Consumer Appliances in France

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Small appliances drive resilience amid weak housing activity

KEY DATA FINDINGS

• CHART 1 Key Trends 2025
• CHART 2 Analyst Insight

INDUSTRY PERFORMANCE

• Sluggish housing market constrains major appliances demand
• Large cooking appliances retain leading position
• Multifunctionality supports growth in small appliances

WHAT'S NEXT?

• Rising incomes and urbanisation drive consumer appliances growth
• Large cooking appliances maintain dominance through built-in trends
• Sustainability and multifunctionality drive future growth and innovation
• CHART 3 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Seb and BSH dominate market with diverse product portfolios
• SharkNinja's innovation strategy strengthens its position in small appliances
• CHART 4 Karcher Launches a 3-in-1 Vacuum Cleaner

CHANNELS

• Appliance specialists and online retailers drive sales growth
• Retail e-commerce gains traction through competitive pricing
• No new retail concepts or collaborations expected in 2026

PRODUCTS

• Private label ranges and premiumisation drive product innovation
• Emerging brands accelerate adoption of multifunctional solutions
• Innovation supports growth despite economic pressures
• CHART 5 Private Label Brands Thrive During Sluggish Economic Conditions
• CHART 6 Innovation in Beauty Appliances

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in France 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in France 2025
• CHART 10 Consumer Landscape in France 2025

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SOURCES

• Summary 1 Research Sources

AIR CONDITIONERS IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Heatwaves and energy efficiency drive air conditioner growth
• CHART 11 Key Trends 2025
• CHART 12 Analyst Insight

INDUSTRY PERFORMANCE

• Consumers seek relief from extreme weather conditions
• Split air conditioners dominate the market
• Eco-friendly climate control drives value sales growth
• CHART 13 Air Conditioner Market in France Is Still Lagging Behind but Growing

WHAT'S NEXT?

• Consumers prioritise energy efficiency and multifunctionality
• Split air conditioners remain dominant, portable units show promise
• E-commerce and sustainability shape the future

COMPETITIVE LANDSCAPE

• Leading players maintain dominance in a stable market
• No significant changes in market structure or innovation activity

CHANNELS

• Appliance specialists lead air conditioner sales with strong presence
• Retail e-commerce gains traction with portable models
• No new retail concepts emerge in 2026

PRODUCTS

• Sustainability drives innovation in air conditioner design
• Innovative features enhance consumer experience and efficiency
• Business impact of recent developments in product innovation
• CHART 14 Smart Air Conditioners Are Growing

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DISHWASHERS IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Private label ranges and premium features drive category shifts
• CHART 53 Key Trends 2025
• CHART 54 Analyst Insight

INDUSTRY PERFORMANCE

• Hisense drives premiumisation with advanced features
• Built-in dishwashers maintain dominance through innovation
• Premiumisation and private label ranges reshape the landscape
• CHART 55 Private Label Ranges Thrive During Sluggish Economic Conditions
• CHART 56 Beko Innovates for Energy-Efficient Dishwashers
• CHART 57 Convenience and Added Features for Dishwashers from Hisense

WHAT'S NEXT?

• Recovery driven by housing market and premiumisation
• Built-in dishwashers to maintain market dominance
• Premiumisation and sustainability to shape future

COMPETITIVE LANDSCAPE

• Beko and BSH maintain lead as market concentration shifts
• No significant mergers or new entrants in 2025

CHANNELS

• Appliance specialists and online retailers drive sales
• Retail e-commerce gains traction with competitive pricing
• Trends shaping the retail environment

PRODUCTS

• Beko drives innovation with energy-efficient dishwashers
• Premiumisation and private label ranges shape industry landscape

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FOOD PREPARATION APPLIANCES IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovation gaps limit growth despite pockets of resilience
• CHART 15 Key Trends 2025
• CHART 16 Analyst Insight

INDUSTRY PERFORMANCE

• Sharkninja emerges as a major winner in a challenging climate
• Largest and fastest-growing subcategories
• Innovation drives demand in a challenging economic climate
• CHART 17 Blenders Gain Through Innovation

WHAT'S NEXT?

• Innovation-led growth supports resilience in a challenging climate
• Health and wellness drive demand in selected subcategories
• Omnichannel strategies and sustainability shape future growth
• CHART 18 SharkNinja Took France by Storm and Continues in 2025

COMPETITIVE LANDSCAPE

• Innovation-driven players reshape competitive dynamics
• Changing consumer preferences create new competitive opportunities

CHANNELS

• Omnichannel strategies support sales across price segments
• Direct-to-consumer and digital channels gain importance

PRODUCTS

• Multi-functionality and compact design drive product innovation
• Health and wellness trends support targeted product growth
• Sustainability and durability influence future product strategies
• CHART 19 Thermomix Launch in a Downward Food Processors' Category

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HEAT PUMPS IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Subsidies and sustainability support long-term recovery
• CHART 20 Key Trends 2025
• CHART 21 Analyst Insight

INDUSTRY PERFORMANCE

• Government subsidies slow the decline in heat pump sales
• Air source heat pumps remain dominant despite decline
• Sustainability supports long-term investment in capacity
• CHART 22 Two Factors Driving Heat Pumps Sales in France: Housing and Regulation

WHAT'S NEXT?

• Strong growth expected for air source heat pumps
• Growth driven by subsidies and energy efficiency
• Air source heat pumps to remain dominant
• CHART 23 Long-Term Goals Sustain Investments in Heat Pump Capacity

COMPETITIVE LANDSCAPE

• Leading players maintain dominance through established presence
• Limited consolidation and product disruption

CHANNELS

• Professional channels dominate heat pump distribution
• Limited role for new retail concepts
• Retail e-commerce remains marginal

PRODUCTS

• Sustainability drives investment in domestic manufacturing
• Housing and subsidies shape product demand
• Professional-led distribution shapes product strategy

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HOME LAUNDRY APPLIANCES IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Built-in momentum builds as private label ranges reshape pricing
• CHART 24 Key Trends 2025
• CHART 25 Analyst Insight

INDUSTRY PERFORMANCE

• Private label growth reinforces price pressure
• Automatic washing machines remain essential and dominant
• Efficiency and sustainability become stronger purchase filters

WHAT'S NEXT?

• Built-in demand rises as space optimisation shapes purchases
• Automatic washing machines remain the category anchor
• Efficiency, repairability and sustainability shape long-term value

COMPETITIVE LANDSCAPE

• Leading manufacturers defend share as private label ranges expand
• Limited structural change keeps competition focused on portfolios and channels

CHANNELS

• Specialists lead, while omnichannel purchasing becomes the norm
• No new retail concepts expected in 2026
• E-commerce supports price comparison and deal-led growth

PRODUCTS

• Beko strengthens efficiency messaging with new technologies
• Smart and built-in formats gain visibility
• Innovation supports resilience in a pressured market
• CHART 26 Weather Conditions Shape Laundry Usage and Product Priorities

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LARGE COOKING APPLIANCES IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sluggish housing market weighs on demand, while premium and built-in formats support value growth
• CHART 27 Key Trends 2025
• CHART 28 Analyst Insight

INDUSTRY PERFORMANCE

• Sluggish sales growth amid economic uncertainty
• Private label dominance and premiumisation efforts
• Largest and most dynamic subcategories

WHAT'S NEXT?

• Premium brands drive innovation and upscale sales
• Built-in hobs lead market growth with innovative designs
• Sustainability and innovation shape future consumer choices

COMPETITIVE LANDSCAPE

• Beko and BSH maintain dominance through innovation
• Market concentration and stable competitive dynamics

CHANNELS

• Appliance specialists benefit from strong brand reputation
• Online retail grows despite offline dominance
• Retail e-commerce plays a limited but growing role

PRODUCTS

• Luxury brands drive design standards and innovation
• Innovation focuses on ovens and built-in hobs
• Business impact of recent developments in product innovation
• CHART 29 Continuous Innovation in Cooking Appliances
• CHART 30 Luxury Brands Drive the Design Standards, Beyond Appliances

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MICROWAVES IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mature market faces pressure from multifunctional alternatives and cautious consumer spending
• CHART 31 Key Trends 2025
• CHART 32 Analyst Insight

INDUSTRY PERFORMANCE

• Consumers delay replacement purchases due to economic uncertainty
• Freestanding models dominate due to flexibility and convenience
• Air fryers pose a significant threat to microwave sales
• CHART 33 A Mature Category of Microwaves

WHAT'S NEXT?

• Consumers continue to delay replacement purchases due to economic uncertainty
• Freestanding models remain dominant despite built-in growth
• Competition from air fryers and multifunctional ovens to persist

COMPETITIVE LANDSCAPE

• Private label leads microwaves market with competitive pricing
• No major disruptions expected from mergers or new launches

CHANNELS

• Appliances and electronics specialists lead microwave distribution
• Retail e-commerce drives growth with competitive pricing
• No new retail concepts or collaborations emerge

PRODUCTS

• Economic factors and competition limit microwaves growth
• Flexibility and convenience drive freestanding microwave sales
• Modest recovery forecast with built-in microwaves leading growth

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PERSONAL CARE APPLIANCES IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilient growth supported by innovation and digital engagement
• CHART 34 Key Trends 2025
• CHART 35 Analyst Insight

INDUSTRY PERFORMANCE

• Influencer marketing drives sales growth in electro-beauty
• Innovation and technology drive subcategory growth
• Technological innovation and digital marketing shape the market
• CHART 36 SharkNinja's Digital Strategy in French Electro-Beauty
• CHART 37 Innovation Fuels Growth with Health-Oriented Products
• CHART 38 Severin's Strategic Entry into French Electro-Beauty

WHAT'S NEXT?

