PUBLISHER: Euromonitor International | PRODUCT CODE: 1945628
PUBLISHER: Euromonitor International | PRODUCT CODE: 1945628
Personal Accessories in Italy
The personal accessories market in Italy demonstrated resilience in 2025, with growth in value terms driven by luxury purchases and an increase in average prices. The market's performance is characterised by a polarisation trend, where consumers are either reducing non-essential purchases or investing in high-end products. Retail e-commerce is progressively gaining share, driven by consumers' increasing willingness to purchase personal accessories online. Sustainability is becoming a key driver,...
Euromonitor International's Personal Accessoriesin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Market polarisation defines Italy's personal accessories market in 2025
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
- Luxury purchases drive value growth despite economic uncertainty
- Jewellery records highest growth and leads value sales
- Market polarises amid economic uncertainty
- Sustainability expectations drive design and production innovation
- CHART 2 Swarovski Innovates Product Offerings with Lab-Grown Diamonds
- AI and technology innovation provides competitive advantage
WHAT'S NEXT?
- Luxury demand set to drive interest in personal accessories
- Resale market expected to grow personal accessories market in Italy
- Sustainability to lead to investment into natural materials and recycling
- AI, data analytics and technological innovation to shape industry future
- CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
- Rolex and Richemont maintain lead with luxury focus
- Market stability offers opportunities
CHANNELS
- Leisure and personal goods specialists lead offline retail sales
ECONOMIC CONTEXT
- CHART 4 Real GDP Growth and Inflation 2020-2030
- CHART 5 PEST Analysis in Italy 2025
CONSUMER CONTEXT
- CHART 6 Key Insights on Consumers in Italy 2025
- CHART 7 Consumer Landscape in Italy 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAGS AND LUGGAGE IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Market polarises as recovering tourism grows luggage sales
- CHART 8 Key Trends 2025
INDUSTRY PERFORMANCE
- Economic uncertainty polarises consumption patterns in bags and luggage
- Travel and tourism boost luggage sales through innovation
- CHART 9 Piquadro x Ducati Limited Edition Design Introduces Innovation With Alternative Materials
- Sustainability efforts drive consumer demand and sales growth
- CHART 10 Carpisa Partners with WWF in 2025
WHAT'S NEXT?
- Market polarisation expected to continue, at the expense of mid-range bags and luggage
- CHART 11 Analyst Insight
- Luggage sales to be driven by travel industry rebound
- Sustainability trend to continue to drive eco-friendly design
COMPETITIVE LANDSCAPE
- Luxury brands maintain lead, with Prada making a strategic acquisition
CHANNELS
- Offline retail dominates, while e-commerce grows through omnichannel strategies
- Gucci innovates traditional luxury retail with new window display
- CHART 12 Gucci's "Endless Narratives" Window Display
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Italian jewellery market grows, due to innovative designs and manufacturing as the price of gold reaches record high
- CHART 13 Key Trends 2025
INDUSTRY PERFORMANCE
- Luxury and mid-range jewellery drives market growth
- Record gold prices push demand for affordable metals
- Costume jewellery remains the largest category
- Sustainability inspires design innovation and eco-friendly manufacturing
- CHART 14 Bvlgari Launches Sustainable Production Site, Manifattura Bulgari, in 2025
WHAT'S NEXT?
- Affordable, 'easy-to-wear' jewellery expected to boost competition
- Sustainability expected to continue influencing consumer choice
- CHART 15 Analyst Insight
- Customisation and personalisation to drive demand
COMPETITIVE LANDSCAPE
- Leading luxury houses maintain leading shares
CHANNELS
- Specialised stores dominate jewellery sales through expertise
- Traditional fine jewellers expand their retail presence
- Retail e-commerce gains traction with personalisation and price comparisons
PRODUCTS
- Chantecler drives growth with silver and 9k gold launches
- CHART 16 Chantecler Expands Its Product Range With the Launch of Silver Jewellery
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Mixed and polarised market performance amid economic uncertainty in Italy
- CHART 17 Key Trends 2025
INDUSTRY PERFORMANCE
- Consumers prioritise essential spending amid economic uncertainty
- Automatic movement watches see design innovation
- CHART 18 Casio Launches New Automatic Watch in Line with Growing Demand
- Mid-range brands produce premium watches as the market polarises
WHAT'S NEXT?
- Luxury watchmakers set to embrace sustainability and online sales
- Traditional watches to remain relevant, despite economic uncertainties
- Resale market expected to grow as specialised online trading platforms expand
- Innovative capabilities with vintage design elements likely to drive "collectable" sales
- Innovation and sustainability to drive future growth
COMPETITIVE LANDSCAPE
- Rolex maintains lead as market polarisation affects shares
- New collaborations and product launches drive differentiation
- CHART 19 Collaboration Between the Italian State Police and Breil
- CHART 20 Analyst Insight
CHANNELS
- Jewellery and watch specialists dominate offline sales landscape
- Luxury brand Bvlgari invests in dedicated watch boutique
- CHART 21 Bulgari Opens a New boutique in Rome Dedicated Solely to Watches
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Competition ramps up as writing instruments market in Italy polarises
- CHART 22 Key Trends 2025
INDUSTRY PERFORMANCE
- Market polarises amid economic uncertainty and cautious consumer behaviour
- CHART 23 Fila-Giotto Promotion Offers Participants Chance to Win a Holiday Voucher
- Popularity of kidult segment leads to increased demand for writing instruments used for creativity
- Sustainability and inclusivity shape writing instruments market
- CHART 24 Fila Launches Sustainability and Inclusivity Initiative to Reach Eco-Conscious Consumers
WHAT'S NEXT?
- Maturity and digital technology expected to limit growth
- Customisation expected to drive competition
- Sustainability to inform design innovation
- CHART 25 Analyst Insight
COMPETITIVE LANDSCAPE
- Bic and Montblanc lead writing instruments, with strong brand presence as market remains concentrated
CHANNELS
- Non-grocery retailers lead distribution with strong presence
PRODUCTS
- FILA and Carioca drive innovation with kidult trend
- CHART 26 Carioca Focuses on Kidult Trend Within Writing Instruments
- Innovative product launches drive business growth
COUNTRY REPORTS DISCLAIMER
