Fresh Food in Germany

Description

Germany's fresh food industry recorded a slight increase in total volume sales in 2025, led by eggs growing while meat and fish and seafood post only marginal gains. Health, sustainability and sourcing transparency continue to steer consumption towards plant-based options and lighter proteins, supporting nuts and pulses, vegetables, poultry and selected seafood. Meat demand remained under pressure as consumers reduce intake and shift from red meat to chicken, alongside a quality-over-quantity fo...

Euromonitor International's Fresh Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Fresh Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: FREFDE

List Of Contents And Tables

EXECUTIVE SUMMARY

Foodservice revival reshapes fresh food demand in 2025

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
Meat suffers as consumers shift towards plant-based diets
Health and sustainability concerns continue to shape progress and innovation

WHAT'S NEXT?

Flat growth forecast for fresh food in Germany
Prevailing trends will drive development, offering potential for growth

CHANNELS

Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
Discounters rises as consumers focus on value for money

MARKET DATA

Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

MEAT IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Plant-based alternatives intensify pressure on meat volumes

INDUSTRY PERFORMANCE

Slow growth in meat consumption amid rise of flexitarianism
Inflation pressures reshape purchasing behaviour, while ethical and sustainability attributes drive innovation

WHAT'S NEXT?

Reduced consumption and rise of meat alternatives
Animal welfare comes to the fore
Summary 2 Major Processors of Meat 2025

CATEGORY DATA

Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 17 Retail Sales of Meat by Category: Volume 2020-2025
Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 19 Retail Sales of Meat by Category: Value 2020-2025
Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

FISH AND SEAFOOD IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Import reliance and sustainability concerns shape fish and seafood demand

INDUSTRY PERFORMANCE

Consumers focus on convenience and affordable fish and seafood
Sustainability and supply challenges

WHAT'S NEXT?

Growing adoption as part of a healthy diet to boost fish and seafood sales
Sustainability and ethical sourcing shape category developments
Summary 3 Major Processors of Fish and Seafood 2025

CATEGORY DATA

Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PULSES IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Plant-based eating and global cuisines broadened the role of pulses

INDUSTRY PERFORMANCE

2025 sees rising demand for plant-based proteins
Culinary innovation and cultural integration

WHAT'S NEXT?

Expansion of domestic pulse cultivation
Integration into institutional and public nutrition
Summary 4 Major Processors of Pulses 2025

CATEGORY DATA

Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 45 Retail Sales of Pulses by Category: Value 2020-2025
Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

VEGETABLES IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Vegetables remain central to everyday meals as plant-based habits advance

INDUSTRY PERFORMANCE

Plant-based eating trend supports sales in vegetables
Inflation drives value-oriented purchasing

WHAT'S NEXT?

Expansion of local and seasonal vegetable production
Institutional adoption and public health integration
Summary 5 Major Processors of Vegetables 2025

CATEGORY DATA

Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

STARCHY ROOTS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Potatoes remain favourite though diets diversify starchy roots demand

INDUSTRY PERFORMANCE

Continued dominance of potatoes with growth in convenience formats
Rising interest in sweet potatoes and exotic starches

WHAT'S NEXT?

Diversity set to grow in starchy roots
Growth in sustainable and regional production
Summary 6 Major Processors of Starchy Roots 2025

CATEGORY DATA

Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

FRUITS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Healthy eating sustains fruit growth amid intensified trading down

INDUSTRY PERFORMANCE

Inflation and price sensitivity shape consumer behaviour
Sustainability interest persists as premium willingness declines

WHAT'S NEXT?

Strong import demand and diversification of supply sources
Provenance and sustainability to provide impetus for the development of fruits
Summary 7 Major Processors of Fruits 2025

CATEGORY DATA

Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 84 Retail Sales of Fruits by Category: Value 2020-2025
Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

NUTS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Plant-based snacking kept nuts in growth mode

INDUSTRY PERFORMANCE

Consumer spending shaped by inflation and cost-of-living concerns
Health awareness drives nut consumption despite economic pressure

WHAT'S NEXT?

Germany's heavy reliance on imports creates opportunities for global suppliers
Digital retail and direct-to-consumer channels expand
Summary 8 Major Processors of Nuts 2025

CATEGORY DATA

Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
Table 97 Retail Sales of Nuts by Category: Value 2020-2025
Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

EGGS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Organic and free-range drive next phase for eggs

INDUSTRY PERFORMANCE

Stable demand for eggs as a household staple
Growing preference for ethical and sustainable production

WHAT'S NEXT?

Rising imports to meet ethical and organic demand
Expansion of online and direct-to-consumer channels
Summary 9 Major Processors of Eggs 2025

CATEGORY DATA

Table 106 Total Sales of Eggs: Total Volume 2020-2025
Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
Table 108 Retail Sales of Eggs: Volume 2020-2025
Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
Table 110 Retail Sales of Eggs: Value 2020-2025
Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SUGAR AND SWEETENERS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Reformulation and moderation kept sugar and sweeteners near flat in 2025

INDUSTRY PERFORMANCE

Health-conscious consumption reduces sugar intake
Value-oriented purchasing and rise of private label

WHAT'S NEXT?

Innovation in low-calorie and functional sweeteners
Expansion of private label offerings
Summary 10 Major Processors of Sugar and Sweeteners 2025

CATEGORY DATA

Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030

Fresh Food in Germany

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CHANNELS

MARKET DATA

COUNTRY REPORTS DISCLAIMER

SOURCES

MEAT IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

FISH AND SEAFOOD IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

PULSES IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

VEGETABLES IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

STARCHY ROOTS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

FRUITS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

NUTS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

EGGS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

SUGAR AND SWEETENERS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER