Fresh Food in Vietnam

Description

Fresh food in Vietnam enjoyed healthy volume and value growth in 2025 despite a challenging economic and environmental climate. Local consumers continue to place a high value on fresh food, a wide range of which is widely available at affordable prices in local wet markets in the country.

Euromonitor International's Fresh Food in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Fresh Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: FREFVN

List Of Contents And Tables

EXECUTIVE SUMMARY

Wide availability of affordable fresh food supports growth

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Growth for fresh food in 2025 despite challenging economic climate
Local consumers retain a high level of confidence in fresh food over processed
Branded meat sees cautious acceptance

WHAT'S NEXT?

Positive outlook for Vietnamese fresh food in the years ahead
Regulations set to support improvements in the quality of fresh food
Imported goods will increase in popularity but face stricter controls

CHANNELS

Small local grocers continue to dominate sales
E-commerce has scope for further growth as a distribution channel

MARKET DATA

Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

MEAT IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Economic uncertainty results in strong price-sensitivity

INDUSTRY PERFORMANCE

Healthy growth for meat in Vietnam in 2025
Branded meat has become more widely accepted among higher earners

WHAT'S NEXT?

Growth predicted for meat in the years ahead
Premiumisation will remain a driving trend in the category
Summary 2 Major Processors of Meat 2025

CATEGORY DATA

Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 17 Retail Sales of Meat by Category: Volume 2020-2025
Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 19 Retail Sales of Meat by Category: Value 2020-2025
Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

FISH AND SEAFOOD IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Consumers shift to local products

INDUSTRY PERFORMANCE

Financial pressures impact consumer purchasing patterns in 2025
Manufacturers give greater attention to the domestic market

WHAT'S NEXT?

Fish and seafood will see steady growth throughout the forecast period
Recovery in exports expected to impact domestic market
Summary 3 Major Processors of Fish and Seafood 2025

CATEGORY DATA

Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PULSES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Climate change pushing up prices

INDUSTRY PERFORMANCE

Growth for pulses in 2025 as consumers seek healthy, affordable ingredients for cooking
Expansion of e-commerce benefits the category in 2025

WHAT'S NEXT?

Growth forecast over the forecast period
Health and wellness trends will support performance
Summary 4 Major Processors of Pulses 2025

CATEGORY DATA

Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 45 Retail Sales of Pulses by Category: Value 2020-2025
Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

VEGETABLES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Consumers seeking healthy natural diets, benefiting vegetables

INDUSTRY PERFORMANCE

Vegetables remain a core element of Vietnamese diets
Wet markets remain the key channel for vegetables

WHAT'S NEXT?

Consumption of vegetables set to rise throughout the forecast period
Clean and organic vegetables to gain greater prominence in Vietnam
Summary 5 Major Processors of Vegetables 2025

CATEGORY DATA

Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

STARCHY ROOTS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Food prices and packaged food pose challenges

INDUSTRY PERFORMANCE

Starchy roots remain a staple of Vietnamese cuisine
Shift in dietary behaviour poses a risk for volume sales of starchy vegetables

WHAT'S NEXT?

Growth forecast for starchy vegetables in the coming years
Sustainability measures may support stable supply
Summary 6 Major Processors of Starchy Roots 2025

CATEGORY DATA

Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

FRUITS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Economic uncertainty results in strong demand for affordable local products

INDUSTRY PERFORMANCE

Affordable prices and health trends benefit sales
Improved quality as Vietnamese farmers compete with regional exporters

WHAT'S NEXT?

Development in logistics and rising health awareness will boost future demand for fruits
Imported fruit set to become more competitively priced
Summary 7 Major Processors of Fruits 2025

CATEGORY DATA

Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 84 Retail Sales of Fruits by Category: Value 2020-2025
Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

NUTS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Price of nuts impacted by climate change

INDUSTRY PERFORMANCE

Nuts remain a staple of Vietnamese cuisine
Social media activity boosts demand for imported nuts

WHAT'S NEXT?

Nuts predicted to see solid growth in the years ahead
Range of factors will support category growth
Summary 8 Major Processors of Nuts 2025

CATEGORY DATA

Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
Table 97 Retail Sales of Nuts by Category: Value 2020-2025
Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

EGGS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Cost concerns increase due to economic instability and higher prices

INDUSTRY PERFORMANCE

Eggs remain a popular and affordable source of healthy protein in 2025
Eggs in Vietnam largely sold loose through local markets

WHAT'S NEXT?

Eggs set to register ongoing growth in the coming years
Branded eggs set to gain traction throughout the forecast period
Summary 9 Major Processors of Eggs 2025

CATEGORY DATA

Table 106 Total Sales of Eggs: Total Volume 2020-2025
Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
Table 108 Retail Sales of Eggs: Volume 2020-2025
Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
Table 110 Retail Sales of Eggs: Value 2020-2025
Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SUGAR AND SWEETENERS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

Consumers seek out lower-priced options

INDUSTRY PERFORMANCE

Growth for sugar, which remains a staple ingredient in the Vietnamese diet
Consumption of sugar remains stable despite downturn in economy

WHAT'S NEXT?

Optimistic forecast for sugar and sweeteners over the forecast period
Health-consciousness may undermine growth prospects in the coming years
Summary 10 Major Processors of Sugar and Sweeteners 2025

CATEGORY DATA

Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030

Fresh Food in Vietnam

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CHANNELS

MARKET DATA

COUNTRY REPORTS DISCLAIMER

SOURCES

MEAT IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

FISH AND SEAFOOD IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

PULSES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

VEGETABLES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

STARCHY ROOTS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

FRUITS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

NUTS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

EGGS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

SUGAR AND SWEETENERS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER