Beauty and Personal Care in Japan

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Value Growth Slows Amid Cautious Spending and Ageing Population Dynamics

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

Skin Care Leads Value through Innovation Driven by Clean Reimagined Trend

CHART 2 Barrier-Focused Dermocosmetics Redefine Clean Beauty

Brands Embed Longevity and Lifestyle Narratives to Sustain Value Growth

CHART 3 Value Sales 2020-2030

CHART 4 Volume Sales 2020-2030

CHART 5 Value Sales by Category 2025

What's Next?

Consumers Expected to Prioritise Essential Health and Premium Value Amidst Cautious Growth

Skin Care Leads with Steady Growth While Fragrances Deliver Rapid Value Expansion

Brands Anticipated to Innovate with Science and Lifestyle Narratives to Deepen Trust and Loyalty

CHART 6 Analyst Insight for Beauty and Personal Care

CHART 7 Forecast Value Sales 2020-2030

CHART 8 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Large Domestic Manufacturers Consolidate Position through Trusted Portfolios and Scale

CHART 9 Company Shares 2025

CHART 10 Brand Shares 2025

Channels

Pharmacies and Health and Personal Care Stores Gain Share as Department Stores Experience Stagnation

E-Commerce Grows Steadily Driven by the Replenishment of Trusted Daily-Use Products

CHART 11 Retail Channels 2020-2025

Economic Context

CHART 12 Economic Context for Beauty and Personal Care

CHART 13 Real Gdp Growth 2020-2030

CHART 14 Inflation 2020-2030

Consumer Context

CHART 15 Consumer Context for Beauty and Personal Care

CHART 16 Population 2020-2030

CHART 17 Consumer Expenditure 2020-2030

CHART 18 Population by Generation 2025

Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN JAPAN

• Key Data Insights
• 2025 Developments
• Mass Beauty and Personal Care Exhibits Moderate Acceleration Despite Economic Pressures
• Industry Performance
• Mass Skin Care Remains Largest and Mass Adult Sun Care Remains Best Performing, Driven by Shifting Consumer Behaviour
• Longevity Shapes Consumer Preferences, as Life-Stage-Driven Practices and Long-Term Health Maintenance Gain Traction
• CHART 19 Value Sales 2020-2030
• CHART 20 Value Sales by Category 2025
• What's Next?
• Steady Growth over the Forecast Period Expected to Be Driven by Value-Added Product Innovation
• Skin Care Set to Emerge as Best Performing, Driven by Consumer Demand for Barrier Care and Long-Lasting Efficacy
• CHART 21 Forecast Value Sales 2020-2030
• CHART 22 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Mass Ranges Maintain Competitiveness through Clear Value Positioning, While Private Label Remains Complementary
• CHART 23 Company Shares 2025
• CHART 24 Brand Shares 2025
• Economic Context
• CHART 25 Economic Context for Mass Beauty and Personal Care
• CHART 26 Real Gdp Growth 2020-2030
• CHART 27 Inflation 2020-2030
• Consumer Context
• CHART 28 Consumer Context for Mass Beauty and Personal Care
• CHART 29 Population 2020-2030
• CHART 30 Consumer Expenditure 2020-2030
• CHART 31 Population by Generation 2025
• Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN JAPAN

• Key Data Insights
• 2025 Developments
• Value Growth Stagnates as Premium Segment Shows Signs of Maturity
• Key Industry Trends
• CHART 32 Key Industry Trends for Premium Beauty and Personal Care
• Industry Performance
• Premium Skin Care Remains Largest, Fuelled by High-Efficacy Products and Claim Transparency
• Premium Fragrances Capture Renewed Consumer Attention through Lifestyle-Driven Premiumisation
• CHART 33 Value Sales 2020-2030
• CHART 34 Value Sales by Category 2025
• What's Next?
• Sustained Growth Expected to Be Driven by Higher-Value Purchases and Lifestyle-Driven Positioning
• Premium Skin Care Sustains Dominance, While Premium Fragrances Is Set to Remain Best Performing
• Premium Growth Anticipated to Be Rooted in Balancing Price Integrity with Transparent Communication
• CHART 35 Forecast Value Sales 2020-2030
• CHART 36 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Shiseido Co Ltd and Kose Corp Consolidate Lead as Consumers Become More Selective in Their Premium Purchases
• CHART 37 Analyst Insight for Premium Beauty and Personal Care
• CHART 38 Company Shares 2025
• CHART 39 Brand Shares 2025
• Economic Context
• CHART 40 Economic Context for Premium Beauty and Personal Care
• CHART 41 Real Gdp Growth 2020-2030
• CHART 42 Inflation 2020-2030
• Consumer Context
• CHART 43 Consumer Context for Premium Beauty and Personal Care
• CHART 44 Population 2020-2030
• CHART 45 Consumer Expenditure 2020-2030
• CHART 46 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN JAPAN

