PUBLISHER: Euromonitor International | PRODUCT CODE: 1945629
PUBLISHER: Euromonitor International | PRODUCT CODE: 1945629
Personal Accessories in China
The personal accessories market in China is characterised by a dichotomy between premium and value-driven segments, with luxury brands and tech-infused products driving growth. In 2025, the market recorded a retail value of CNY1.25 billion, representing a 6% increase from the previous year. This expansion was driven by the increasing number of high-net-worth individuals, which reached 246,299,000 in China in 2025, and the preference for expressive, sustainable, and tech-infused designs among Gen...
Euromonitor International's Personal Accessoriesin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Luxury and technology reshape China's personal accessories landscape
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
- Polarisation squeezes mid-market as premium and value segments see polarised interest
- CHART 2 Polarised Choices: Status Symbols vs. Smart Value in Luggage
- Jewellery leads volume sales whilst connected watches show dynamic growth
- CHART 3 Connected Watches a Major Revenue Driver within Personal Accessories
- Tourism recovery shifts luxury spending from domestic to overseas markets
WHAT'S NEXT?
- Material value and cultural storytelling look set to define success
- Smart watches expected to outpace traditional writing instruments
- Premium brands expected to thrive whilst mid-tier faces pressure
- CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
- Traditional jewellery brands hold top positions amid fragmentation
- Luxury jewellers blend heritage storytelling with digital personalisation
- Art collaborations and sustainability reshape luxury landscape
CHANNELS
- Offline channels dominate sales as consumers seek tactile experiences
- E-commerce grows for accessible items but lags for premium products
PRODUCTS
- Smart accessories blend health tracking with fashion functionality
- Gen Z drives demand for sustainable, tech-integrated accessories products
- CHART 5 How Gen Z Turned Bags into Statements of Values
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in China 2025
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in China 2025
- CHART 9 Consumer Landscape in China 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAGS AND LUGGAGE IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Market polarisation drives shift to affordable bags and luggage in China
- CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
- Market polarisation and caution slow China's bags and luggage growth
- CHART 11 Analyst Insight
- Regulatory scrutiny shapes second-hand luxury goods market
- CHART 12 Second-hand Transaction Companies are Under Stricter Regulation
- Economic caution drives shift from luxury bags to experiential spending
- Ninetygo blends tech innovation with affordability to capture young consumers
- CHART 13 Ninetygo Luggage
WHAT'S NEXT?
- Rising affluence and sports trends to shape bags and luggage market
- High-tech functionality and bag accessories cater to evolving youth demands
- Athleisure and lifestyle adoption drive sports bags market expansion
COMPETITIVE LANDSCAPE
- LVMH and Songmont lead market with distinct strategies
- Gen Z consumers propel brands through social media and influencer powers
- CHART 14 Old Brand Popular Again Among Generation Z
- Zhuan Zhuan challenges new sales with enhanced second-hand experience
CHANNELS
- E-commerce boom to continue while offline remains significant
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- High-purity gold drives China's jewellery expansion
- CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
- Gold prices drive value sales amid economic uncertainty
- Market polarisation squeezes mid-tier as luxury gold and budget fashion jewellery thrive
- CHART 16 China's Jewellery Market Split: Between Disposable Fashion and Lasting Pieces
- Laopu attracts attention with high-purity gold products
- CHART 17 Gold Jewellery Brands Like Laopu Continue to Attract Attention
- Technological advancements shape consumer engagement
- Gen Z drives shift to playful, personalised jewellery over traditional opulence
- CHART 18 Gen Z is Influencing Trends in the Jewellery Market
WHAT'S NEXT?
- CHART 19 Analyst Insight
- Gold investment narrative drives luxury sales growth
- Gen Z drives demand for cultural and emotional capital
- Social media platforms blur shopping lines through AR and limited editions
- Cultural heritage and sustainability shape future trends
COMPETITIVE LANDSCAPE
- Chow Tai Fook and Lao Feng Xiang lead as market polarises
- Laopu Gold disrupts traditional luxury with heritage-inspired gold pieces
CHANNELS
- Offline department stores lead jewellery sales with experiential advantage
- Retail e-commerce grows steadily
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Watch market shifts to connected devices amid digital evolution
- CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
- Connected watches drive sales with innovative features
- Market polarisation transforms China's luxury watch landscape
- Connected watches become essential for internet-age consumers
- Smart functionality and subsidies drive connected watch adoption
- CHART 21 Huawei Watch 5 the Most Intelligent Watch Ever in the Brand's History
WHAT'S NEXT?
- Technology and health trends look set to propel sales forward
- Connected watches to dominate market by 2030
- Cultural elements and precious metals set to reshape luxury watches
- CHART 22 Analyst Insight
COMPETITIVE LANDSCAPE
- Huawei leads as China's watch market concentration shifts
- CHART 23 Huawei Watch 5 Series Make Breakthrough on its Looks
CHANNELS
- E-commerce and appliance and electronics specialists drive sales
- Offline retailers lose ground as shopping habits shift online
PRODUCTS
- Huawei demonstrates how artificial intelligence transforms wearables
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- AI innovation and sustainability drive premiumisation in writing tools
- CHART 24 Key Trends 2025
INDUSTRY PERFORMANCE
- Innovation and premiumisation reshape pens market as preferences evolve
- Quality and innovation offset demographic pressures on student demand
- Deli leverages cultural storytelling to engage Gen Z consumers
- CHART 25 Deli Taps into Gen Z's Emotional Economy with Nezha Collaboration
WHAT'S NEXT?
- Speciality writing instruments to gain traction amid premiumisation
- Eco-consciousness to drive demand for sustainable writing instruments
- CHART 26 Shanghai M&G Stationery Inc: Redefining Sustainability in Stationery
- Emotional resonance to drive demand for experiential writing instruments
- CHART 27 Analyst Insight
COMPETITIVE LANDSCAPE
- Shanghai M&G leads market consolidation amid evolving consumer preferences
- AI and machine learning reshape writing instruments into smart solutions
- CHART 28 M&G Yuexie Magnetic Levitation Gel Pen: Redefining Writing Through Technology
- M&G leverages biodegradable materials and Gen Z demand for premiumisation
CHANNELS
- Retail offline remains dominant as retailers enhance efficiency with digital tools
- E-commerce transforms retail landscape through convenience and competitive pricing
COUNTRY REPORTS DISCLAIMER
