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PUBLISHER: Euromonitor International | PRODUCT CODE: 1938001
PUBLISHER: Euromonitor International | PRODUCT CODE: 1938001
Financial Cards and Payments in Italy
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PAGES: 66 Pages
DELIVERY TIME: 1-2 business days
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Financial cards in Italy performed well in 2025, with growth in volume and value transactions, as well as the number of accounts. Italians are increasingly accustomed to digital transactions and contactless payments, and they value the flexibility and convenience offered by financial cards for both online and in-store payments. However, streamlining and the use of Buy Now, Pay Later (BNPL) services are impacting the number of cards in circulation.
Euromonitor International's Financial Cards and Payments in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Financial Cards and Payments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: FCIT
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Growth for financial cards in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Growth for financial cards as businesses increase adoption
- Wallets and wearables are growing trends in Italy
- Commercial cards and payments increase in 2025
WHAT'S NEXT?
- Positive outlook for financial cards in the years ahead
- Consumer behaviour set to evolve, with demand for rapid everyday payment solutions
- Artificial intelligence will enhance security and operational efficiency
COMPETITIVE LANDSCAPE
- Intesa Sanpaolo and Unicredi remain the leading players
- Banks pursue mergers and acquisitions to improve their range of services
MARKET INDICATORS
- Table 1 Number of POS Terminals: Units 2020-2025
- Table 2 Number of ATMs: Units 2020-2025
- Table 3 Value Lost to Fraud 2020-2025
- Table 4 Card Expenditure by Location 2025
- Table 5 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
- Table 6 Domestic versus Foreign Spend 2025
MARKET DATA
- Table 7 Financial Cards by Category: Number of Cards in Circulation 2020-2025
- Table 8 Financial Cards by Category: Number of Accounts 2020-2025
- Table 9 Financial Cards Transactions by Category: Value 2020-2025
- Table 10 Financial Cards by Category: Number of Transactions 2020-2025
- Table 11 Consumer Payments by Category: Value 2020-2025
- Table 12 Consumer Payments by Category: Number of Transactions 2020-2025
- Table 13 M-Commerce by Category: Value 2020-2025
- Table 14 M-Commerce by Category: % Value Growth 2020-2025
- Table 15 Financial Cards: Number of Cards by Issuer 2020-2024
- Table 16 Financial Cards: Number of Cards by Operator 2020-2024
- Table 17 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
- Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
- Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
- Table 20 Forecast Financial Cards by Category: Number of Accounts 2025-2030
- Table 21 Forecast Financial Cards Transactions by Category: Value 2025-2030
- Table 22 Forecast Financial Cards by Category: Number of Transactions 2025-2030
- Table 23 Forecast Consumer Payments by Category: Value 2025-2030
- Table 24 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
- Table 25 Forecast M-Commerce by Category: Value 2025-2030
- Table 26 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
DEBIT CARDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Positive performance for debit cards in 2025
INDUSTRY PERFORMANCE
- Transaction volumes rise, but card circulation declines slightly
- Digital payments via debit cards continue to increase
- Issuers and operators work to improve sustainability and inclusivity credentials
WHAT'S NEXT?
- Bright future ahead for debit cards in Italy
- Rewards schemes are on the rise
- Sustainability will remain an important factor for many Italians
COMPETITIVE LANDSCAPE
- Consorzio Bancomat and Visa remain the main operators in Italy
- Intesa Sanpaolo leads card circulation in 2025
CATEGORY DATA
- Table 27 Debit Cards: Number of Cards in Circulation 2020-2025
- Table 28 Debit Cards Transactions 2020-2025
- Table 29 Debit Cards in Circulation: % Growth 2020-2025
- Table 30 Debit Cards Transactions: % Growth 2020-2025
- Table 31 Debit Cards: Number of Cards by Issuer 2020-2024
- Table 32 Debit Cards: Number of Cards by Operator 2020-2024
- Table 33 Debit Cards Payment Transaction Value by Issuer 2020-2024
- Table 34 Debit Cards Payment Transaction Value by Operator 2020-2024
- Table 35 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
- Table 36 Forecast Debit Cards Transactions 2025-2030
- Table 37 Forecast Debit Cards in Circulation: % Growth 2025-2030
- Table 38 Forecast Debit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CREDIT CARDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Positive performance for credit cards in 2025
INDUSTRY PERFORMANCE
- Commercial credit cards boost category growth
- New business solutions enhance corporate expense management
- Innovative payment solutions help boost credit card usage
WHAT'S NEXT?
- Number of cards set to decline as Italians rationalise card portfolios
- Flexible payment options will reshape Italy's credit card landscape
- AI presence within credit cards will continue apace
COMPETITIVE LANDSCAPE
- Findomestic and Agos remain the main players, together with Visa
- Deutsche Bank is the leading issuer, with a range of cards on offer
CATEGORY DATA
- Table 39 Credit Cards: Number of Cards in Circulation 2020-2025
- Table 40 Credit Cards Transactions 2020-2025
- Table 41 Credit Cards in Circulation: % Growth 2020-2025
- Table 42 Credit Cards Transactions: % Growth 2020-2025
- Table 43 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
- Table 44 Commercial Credit Cards Transactions 2020-2025
- Table 45 Commercial Credit Cards in Circulation: % Growth 2020-2025
- Table 46 Commercial Credit Cards Transactions: % Growth 2020-2025
- Table 47 Personal Credit Cards: Number of Cards in Circulation 2020-2025
- Table 48 Personal Credit Cards Transactions 2020-2025
- Table 49 Personal Credit Cards in Circulation: % Growth 2020-2025
- Table 50 Personal Credit Cards Transactions: % Growth 2020-2025
- Table 51 Credit Cards: Number of Cards by Issuer 2020-2024
- Table 52 Credit Cards: Number of Cards by Operator 2020-2024
- Table 53 Credit Cards Payment Transaction Value by Issuer 2020-2024
- Table 54 Credit Cards Payment Transaction Value by Operator 2020-2024
- Table 55 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
- Table 56 Commercial Credit Cards: Number of Cards by Operator 2020-2024
- Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
- Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
- Table 59 Personal Credit Cards: Number of Cards by Issuer 2020-2024
- Table 60 Personal Credit Cards: Number of Cards by Operator 2020-2024
- Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
- Table 62 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
- Table 63 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
- Table 64 Forecast Credit Cards Transactions 2025-2030
- Table 65 Forecast Credit Cards in Circulation: % Growth 2025-2030
- Table 66 Forecast Credit Cards Transactions: % Growth 2025-2030
- Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
- Table 68 Forecast Commercial Credit Cards Transactions 2025-2030
- Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
- Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
- Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
- Table 72 Forecast Personal Credit Cards Transactions 2025-2030
- Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
- Table 74 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CHARGE CARDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Charge card circulation declines, but transactions increase in 2025
INDUSTRY PERFORMANCE
- Italian consumers streamline charge cards, leading to decline in circulation
- Charge cards are increasingly used for day-to-day spending
- Digital payments with charge cards continue to rise
WHAT'S NEXT?
- Charge card transactions forecast to increase in the coming years
- Contactless payments will continue to rise
- Online payments faster and safer with biometric scanning
COMPETITIVE LANDSCAPE
- Mastercard retains its leading position in 2025
- Intesa Sanpaolo initiative wins award
CATEGORY DATA
- Table 75 Charge Cards: Number of Cards in Circulation 2020-2025
- Table 76 Charge Cards Transactions 2020-2025
- Table 77 Charge Cards in Circulation: % Growth 2020-2025
- Table 78 Charge Cards Transactions: % Growth 2020-2025
- Table 79 Commercial Charge Cards: Number of Cards in Circulation 2020-2025
- Table 80 Commercial Charge Cards Transactions 2020-2025
- Table 81 Commercial Charge Cards in Circulation: % Growth 2020-2025
- Table 82 Commercial Charge Cards Transactions: % Growth 2020-2025
- Table 83 Personal Charge Cards: Number of Cards in Circulation 2020-2025
- Table 84 Personal Charge Cards Transactions 2020-2025
- Table 85 Personal Charge Cards in Circulation: % Growth 2020-2025
- Table 86 Personal Charge Cards Transactions: % Growth 2020-2025
- Table 87 Charge Cards: Number of Cards by Issuer 2020-2024
- Table 88 Charge Cards: Number of Cards by Operator 2020-2024
- Table 89 Charge Cards Payment Transaction Value by Issuer 2020-2024
- Table 90 Charge Cards Payment Transaction Value by Operator 2020-2024
- Table 91 Commercial Charge Cards: Number of Cards by Issuer 2020-2024
- Table 92 Commercial Charge Cards: Number of Cards by Operator 2020-2024
- Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2020-2024
- Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2020-2024
- Table 95 Personal Charge Cards: Number of Cards by Issuer 2020-2024
- Table 96 Personal Charge Cards: Number of Cards by Operator 2020-2024
- Table 97 Personal Charge Cards Transaction Value by Issuer 2020-2024
- Table 98 Personal Charge Cards Transaction Value by Operator 2020-2024
- Table 99 Forecast Charge Cards: Number of Cards in Circulation 2025-2030
- Table 100 Forecast Charge Cards Transactions 2025-2030
- Table 101 Forecast Charge Cards in Circulation: % Growth 2025-2030
- Table 102 Forecast Charge Cards Transactions: % Growth 2025-2030
- Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2025-2030
- Table 104 Forecast Commercial Charge Cards Transactions 2025-2030
- Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2025-2030
- Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2025-2030
- Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2025-2030
- Table 108 Forecast Personal Charge Cards Transactions 2025-2030
- Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2025-2030
- Table 110 Forecast Personal Charge Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PRE-PAID CARDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Positive performance for pre-paid cards in 2025
INDUSTRY PERFORMANCE
- Growth across metrics as Italians value flexibility of pre-paid cards
- Modernisation of public transport fare systems reduces the need for closed loop cards
- Competitive strategies increasingly shaped by inclusivity and sustainability concerns
WHAT'S NEXT?
- Good prospects for open loop pre-paid cards
- Biometric innovation and digital credentials set to transform Italy's pre-paid card payments
- Contactless financial cards set to replace closed loop transport cards across Italian cities
COMPETITIVE LANDSCAPE
- Poste Italiane leads the pre-paid cards landscape
- E-commerce and cashless payments drive digital payment solutions
CATEGORY DATA
- Table 111 Pre-paid Cards: Number of Cards in Circulation 2020-2025
- Table 112 Pre-paid Cards Transactions 2020-2025
- Table 113 Pre-paid Cards in Circulation: % Growth 2020-2025
- Table 114 Pre-paid Cards Transactions: % Growth 2020-2025
- Table 115 Closed Loop Pre-paid Cards Transactions 2020-2025
- Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
- Table 117 Open Loop Pre-paid Cards Transactions 2020-2025
- Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
- Table 119 Pre-paid Cards: Number of Cards by Issuer 2020-2024
- Table 120 Pre-paid Cards: Number of Cards by Operator 2020-2024
- Table 121 Pre-paid Cards Transaction Value by Issuer 2020-2024
- Table 122 Pre-paid Cards Transaction Value by Operator 2020-2024
- Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
- Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
- Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
- Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
- Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
- Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
- Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
- Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
- Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
- Table 132 Forecast Pre-paid Cards Transactions 2025-2030
- Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
- Table 134 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
- Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
- Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
- Table 137 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
- Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STORE CARDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Declining performance for store cards in Italy
INDUSTRY PERFORMANCE
- Decline across metrics in 2025
- Italians continue to migrate to alternative payment solutions
- Average spend per store card transaction continues to shrink
WHAT'S NEXT?
- Declining trend predicted for store cards
- Digitalisation likely to be a key area for investment
- Innovation and flexibility will be key to revitalising Italy's store card landscape
COMPETITIVE LANDSCAPE
- Category players limiting their presence
- Smaller issuers still in play as major players reduce store card investment
CATEGORY DATA
- Table 139 Store Cards: Number of Cards in Circulation 2020-2025
- Table 140 Store Cards Transactions 2020-2025
- Table 141 Store Cards in Circulation: % Growth 2020-2025
- Table 142 Store Cards Transactions: % Growth 2020-2025
- Table 143 Store Cards: Number of Cards by Issuer 2020-2024
- Table 144 Store Cards: Payment Transaction Value by Issuer 2020-2024
- Table 145 Forecast Store Cards: Number of Cards in Circulation 2025-2030
- Table 146 Forecast Store Cards Transactions 2025-2030
- Table 147 Forecast Store Cards in Circulation: % Growth 2025-2030
- Table 148 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
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