Beauty and Personal Care in Italy

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Selective Spending and Value Prioritisation Sustain Growth in Beauty and Personal Care

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

CHART 2 L'Erbolario Implements Collagen Free From Animal Origin

Pro-Age and Inside-Out Wellness Reshape Anti-Ageing across Demographics

CHART 3 Caudalie Renovates the Premier Cru Line as Anti-Ager in the Long Run

Lifestyle-Driven Formats Extend Beauty into Everyday Routines

CHART 4 Sauber Reframes Deodorants for Sport and Intense Daily Rhythms

CHART 5 Value Sales 2020-2030

CHART 6 Volume Sales 2020-2030

CHART 7 Value Sales by Category 2025

What's Next?

Value-Led Premiumisation and Streamlined Routines Forecast to Sustain Growth

CHART 8 Analyst Insight for Beauty and Personal Care

Science-Driven Personalisation Set to Redefine Consumer Engagement

Clean and Traceable Credentials Projected to Become a Baseline Requirement

CHART 9 Forecast Value Sales 2020-2030

CHART 10 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Leading Players Reinforce Positions through Scale and Credibility

CHART 11 Company Shares 2025

CHART 12 Brand Shares 2025

Channels

Beauty Specialists Lead on Value as E-Commerce and Tiktok Shop Accelerate Growth

CHART 13 Retail Channels 2020-2025

Economic Context

CHART 14 Economic Context for Beauty and Personal Care

CHART 15 Real GDP Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Beauty and Personal Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN ITALY

• Key Data Insights
• 2025 Developments
• Mass Adult Sun Care and Accessible Premiumisation Drive Value Growth
• Key Industry Trends
• CHART 21 Key Industry Trends for Mass Beauty and Personal Care
• Industry Performance
• Lifestyle-Driven Beauty Integrates Self-Care into Everyday Routines
• CHART 22 Unilever Launches the Salon-Inspired Sunsilk Luminous 100
• CHART 23 Value Sales 2020-2030
• CHART 24 Value Sales by Category 2025
• What's Next?
• Value Polarisation and Private Label Expansion Set to Reshape the Mass Beauty Landscape through 2030
• CHART 25 Analyst Insight for Mass Beauty and Personal Care
• Mass Deodorants Projected to Lead Growth as Skin Care and Sun Care Sustain Value Gains
• Omnichannel Integration and Selective Retailer Collaboration Set to Define Competitive Advantage
• CHART 26 Forecast Value Sales 2020-2030
• CHART 27 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Players Anchor Mass Beauty Leadership through Scale and Accessibility
• Private Label Evolution and Brand Innovation Drive Differentiation
• CHART 28 Company Shares 2025
• CHART 29 Brand Shares 2025
• Economic Context
• CHART 30 Economic Context for Mass Beauty and Personal Care
• CHART 31 Real GDP Growth 2020-2030
• CHART 32 Inflation 2020-2030
• Consumer Context
• CHART 33 Consumer Context for Mass Beauty and Personal Care
• CHART 34 Population 2020-2030
• CHART 35 Consumer Expenditure 2020-2030
• CHART 36 Population by Generation 2025
• Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN ITALY

• Key Data Insights
• 2025 Developments
• Premium Fragrances and Skin Care Anchor Growth as Consumers Trade up to Fewer, Better Products
• Key Industry Trends
• CHART 37 Key Industry Trends for Premium Beauty and Personal Care
• Industry Performance
• Clean and Clinical Credentials Converge in Premium Formulation Standards
• CHART 38 Niance Switzerland Brings Premium Glacier Facial Cream in Italy
• CHART 39 Value Sales 2020-2030
• CHART 40 Value Sales by Category 2025
• What's Next?
• Science-Backed Performance and per Capita Premiumisation Set to Sustain Growth
• CHART 41 Analyst Insight for Premium Beauty and Personal Care
• Premium Fragrances Projected to Retain Leadership as Skin Care Drives Growth
• Omnichannel Experience and Cultural Storytelling Forecast to Define Premium Growth
• CHART 42 Forecast Value Sales 2020-2030
• CHART 43 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Players Reinforce Positions through Scientific Credibility and Brand Heritage
• CHART 44 Company Shares 2025
• CHART 45 Brand Shares 2025
• Economic Context
• CHART 46 Economic Context for Premium Beauty and Personal Care
• CHART 47 Real GDP Growth 2020-2030
• CHART 48 Inflation 2020-2030
• Consumer Context
• CHART 49 Consumer Context for Premium Beauty and Personal Care
• CHART 50 Population 2020-2030
• CHART 51 Consumer Expenditure 2020-2030
• CHART 52 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN ITALY

• Key Data Insights
• 2025 Developments
• Italian Parents Sustain Growth Amid Structural Headwinds
• Key Industry Trends
• CHART 53 Key Industry Trends for Baby and Child-Specific Products
• Industry Performance
• CHART 54 ISDIN Details Tests Results for the New FOTOPROTECTOR Pediatrics Stick SPF 50
• Multifunctional Natural Formulations Redefine Efficacy
• CHART 55 Mustela Launches a Detangling Hair Balm with Organic Avocado Oil and Shea Butter
• Eco-Packaging and Refillable Formats Respond to Parental Environmental Priorities
• CHART 56 Linea Mamma Baby Launches Eco-Refill Packaging
• CHART 57 Value Sales 2020-2030
• CHART 58 Volume Sales 2020-2030
• CHART 59 Value Sales by Category 2025
• What's Next?
• Premiumisation to Support Growth as Sun Care Leads and Wipes Decline
• CHART 60 Analyst Insight for Baby and Child-Specific Products
• Sustainability Is Expected to Become a Category Standard
• E-Commerce Is Projected to Expand Access to Premium and Niche Brands
• CHART 61 Forecast Value Sales 2020-2030
• CHART 62 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Beiersdorf and Johnson & Johnson Strengthen Leadership through Trust and Innovation
• CHART 63 Company Shares 2025
• CHART 64 Brand Shares 2025
• Channels
• Pharmacy Expansion Sustains Offline Leadership as E-Commerce Gains Traction
• CHART 65 Retail Channels 2020-2025
• Economic Context
• CHART 66 Economic Context for Baby and Child-Specific Products
• CHART 67 Real GDP Growth 2020-2030
• CHART 68 Inflation 2020-2030
• Consumer Context
• CHART 69 Consumer Context for Baby and Child-Specific Products
• CHART 70 Population 2020-2030
• CHART 71 Consumer Expenditure 2020-2030
• CHART 72 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN ITALY

• Key Data Insights
• 2025 Developments
• Premiumisation and Body Wash and Shower Gel Drive Category Growth
• Key Industry Trends
• CHART 73 Key Industry Trends for Bath and Shower
• Industry Performance
• Sensitive Skin and Ingredient Transparency Redefine Cleansing Standards
• CHART 74 Neutromed Puts Sensitive Skin at the Heart of Its Brand Repositioning Activity
• Shower Rituals and Sensorial Innovation Elevate Daily Cleansing
• CHART 75 Spuma di Sciampagna Elevates Everyday Shower Gels Through Scent Driven Innovation
• CHART 76 Value Sales 2020-2030
• CHART 77 Volume Sales 2020-2030
• CHART 78 Value Sales by Category 2025
• What's Next?
• Skin Health Safeguard Claims Are Expected to Drive Value Growth
• CHART 79 Analyst Insight for Bath and Shower
• Sensorial Experience Is Projected to Become the Main Battleground for Differentiation
• Sustainability Is Forecast to Become a Structural Category Expectation
• CHART 80 Forecast Value Sales 2020-2030
• CHART 81 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Bolton Group and Unilever Strengthen Leadership through Sensitive Skin and Sensorial Innovation
• CHART 82 Company Shares 2025
• CHART 83 Brand Shares 2025
• Channels
• Health and Personal Care Stores Lead Distribution as E-Commerce Gains Traction
• CHART 84 Retail Channels 2020-2025
• Economic Context
• CHART 85 Economic Context for Bath and Shower
• CHART 86 Real GDP Growth 2020-2030
• CHART 87 Inflation 2020-2030
• Consumer Context
• CHART 88 Consumer Context for Bath and Shower
• CHART 89 Population 2020-2030
• CHART 90 Consumer Expenditure 2020-2030
• CHART 91 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN ITALY

• Key Data Insights
• 2025 Developments
• Skin-Friendly Formulations and Dermatological Claims Redefine Make-Up Standards
• Key Industry Trends
• CHART 92 Key Industry Trends for Colour Cosmetics
• Industry Performance
• CHART 93 Bionike Defence Color Pro Wear Elevating Sensitive Skin Make up
• Limited Editions and Lifestyle Collaborations Drive Collectability and Trade-Up
• CHART 94 Pupa Milano Develops a New Capsule for Pennyblack
• Social Commerce and Virtual Tools Transform Discovery and Purchase Confidence
• CHART 95 NYX Professional Makeup Joins TikTok Shop to Target Gen Z and Millennials
• CHART 96 Value Sales 2020-2030
• CHART 97 Volume Sales 2020-2030
• CHART 98 Value Sales by Category 2025
• What's Next?
• Value per Unit Is Expected to Drive Growth, Led by Colour Cosmetics Sets and Kits
• Skincare Integration and Dermocosmetic Positioning Are Expected to Intensify across Price Tiers
• CHART 99 Analyst Insight for Colour Cosmetics
• Social Commerce and Ai-Powered Tools Are Expected to Become Structural Category Pillars
• CHART 100 Forecast Value Sales 2020-2030
• CHART 101 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Companies Strengthen Positions through Targeted Innovation and Multi-Channel Presence
• Indie Brands and Social Commerce Expand the Competitive Landscape
• CHART 102 Company Shares 2025
• CHART 103 Brand Shares 2025
• Channels
• Health and Beauty Specialists Anchor Spending as E-Commerce Grows
• CHART 104 Retail Channels 2020-2025
• Economic Context
• CHART 105 Economic Context for Colour Cosmetics
• CHART 106 Real GDP Growth 2020-2030
• CHART 107 Inflation 2020-2030
• Consumer Context
• CHART 108 Consumer Context for Colour Cosmetics
• CHART 109 Population 2020-2030
• CHART 110 Consumer Expenditure 2020-2030
• CHART 111 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN ITALY

• Key Data Insights
• 2025 Developments
• Resilient Demand Sustains Growth Amid a Shift to Skin-Focused Formulations
• Key Industry Trends
• CHART 112 Key Industry Trends for Deodorants
• Industry Performance
• Aluminium-Free and Microbiome-Focused Formulations Redefine Expectations
• CHART 113 Freshly Cosmetics Approaches the Microbiome Trend
• Refillable Formats and Low-Waste Packaging Advance Sustainability
• CHART 114 La Saponaria Solid Refillable System Emerges as a Trendsetter in Deodorants
• CHART 115 Value Sales 2020-2030
• CHART 116 Volume Sales 2020-2030
• CHART 117 Value Sales by Category 2025
• What's Next?
• Clean Formulations Are Expected to Become a Shelf Standard
• CHART 118 Analyst Insight for Deodorants
• Sustainability Progresses through Pragmatic Packaging Innovation
• Value and Channel Strategy Are Projected to Shape Competition
• CHART 119 Forecast Value Sales 2020-2030
• CHART 120 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Bolton Group and Unilever Strengthen Positions through Brand Investment and Scale
• CHART 121 Company Shares 2025
• CHART 122 Brand Shares 2025
• Channels
• Health and Personal Care Stores Lead as Discounters Grow and E-Commerce Expands
• CHART 123 Retail Channels 2020-2025
• Economic Context
• CHART 124 Economic Context for Deodorants
• CHART 125 Real GDP Growth 2020-2030
• CHART 126 Inflation 2020-2030
• Consumer Context
• CHART 127 Consumer Context for Deodorants
• CHART 128 Population 2020-2030
• CHART 129 Consumer Expenditure 2020-2030
• CHART 130 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN ITALY

• Key Data Insights
• 2025 Developments
• Value-Driven At-Home Hair Removal Gains Traction Amid Economic Pressure
• Key Industry Trends
• CHART 131 Key Industry Trends for Depilatories
• Industry Performance
• Clean Formulations Extend Depilation into Skin Barrier Care
• CHART 132 Officina Umbra Launches a Natural Post-Epilation Body Oil
• Inclusive Narratives Reposition Hair Removal as Personal Choice
• CHART 133 Bigmama for Gillette Venus: Body Positivity in Italian Depilation
• CHART 134 Value Sales 2020-2030
• CHART 135 Volume Sales 2020-2030
• CHART 136 Value Sales by Category 2025
• What's Next?
• At-Home Hair Removal Is Expected to Gain Traction Amid Economic Caution
• Premiumisation and Wellness Positioning Are Expected to Define Growth
• CHART 137 Analyst Insight for Depilatories
• Technology and Digital Channels Are Projected to Accelerate Discovery and Adoption
• CHART 138 Forecast Value Sales 2020-2030
• CHART 139 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble and Reckitt Benckiser Strengthen Positions through Brand Investment and Scale
• CHART 140 Company Shares 2025
• CHART 141 Brand Shares 2025
• Channels
• Supermarkets and Health and Beauty Specialists Lead as Discounters and E-Commerce Gain Share
• CHART 142 Retail Channels 2020-2025
• Economic Context
• CHART 143 Economic Context for Depilatories
• CHART 144 Real GDP Growth 2020-2030
• CHART 145 Inflation 2020-2030
• Consumer Context
• CHART 146 Consumer Context for Depilatories
• CHART 147 Population 2020-2030
• CHART 148 Consumer Expenditure 2020-2030
• CHART 149 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN ITALY

• Key Data Insights
• 2025 Developments
• Fragrance Wardrobe Culture and Intentional Spending Drive Strong Growth
• Key Industry Trends
• CHART 150 Key Industry Trends for Fragrances
• Industry Performance
• CHART 151 Sol De Janeiro Capitalise Leadership through an Additional Limited Edition
• Gender-Neutral Compositions Reframe Fragrance as Identity
• CHART 152 Dior Highlights Shared Scent Choices with Bois Talisman
• Performance and Longevity Drive Purchase Decisions
• CHART 153 Narciso Rodriguez for Her Elevating Intensity and Lasting Power
• CHART 154 Value Sales 2020-2030
• CHART 155 Volume Sales 2020-2030
• CHART 156 Value Sales by Category 2025
• What's Next?
• Intentional Spending and Fragrance Wardrobe Culture Are Expected to Sustain Growth
• CHART 157 Analyst Insight for Fragrances
• Gender-Inclusive and Format-Diversified Perfumery Is Projected to Drive Innovation
• Wellbeing Positioning and Regulation Are Expected to Shape Product Development
• CHART 158 Forecast Value Sales 2020-2030
• CHART 159 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Maintain Positions through Brand Equity and Portfolio Breadth
• Angelini Divestment and L'Oreal-Armani Speculation Signal Evolving Alliances
• CHART 160 Company Shares 2025
• CHART 161 Brand Shares 2025
• Channels
• Beauty Specialists Lead as E-Commerce Accelerates and Reshapes Retail
• CHART 162 Retail Channels 2020-2025
• Economic Context
• CHART 163 Economic Context for Fragrances
• CHART 164 Real GDP Growth 2020-2030
• CHART 165 Inflation 2020-2030
• Consumer Context
• CHART 166 Consumer Context for Fragrances
• CHART 167 Population 2020-2030
• CHART 168 Consumer Expenditure 2020-2030
• CHART 169 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN ITALY

