Financial Cards and Payments in Thailand

Description

In 2025, Thailand's financial cards and payments landscape entered a phase of strategic transformation, driven by digital adoption, evolving consumer behaviour, and regulatory oversight.

Euromonitor International's Financial Cards and Payments in Thailand report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Financial Cards and Payments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

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Product Code: FCTH

List Of Contents And Tables

EXECUTIVE SUMMARY

Financial cards and payments enter a phase of strategic transformation

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Cards in circulation show small positive growth, supported by issuer-led digital initiatives
Expansion of multi-functional digital cards continues
Integration of mobile and proximity payments in Thai consumers' everyday life

WHAT'S NEXT?

Cards in circulation will continue to rise in line with digitisation
Established issuers will expand co-branded and multi-functional cards
Convergence of cards, wallets, and mobile platforms will drive higher transaction frequency

COMPETITIVE LANDSCAPE

Kasikorn Bank, Bank of Ayudhya, and Krungthai Card Public leverage digital ecosystems and strategic partnerships
Bank of Ayudhya (Krungsri) and Kasikorn Bank (KBank) benefit from agility in digital innovation
Emerging fintech operator Rabbit LINE Pay (LINE Pay) as a rising star

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2020-2025
Table 2 Number of ATMs: Units 2020-2025
Table 3 Value Lost to Fraud 2020-2025
Table 4 Card Expenditure by Location 2025
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 6 Domestic versus Foreign Spend 2025

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 8 Financial Cards by Category: Number of Accounts 2020-2025
Table 9 Financial Cards Transactions by Category: Value 2020-2025
Table 10 Financial Cards by Category: Number of Transactions 2020-2025
Table 11 Consumer Payments by Category: Value 2020-2025
Table 12 Consumer Payments by Category: Number of Transactions 2020-2025
Table 13 M-Commerce by Category: Value 2020-2025
Table 14 M-Commerce by Category: % Value Growth 2020-2025
Table 15 Financial Cards: Number of Cards by Issuer 2020-2024
Table 16 Financial Cards: Number of Cards by Operator 2020-2024
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 20 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 21 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 22 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 23 Forecast Consumer Payments by Category: Value 2025-2030
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 25 Forecast M-Commerce by Category: Value 2025-2030
Table 26 Forecast M-Commerce by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

DEBIT CARDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

Transactions rise due to digital wallet integration while card issuance falls due to consumer caution

INDUSTRY PERFORMANCE

Cards in circulation fall due to consumer caution, tighter issuance processes, and competition from mobile payment options
Transactions increase, thanks to integration of debit cards with mobile wallets and commercial use

WHAT'S NEXT?

Transactions set to rise, despite lower issuance of cards
Restricted household budgets and macro sensitivity will result in more high-frequency small transactions
Debit cards will become the backbone of everyday digital ecosystems over the forecast period

COMPETITIVE LANDSCAPE

Visa maintains place as the leading operator in debit cards
Government Savings Bank, China UnionPay, and Mastercard benefit from targeted strategies

CATEGORY DATA

Table 27 Debit Cards: Number of Cards in Circulation 2020-2025
Table 28 Debit Cards Transactions 2020-2025
Table 29 Debit Cards in Circulation: % Growth 2020-2025
Table 30 Debit Cards Transactions: % Growth 2020-2025
Table 31 Debit Cards: Number of Cards by Issuer 2020-2024
Table 32 Debit Cards: Number of Cards by Operator 2020-2024
Table 33 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 34 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 36 Forecast Debit Cards Transactions 2025-2030
Table 37 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 38 Forecast Debit Cards Transactions: % Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CREDIT CARDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

Transaction values remain positive, yet low, while cards in circulation see an improvement from the previous year

INDUSTRY PERFORMANCE

Consumer confidence starts to improve, while banks attract consumers with co-branded cards
Low positive transaction values supported by expansion of contactless payments and mobile wallet integration

WHAT'S NEXT?

Credit card transactions will be supported be expanding e-commerce, mobile payment integration, and contactless payments
Credit card issuers will focus on digital innovation and personalisation
Stronger focus on fraud mitigation and security innovations expected

COMPETITIVE LANDSCAPE

Visa and Krungsri benefit from co-branded launches and user rewards
Dynamic issuers and operators benefit from digital innovation and deeper collaborations with banks

CATEGORY DATA

Table 39 Credit Cards: Number of Cards in Circulation 2020-2025
Table 40 Credit Cards Transactions 2020-2025
Table 41 Credit Cards in Circulation: % Growth 2020-2025
Table 42 Credit Cards Transactions: % Growth 2020-2025
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 44 Commercial Credit Cards Transactions 2020-2025
Table 45 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 46 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 47 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 48 Personal Credit Cards Transactions 2020-2025
Table 49 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 50 Personal Credit Cards Transactions: % Growth 2020-2025
Table 51 Credit Cards: Number of Cards by Issuer 2020-2024
Table 52 Credit Cards: Number of Cards by Operator 2020-2024
Table 53 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 54 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 56 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 59 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 60 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 64 Forecast Credit Cards Transactions 2025-2030
Table 65 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 66 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 68 Forecast Commercial Credit Cards Transactions 2025-2030
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 72 Forecast Personal Credit Cards Transactions 2025-2030
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CHARGE CARDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

An overall positive performance for charge cards, driven by steady demand from affluent consumers and business clients

INDUSTRY PERFORMANCE

Personal charge cards remain popular with high-income consumers and entrepreneurs
AMEX expands membership benefits for high-end card users

WHAT'S NEXT?

