PUBLISHER: Euromonitor International | PRODUCT CODE: 1945647
PUBLISHER: Euromonitor International | PRODUCT CODE: 1945647
Personal Accessories in Indonesia
The personal accessories market in Indonesia is characterised by a mix of cultural pride, price sensitivity, and digital innovation. Sales grew by 5% in 2025 to reach IDR82,605.1 billion. This growth was driven by various factors, including the strong performance of premium labels and affordable, fashionable options from local e-commerce sellers. The market is expected to continue growing, with a projected CAGR of 7% by 2030. To succeed in this market, brands should focus on sustainability, digi...
Euromonitor International's Personal Accessoriesin Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Sales grow fuelled by digital innovation, sustainability and a strong rebound in tourism
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
- Market polarisation has a big impact on the market
- Smaller brands gain market share through digital channels
- CHART 3 Local Brand Jims Honey Finds Success with Affordable, Stylish Bags and Wallets
- CHART 4 Ma.Ja Watch: Blending Indonesian Heritage with Sustainable Innovation
WHAT'S NEXT?
- Bright outlook for personal accessories in Indonesia
- Traditional and connected watches lead growth with cultural relevance and innovation
- Domestic brands strengthen their market position through localised production
COMPETITIVE LANDSCAPE
- Leading brands maintain share through segmentation and innovation
- No significant mergers or acquisitions in 2025
CHANNELS
- Jewellery and watch specialists lead offline sales
- Retail e-commerce grows rapidly with digital platforms
- Hybrid shopping behaviour emerges as a key trend
PRODUCTS
- Gen Z drives demand for customisable and affordable products
- CHART 5 The Palace's "Simple & Timeless" Jewellery Attracts Gen Z Shoppers
- Local brands innovate with sustainable and cultural themes
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in Indonesia 2025
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in Indonesia 2025
- CHART 9 Consumer Landscape in Indonesia 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAGS AND LUGGAGE IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Sales of bags and luggage grow as competition intensifies
- CHART 10 Key Trends 2025
- CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
- Local brands thrive as market polarisation intensifies competition
- Gen Z drives demand for functional and stylish bags
- CHART 12 Torch Targets Gen Z Consumers in Indonesia
- Market polarisation impacts value growth
- CHART 13 Jims Honey Uses Cultural Storytelling to Drive Sales in 2025
WHAT'S NEXT?
- Gen Z to continue driving demand for functional and stylish bags
- Local brands and sustainability set to be a growing feature of the market
- Market polarisation will continue to impact growth
- CHART 14 Premium Local Travel Bags vs Budget Backpack Brands
COMPETITIVE LANDSCAPE
- Local brands gain share as market polarisation intensifies competition
- Emerging brands and sustainability influencing the market
CHANNELS
- Consumers prefer the tactile nature of in-store shopping
- Retail e-commerce grows rapidly driven by online platforms and live commerce
- Local brands and e-commerce drive market dynamics through innovation
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Younger consumers drive demand for trendy and affordable jewellery
- CHART 15 Key Trends 2025
- CHART 16 Analyst Insight
INDUSTRY PERFORMANCE
- Gen Z driving growth with demand for affordable jewellery
- Fine jewellery dominates the market despite challenges
- Tariffs and supply chain pressures reshape market dynamics
- CHART 17 Gold Jewellery Prices Surge
- CHART 18 The Palace's "Simple & Timeless" Jewellery Attracts Gen Z Consumers
WHAT'S NEXT?
- Local brands expected to thrive with customisable and affordable jewellery
- Fine jewellery set to maintain its dominance due to its cultural significance
- Personalisation and unisex designs offer further avenues for growth
COMPETITIVE LANDSCAPE
- Leading manufacturers maintain share amidst changing landscape
- Digital acceleration and changing consumer preferences creates new opportunities
- CHART 19 Lore Jewellery's Digital Rise
CHANNELS
- Jewellery and watch specialists dominate sales
- Retail e-commerce gains traction in fashion jewellery
- Emerging trends in retail channels
PRODUCTS
- Digital-native brands drive growth with affordable custom jewellery
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Smartwatches the main growth driver in 2025
- CHART 20 Key Trends 2025
- CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
- Luxury and budget watches drive market polarisation
- CHART 22 Indonesia's Growing Gap Between High-End and Mass-Market Watches
- Connected watches lead growth with health-tech innovation
- Travel and tourism supports growth and informs new product development
- CHART 23 Ma.Ja Watch: Blending Indonesian Heritage with Sustainable Innovation
WHAT'S NEXT?
- Connected watches drive growth with health-tech innovation
- Health-tech innovation, sustainability and exclusivity set to shape consumer preferences
- E-commerce and local production to influence future sales
COMPETITIVE LANDSCAPE
- Xiaomi and Samsung lead through innovation
- No significant mergers or acquisitions in 2025
CHANNELS
- Jewellery and watch specialists lead sales
- Retail e-commerce drives growth in affordable connected watches
- Omnichannel strategies bridge premium and affordable watch sales
PRODUCTS
- Local brands drive innovation with cultural and sustainable touches
- CHART 24 Exclusive Watch Launches in Indonesia with Local Cultural Touches
- Ma.ja Watch showcases blend of heritage and innovation
- CHART 25 Ma.Ja Watch: Blending Indonesian Heritage with Sustainable Innovation
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- A positive year for writing instruments with sales driven by professionals and students
- CHART 26 Key Trends 2025
- CHART 27 Analyst Insight
INDUSTRY PERFORMANCE
- Deli drives growth with strategic expansion and marketing
- CHART 28 Deli Stationery Making its Mark in the Indonesian Market
- Sustainability concerns influencing new product designs
- New innovations shaping and informing the market
WHAT'S NEXT?
- Faber-Castell drives growth with sustainable innovation and education
- Pens remain dominant as colouring drives growth
- Sustainability and digital innovation set to shape future sales
COMPETITIVE LANDSCAPE
- Faber-Castell leads through strategic investments and marketing
- No mergers or acquisitions, but innovation drives future growth
CHANNELS
- Other non-grocery retailers lead with established presence
- Retail e-commerce gains traction through its offer of convenience and variety
- No emerging retail brands or concepts identified
PRODUCTS
- Faber-Castell drives innovation with AR-enhanced products
- CHART 29 Faber-Castell Launches AR-Enhanced Learning Tools for Indonesian Students
- Kenko leads sustainability efforts with eco-friendly products
- CHART 30 Kenko Eco Promotes Green Innovation in Writing Instruments
COUNTRY REPORTS DISCLAIMER
