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PUBLISHER: Euromonitor International | PRODUCT CODE: 2000359
PUBLISHER: Euromonitor International | PRODUCT CODE: 2000359
Consumer Foodservice in Japan
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PAGES: 114 Pages
DELIVERY TIME: 1-2 business days
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Japan's consumer foodservice expanded in 2025, driven by recovery from the pandemic, inbound consumption and passing on price increases amid inflation. Limited-service restaurants and cafes led growth, while bars and pubs lagged due to lifestyle shifts. Chains strengthened positions through digitalisation, value menus and experiential offerings, as independents faced cost and labour challenges. At the same time, sustainability and automation emerged as key innovation fronts.
Euromonitor International's Consumer Foodservice in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CFSJP
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Further growth propelled by tourism and price hikes
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Inflation meets inbound tourism to boost value sales in 2025
- Food delivery faces post-pandemic slump and fierce price wars
- Fostering loyalty through mobile rewards and milestone ceremonies
WHAT'S NEXT?
- From izakaya decline to experiential dining
- Labour shortages make automation essential
- Balancing sustainability and satisfaction
COMPETITIVE LANDSCAPE
- From coffee pioneer to tea trendsetter: 7-Eleven reinvents the counter
- Gong Cha marks a decade with bold redesign
- Price strategies and value deals keep Japan's diners coming back
CHANNELS
- Independents fight rising costs with digital tools and smart solutions
- Non-alcoholic innovation reshapes Japan's bar scene
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
- Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
- Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
- Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
- Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
- Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
- Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
- Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
- Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
- Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
- Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
- Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Value-led formats benefit from inbound demand and careful pricing
INDUSTRY PERFORMANCE
- Affordable menus and social media drive growth of limited-service restaurants
- Premium menus for inbound tourists and price strategies for domestic customers shape beef bowl chains
- Balancing upward and downward pricing to win customers
WHAT'S NEXT?
- Adapting to demographic shifts
- Convenience stores race to win in quick commerce
- Eco-friendly initiatives gain momentum
COMPETITIVE LANDSCAPE
- 7-Eleven to reinforce leadership with fresh and premium offerings
- Watami bets big on subway with fresh farm food and fusion menus
- Morning demand fuels growth
CATEGORY DATA
- Table 14 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
- Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
- Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
- Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
- Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
- Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
- Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
- Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
- Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
- Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
- Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
- Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
- Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
- Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CAFES/BARS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Cafes lead recovery as structural shifts constrain bars and pubs
INDUSTRY PERFORMANCE
- Bars and pubs struggle to recover
- Balancing inflation and loyalty in specialist coffee and tea shops
- Tea-based menus help cafes tackle rising costs of coffee beans
WHAT'S NEXT?
- Lifestyle shifts and price pressures challenge izakaya recovery
- Takeaway formats gain momentum
- Non-alcoholic drinks signal a new era for Japanese bars and pubs
COMPETITIVE LANDSCAPE
- Starbucks expands beyond coffee to maintain leadership
- Gong Cha marks a decade, fostering tea culture
- Independent cafes and bars struggle amid rising costs
CATEGORY DATA
- Table 28 Cafes/Bars by Category: Units/Outlets 2020-2025
- Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2020-2025
- Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2020-2025
- Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2020-2025
- Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2020-2025
- Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2020-2025
- Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2021-2025
- Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2022-2025
- Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2025-2030
- Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2025-2030
- Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2025-2030
- Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2025-2030
- Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2025-2030
- Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
FULL-SERVICE RESTAURANTS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Inbound demand and value tactics support growth despite rising operating costs
INDUSTRY PERFORMANCE
- Price hikes and tourism power full-service restaurant growth
- Saizeriya wins over cost-conscious diners by holding prices steady
- Breakfast menus emerge as new battleground for chains
WHAT'S NEXT?
