PUBLISHER: Euromonitor International | PRODUCT CODE: 2076927
PUBLISHER: Euromonitor International | PRODUCT CODE: 2076927
Pet Care in Germany
Despite inflationary pressures and pet demographic shifts, pet care in Germany is set to show steady retail current value growth in 2026, outpacing the volume performance, reflecting a willingness among consumers to invest in premium and health-focused products. The category remains attractive due to rising disposable incomes and a strong pet humanisation trend, which drives demand for higher-quality, functional offerings and diverse accessories beyond food. Channel dynamics reveal a significant...
Euromonitor International's Pet Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
German "Pet Parents" Drive Premium Spending Amid Economic Pressures
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Pet Care
Industry Performance
Cat Food Leads Value Sales as Urban Pet Preferences Shift in 2026
Stelling'S Tierlando Taps Premium Lifestyle Demand with Orthopaedic Beds
CHART 2 Tierlando Offers an Orthopedic Dog Bed on Fressnapf Online Shop
CHART 3 Value Sales 2021-2031
CHART 4 Volume Sales 2021-2031
CHART 5 Value Sales by Category 2026
CHART 6 Pet Populations 2021-2026
What's Next?
Consumers Set to Drive Growth through Premiumisation and Health Focus
CHART 7 Analyst Insight for Pet Care
Cat Food to Remain the Largest by Value, While Dog Food Will Lead Retail Volumes
Retail E-Commerce and Private Label Polarisation to Reshape Retail and Product Strategies
CHART 8 Forecast Value Sales 2021-2031
CHART 9 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Fressnapf and Mars Navigate Pricing and Premium Competition to Retain Leadership
Vegdog Carves Out a Niche with Vegan Dog Food Innovation
CHART 10 Company Shares 2025
CHART 11 Brand Shares 2025
Channels
Pet Shops and Superstores Leads Distribution While Grocery Retailers Remains Important but Declining
Importance of Retail E-Commerce, with Growth for D2c Models
CHART 12 Butternut Box Available D2c Online via Subscription in Germany
CHART 13 Retail Channels 2021-2026
Products
Pet Humanisation and Preventative Health Shape New Product Development
Brands Introduce Functional Snacks and Health-Related Accessories
Direct-To-Consumer Models Alter Retail Dynamics
CHART 14 Mjamjam Offers Cocktails, with Premium Meat and Extra Sauce to Stay Hydrated
Economic Context
CHART 15 Economic Context for Pet Care
CHART 16 Real Gdp Growth 2021-2031
CHART 17 Inflation 2021-2031
Consumer Context
CHART 18 Consumer Context for Pet Care
CHART 19 Population 2021-2031
CHART 20 Consumer Expenditure 2021-2031
CHART 21 Population by Generation 2026
Country Reports Disclaimer
DOG FOOD IN GERMANY
- Key Data Insights
- 2026 Developments
- Premiumisation and Economic Pressures Shape Consumption
- Key Industry Trends
- CHART 22 Key Industry Trends for Dog Food
- Industry Performance
- Dry Dog Food Leads Volumes, While Fresh Wet Formats Gain Rapid Traction
- CHART 23 Platinum Stars Fresh Snack Range Emphasises Natural Ingredients
- Pet Health and Wellness Comes to the Fore, Driving Premium Growth and Channel Shifts
- CHART 24 Vegdog Launches Vegan, Functional Snacks for Puppies
- CHART 25 Value Sales 2021-2031
- CHART 26 Volume Sales 2021-2031
- CHART 27 Value Sales by Category 2026
- What's Next?
