PUBLISHER: Euromonitor International | PRODUCT CODE: 2076913
PUBLISHER: Euromonitor International | PRODUCT CODE: 2076913
Pet Care in Italy
Italy's pet care is expected to demonstrate resilience and steady growth in 2026, outperforming regional trends with value gains driven primarily by premium and specialised products amid moderate inflation and cautious consumer confidence. While volume growth is expected to be modest overall, driven by cat food and therapeutic offerings, dog food volumes are set to slightly decline due to demographic shifts towards smaller breeds consuming less. The category's attractiveness lies in strong consu...
Euromonitor International's Pet Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
Premium Products Drive Value Growth Amid Economic Challenges
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Pet Care
Industry Performance
Cat Food Leads Volumes While Dog Food Shifts Towards Premiumisation
Leading Brands Leverage Innovation to Advance Premium and Wellness Trends
CHART 2 Virbac Reduces Stress in Pets with Zenifel and Zenidog Sprays, Collars and Diffusers
CHART 3 Value Sales 2021-2031
CHART 4 Volume Sales 2021-2031
CHART 5 Value Sales by Category 2026
CHART 6 Pet Populations 2021-2026
What's Next?
Italian Pet Owners to Prioritise Pet Wellbeing Amid Economic Shifts
Cat Food to Gain Ground as Dog Food Matures and Other Categories Evolve
Innovation and Personalisation Reshape Pet Care Engagement and Loyalty
CHART 7 Forecast Value Sales 2021-2031
CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Multinational Giants Reinforce Lead through Innovation and Distribution Strength
CHART 9 Analyst Insight for Pet Care
Local Innovation and Premiumisation Unlock Growth Opportunities Amid Competitive Dynamics
CHART 10 Company Shares 2025
CHART 11 Brand Shares 2025
Channels
Pet Shops and Supermarkets Strengthen Position with Tailored Offerings
E-Commerce Accelerates Growth Driven by Convenience and Premium Demand
CHART 12 Retail Channels 2021-2026
Products
Italian Companies Leverage Premiumisation for Innovation Growth
Big Brands Pioneer Advanced Pet Health Solutions in Italy
CHART 13 Hill's Science Plan Presents Activbiome+ Multi-Benefit
Economic Context
CHART 14 Economic Context for Pet Care
CHART 15 Real Gdp Growth 2021-2031
CHART 16 Inflation 2021-2031
Consumer Context
CHART 17 Consumer Context for Pet Care
CHART 18 Population 2021-2031
CHART 19 Consumer Expenditure 2021-2031
CHART 20 Population by Generation 2026
Country Reports Disclaimer
DOG FOOD IN ITALY
- Key Data Insights
- 2026 Developments
- Value Growth Contrasts with Moderating Volumes Amid Budget Pressures
- Key Industry Trends
- CHART 21 Key Industry Trends for Dog Food
- Industry Performance
- Dry Dog Food Dominates Volumes Supported by Premiumisation Strategies
- Morando Spa Leads Premium and Fresh Trends Shaping Consumer Spending
- CHART 22 Morando Leverages Premiumisation with the Miglior Cane Unico Line
- CHART 23 Value Sales 2021-2031
- CHART 24 Volume Sales 2021-2031
- CHART 25 Value Sales by Category 2026
- What's Next?
- Italian Dog Owners to Shift Spending Towards Premium Quality Amid Volume Moderation
- Dry Dog Food to Retain Volume Leadership While Dog Treats and Mixers Show Fastest Growth
- Premiumisation, Fresh Food, and Ai Personalisation to Reshape Offerings and Business Models
- CHART 26 Forecast Value Sales 2021-2031
- CHART 27 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Manufacturers Strengthen Their Positions through Innovation and Sustainability
- Emerging Plant-Based Offerings and Local Sourcing Shift Competitive Dynamics
- CHART 28 Analyst Insight for Dog Food
- CHART 29 Company Shares 2025
- CHART 30 Brand Shares 2025
- Channels
- Pet Shops and Superstores Retain Lead While E-Commerce Accelerates Growth through Convenience
- Direct-To-Consumer Brands Leverage Personalisation and Freshness to Build Loyalty
- Retail E-Commerce Grows as a Preferred Channel for Premium and Recurring Purchases
- CHART 31 Retail Channels 2021-2026
- Products
- Premiumisation and Multifunctionality Drive Value Growth Amid Volume Moderation
- Innovation Drives Competitive Advantage and Market Growth through Health and Sustainability
- CHART 32 Mars Launches Fresh Dog Food, Cesar Fresh Bowls
- Economic Context
- CHART 33 Economic Context for Dog Food
- CHART 34 Real Gdp Growth 2021-2031
- CHART 35 Inflation 2021-2031
- Consumer Context
- CHART 36 Consumer Context for Dog Food
- CHART 37 Population 2021-2031
- CHART 38 Consumer Expenditure 2021-2031
- CHART 39 Population by Generation 2026
- Country Reports Disclaimer
CAT FOOD IN ITALY
- Key Data Insights
- 2026 Developments
- Wet Cat Food Leads Volume Sales Amid Shifting Consumer Preferences
- Key Industry Trends
- CHART 40 Key Industry Trends for Cat Food
- Industry Performance
- Premiumisation to Drive Value Growth with Pet Health and Wellness
- Omnichannel Strategies Accelerate Pet Food Accessibility
- CHART 41 Pet Food Delivery Service Collaboration Between Deliveroo and Arcaplanet Reaches Over 370 Italian Cities
- CHART 42 Value Sales 2021-2031
- CHART 43 Volume Sales 2021-2031
- CHART 44 Value Sales by Category 2026
- What's Next?
- Premium and Entry-Level Products to Drive a Polarised Growth Landscape
- Wet Cat Food to Sustain Lead While Treats Lead Dynamic Growth
- Health, Natural Ingredients and Sustainability Shape Innovation and Loyalty
- CHART 45 Forecast Value Sales 2021-2031
- CHART 46 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Manufacturers Consolidate Their Lead While Emerging Players Capitalise on Niche Growth
- CHART 47 Analyst Insight for Cat Food
- Innovations and Shifting Competitive Dynamics Open Pathways for Premiumisation and Digital Growth
- CHART 48 Company Shares 2025
- CHART 49 Brand Shares 2025
- Channels
- Pet Shops and Superstores Lead with Personalised Service
- Retail E-Commerce Expands, Driven by Omnichannel Strategies
- CHART 50 Retail Channels 2021-2026
- Products
- Premiumisation Prompts Innovation, Supported by Health and Wellness Trends
- CHART 51 Forza10's Fil Blu Innovates with Health and Sustainability Benefits
- Nulo's Premium Health Food Drives Local Production and Sustainability
- CHART 52 The Nulo Brand Enters Italy in Arcaplanet Pet Shops
- Economic Context
- CHART 53 Economic Context for Cat Food
- CHART 54 Real Gdp Growth 2021-2031
- CHART 55 Inflation 2021-2031
- Consumer Context
- CHART 56 Consumer Context for Cat Food
- CHART 57 Population 2021-2031
- CHART 58 Consumer Expenditure 2021-2031
- CHART 59 Population by Generation 2026
- Country Reports Disclaimer
OTHER PET FOOD IN ITALY
- Key Data Insights
- 2026 Developments
- Premiumisation Drives Value Growth Despite Volume Decline
- Industry Performance
- Small Mammal/Reptile Food Remains the Largest Category While Bird Food Gains Momentum
- CHART 60 Raggio di Sole Presents New Products From the Fly range
- Specialist Retailers and Premium Launches Reshape Consumer Engagement
- CHART 61 Value Sales 2021-2031
- CHART 62 Volume Sales 2021-2031
- CHART 63 Value Sales by Category 2026
- What's Next?
- Enthusiasts to Drive Premium Value Growth Amid Volume Decline
- Small Mammal/Reptile Food to Retain Its Dominance While Bird Food Innovates for Growth
- Knowledgeable Owners to Spur Innovation and Specialised Retail Growth
- CHART 64 Forecast Value Sales 2021-2031
- CHART 65 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Large Companies Leverage Broad Portfolios to Maintain Dominance Amid Niche Competition
- CHART 66 Analyst Insight for Other Pet Food
- Innovative Niche Products and Broad Portfolios Create Strategic Growth Opportunities
- CHART 67 Company Shares 2025
- CHART 68 Brand Shares 2025
- Channels
- Pet Shops and Superstores Lead Sales with Specialisation and Wide Assortment
- E-Commerce Expands Reach and Assortment for Niche Pet Owners across Italy
- CHART 69 Retail Channels 2021-2026
- Products
- Premiumisation Reshapes Consumer Preferences and Product Design
- Brands Pioneer Premium, Specialist Product Launches
- CHART 70 Spectrum Brands Relaunches the Tetra Nutri Evolution Line with a Premium Focus
- Economic Context
- CHART 71 Economic Context for Other Pet Food
- CHART 72 Real Gdp Growth 2021-2031
- CHART 73 Inflation 2021-2031
- Consumer Context
- CHART 74 Consumer Context for Other Pet Food
- CHART 75 Population 2021-2031
- CHART 76 Consumer Expenditure 2021-2031
- CHART 77 Population by Generation 2026
- Country Reports Disclaimer
PET PRODUCTS IN ITALY
- Key Data Insights
- 2026 Developments
- Steady Growth Driven by Selective Spending and Well-Being Focus among Owners
- Key Industry Trends
- CHART 78 Key Industry Trends for Pet Products
- Industry Performance
- Pet Healthcare Leads Value Sales While Cat Litter Exhibits Dynamic Premium Growth
- Top Brands and Retailers Advance Health, Premium and Ai Trends
- CHART 79 Arcaplanet Launches a New Private Label Antiparasitic Products
- CHART 80 Value Sales 2021-2031
- CHART 81 Value Sales by Category 2026
- What's Next?
- Italian Pet Owners to Drive Growth with Health-Focused and Multifunctional Products
- Pet Healthcare to Maintain Lead While Cat Litter Outpaces with Premium Growth
- CHART 82 Forecast Value Sales 2021-2031
- CHART 83 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Companies Combine Innovation and Niche Focus to Sustain Dominance
- CHART 84 Analyst Insight for Pet Products
- CHART 85 Company Shares 2025
- CHART 86 Brand Shares 2025
- Channels
- Arcaplanet'S Specialised Stores Drive Leadership Amid Evolving Retail Landscape
- Retail E-Commerce Gains Traction by Offering Convenience and Niche Product Access
- CHART 87 Retail Channels 2021-2026
- Products
- Digma Capitalises on Premiumisation with Innovative Cat Litter Solutions
- CHART 88 Digma Expands Its Range of Cat Litter
- Oneisall Leverages Ai to Meet Demand for Smart, Connected Pet Care Devices
- CHART 89 Oneisall Innovates with Rechargeable Automatic Cat Food Dispensers
- Economic Context
- CHART 90 Economic Context for Pet Products
- CHART 91 Real Gdp Growth 2021-2031
- CHART 92 Inflation 2021-2031
- Consumer Context
- CHART 93 Consumer Context for Pet Products
- CHART 94 Population 2021-2031
- CHART 95 Consumer Expenditure 2021-2031
- CHART 96 Population by Generation 2026
- Country Reports Disclaimer