• Key Data Insights
• 2025 Developments
• Domestic Brands Leverage Science-Backed Longevity Amid Demographic Challenges
• Industry Performance
• Baby and Child-Specific Toiletries Emerges as Largest and Best Performing
• Fancl'S Clean Reimagined Approach Fuels Growth through Barrier-Focused Innovation
• CHART 47 Barrier-Focused, Additive-Free Care Reshapes Baby and Child-Specific Skin Care
• CHART 48 Value Sales 2020-2030
• CHART 49 Volume Sales 2020-2030
• CHART 50 Value Sales by Category 2025
• What's Next?
• Japanese Parents Anticipated to Increase Spending per Child Despite Population Decline
• Baby and Child-Specific Toiletries Remain Largest, While Sun Care Outpaces Growth
• Parents' Health Focus Expected to Drive Premium, Science-Backed Product Innovation
• CHART 51 Forecast Value Sales 2020-2030
• CHART 52 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Adjust Shares Amid Rising Competition and Market Shifts
• CHART 53 Company Shares 2025
• CHART 54 Brand Shares 2025
• Channels
• Pharmacies Lead Retail Channels, Driven by High Consumer Trust in Product Safety
• E-Commerce Gains Ground Amid Limited Overall Penetration
• CHART 55 Retail Channels 2020-2025
• Economic Context
• CHART 56 Economic Context for Baby and Child-Specific Products
• CHART 57 Real Gdp Growth 2020-2030
• CHART 58 Inflation 2020-2030
• Consumer Context
• CHART 59 Consumer Context for Baby and Child-Specific Products
• CHART 60 Population 2020-2030
• CHART 61 Consumer Expenditure 2020-2030
• CHART 62 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN JAPAN

• Key Data Insights
• 2025 Developments
• Brands Leverage Lifestyle and Wellness Trends to Sustain Premium Sales Amid Market Decline
• Key Industry Trends
• CHART 63 Key Industry Trends for Bath and Shower
• Industry Performance
• Bar Additives Leads in Value, While Intimate Hygiene Experiences Dynamic Growth
• CHART 64 Lifestyle-Led Bath Rituals Drive Premiumisation
• Cow Brand and Dove Exemplify Wellness Innovation Shaping Consumer Rituals
• CHART 65 Longevity-Driven Wellness Elevates Functional Bath and Shower Products
• CHART 66 Value Sales 2020-2030
• CHART 67 Volume Sales 2020-2030
• CHART 68 Value Sales by Category 2025
• What's Next?
• Consumers Anticipated to Prioritise Wellness and Emotional Value Amid Cautious Spending
• Bath Additives Set to Remain the Largest, While Intimate Hygiene Expected to Exhibit the Fastest Growth
• Brands Expected to Innovate Wellness-Focused Products to Sustain Growth Amid Demographic Shifts
• CHART 69 Analyst Insight for Bath and Shower
• CHART 70 Forecast Value Sales 2020-2030
• CHART 71 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Reinforce Dominance through Adaptability and Scale
• CHART 72 Company Shares 2025
• CHART 73 Brand Shares 2025
• Channels
• Grocery Retailers and Specialist Stores Retain Leading Positions through Convenience and Assortment
• Retail E-Commerce Grows as Niche and Premium Channels Expand
• CHART 74 Retail Channels 2020-2025
• Economic Context
• CHART 75 Economic Context for Bath and Shower
• CHART 76 Real Gdp Growth 2020-2030
• CHART 77 Inflation 2020-2030
• Consumer Context
• CHART 78 Consumer Context for Bath and Shower
• CHART 79 Population 2020-2030
• CHART 80 Consumer Expenditure 2020-2030
• CHART 81 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN JAPAN

• Key Data Insights
• 2025 Developments
• Premium and Multifunctional Products Sustain Value Amid Cautious Spending
• Key Industry Trends
• CHART 82 Key Industry Trends for Colour Cosmetics
• Industry Performance
• Facial Care Remains the Largest and Best Performing, Driven by the Clean Reimagined Trend
• CHART 83 Everyday Dimension Lifestyle-Led Make-Up Drives Premium Facial Balance
• Digital Engagement Reshapes Consumer Experience and Value
• CHART 84 Virtual Try-On on Digital Tools Reshape Colour Cosmetics Discovery and Purchase
• CHART 85 Value Sales 2020-2030
• CHART 86 Volume Sales 2020-2030
• CHART 87 Value Sales by Category 2025
• What's Next?
• Premium Facial Make-Up Expected to Drive Steady Value Growth Amid Cautious Spending
• Facial Make-Up Set to Remain Largest While Lip Products Becomes Best Performing through Functional Everyday Essentials
• Diversified Functional Products Anticipated to Reshape Consumer Behaviour and Competitive Dynamics
• CHART 88 Forecast Value Sales 2020-2030
• CHART 89 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Shiseido Co Ltd and Kanebo Cosmetics Inc Solidify Leadership through Premium Innovation and Mass Appeal
• CHART 90 Analyst Insight for Colour Cosmetics
• CHART 91 Company Shares 2025
• CHART 92 Brand Shares 2025
• Channels
• Retail Offline Sustains Dominance through Broad Assortments and Everyday Accessibility
• Retail E-Commerce Strengthens Presence through Targeted Digital Tools and Everyday Products
• CHART 93 Retail Channels 2020-2025
• Economic Context
• CHART 94 Economic Context for Colour Cosmetics
• CHART 95 Real Gdp Growth 2020-2030
• CHART 96 Inflation 2020-2030
• Consumer Context
• CHART 97 Consumer Context for Colour Cosmetics
• CHART 98 Population 2020-2030
• CHART 99 Consumer Expenditure 2020-2030
• CHART 100 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN JAPAN

• Key Data Insights
• 2025 Developments
• Science-Driven Innovation and Premiumisation Boost Performance Amid Heat Challenges
• Key Industry Trends
• CHART 101 Key Industry Trends for Deodorants
• Industry Performance
• Deodorant Wipes Lead Value Growth through Lifestyle-Driven Beauty Trend
• CHART 102 Deodorants Evolve into Daily Comfort Essentials
• Brands Leverage Clean Reimagined Trend for Differentiation and Premiumisation
• CHART 103 Science-Led Deodorants Redefine Efficacy and Skin Comfort
• CHART 104 Value Sales 2020-2030
• CHART 105 Volume Sales 2020-2030
• CHART 106 Value Sales by Category 2025
• What's Next?
• Leading Players Anticipated to Drive Innovation Amid High Penetration and Climate Challenges
• Deodorant Wipes Set to Remain the Largest, While Deodorant Roll-Ons Become the Best Performing
• Pharmacies and Mass Retail Expected to Lead Distribution as Competition Intensifies
• CHART 107 Analyst Insight for Deodorants
• CHART 108 Forecast Value Sales 2020-2030
• CHART 109 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Finetoday Co Ltd and Nivea-Kao Co Ltd Maintain Leading Positions through Innovation
• CHART 110 Company Shares 2025
• CHART 111 Brand Shares 2025
• Channels
• Pharmacies Remain the Leading Distribution Channel Due to Frequent, Need-Based Purchases
• Retail E-Commerce Remains Stable with a Focus on Replenishment and Convenience
• CHART 112 Retail Channels 2020-2025
• Economic Context
• CHART 113 Economic Context for Deodorants
• CHART 114 Real Gdp Growth 2020-2030
• CHART 115 Inflation 2020-2030
• Consumer Context
• CHART 116 Consumer Context for Deodorants
• CHART 117 Population 2020-2030
• CHART 118 Consumer Expenditure 2020-2030
• CHART 119 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN JAPAN

• Key Data Insights
• 2025 Developments
• Brands Stabilise Sales Amid Sales Decline by Focusing on Comfort and Inclusivity
• Industry Performance
• Women'S Razors and Blades Lead Sales, While Women'S Pre-Shave Gains Momentum
• Schick Japan and Gillette Innovate for Inclusive, Comfort-Driven Grooming Growth
• CHART 120 Lifestyle-Led Grooming Redefines Depilatories as Comfort-Focused Self Care
• CHART 121 Value Sales 2020-2030
• CHART 122 Volume Sales 2020-2030
• CHART 123 Value Sales by Category 2025
• What's Next?
• Brands Expected to Adapt to Cautious Consumers to Sustain Steady Growth
• Women'S Razors and Blades Seo to Maintain Dominance, While Pre-Shave Products Continue to Gain Traction
• Inclusive Grooming and Functional Innovation Anticipated to Drive Competitive Resilience
• CHART 124 Forecast Value Sales 2020-2030
• CHART 125 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Top Manufacturers Sustain Dominance Amid Stable Market Concentration
• CHART 126 Company Shares 2025
• CHART 127 Brand Shares 2025
• Channels
• Pharmacies and Health and Personal Care Stores Anchor Offline Sales Dominance
• Retail E-Commerce Grows Steadily Amid Offline Channel Stability
• CHART 128 Retail Channels 2020-2025
• Economic Context
• CHART 129 Economic Context for Depilatories
• CHART 130 Real Gdp Growth 2020-2030
• CHART 131 Inflation 2020-2030
• Consumer Context
• CHART 132 Consumer Context for Depilatories
• CHART 133 Population 2020-2030
• CHART 134 Consumer Expenditure 2020-2030
• CHART 135 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN JAPAN

• Key Data Insights
• 2025 Developments
• Premiumisation and Digital Innovation Fuel Value Growth Amid Cautious Volume Expansion
• Key Industry Trends
• CHART 136 Key Industry Trends for Fragrances
• Industry Performance
• Premium Fragrances Lead Sales, Driven by Lifestyle-Focused Consumers and Ai?Innovation
• CHART 137 Lifestyle-Led Fragrance Experiences Drive Premium Growth
• Leading Brands Embrace Inclusivity to Expand Premium Fragrance Appeal
• CHART 138 Gender-Neutral Fragrances Drive Inclusive Premium Growth
• CHART 139 Value Sales 2020-2030
• CHART 140 Volume Sales 2020-2030
• CHART 141 Value Sales by Category 2025
• What's Next?
• Premium Fragrances Set to Dominate Growth Amid Cautious Consumer Base Contraction
• Brands Anticipated to Leverage Digital Innovation and Inclusivity to Drive Personalised Fragrance Journeys
• CHART 142 Analyst Insight for Fragrances
• CHART 143 Forecast Value Sales 2020-2030
• CHART 144 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Estee Lauder and Chanel Drive Premiumisation Amid Evolving Consumer Preferences
• Byredo'S Unisex Positioning and Digital Innovation Fuel Niche Growth Opportunities
• CHART 145 Company Shares 2025
• CHART 146 Brand Shares 2025
• Channels
• Department Stores' Share Growth Stagnates as Beauty Specialists and E-Commerce Gain Traction
• Retail E-Commerce Expands Steadily, Supporting Replenishment and Gifting in Fragrances
• CHART 147 Retail Channels 2020-2025
• Economic Context
• CHART 148 Economic Context for Fragrances
• CHART 149 Real Gdp Growth 2020-2030
• CHART 150 Inflation 2020-2030
• Consumer Context
• CHART 151 Consumer Context for Fragrances
• CHART 152 Population 2020-2030
• CHART 153 Consumer Expenditure 2020-2030
• CHART 154 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN JAPAN

