Need help finding what you are looking for?
Contact Us
PUBLISHER: Euromonitor International | PRODUCT CODE: 2013064
PUBLISHER: Euromonitor International | PRODUCT CODE: 2013064
Consumer Foodservice in Thailand
PUBLISHED:
PAGES: 102 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
In 2025, Thailand's consumer foodservice industry was shaped by persistently high living costs, driving heightened price sensitivity among consumers. While the frequency of eating out remained relatively resilient, spending increasingly shifted towards formats offering perceived value-for-money, including limited-service restaurants, convenience-led foodservice and street stalls/kiosks. At the same time, consumers continued to trade up to more experience-led dining, particularly at weekends and...
Euromonitor International's Consumer Foodservice in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CFSTH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumers prioritise value, experience-led dining and delivery
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Value-for-money formats gain ground as Thai consumers navigate budget pressures
- Eat-in remains dominant fulfilment mode while delivery gains popularity
- Experiential dining becomes increasingly important
WHAT'S NEXT?
- Polarisation will persist amid continued expenditure constraints
- Localisation will emerge as key focus
- Sustainability will remain a secondary consideration
COMPETITIVE LANDSCAPE
- CP All PCL leads through 7-Eleven network
- Lawson 108 and Mixue record strong performance through affordable high-frequency consumption
- Operators focus on format efficiency and engagement-led innovation to drive growth
CHANNELS
- Independent outlets maintain lead amid growing pressure from chains
- Innovation remains key differentiator
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
- Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
- Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
- Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
- Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
- Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
- Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
- Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
- Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
- Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
- Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
- Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Limited-service restaurants see resilient demand as consumers prioritise value and convenience
INDUSTRY PERFORMANCE
- Convenience store-based limited-service restaurants emerge as go-to option
- KFC drives growth in chicken limited-service restaurants
- Eat-in remains core as delivery gains momentum
WHAT'S NEXT?
- Continued growth for limited-service restaurants as consumers prioritise value and convenience
- Delivery will be key growth driver
- Thai-inspired flavours to boost menu innovation
COMPETITIVE LANDSCAPE
- CP All PCL's 7-Eleven chain maintains leadership through scale, accessibility and tiered offerings
- Saha Lawson Co Ltd leads growth
- Chained operators maintain dominance
CATEGORY DATA
- Table 14 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
- Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
- Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
- Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
- Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
- Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
- Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
- Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
- Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
- Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
- Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
- Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
- Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
- Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CAFES/BARS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENETS
- Premiumisation, health trends and delivery adoption drive growth in cafes/bars
INDUSTRY PERFORMANCE
- Premium beverages drive growth as consumers seek affordable indulgences
- Juice/smoothie bars benefit from ongoing health and wellness trend
- Delivery gains traction as cost-efficient alternative
WHAT'S NEXT?
- Premium beverages will support demand but value will remain key consideration
- Takeaway will be key growth driver
- Functional beverages and locally-inspired Thai flavours will drive momentum
COMPETITIVE LANDSCAPE
- PTT PCL retains lead through Cafe Amazon brand
- Chagee leads growth through premium tea offerings, while Boost Juice benefits from health-focused positioning
- Independent operators dominate competitive landscape
CATEGORY DATA
- Table 42 Cafes/Bars by Category: Units/Outlets 2020-2025
- Table 43 Sales in Cafes/Bars by Category: Number of Transactions 2020-2025
- Table 44 Sales in Cafes/Bars by Category: Foodservice Value 2020-2025
- Table 45 Cafes/Bars by Category: % Units/Outlets Growth 2020-2025
- Table 46 Sales in Cafes/Bars by Category: % Transaction Growth 2020-2025
- Table 47 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2020-2025
- Table 48 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2021-2025
- Table 49 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2022-2025
- Table 50 Forecast Cafes/Bars by Category: Units/Outlets 2025-2030
- Table 51 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2025-2030
- Table 52 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2025-2030
- Table 53 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2025-2030
- Table 54 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2025-2030
- Table 55 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
FULL-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENETS
- Polarised dining behaviour impacts customer traffic, amid focus on experience-led value
INDUSTRY PERFORMANCE
- Subdued performance as consumers limit visits to weekends and special occasions
- Asian full-service restaurants lead growth
- Eat-in remains primary fulfilment mode for full-service restaurants
WHAT'S NEXT?
