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Market Research Report

Beauty and Personal Care in China

Published by Euromonitor International Product code 195801
Published Content info 118 Pages
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Beauty and Personal Care in China
Published: May 8, 2018 Content info: 118 Pages
Description

While colour cosmetics was most dynamic in terms of value growth in 2017, skin care still constituted the majority of beauty and personal care sales in China. Chinese consumers, even in lower-tier cities, usually use basic skin care products such as cleansers, moisturisers and face masks, while younger consumers tend to apply make-up daily, especially women born in the 1980s and 1990s, who are the main customers of colour cosmetics. The younger generation usually pay more attention to their oute...

Euromonitor International's Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CTCN

Table of Contents

Euromonitor International

May 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Skin Care Constitutes the Majority of Sales While Colour Cosmetics Is Most Dynamic

Advances in New Technology Promotes Beauty and Personal Care

Multinational Players Face Growing Competition From Domestic Ones

Relaunch of New Products With Finer Ingredients Or More Functions

Strong Forecast Growth Momentum Is Expected To Be Maintained

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

the Two-child Policy and Economic Recovery Fuel Growth

Consumption Upgrading Intensifies Product Segmentation for Various Age Groups

Premiumisation of Chinese Baby and Child-specific Products Is on the Rise

Competitive Landscape

the Entrance of New Brands Aggravates Competition

Dedicated Marketing To Accelerate Brand Exposure

Category Data

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Chinese Bath and Shower Records An Uneven Performance

Bath and Shower in China Signals A Trend Towards Product Segmentation

Ever-younger Consumers Accelerate the Growth of Internet Retailing of Bath and Shower

Competitive Landscape

Procter & Gamble (guangzhou) Ltd Consistently Leads Bath and Shower in 2017

Endorsement by Young Celebrities Vigorously Buoys Existing Brands

Category Data

  • Table 1 Sales of Bath and Shower by Category: Value 2012-2017
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Crossover and High-tech Colour Cosmetics Entice Consumers

New-concept Products Stir Up Colour Cosmetics

Lip Products Remains Most Dynamic

Competitive Landscape

High-end Brands From Multinational Players Are the Major Growth Drivers

Intensifying Competition Seen in Colour Cosmetics

Multinational Brands Lead the Trend

Category Data

  • Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
  • Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
  • Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
  • Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
  • Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
  • Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
  • Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Steady Development Underpinned by Rising Product Awareness

Deodorant Sprays Is the Leading Type, With Stronger Value Growth Too

Competitive Landscape

Multinational Players Dominate

Unilever China Takes the Lead

Category Data

  • Table 1 Sales of Deodorants by Category: Value 2012-2017
  • Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  • Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
  • Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
  • Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
  • Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Headlines

Prospects

Rigid Demand From Women Supports Strong Growth

Women's Razors and Blades Sees More Robust Growth, Though Smaller in Sales

Competitive Landscape

Reckitt Benckiser China Leads Comfortably

Domestic Players Outperformed by International Manufacturers

Category Data

  • Table 1 Sales of Depilatories by Category: Value 2012-2017
  • Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
  • Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
  • Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Headlines

Prospects

Robust Value Growth for Premium Fragrances

Niche Brands Are Increasingly Popular

Internet Retailing and Specialist Beauty Shops Grow Quickly

Competitive Landscape

Multinational Players Eye Fragrances in China

Top Three Players Set A Strong Foothold in Fragrances in China

Category Data

  • Table 1 Sales of Fragrances by Category: Value 2012-2017
  • Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
  • Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  • Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Headlines

Prospects

Hair Care Experiencing A Premiumisation Trend

Aroma Concept Acts As A New Growth Engine

Hair Loss Treatments and Colourants Enjoy Robust Value Growth

Competitive Landscape

International Players Dominate

Multinationals Face Growing Competition From Local Companies

Manufacturers Embrace High-tech in Product Line Upgrading To Remain Competitive

Category Data

  • Table 1 Sales of Hair Care by Category: Value 2012-2017
  • Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
  • Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
  • Table 5 NBO Company Shares of Salon Hair Care: % Value 2013-2017
  • Table 6 LBN Brand Shares of Hair Care: % Value 2014-2017
  • Table 7 LBN Brand Shares of Colourants: % Value 2014-2017
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2014-2017
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
  • Table 11 Forecast Sales of Hair Care by Category: Value 2017-2022
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Steady Demand for Men's Grooming