• Key Data Insights
• 2025 Developments
• Premiumisation and Lifestyle-Driven Beauty Drive Value Growth Amid Stable Population Decline
• Key Industry Trends
• CHART 155 Key Industry Trends for Hair Care
• Industry Performance
• Salon Professional Hair Care Leads with Innovation and Digital Diagnostics
• CHART 156 Ai Hair Diagnostics Reinforce Premium Hair Care Choices
• K-Pop Reshapes Consumer Preferences toward Premiumisation
• CHART 157 K-Pop Beauty Ideals Drive Premium Hair Care Demand
• CHART 158 Value Sales 2020-2030
• CHART 159 Volume Sales 2020-2030
• CHART 160 Value Sales by Category 2025
• What's Next?
• Premiumisation and Shifting Consumer Preferences Expected to Drive Steady Value Growth
• Perms and Relaxants Set to Emerge as the Fastest Growing, Driven by Ai Advancements Shaping Consumer Decisions
• CHART 161 Analyst Insight for Hair Care
• Specialised, Tech-Driven Routines Anticipated to Reshape Consumer Engagement and Product Development
• CHART 162 Forecast Value Sales 2020-2030
• CHART 163 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Kao Corp Reinforces Leadership with Strategic Portfolio and Premiumisation
• CHART 164 Company Shares 2025
• CHART 165 Brand Shares 2025
• Channels
• Health and Beauty Specialists Dominate with Targeted Promotions and Loyalty
• Retail E-Commerce Remains Stable Amid Offline Channel Strength
• CHART 166 Retail Channels 2020-2025
• Economic Context
• CHART 167 Economic Context for Hair Care
• CHART 168 Real Gdp Growth 2020-2030
• CHART 169 Inflation 2020-2030
• Consumer Context
• CHART 170 Consumer Context for Hair Care
• CHART 171 Population 2020-2030
• CHART 172 Consumer Expenditure 2020-2030
• CHART 173 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN JAPAN

• Key Data Insights
• 2025 Developments
• Premiumisation and Clean Beauty Drive Trading up Amid Market Stagnation
• Key Industry Trends
• CHART 174 Key Industry Trends for Men's Grooming
• Industry Performance
• Shinnihonseiyaku'S Tonou Exemplifies Lifestyle-Driven Grooming Shift
• CHART 175 Lifestyle-Led Grooming Reframes Men's Care as Everyday Confidence
• Clean Beauty Transforms into Practical, High-Efficacy Grooming Solutions
• CHART 176 Clean Beauty Evolves into High-Performance, Time-Efficient Solutions
• CHART 177 Value Sales 2020-2030
• CHART 178 Volume Sales 2020-2030
• CHART 179 Value Sales by Category 2025
• What's Next?
• Premiumisation and Price Growth Anticipated to Sustain Slow Expansion in Mature Market
• Gender-Neutral Competition and Science-Backed Care Reshape Grooming Preferences
• CHART 180 Forecast Value Sales 2020-2030
• CHART 181 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Domestic Companies Maintain Positions Amid Niche Brand Growth
• CHART 182 Analyst Insight for Men's Grooming
• CHART 183 Company Shares 2025
• CHART 184 Brand Shares 2025
• Channels
• Pharmacies Lead with Strong Offline Presence, Driven by High Accessibility and Broad Assortment
• Online Retail Expands Steadily yet Remains Complementary to Physical Stores
• CHART 185 Retail Channels 2020-2025
• Economic Context
• CHART 186 Economic Context for Men's Grooming
• CHART 187 Real Gdp Growth 2020-2030
• CHART 188 Inflation 2020-2030
• Consumer Context
• CHART 189 Consumer Context for Men's Grooming
• CHART 190 Population 2020-2030
• CHART 191 Consumer Expenditure 2020-2030
• CHART 192 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN JAPAN

• Key Data Insights
• 2025 Developments
• Premiumisation Drives Value Growth Despite Population Decline
• Key Industry Trends
• CHART 193 Key Industry Trends for Oral Care
• Industry Performance
• Toothpaste Leads Value, Driven by Longevity and Preventative Health Innovation
• CHART 194 Oral Care Repositioned as Lifestyle and Self-Expression Tool
• Transparency and Regulation Drive Premium Positioning
• CHART 195 Science-Backed Claims and Preventative Dentistry Drive Trust-Led Premium Growth
• CHART 196 Value Sales 2020-2030
• CHART 197 Volume Sales 2020-2030
• CHART 198 Value Sales by Category 2025
• What's Next?
• Premiumisation and Preventive Care Anticipated to Drive Steady Growth Amid Demographic Challenges
• Toothpaste Set to Continue Leading Sales, While Denture Care Emerges as Best Performing
• Brands Expected to Leverage Education and Professional Endorsements to Strengthen Consumer Trust
• CHART 199 Forecast Value Sales 2020-2030
• CHART 200 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Lion Corp and Sunstar Inc Strengthen Leadership through Innovation and Targeted Renewal
• CHART 201 Analyst Insight for Oral Care
• CHART 202 Company Shares 2025
• CHART 203 Brand Shares 2025
• Channels
• Supermarkets and Pharmacies Maintain Dominance, Driven by Consumer Preferences and Premium Product Availability
• Retail E-Commerce Remains Stable, as Consumers Balance Convenience with In-Store Evaluation
• CHART 204 Retail Channels 2020-2025
• Economic Context
• CHART 205 Economic Context for Oral Care
• CHART 206 Real Gdp Growth 2020-2030
• CHART 207 Inflation 2020-2030
• Consumer Context
• CHART 208 Consumer Context for Oral Care
• CHART 209 Population 2020-2030
• CHART 210 Consumer Expenditure 2020-2030
• CHART 211 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN JAPAN

