PUBLISHER: Euromonitor International | PRODUCT CODE: 2048997
PUBLISHER: Euromonitor International | PRODUCT CODE: 2048997
Germany's beauty and personal care category demonstrates expansion supported by a stable economic environment and steady consumer expenditure growth, aligning with broader western European trends. With a retail value reaching EUR22.9 billion in 2025 at a growth rate of 6% on the previous year, the market remains highly attractive, driven by consumers' prioritisation of wellness and appearance despite moderate GDP growth and inflation pressures. Skin care continues to command the largest share of...
Euromonitor International's Beauty and Personal Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
German Consumers Increase Spending on Beauty and Personal Care Amid Steady Economic Growth
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Beauty and Personal Care
Industry Performance
CHART 2 Eucerin: Daily Protection and Urban Lifestyle
Skin Care Sales Sustain Lead through Reframing of Longevity
CHART 3 M. Asam Resveratrol Longevity Range
Asian Beauty Concepts Emerge through German Brands
CHART 4 Sundance: Essence-Like Serums and Barrier-First Logic
CHART 5 Value Sales 2020-2030
CHART 6 Volume Sales 2020-2030
CHART 7 Value Sales by Category 2025
What's Next?
German Consumer Spending Growth to Support Beauty and Personal Care Expansion
CHART 8 Analyst Insight for Beauty and Personal Care
Skin Care to Lead Value Sales While Dupe Culture Reshapes Market
Brands Embracing Sustainability and Personalisation to Gain Competitive Advantage
CHART 9 Forecast Value Sales 2020-2030
CHART 10 Forecast Value Sales by Category 2025-2030
Top Companies Leverage Product Strength and Consumer Loyalty to Sustain Leadership
CHART 11 Company Shares 2025
CHART 12 Brand Shares 2025
Channels
Health and Beauty Specialists Lead through Expertise
Retail E-Commerce Accelerates Growth, Transforming Purchasing Patterns and Competitive Landscape
CHART 13 Retail Channels 2020-2025
Economic Context
CHART 14 Economic Context for Beauty and Personal Care
CHART 15 Real Gdp Growth 2020-2030
CHART 16 Inflation 2020-2030
Consumer Context
CHART 17 Consumer Context for Beauty and Personal Care
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
Country Reports Disclaimer