• Key Data Insights
• 2025 Developments
• Skinification Drives Growth as Clean Formulations Become Category Standard
• Key Industry Trends
• CHART 170 Key Industry Trends for Hair Care
• Industry Performance
• CHART 171 Biopoint Reinvents Its Haircare Line around the Bio-Peptide Complex
• Hair Care Shifts Towards Identity and Social Media-Driven Discovery
• CHART 172 Garnier Olia Turns Cold Colour into an Identity Statement
• Texture-Specific Routines Expand Relevance across Hair Identities
• CHART 173 Garnier'S Metodo Ricci Brings Curls into the Spotlight
• CHART 174 Value Sales 2020-2030
• CHART 175 Volume Sales 2020-2030
• CHART 176 Value Sales by Category 2025
• What's Next?
• Treatment-Led Innovation and Scalp Health Are Expected to Support Growth
• CHART 177 Analyst Insight for Hair Care
• Styling and Colour Are Projected to Drive Identity-Led Growth
• Inclusive and Transparent Positioning Is Expected to Shape Competition
• CHART 178 Forecast Value Sales 2020-2030
• CHART 179 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Maintain Positions through Brand Strength and Portfolio Breadth
• Joy Group Acquisition Highlights Growing Focus on Scalp Health
• CHART 180 Company Shares 2025
• CHART 181 Brand Shares 2025
• Channels
• Health and Personal Care Stores Lead as E-Commerce Accelerates Growth
• CHART 182 Retail Channels 2020-2025
• Economic Context
• CHART 183 Economic Context for Hair Care
• CHART 184 Real GDP Growth 2020-2030
• CHART 185 Inflation 2020-2030
• Consumer Context
• CHART 186 Consumer Context for Hair Care
• CHART 187 Population 2020-2030
• CHART 188 Consumer Expenditure 2020-2030
• CHART 189 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN ITALY

• Key Data Insights
• 2025 Developments
• Self-Care Normalisation Supports Growth in Men'S Grooming
• Key Industry Trends
• CHART 190 Key Industry Trends for Men's Grooming
• Industry Performance
• Skin-Respectful Formulations Drive Innovation in Men'S Grooming
• CHART 191 Bioearth Develops a Clean Functional Line for Men
• Identity-Led Grooming Drives Routine Complexity across Generations
• CHART 192 Barba Italiana Bridging Classic Barbering and Advanced Daily Care
• CHART 193 Value Sales 2020-2030
• CHART 194 Volume Sales 2020-2030
• CHART 195 Value Sales by Category 2025
• What's Next?
• Premiumisation and Selective Spending Are Projected to Support Steady Growth
• Health and Wellbeing Are Anticipated to Reshape Male Grooming Routines
• CHART 196 Analyst Insight for Men's Grooming
• Generational Divergence Is Expected to Shape Dual Growth Paths
• CHART 197 Forecast Value Sales 2020-2030
• CHART 198 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Companies Maintain Positions as Concentration Gradually Moderates
• CHART 199 Company Shares 2025
• CHART 200 Brand Shares 2025
• Channels
• Beauty Specialists Lead as E-Commerce Consolidates Share Gains
• CHART 201 Retail Channels 2020-2025
• Economic Context
• CHART 202 Economic Context for Men's Grooming
• CHART 203 Real GDP Growth 2020-2030
• CHART 204 Inflation 2020-2030
• Consumer Context
• CHART 205 Consumer Context for Men's Grooming
• CHART 206 Population 2020-2030
• CHART 207 Consumer Expenditure 2020-2030
• CHART 208 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN ITALY

• Key Data Insights
• 2025 Developments
• Clean and Targeted Formulations Support Growth in Oral Care
• Key Industry Trends
• CHART 209 Key Industry Trends for Oral Care
• Industry Performance
• CHART 210 Curaprox Launches Perio Plus Zero Mouthwash for Sensitive Mouths
• Prevention and Longevity Reframe Oral Care as a Long-Term Health Behaviour
• CHART 211 Oral-B Positioning Oral Care as a Lifelong Health Habit for Adults and Kids
• Whitening Extends Oral Care into Beauty and Self-Expression
• CHART 212 Mentadent White Now 3 in 1 Brings Whitening into Gen Z Beauty Routines
• CHART 213 Value Sales 2020-2030
• CHART 214 Volume Sales 2020-2030
• CHART 215 Value Sales by Category 2025
• What's Next?
• Ageing Population Is Expected to Drive Demand for Specialised Oral Care
• Prevention and Clean Formulations Are Projected to Sustain Demand
• Economic Polarisation Is Expected to Reshape Purchasing Behaviour
• CHART 216 Analyst Insight for Oral Care
• CHART 217 Forecast Value Sales 2020-2030
• CHART 218 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Companies Maintain Positions through Regimen Breadth and Prevention Positioning
• CHART 219 Company Shares 2025
• CHART 220 Brand Shares 2025
• Channels
• Health and Personal Care Stores Lead Distribution as Retail E-Commerce Claims a Growing Strategic Role
• CHART 221 Retail Channels 2020-2025
• Economic Context
• CHART 222 Economic Context for Oral Care
• CHART 223 Real GDP Growth 2020-2030
• CHART 224 Inflation 2020-2030
• Consumer Context
• CHART 225 Consumer Context for Oral Care
• CHART 226 Population 2020-2030
• CHART 227 Consumer Expenditure 2020-2030
• CHART 228 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN ITALY