• Key Data Insights
• 2025 Developments
• Facial Care Spending Outpaces All Others as Shoppers Prioritise Routine
• Key Industry Trends
• CHART 212 Key Industry Trends for Skin Care
• Industry Performance
• Consumer Preferences Continue to Shift Towards Clinically Grounded Formulations, Driving Premiumisation
• CHART 213 Transparency and Science-Backed Claims Redefine Trust
• Clean Reimagined Trend Highlights Consumer Preference Towards Products with Clearly Perceived Efficacy
• CHART 214 Clean Reimagined Drives Demand for Gentle yet High-Performance Skin Care
• CHART 215 Value Sales 2020-2030
• CHART 216 Volume Sales 2020-2030
• CHART 217 Value Sales by Category 2025
• What's Next?
• Premium Facial Care Brands Expected to Drive Value as Population Shrinks
• Consumer Demand for Clinically Credible and Dermatologically Backed Products Set to Drive Premiumisation
• CHART 218 Forecast Value Sales 2020-2030
• CHART 219 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Shiseido Co Ltd and Kose Corp Strengthen Lead as Rivals Lose Ground
• CHART 220 Analyst Insight for Skin Care
• CHART 221 Company Shares 2025
• CHART 222 Brand Shares 2025
• Channels
• Health and Beauty Specialists Accelerate Growth through Expert Advice and Product Trials
• Retail E-Commerce Draws Shoppers with Breadth, Value and Convenience
• CHART 223 Retail Channels 2020-2025
• Economic Context
• CHART 224 Economic Context for Skin Care
• CHART 225 Real Gdp Growth 2020-2030
• CHART 226 Inflation 2020-2030
• Consumer Context
• CHART 227 Consumer Context for Skin Care
• CHART 228 Population 2020-2030
• CHART 229 Consumer Expenditure 2020-2030
• CHART 230 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN JAPAN

• Key Data Insights
• 2025 Developments
• Clean Reimagined Trend Drives Innovation in Value-Added Products as Economic Constraints Slow Growth
• Key Industry Trends
• CHART 231 Key Industry Trends for Sun Care
• Industry Performance
• Adult Sun Care Remains the Largest and Best Performing, Driven by Consumer Adoption of Lifestyle-Driven Beauty Trends
• Brand-Adopted Longevity-Focused Messaging Drives Consumers to Prioritise Long-Term Skin Health
• CHART 232 Value Sales 2020-2030
• CHART 233 Volume Sales 2020-2030
• CHART 234 Value Sales by Category 2025
• What's Next?
• Adult Sun Care Set to Lead Sales as Consumers Continue to Prioritise Long Term Skin Health
• Preventative Sun Care and Innovation in Products Supporting Multi-Usage Occasions Expected to Continue Gaining Traction
• CHART 235 Forecast Value Sales 2020-2030
• CHART 236 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Kao Corp Closes the Gap with Shiseido Co Ltd as Market Share Shifts
• CHART 237 Analyst Insight for Sun Care
• CHART 238 Company Shares 2025
• CHART 239 Brand Shares 2025
• Channels
• Health and Beauty Specialists Drive Sales through Mas-Priced, High-Rotation Assortments
• Retail E-Commerce Accelerates through Convenience and Exclusive Ranges
• CHART 240 Retail Channels 2020-2025
• Economic Context
• CHART 241 Economic Context for Sun Care
• CHART 242 Real Gdp Growth 2020-2030
• CHART 243 Inflation 2020-2030
• Consumer Context
• CHART 244 Consumer Context for Sun Care
• CHART 245 Population 2020-2030
• CHART 246 Consumer Expenditure 2020-2030
• CHART 247 Population by Generation 2025
• Country Reports Disclaimer