- Polarisation will intensify with growth in both value and premium full-service dining
- Experience-led engagement will be key to sustaining eat-in demand
COMPETITIVE LANDSCAPE
- Leader MK Restaurant Group PCL faces growing competitive pressure
- Iberry Group drives growth through ThongSmith expansion
- Affordable independents dominate sales while upscale chains capture special occasions
CATEGORY DATA
- Table 56 Full-Service Restaurants by Category: Units/Outlets 2020-2025
- Table 57 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
- Table 58 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
- Table 59 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
- Table 60 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
- Table 61 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
- Table 62 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
- Table 63 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
- Table 64 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
- Table 65 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
- Table 66 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
- Table 67 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
- Table 68 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
- Table 69 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
SELF-SERVICE CAFETERIAS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENETS
- Self-service cafeterias gain from affordability focus
INDUSTRY PERFORMANCE
- Value and convenience sustain growth
- Chains dominate self-service cafeteria landscape
- Eat-in remains dominant fulfilment mode
WHAT'S NEXT?
- Self-service cafeterias will benefit from ongoing consumer focus on affordability
- Delivery and takeaway offer incremental growth potential
- Local Thai-oriented menus will be key growth driver
COMPETITIVE LANDSCAPE
- Ikano (Thailand) sustains leadership in self-service cafeterias with Ikea Restaurant's trend-led, value-driven offerings
CATEGORY DATA
- Table 28 Self-Service Cafeterias: Units/Outlets 2020-2025
- Table 29 Sales in Self-Service Cafeterias: Number of Transactions 2020-2025
- Table 30 Sales in Self-Service Cafeterias: Foodservice Value 2020-2025
- Table 31 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2020-2025
- Table 32 Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025
- Table 33 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025
- Table 34 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2025
- Table 35 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2022-2025
- Table 36 Forecast Self-Service Cafeterias: Units/Outlets 2025-2030
- Table 37 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2025-2030
- Table 38 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2025-2030
- Table 39 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2025-2030
- Table 40 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2025-2030
- Table 41 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2025-2030
DISCLAIMER
STREET STALLS/KIOSKS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENETS
- Street stalls/kiosks expand on back of affordability and on-the-go consumption
INDUSTRY PERFORMANCE
- Street stalls/kiosks benefit from shift towards more affordable and flexible meal options
- Independents lead growth, while chains compete through innovation and branding
- Delivery and takeaway remain dominant fulfilment modes
WHAT'S NEXT?
- Affordability and on-the-go consumption trends will ensure future growth
- Online ordering will be key driver
- Health and wellness will serve as core differentiator
COMPETITIVE LANDSCAPE
- Charoen Pokphand Foods retains leadership through Five Star's value positioning
- Mixue scales rapidly on back of affordable pricing
- Independents lead street stalls/kiosks
CATEGORY DATA
- Table 70 Street Stalls/Kiosks: Units/Outlets 2020-2025
- Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
- Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
- Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
- Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
- Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
- Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2025
- Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2022-2025
- Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2025-2030
- Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2025-2030
- Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2025-2030
- Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2025-2030
- Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2025-2030
- Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE BY LOCATION IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENETS
- Retail locations drive growth as shopping centres evolve into multi-purpose lifestyle destinations
INDUSTRY PERFORMANCE
- Retail emerges as most dynamic non-standalone location
- Operators focus on expansion of standalone foodservice
- Delivery is a key growth driver
WHAT'S NEXT?
- Retail locations to lead growth
- Shifts in fulfilment will support sales through standalone locations
- Lodging-based foodservice outlets offer potential as premium and experiential dining destinations
- Urbanisation will support demand in high-density locations
CATEGORY DATA
- Table 84 Consumer Foodservice by Location: Units/Outlets 2020-2025
- Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
- Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
- Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
- Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
- Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
- Table 90 Consumer Foodservice Through Standalone: Units/Outlets 2020-2025
- Table 91 Sales in Consumer Foodservice Through Standalone: Number of Transactions 2020-2025
- Table 92 Sales in Consumer Foodservice Through Standalone: Foodservice Value 2020-2025
- Table 93 Consumer Foodservice Through Standalone: % Units/Outlets Growth 2020-2025
- Table 94 Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2020-2025
- Table 95 Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2020-2025
- Table 96 Consumer Foodservice Through Leisure: Units/Outlets 2020-2025
- Table 97 Sales in Consumer Foodservice Through Leisure: Number of Transactions 2020-2025
- Table 98 Sales in Consumer Foodservice Through Leisure: Foodservice Value 2020-2025
- Table 99 Consumer Foodservice Through Leisure: % Units/Outlets Growth 2020-2025
- Table 100 Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2020-2025
- Table 101 Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2020-2025
- Table 102 Consumer Foodservice Through Retail: Units/Outlets 2020-2025
- Table 103 Sales in Consumer Foodservice Through Retail: Number of Transactions 2020-2025
- Table 104 Sales in Consumer Foodservice Through Retail: Foodservice Value 2020-2025
- Table 105 Consumer Foodservice Through Retail: % Units/Outlets Growth 2020-2025
- Table 106 Sales in Consumer Foodservice Through Retail: % Transaction Growth 2020-2025
- Table 107 Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2020-2025
- Table 108 Consumer Foodservice Through Lodging: Units/Outlets 2020-2025
- Table 109 Sales in Consumer Foodservice Through Lodging: Number of Transactions 2020-2025
- Table 110 Sales in Consumer Foodservice Through Lodging: Foodservice Value 2020-2025
- Table 111 Consumer Foodservice Through Lodging: % Units/Outlets Growth 2020-2025
- Table 112 Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2020-2025
- Table 113 Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2020-2025
- Table 114 Consumer Foodservice Through Travel: Units/Outlets 2020-2025
- Table 115 Sales in Consumer Foodservice Through Travel: Number of Transactions 2020-2025
- Table 116 Sales in Consumer Foodservice Through Travel: Foodservice Value 2020-2025
- Table 117 Consumer Foodservice Through Travel: % Units/Outlets Growth 2020-2025
- Table 118 Sales in Consumer Foodservice Through Travel: % Transaction Growth 2020-2025
- Table 119 Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2020-2025
- Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2025-2030
- Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2025-2030
- Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2025-2030
- Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2025-2030
- Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2025-2030
- Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2025-2030
- Table 126 Forecast Consumer Foodservice Through Standalone: Units/Outlets 2025-2030
- Table 127 Forecast Sales in Consumer Foodservice Through Standalone: Number of Transactions 2025-2030
- Table 128 Forecast Sales in Consumer Foodservice Through Standalone: Foodservice Value 2025-2030
- Table 129 Forecast Consumer Foodservice Through Standalone: % Units/Outlets Growth 2025-2030
- Table 130 Forecast Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2025-2030
- Table 131 Forecast Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2025-2030
- Table 132 Forecast Consumer Foodservice Through Leisure: Units/Outlets 2025-2030
- Table 133 Forecast Sales in Consumer Foodservice Through Leisure: Number of Transactions 2025-2030
- Table 134 Forecast Sales in Consumer Foodservice Through Leisure: Foodservice Value 2025-2030
- Table 135 Forecast Consumer Foodservice Through Leisure: % Units/Outlets Growth 2025-2030
- Table 136 Forecast Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2025-2030
- Table 137 Forecast Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2025-2030
- Table 138 Forecast Consumer Foodservice Through Retail: Units/Outlets 2025-2030
- Table 139 Forecast Sales in Consumer Foodservice Through Retail: Number of Transactions 2025-2030
- Table 140 Forecast Sales in Consumer Foodservice Through Retail: Foodservice Value 2025-2030
- Table 141 Forecast Consumer Foodservice Through Retail: % Units/Outlets Growth 2025-2030
- Table 142 Forecast Sales in Consumer Foodservice Through Retail: % Transaction Growth 2025-2030
- Table 143 Forecast Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2025-2030
- Table 144 Forecast Consumer Foodservice Through Lodging: Units/Outlets 2025-2030
- Table 145 Forecast Sales in Consumer Foodservice Through Lodging: Number of Transactions 2025-2030
- Table 146 Forecast Sales in Consumer Foodservice Through Lodging: Foodservice Value 2025-2030
- Table 147 Forecast Consumer Foodservice Through Lodging: % Units/Outlets Growth 2025-2030
- Table 148 Forecast Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2025-2030
- Table 149 Forecast Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2025-2030
- Table 150 Forecast Consumer Foodservice Through Travel: Units/Outlets 2025-2030
- Table 151 Forecast Sales in Consumer Foodservice Through Travel: Number of Transactions 2025-2030
- Table 152 Forecast Sales in Consumer Foodservice Through Travel: Foodservice Value 2025-2030
- Table 153 Forecast Consumer Foodservice Through Travel: % Units/Outlets Growth 2025-2030
- Table 154 Forecast Sales in Consumer Foodservice Through Travel: % Transaction Growth 2025-2030
- Table 155 Forecast Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2025-2030
DISCLAIMER
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.