- Premiumisation to Drive Value Growth Amid Volume Plateau
- CHART 28 Analyst Insight for Dog Food
- Dry Dog Food to Retain Its Lead, While Treats and Mixers Will Lead Growth Momentum
- Direct-To-Consumer Innovation and Health Focus to Reshape Distribution and Product Development
- CHART 29 Forecast Value Sales 2021-2031
- CHART 30 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mars and Private Label Maintain Strong Influence Amid Fragmenting Competition
- Emerging Direct-To-Consumer Brands Leverage Promotions and Niche Partnerships for Growth
- CHART 31 Company Shares 2025
- CHART 32 Brand Shares 2025
- Channels
- Pet Shops and Superstores Leads Distribution While Retail E-Commerce Gains Rapid Momentum
- Innovative Retail Models and Collaborations Reshape Consumer Access and Loyalty
- CHART 33 Retail Channels 2021-2026
- Products
- Natural Formulations and Targeted Health Benefits Drive Development
- Proprietary Cooking Methods and Plant-Based Ingredients Lead Recent Launches
- Premiumisation and Hybrid Distribution Models Enhance Commercial Value
- CHART 34 Fresco Expands beyond D2c Online Shop
- Economic Context
- CHART 35 Economic Context for Dog Food
- CHART 36 Real Gdp Growth 2021-2031
- CHART 37 Inflation 2021-2031
- Consumer Context
- CHART 38 Consumer Context for Dog Food
- CHART 39 Population 2021-2031
- CHART 40 Consumer Expenditure 2021-2031
- CHART 41 Population by Generation 2026
- Country Reports Disclaimer
CAT FOOD IN GERMANY
- Key Data Insights
- 2026 Developments
- Premium Positioning and Private Label Competition Shape Pricing Dynamics among Cat Owners
- Key Industry Trends
- CHART 42 Key Industry Trends for Cat Food
- Industry Performance
- Wet Cat Food Leads Volume Sales, While Treats and Mixers Gains Traction
- CHART 43 Josera Launches Multifunctional Cat Snacks
- Innovative Brands Drive Health Trend to Meet Evolving "Pet Parent" Needs
- CHART 44 Pets Deli Launches a "Soup Snack" as a Healthy Snack or Meal
- CHART 45 Value Sales 2021-2031
- CHART 46 Volume Sales 2021-2031
- CHART 47 Value Sales by Category 2026
- What's Next?
- Cat Owners Will Continue to Favour Wet Cat Food, Although Growth Expected across the Board
- Pet Parents Expected to Prioritise Longevity and Health with Digital Engagement
- CHART 48 Analyst Insight for Cat Food
- Innovation in Online Channels to Enhance Brand Differentiation
- CHART 49 Forecast Value Sales 2021-2031
- CHART 50 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Companies Face Competition From Private Label Lines and D2c
- CHART 51 Company Shares 2025
- CHART 52 Brand Shares 2025
- Channels
- Direct-To-Consumer Brands Propel Retail E-Commerce Growth and Reshape Distribution
- CHART 53 Retail Channels 2021-2026
- Products
- Health and Multifunctionality Shape New Product Development
- Novel Formats and Functional Treats Enter the Market
- Private Label Expansion and Direct-To-Consumer (D2c) Models Alter the Retail Dynamics
- CHART 54 South Tyrolean Company Pet Alpine Launches Home-Made Pet Food
- Economic Context
- CHART 55 Economic Context for Cat Food
- CHART 56 Real Gdp Growth 2021-2031
- CHART 57 Inflation 2021-2031
- Consumer Context
- CHART 58 Consumer Context for Cat Food
- CHART 59 Population 2021-2031
- CHART 60 Consumer Expenditure 2021-2031
- CHART 61 Population by Generation 2026
- Country Reports Disclaimer
OTHER PET FOOD IN GERMANY
- Key Data Insights
- 2026 Developments
- Value Growth and Volume Decline Amid Economic Pressures
- Key Industry Trends
- CHART 62 Key Industry Trends for Other Pet Food
- Industry Performance
- CHART 63 Fressnapf Launches Smaller Premium Hay for Rabbits
- Bird Food Leads Volumes While Small Mammal/Reptile Food Shows a Stabilising Trend
- Burgess Advances Premium Offerings to Capture Value Growth
- CHART 64 Burgess Offers Natural, Premium Snacks for Rabbits
- CHART 65 Value Sales 2021-2031
- CHART 66 Volume Sales 2021-2031
- CHART 67 Value Sales by Category 2026
- What's Next?
- Premiumisation and Specialised Nutrition to Drive Value Amid Continued Volume Declines
- Bird Food to Remain the Largest Category Despite Decline; Small Mammal/Reptile Food to Lead Growth
- Brands Likely to Adapt with Premium Innovation but Face Rising Private Label Competition
- CHART 68 Forecast Value Sales 2021-2031
- CHART 69 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Vitakraft Strengthens Its Lead Amid an Established Reputation
- CHART 70 Company Shares 2025
- CHART 71 Brand Shares 2025
- Channels
- Pet Shops and Superstores Maintains Its Lead While Retail E-Commerce Surges
- CHART 72 Retail Channels 2021-2026
- Products
- Premiumisation and Functional Ingredients Shape New Product Development
- Brands Introduce Species-Specific and Health-Oriented Formulations
- Private Label Expansion and E-Commerce Alter the Competitive Dynamics
- CHART 73 Burgess Offers Science-Backed Rabbit Food
- Economic Context
- CHART 74 Economic Context for Other Pet Food
- CHART 75 Real Gdp Growth 2021-2031
- CHART 76 Inflation 2021-2031
- Consumer Context
- CHART 77 Consumer Context for Other Pet Food
- CHART 78 Population 2021-2031
- CHART 79 Consumer Expenditure 2021-2031
- CHART 80 Population by Generation 2026
- Country Reports Disclaimer
PET PRODUCTS IN GERMANY
- Key Data Insights
- 2026 Developments
- Premium Brands Expand Despite Cautious Consumer Spending and Search for Promotions
- Key Industry Trends
- CHART 81 Key Industry Trends for Pet Products
- Industry Performance
- Lifestyle Accessories Drive Value Sales in Other Pet Products, While Pet Healthcare Grows Rapidly
- Innovative Brands Leverage Premiumisation and Ai for Expansion
- CHART 82 Aniforte Extends Its Range of Natural Pet Healthcare Products
- CHART 83 Tractive's Gps Tracker with New Features
- CHART 84 Value Sales 2021-2031
- CHART 85 Value Sales by Category 2026
- What's Next?
- Retailers and Brands Will Innovate to Meet Rising Demand for Functional and Sustainable Products
- Premium Accessories Will Sustain Dominance of Pet Products, While Pet Healthcare to See Dynamism
- Functional Innovation and Sustainability Expected to Reshape Product Development and Retail Strategies
- CHART 86 Forecast Value Sales 2021-2031
- CHART 87 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Trixie Heimtierbedarf Maintains Its Lead While Private Label Is Reshaping the Competition
- CHART 88 Company Shares 2025
- CHART 89 Brand Shares 2025
- Channels
- Pet Shops and Superstores Dominates Distribution While E-Commerce Expands Its Retail Reach
- CHART 90 Retail Channels 2021-2026
- Products
- Premiumisation and Smart Technology Shape New Product Development
- Brands Introduce Luxury Accessories and Connected Health Devices
- Direct-To-Consumer Models and Private Label Expansion Alter Retail Dynamics
- CHART 91 Premium Brand Cloud7 Continues to Expand Its Offer of Fashionable Accessories
- Economic Context
- CHART 92 Economic Context for Pet Products
- CHART 93 Real Gdp Growth 2021-2031
- CHART 94 Inflation 2021-2031
- Consumer Context
- CHART 95 Consumer Context for Pet Products
- CHART 96 Population 2021-2031
- CHART 97 Consumer Expenditure 2021-2031
- CHART 98 Population by Generation 2026
- Country Reports Disclaimer