- Single-person households and tourists will continue fuel growth of breakfast menus
- Price wars and new players reshape food delivery
- Robots and digital tools tackle labour shortages in foodservice
COMPETITIVE LANDSCAPE
- Skylark secures leadership with value menus and family focus
- Affordable sushi and cafe concept propel Hamazushi's growth
- Rising costs and labour shortages threaten small operators
CATEGORY DATA
- Table 42 Full-Service Restaurants by Category: Units/Outlets 2020-2025
- Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
- Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
- Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
- Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
- Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
- Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
- Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
- Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
- Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
- Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
- Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
- Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
- Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
SELF-SERVICE CAFETERIAS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Value-led formats withstand inflation as chains and new entrants broaden the offer
INDUSTRY PERFORMANCE
- Affordable udon brands drive growth amid rising costs
- Discount campaigns power growth for udon chains
- From breakfast to dinner: Ikea reinvents value for busy consumers
WHAT'S NEXT?
- Affordable dining and solo-friendly formats will drive future demand
- Profitability questions put mobile ordering under review
- Small steps towards sustainability gain momentum
COMPETITIVE LANDSCAPE
- Toridoll maintains leadership with family-friendly offers and customer perks
- Ikea Japan captures growth with affordable morning menus
- Independents struggle as rising costs widen the gap
CATEGORY DATA
- Table 56 Self-Service Cafeterias: Units/Outlets 2020-2025
- Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2020-2025
- Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2020-2025
- Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2020-2025
- Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025
- Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025
- Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2025
- Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2022-2025
- Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2025-2030
- Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2025-2030
- Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2025-2030
- Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2025-2030
- Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2025-2030
- Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2025-2030
DISCLAIMER
STREET STALLS/KIOSKS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Street food demand lifts stalls/kiosks as office routines normalise
INDUSTRY PERFORMANCE
- Food trucks thrive amid changing work patterns and tourism
- Mellow elevates food trucks with awards and stadium expansion
- Food trucks boost growth through events
WHAT'S NEXT?
- Authentic local flavours drive inbound demand
- Mobile kitchens deliver hope during emergencies
- Food trucks bridge gaps in ageing rural communities
COMPETITIVE LANDSCAPE
- Flexibility and sustainability drive success for food trucks
CATEGORY DATA
- Table 70 Street Stalls/Kiosks: Units/Outlets 2020-2025
- Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
- Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
- Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
- Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
- Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
- Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2025
- Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2022-2025
- Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2025-2030
- Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2025-2030
- Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2025-2030
- Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2025-2030
- Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2025-2030
- Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE BY LOCATION IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Location shifts favour retail complexes as operators optimise standalone footprints
INDUSTRY PERFORMANCE
- Food courts evolve into experiential dining destinations
- Experiential dining and iconic Japanese cuisine attract global travellers
- High-rent challenges drive lean store strategies in city centres
WHAT'S NEXT?
- Experience-driven foodservice leads the future of retail complexes
- Standing bars and neo-kakuuchi reshape compact dining trend
- Labour shortage drives digital transformation
COMPETITIVE LANDSCAPE
- Convenience and cultural appeal support non-standalone success
- Leading standalone chains expand with roadside convenience
CATEGORY DATA
- Table 84 Consumer Foodservice by Location: Units/Outlets 2020-2025
- Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
- Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
- Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
- Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
- Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
- Table 90 Consumer Foodservice Through Standalone: Units/Outlets 2020-2025
- Table 91 Sales in Consumer Foodservice Through Standalone: Number of Transactions 2020-2025
- Table 92 Sales in Consumer Foodservice Through Standalone: Foodservice Value 2020-2025
- Table 93 Consumer Foodservice Through Standalone: % Units/Outlets Growth 2020-2025
- Table 94 Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2020-2025
- Table 95 Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2020-2025
- Table 96 Consumer Foodservice Through Leisure: Units/Outlets 2020-2025
- Table 97 Sales in Consumer Foodservice Through Leisure: Number of Transactions 2020-2025
- Table 98 Sales in Consumer Foodservice Through Leisure: Foodservice Value 2020-2025
- Table 99 Consumer Foodservice Through Leisure: % Units/Outlets Growth 2020-2025
- Table 100 Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2020-2025
- Table 101 Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2020-2025
- Table 102 Consumer Foodservice Through Retail: Units/Outlets 2020-2025
- Table 103 Sales in Consumer Foodservice Through Retail: Number of Transactions 2020-2025
- Table 104 Sales in Consumer Foodservice Through Retail: Foodservice Value 2020-2025
- Table 105 Consumer Foodservice Through Retail: % Units/Outlets Growth 2020-2025
- Table 106 Sales in Consumer Foodservice Through Retail: % Transaction Growth 2020-2025
- Table 107 Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2020-2025
- Table 108 Consumer Foodservice Through Lodging: Units/Outlets 2020-2025
- Table 109 Sales in Consumer Foodservice Through Lodging: Number of Transactions 2020-2025
- Table 110 Sales in Consumer Foodservice Through Lodging: Foodservice Value 2020-2025
- Table 111 Consumer Foodservice Through Lodging: % Units/Outlets Growth 2020-2025
- Table 112 Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2020-2025
- Table 113 Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2020-2025
- Table 114 Consumer Foodservice Through Travel: Units/Outlets 2020-2025
- Table 115 Sales in Consumer Foodservice Through Travel: Number of Transactions 2020-2025
- Table 116 Sales in Consumer Foodservice Through Travel: Foodservice Value 2020-2025
- Table 117 Consumer Foodservice Through Travel: % Units/Outlets Growth 2020-2025
- Table 118 Sales in Consumer Foodservice Through Travel: % Transaction Growth 2020-2025
- Table 119 Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2020-2025
- Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2025-2030
- Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2025-2030
- Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2025-2030
- Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2025-2030
- Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2025-2030
- Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2025-2030
- Table 126 Forecast Consumer Foodservice Through Standalone: Units/Outlets 2025-2030
- Table 127 Forecast Sales in Consumer Foodservice Through Standalone: Number of Transactions 2025-2030
- Table 128 Forecast Sales in Consumer Foodservice Through Standalone: Foodservice Value 2025-2030
- Table 129 Forecast Consumer Foodservice Through Standalone: % Units/Outlets Growth 2025-2030
- Table 130 Forecast Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2025-2030
- Table 131 Forecast Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2025-2030
- Table 132 Forecast Consumer Foodservice Through Leisure: Units/Outlets 2025-2030
- Table 133 Forecast Sales in Consumer Foodservice Through Leisure: Number of Transactions 2025-2030
- Table 134 Forecast Sales in Consumer Foodservice Through Leisure: Foodservice Value 2025-2030
- Table 135 Forecast Consumer Foodservice Through Leisure: % Units/Outlets Growth 2025-2030
- Table 136 Forecast Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2025-2030
- Table 137 Forecast Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2025-2030
- Table 138 Forecast Consumer Foodservice Through Retail: Units/Outlets 2025-2030
- Table 139 Forecast Sales in Consumer Foodservice Through Retail: Number of Transactions 2025-2030
- Table 140 Forecast Sales in Consumer Foodservice Through Retail: Foodservice Value 2025-2030
- Table 141 Forecast Consumer Foodservice Through Retail: % Units/Outlets Growth 2025-2030
- Table 142 Forecast Sales in Consumer Foodservice Through Retail: % Transaction Growth 2025-2030
- Table 143 Forecast Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2025-2030
- Table 144 Forecast Consumer Foodservice Through Lodging: Units/Outlets 2025-2030
- Table 145 Forecast Sales in Consumer Foodservice Through Lodging: Number of Transactions 2025-2030
- Table 146 Forecast Sales in Consumer Foodservice Through Lodging: Foodservice Value 2025-2030
- Table 147 Forecast Consumer Foodservice Through Lodging: % Units/Outlets Growth 2025-2030
- Table 148 Forecast Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2025-2030
- Table 149 Forecast Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2025-2030
- Table 150 Forecast Consumer Foodservice Through Travel: Units/Outlets 2025-2030
- Table 151 Forecast Sales in Consumer Foodservice Through Travel: Number of Transactions 2025-2030
- Table 152 Forecast Sales in Consumer Foodservice Through Travel: Foodservice Value 2025-2030
- Table 153 Forecast Consumer Foodservice Through Travel: % Units/Outlets Growth 2025-2030
- Table 154 Forecast Sales in Consumer Foodservice Through Travel: % Transaction Growth 2025-2030
- Table 155 Forecast Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2025-2030
DISCLAIMER
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