PUBLISHER: Euromonitor International | PRODUCT CODE: 2049029
PUBLISHER: Euromonitor International | PRODUCT CODE: 2049029
Beauty and personal care in the Philippines demonstrated exceptional growth momentum in 2025, outpacing regional Asia Pacific averages with a retail value expansion of 9%, supported by a rising population of 117 million and increasing consumer expenditure surpassing PHP21 trillion. This performance is underpinned by a distinctive hybrid retail model, where offline stores such as Watsons remain essential for product experience and validation, while digital-first platforms like TikTok Shop, Shopee...
Euromonitor International's Beauty and Personal Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Multifunctional Products Drive Premiumisation Amid Evolving Consumer Behaviour
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Beauty and Personal Care
Industry Performance
Colour Cosmetics Leads Growth Driven by Gen Z and Digital Strategies
CHART 2 Maybelline Grows via Tiktok
Lifestyle Trend Drives Demand for Beauty and Personal Care
CHART 3 Axe's Fine Fragrance Collection Offers Lifestyle-Driven Grooming
Dove Serum Caters to Hot Weather and Sensitive Skin
CHART 4 Dove Serum Shower Collection Elevates Cleansing
CHART 5 Value Sales 2020-2030
CHART 6 Volume Sales 2020-2030
CHART 7 Value Sales by Category 2025
What'S Next?
Digital-First Platforms Set to Empower Filipino Consumers and Drive Category Growth
Skin Care Set to Maintain Lead in Sales While Colour Cosmetics Accelerates
CHART 8 What'S Next? for Beauty and Personal Care
Consumer Demand for Multifunctional, Climate-Friendly Products to Shape Innovation
Preventative Health and Everyday Wellbeing to Continue Driving Premiumisation
CHART 9 Forecast Value Sales 2020-2030
CHART 10 Forecast Value Sales by Category 2025-2030
Unilever Maintains Leading Position with Well-Established Brands
Digital-First Strategies Drive Brand Growth and Differentiation
CHART 11 Company Shares 2025
CHART 12 Brand Shares 2025
Channels
Retail Offline Dominates Distribution as Consumers Shift Towards Hybrid Shopping Models
Retail E-Commerce Accelerates Growth Driven by Digital Engagement and Live Selling
CHART 13 Retail Channels 2020-2025
Economic Context
CHART 14 Economic Context for Beauty and Personal Care
CHART 15 Real Gdp Growth 2020-2030
CHART 16 Inflation 2020-2030
Consumer Context
CHART 17 Consumer Context for Beauty and Personal Care
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
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