Rising concerns around high rates of obesity and diabetes and the harmful impact of consuming ultra-processed foods has been impacting purchasing decisions across the packaged food and beverages market. This has benefited sales of products with better for you claims such as low sugar, as well as products with shorter ingredient lists and natural and organic claims. There has also been a growing demand for functional products, with high protein and high fibre claims seeing particularly strong int...

Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: HWFBUS

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumers keen to make healthier choices despite financial pressures

INDUSTRY PERFORMANCE

  • Consumers pay more attention to what goes into their food and beverages
  • High protein claims capturing the attention of a wider audience

WHAT'S NEXT

  • GLP-1 drugs could shake up the market

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Supply shortages push prices up limiting growth across hot drinks

INDUSTRY PERFORMANCE

  • Price pressures limit growth and development opportunities within hot drinks
  • Consumers want to cut back on caffeine without losing flavour
  • Natural and functional claims present new opportunities for development

WHAT'S NEXT

  • Coffee shortages could support a shift to alternative caffeine sources
  • No caffeine hot drinks could face competition from other alternatives
  • Natural and functional ingredients likely to remain key growth drivers

CATEGORY DATA

  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Consumers keen to make healthier choices when it comes to soft drinks

INDUSTRY PERFORMANCE

  • New players shaking up the carbonates market with functional offerings
  • No sugar claims gain traction in carbonates
  • Energy boosting claims on the rise across the soft drinks market

WHAT'S NEXT

  • Premiumisation should help propel health and wellness claims
  • Producers will need to invest in innovation and marketing to remain relevant
  • Functional claims expected to become more diversified and more pronounced

CATEGORY DATA

  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
  • Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Consumers look to achieve healthy indulgence on a budget

INDUSTRY PERFORMANCE

  • Consumers paying more attention to what goes into their snacks
  • Taste remains important to winning over consumers despite health concerns
  • High protein claims tap into the need for health, value and convenience

WHAT'S NEXT

  • Rise of GLP-1s set to have a growing impact on the snacks market
  • New legislation could provide a boost to sales of natural snacks
  • High protein claims still full of potential

CATEGORY DATA

  • Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Health and wellness movement limited by budgetary constraints in 2024

INDUSTRY PERFORMANCE

  • Natural, organic and high protein claims prove popular despite economic pressures
  • Low fat dairy losing its appeal as consumers favour full fat options
  • Natural claims gain favour as concerns around processed foods grow

WHAT'S NEXT

  • Economic pressures could limit the appeal of health and wellness claims
  • Low fat dairy set to see stable demand but challenges remain
  • Natural and plant-based claims present strong opportunities for growth

CATEGORY DATA

  • Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Consumers making healthier choices but financial pressures remain a barrier to growth

INDUSTRY PERFORMANCE

  • High protein diets thriving while product ingredients come under growing scrutiny
  • Consumers lose interest in gluten free claims as other priorities take precedence
  • Vegetarian claims lose their appeal as consumers focus on wellness trends

WHAT'S NEXT

  • Keto trend set to expand while gut health comes to the fore
  • Category maturity is expected to limit the growth of gluten free products
  • Producers of vegan and vegetarian products may need to revamp their image

CATEGORY DATA

  • Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
  • Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
  • Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
  • Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Financial pressures force consumers to prioritise price despite rising health concerns

INDUSTRY PERFORMANCE

  • Consumers look to make healthier choices but face financial constraints
  • Producers of baked goods lean into added health claims to boost value sales
  • Players look to reposition breakfast cereals as a healthier meal option

WHAT'S NEXT

  • Players may need to focus on adding value as production costs rise
  • Companies could lean into specific claims such as gluten free to add value
  • GLP-1 medications could open up new opportunities for high protein staple foods

CATEGORY DATA

  • Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
  • Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
  • Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
  • Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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