New Product Launches Boost Sales

Room for Development in Men's Grooming

Competitive Landscape

Procter & Gamble (guangzhou) Ltd Closes Gap With L'oreal China

L'oreal China Joins Hands With Sports To Promote Brands and Sales

Domestic Players Accelerate Their Development in Men's Grooming

Category Data

  • Table 1 Sales of Men's Grooming by Category: Value 2012-2017
  • Table 2 Sales of Men's Grooming by Category: % Value Growth 2012-2017
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  • Table 5 NBO Company Shares of Men's Grooming: % Value 2013-2017
  • Table 6 LBN Brand Shares of Men's Grooming: % Value 2014-2017
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  • Table 8 Forecast Sales of Men's Grooming by Category: Value 2017-2022
  • Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Headlines

Prospects

Rising Demand for Specific Oral Care Effects Propels the Growth of Functional and Value-added Products

Child-specific Oral Care Is Embraced by Local Parents

Convenience and Demand for Deep Cleaning Fuel Power Toothbrushes

Competitive Landscape

Multinationals Dominate Oral Care While Domestic Players Catch Up

Guangzhou Weimeizi Records Robust Growth

Category Data

  • Table 1 Sales of Oral Care by Category: Value 2012-2017
  • Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 3 Sales of Toothbrushes by Category: Value 2012-2017
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  • Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
  • Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
  • Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  • Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
  • Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
  • Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  • Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Headlines

Prospects

High-tech and Customised Products Appeal To Consumers

Intensifying Competition Triggers Industry Players' Crossover From Manufacturers To Retailers

New Distribution Mode Emerges

Competitive Landscape

International Brands Lead Premium Skin Care Sales

Domestic Brands Perform Better in Mass Skin Care

Consumer-centric Japanese Or Korean Brands Enjoy A Loyal Consumer Base

Category Data

  • Table 11 Sales of Skin Care by Category: Value 2012-2017
  • Table 12 Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 14 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 15 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 16 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 17 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 18 NBO Company Shares of Skin Care: % Value 2013-2017
  • Table 19 LBN Brand Shares of Skin Care: % Value 2014-2017
  • Table 20 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
  • Table 21 LBN Brand Shares of Anti-agers: % Value 2014-2017
  • Table 22 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
  • Table 23 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
  • Table 24 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
  • Table 25 Forecast Sales of Skin Care by Category: Value 2017-2022
  • Table 26 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Prolonged Use of Sun Care Boosts Value Growth

Convenience Promotes Sales Too

High-tech Sun Care Emerges

Competitive Landscape

Multinationals Dominate Sun Care, Led by L'oreal China

Domestic Brand Leads Sun Care in Terms of Value Sales

Category Data

  • Table 1 Sales of Sun Care by Category: Value 2012-2017
  • Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
  • Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
  • Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
  • Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
  • Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Robust Double-digit Value Growth for Premium Beauty and Personal Care

Premium Colour Cosmetics Records the Highest Value Growth

Premium Pharma Beauty and Personal Care Records Vigorous Growth

Competitive Landscape

L'oreal China Holds Pole Position

Estee Lauder Contributes Substantially To Its Company's Leading Position

Amorepacific Cosmetics (shanghai) Co Ltd Loses Value Share

Category Data

  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Mass Beauty and Personal Care Maintains Its Position As the Market Mainstay

Mass Skin Care Dominates

Mass Sets/kits Enjoys the Highest Value Growth

Competitive Landscape

Procter & Gamble Still Leads Yet Sees Value Share Decline

L'oreal China Suffers Stagnant Value Sales Growth

Domestic Companies Show Dynamic Growth

Category Data

  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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