• Key Data Insights
• 2025 Developments
• Healthy Ageing and Science-Backed Efficacy Sustain Growth in Italian Skin Care
• Key Industry Trends
• CHART 229 Key Industry Trends for Skin Care
• Industry Performance
• CHART 230 Zinc Power by Nuxe Redefining Acne Care with Gentle, Science Driven Formulas
• Pro-Age Positioning Displaces Traditional Anti-Ageing Narratives
• CHART 231 Miamo Longevity Cell Care as a Flagship for Skin Longevity
• Asian Beauty Codes Reshape Cleansing and Routines
• CHART 232 Allegro Natura Launches a Korean Inspired Line Featuring Balm Cleanser
• CHART 233 Value Sales 2020-2030
• CHART 234 Volume Sales 2020-2030
• CHART 235 Value Sales by Category 2025
• What's Next?
• Healthy Ageing and Prevention Expected to Sustain Growth through 2030
• Streamlined Routines and Hybrid Formats Expected to Raise Efficacy Standards
• CHART 236 Analyst Insight for Skin Care
• Sustainability and Technology Integration Anticipated to Shape Competition
• CHART 237 Forecast Value Sales 2020-2030
• CHART 238 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'oreal and Beiersdorf Reinforce Leadership through Scale and Channel Strength
• CHART 239 Company Shares 2025
• CHART 240 Brand Shares 2025
• Channels
• Pharmacies Lead Distribution as E-Commerce and Social Commerce Gain Share
• CHART 241 Retail Channels 2020-2025
• Economic Context
• CHART 242 Economic Context for Skin Care
• CHART 243 Real GDP Growth 2020-2030
• CHART 244 Inflation 2020-2030
• Consumer Context
• CHART 245 Consumer Context for Skin Care
• CHART 246 Population 2020-2030
• CHART 247 Consumer Expenditure 2020-2030
• CHART 248 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN ITALY

• Key Data Insights
• 2025 Developments
• Ageing Population and Prevention Culture Drive Growth in Italian Sun Care
• Key Industry Trends
• CHART 249 Key Industry Trends for Sun Care
• Industry Performance
• CHART 250 Filorga UV Cellular Protect Offers Anti Age Protection Built into Everyday SPF
• High-Tolerance, Treatment-Led Formulations Reframe Sun Care
• CHART 251 Uriage Bariesun Fresh Sun Water Delivers Naturally Inspired Clean Protection
• Daily Spf Gains Relevance as a Year-Round Lifestyle Accessory
• CHART 252 Avene and Lierac Bring Glow into SPF
• CHART 253 Value Sales 2020-2030
• CHART 254 Volume Sales 2020-2030
• CHART 255 Value Sales by Category 2025
• What's Next?
• Ageing Demographics and Prevention Culture Expected to Sustain Growth through 2030
• Long-Term Adherence Set to Redefine the Next Phase of Innovation
• Market Bifurcation Expected to Reward Scientific Credibility and Lifestyle Positioning
• CHART 256 Analyst Insight for Sun Care
• CHART 257 Forecast Value Sales 2020-2030
• CHART 258 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'oreal and Beiersdorf Reinforce Leadership through Dual-Channel Strength and Consumer Education
• CHART 259 Company Shares 2025
• CHART 260 Brand Shares 2025
• Channels
• Pharmacies Anchor Sun Care Distribution as E-Commerce and Beauty Specialists Expand Reach
• CHART 261 Retail Channels 2020-2025
• Economic Context
• CHART 262 Economic Context for Sun Care
• CHART 263 Real GDP Growth 2020-2030
• CHART 264 Inflation 2020-2030
• Consumer Context
• CHART 265 Consumer Context for Sun Care
• CHART 266 Population 2020-2030
• CHART 267 Consumer Expenditure 2020-2030
• CHART 268 Population by Generation 2025
• Country Reports Disclaimer