• Innovation and digital marketing drive future growth
• Hair care appliances to remain the largest subcategory
• Sustainability and technology to shape the future landscape

COMPETITIVE LANDSCAPE

• Leading players face rising pressure from new and low-cost entrants
• Limited consolidation maintains a stable market structure

CHANNELS

• Influencer marketing strengthens online retail leadership
• Appliance specialists grow alongside online channels
• Stable retail landscape with continued focus on digital engagement

PRODUCTS

• Influencer marketing and innovation drive product visibility and demand
• Hair care and beauty technologies drive subcategory performance
• Diversification and accessibility support long-term category development

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REFRIGERATION APPLIANCES IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Slow housing recovery and premiumisation support value growth
• CHART 39 Key Trends 2025
• CHART 40 Analyst Insight

INDUSTRY PERFORMANCE

• Economic downturn and recovery drive sales fluctuations
• Private label products intensify competition and drive down prices
• Premiumisation trend persists amidst economic challenges
• CHART 41 Private Label Thrives During Sluggish Economic Conditions

WHAT'S NEXT?

• Housing recovery and EU legislation shape future sale
• Private label gains traction as consumers prioritise value

COMPETITIVE LANDSCAPE

• Beko and BSH lead market amidst private label growth
• Stable competitive landscape with no major mergers or acquisitions

CHANNELS

• Darty and Boulanger drive sales through aggressive pricing
• Retail e-commerce gains traction with competitive pricing
• Offline retailers maintain strong presence

PRODUCTS

• Premiumisation drives innovation in refrigeration appliances
• Liebherr's premium strategy fuels innovation and growth
• Innovation drives value sales growth in refrigeration appliances
• CHART 42 Liebherr's Premium Strategy in French Refrigeration

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SMALL COOKING APPLIANCES IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Air fryers and digital engagement sustain growth in a maturing market
• CHART 43 Key Trends 2025
• CHART 44 Analyst Insight

INDUSTRY PERFORMANCE

• Nescafe drives black coffee segment with NeO Caffe
• Pod coffee makers counter automatic coffee machines' growth
• Ninja drives sales with relentless diversification and innovation
• CHART 45 Pod Coffee Innovation to Tackle Automatic Coffee Machines' Growth

WHAT'S NEXT?

• Air fryers remain key growth driver amid sustainability concerns
• CHART 46 Two Sides of the Air Fryer Market in France
• Coffee machines maintain leadership through innovation and promotion
• Digitalisation and sustainability reshape market landscape

COMPETITIVE LANDSCAPE

• Ninja's innovation drives market share redistribution
• CHART 47 Ninja's Relentless Innovation Supports Its Growth in French Small Cooking Appliances
• Opportunities emerge from market trends and competition

CHANNELS

• Omnichannel strategies boost sales for specialists and e-commerce
• E-commerce gains traction with competitive pricing and digital marketing
• No new retail concepts emerge in 2026

PRODUCTS

• Multi-functionality and compact design drive air fryer sales
• Replacement cycles and economic factors influence sales
• SharkNinja's innovation drives market share redistribution

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VACUUM CLEANERS IN FRANCE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovation, premiumisation, and digital engagement sustain market momentum
• CHART 48 Key Trends 2025
• CHART 49 Analyst Insight

INDUSTRY PERFORMANCE

• Multi-functionality drives value sales through innovation
• Influencers and social media fuel sales growth
• Robotic vacuum cleaners strengthen their role in household cleaning
• Traditional brands adapt to evolving consumer expectations
• CHART 50 Karcher's Wet & Dry Push: Elevating Indoor Cleaning with Professional Expertise
• CHART 51 Robot Vacuums: Innovation Fuels Surging Growth in France
• CHART 52 SharkNinja's Social-First Approach Drives Vacuum Sales

WHAT'S NEXT?

• Premiumisation and durability support long-term value growth
• Robotic vacuum cleaners lead innovation-driven expansion
• Digital ecosystems and e-commerce reshape competitive dynamics

COMPETITIVE LANDSCAPE

• Rowenta maintains leadership in a fragmented market
• Innovation and marketing drive competitive differentiation
• Stable market structure supports long-term competition

CHANNELS

• Appliances and electronics specialists remain central to distribution
• Retail e-commerce gains momentum through price competitiveness
• Omnichannel strategies shape future retail development

PRODUCTS

• Multi-functionality and convenience drive product development
• Robotic vacuum cleaners expand with smart technologies
• Digital engagement and branding influence product success

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