Charge card transactions will continue to be supported by travel, tourism, hospitality, and luxury-focussed industries
Expansion of commercial charge card usage expected among SMEs
A continued focus on premium experiences and lifestyle positioning

COMPETITIVE LANDSCAPE

AMEX remains the only charge card player in Thailand
Local and regional banks seek to introduce hybrid commercial charge solutions

CATEGORY DATA

Table 75 Charge Cards: Number of Cards in Circulation 2020-2025
Table 76 Charge Cards Transactions 2020-2025
Table 77 Charge Cards in Circulation: % Growth 2020-2025
Table 78 Charge Cards Transactions: % Growth 2020-2025
Table 79 Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 80 Commercial Charge Cards Transactions 2020-2025
Table 81 Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 82 Commercial Charge Cards Transactions: % Growth 2020-2025
Table 83 Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 84 Personal Charge Cards Transactions 2020-2025
Table 85 Personal Charge Cards in Circulation: % Growth 2020-2025
Table 86 Personal Charge Cards Transactions: % Growth 2020-2025
Table 87 Charge Cards: Number of Cards by Issuer 2020-2024
Table 88 Charge Cards: Number of Cards by Operator 2020-2024
Table 89 Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 90 Charge Cards Payment Transaction Value by Operator 2020-2024
Table 91 Commercial Charge Cards: Number of Cards by Issuer 2020-2024
Table 92 Commercial Charge Cards: Number of Cards by Operator 2020-2024
Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2020-2024
Table 95 Personal Charge Cards: Number of Cards by Issuer 2020-2024
Table 96 Personal Charge Cards: Number of Cards by Operator 2020-2024
Table 97 Personal Charge Cards Transaction Value by Issuer 2020-2024
Table 98 Personal Charge Cards Transaction Value by Operator 2020-2024
Table 99 Forecast Charge Cards: Number of Cards in Circulation 2025-2030
Table 100 Forecast Charge Cards Transactions 2025-2030
Table 101 Forecast Charge Cards in Circulation: % Growth 2025-2030
Table 102 Forecast Charge Cards Transactions: % Growth 2025-2030
Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2025-2030
Table 104 Forecast Commercial Charge Cards Transactions 2025-2030
Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2025-2030
Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2025-2030
Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2025-2030
Table 108 Forecast Personal Charge Cards Transactions 2025-2030
Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2025-2030
Table 110 Forecast Personal Charge Cards Transactions: % Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PRE-PAID CARDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

Pre-paid cards enjoy positive growth, driven by integration of open loop cards into mobile wallets

INDUSTRY PERFORMANCE

Rabbit LINE Pay (LINE Pay) provides a good example of a rising star in pre-paid cards
Transactions rise across both open loop and closed loop pre-paid cards

WHAT'S NEXT?

Pre-paid card transactions will continue to rise across both open and closed loop cards
Integration with e-wallet ecosystems will reshape pre-paid card usage over the forecast period
Product innovation in pre-paid cards will be balanced by regulation and fraud controls

COMPETITIVE LANDSCAPE

Major Cineplex benefits from cinema estate, while BTS leverages its transit footprint
Cineplex and BTS also maintain issuer leadership

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 112 Pre-paid Cards Transactions 2020-2025
Table 113 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 114 Pre-paid Cards Transactions: % Growth 2020-2025
Table 115 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 117 Open Loop Pre-paid Cards Transactions 2020-2025
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 119 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 120 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 121 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 122 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 132 Forecast Pre-paid Cards Transactions 2025-2030
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

STORE CARDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

A positive, albeit modest, performance for store cards, supported by "Virtual Membership"

INDUSTRY PERFORMANCE

Transition from physical to virtual cards continues
Transaction values encouraged by personalised offers and gamification

WHAT'S NEXT?

Growth drivers will be aligned with the ongoing transition from physical to virtual cards
Growth of loyalty ecosystem will ensure emotional and transactional lock-in
Maintaining customer trust in data handling and privacy will be key to success

COMPETITIVE LANDSCAPE

Home Product Center remains the most significant player in store cards
Digitisation remains key for all players in store cards

CATEGORY DATA

Table 139 Store Cards: Number of Cards in Circulation 2020-2025
Table 140 Store Cards Transactions 2020-2025
Table 141 Store Cards in Circulation: % Growth 2020-2025
Table 142 Store Cards Transactions: % Growth 2020-2025
Table 143 Store Cards: Number of Cards by Issuer 2020-2024
Table 144 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 145 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 146 Forecast Store Cards Transactions 2025-2030
Table 147 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 148 Forecast Store Cards Transactions: % Growth 2025-2030

Financial Cards and Payments in Thailand

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

MARKET INDICATORS

MARKET DATA

COUNTRY REPORTS DISCLAIMER

SOURCES

DEBIT CARDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

CREDIT CARDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

CHARGE CARDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

PRE-PAID CARDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

STORE CARDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

COMPETITIVE LANDSCAPE

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER