PUBLISHER: Euromonitor International | PRODUCT CODE: 1945646
PUBLISHER: Euromonitor International | PRODUCT CODE: 1945646
Personal Accessories in India
The personal accessories market in India experienced significant growth in 2025 driven by rising disposable incomes, increasing urbanisation, and a growing middle and affluent class. In 2025, the market recorded retail value sales of INR7,316.2 billion, representing 10% growth from the previous year. The premiumisation trend was a key growth driver, with consumers seeking high-quality, branded products as status symbols. The number of HNWIs in India is expected to rise to 73,000 by 2030, further...
Euromonitor International's Personal Accessoriesin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Improving economy supports sales of personal accessories in 2025
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
- Rising disposable incomes fuel premiumisation trend
- Titan's Jalsa watch epitomises the growing focus on luxury goods
- CHART 3 Titan's JALSA Watch Highlights Rising Premiumisation in India's Luxury Market
- Regulatory measures enhance trust in jewellery
WHAT'S NEXT?
- Sales set to benefit from growing base of more affluent consumers
- Jewellery set to drive growth with the focus on premiumisation and sustainability
- Digital transformation reshapes retail strategies and consumer engagement
COMPETITIVE LANDSCAPE
- D2C brands challenge incumbents in personal accessories
- CHART 4 Legacy Brands Face Growing Competition from Agile D2C Brands in 2025
- Opportunities emerging from shifts in competitive dynamics
CHANNELS
- Offline retail leads due to the importance of tactile experiences
- Retail e-commerce drives growth with convenience and digital adoption
- An omnichannel presence has become essential for retailers
PRODUCTS
- Gen Z drives innovation in jewellery design and sourcing
- CHART 5 Palmonas Highlights Gen Z's Influence on India's Jewellery Market in 2025
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in India 2025
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in India 2025
- CHART 9 Consumer Landscape in India 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAGS AND LUGGAGE IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Gen Z influencing the growth and development of bags and luggage
- CHART 10 Key Trends 2025
- CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
- Rising disposable income drives demand for quality bags and luggage
- Bags dominate market share with sustained demand
- Players shift focus to attract the attention of Gen Z shoppers
- CHART 12 Brands Focus on Celebrity Collaborations and Retail Expansion in 2025
WHAT'S NEXT?
- Smart luggage and digital transformation set to drive growth
- Bags to maintain dominance as luggage gains traction
- Sustainability and digitalisation reshaping the competitive landscape
COMPETITIVE LANDSCAPE
- D2C brands challenge incumbents, reshaping market dynamics
- CHART 13 Mokobara's Expansion and Collaborations Fuel its Rise in 2025
- Emerging players and digitalisation drive future growth
CHANNELS
- Offline retail dominates sales of bags and luggage
- Retail e-commerce emerges as the most dynamic channel
- Omnichannel retailing and digitalisation shape competitive landscape
PRODUCTS
- Tech-savvy brands drive innovation with smart features
- CHART 14 Safari and boAt Collaborate to Launch a Smart Luggage Range in 2025
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Introduction of mandatory hallmarking shakes up the market
- CHART 15 Key Trends 2025
- CHART 16 Analyst Insight
INDUSTRY PERFORMANCE
- Consumers adapt to high gold prices with affordable options
- Costume jewellery maintains largest share despite price pressures
- Lab grown diamonds offer a more ethical and sustainable solution
- CHART 17 Lab Grown Diamonds Attracting Ethical Shoppers
WHAT'S NEXT?
- Affordable luxury and digital engagement fuels growth
- Costume jewellery set to maintain its dominance with evolving consumer preferences
- Digital transformation and sustainability shape the future of jewellery retail
COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through strategic expansion
- Mergers and acquisitions reshape competitive landscape
- CHART 18 Shraddha Kapoor-Backed Palmonas Raises Fund, Plans 100 New Stores Across India
CHANNELS
- Offline retail remains dominant despite e-commerce growth
- Retail e-commerce gains traction
- CHART 19 CaratLane Expands 9-Karat Jewellery Line Amid Growing Demand for Lightweight Gold
- Emerging brands drive innovation with a focus on sustainability and digitalisation
PRODUCTS
- Palmonas finding success with Gen Z driving demand for affordable, durable jewellery designs
- Mandatory hallmarking boosts demand for certified 9-karat gold
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- New trade agreement and increase in HNWIs helps drive growth
- CHART 20 Key Trends 2025
- CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
- Tariffs and supply chain agreements drive premium watch sales
- CHART 22 Swiss Watch Imports Get Cheaper in India Post-Trade Pact
- Traditional watches remains the largest category
- Tariffs and supply chain emerge as key trend
- CHART 23 Ethos Opens 'City of Time' Luxury Watch Destination in Gurgaon
WHAT'S NEXT?
- Tariffs and demographics drive premium watch sales growth
- Connected watches set to see a shift towards premium offerings
- Omnichannel retailing strategies could be key to growth
COMPETITIVE LANDSCAPE
- Titan solidifies its lead as Apple and Samsung gain traction
- No significant mergers, acquisitions, or new product launches
CHANNELS
- Offline retail leads sales of traditional watches, while e-commerce drives growth in connected watches
- Leisure and personal goods specialists drive offline sales, e-commerce gains traction
- No new retail concepts or collaborations expected to emerge in 2026
PRODUCTS
- BoAt drives innovation with AI-powered smartwatches
- CHART 24 BoAt Launches New Smartwatch with NFC Payments at an Affordable Price
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Increase in educational enrolments helps drive sales growth
- CHART 25 Key Trends 2025
- CHART 26 Analyst Insight
INDUSTRY PERFORMANCE
- Premiumisation drives growth
- Pens dominate the market with steady demand backed by expanding distribution reach
- Sustainability concerns informing new product development
- CHART 27 Rescript's Digital Campaign Places a Focus on Sustainability
WHAT'S NEXT?
- Premiumisation and sustainability set to drive future growth
- Pens set to benefit from premiumisation
- Colouring emerges as fastest growing category
COMPETITIVE LANDSCAPE
- Hindustan Pencils leads a concentrated writing instruments market
- No significant mergers or acquisitions in 2025
CHANNELS
- Offline retail dominates sales as consumers prefer physical stores
- Retail e-commerce gains traction with convenience and value offers
- Premiumisation and e-commerce drive channel dynamics
- CHART 28 Pilot Launches its First Store in India in 2025
PRODUCTS
- Sustainability drives innovation with a focus on eco-friendly materials
- Gen z influences product design with creative and digital flair
COUNTRY REPORTS DISCLAIMER
