Pet Care in Thailand

Description

Pet care in Thailand is demonstrating a compelling growth trajectory in 2026, outperforming broader Asia Pacific and global patterns, driven by premiumisation and resilient consumer prioritisation of pet wellbeing amid economic pressures. This robust expansion, supported by rising median household disposable income, signals an attractive environment for innovation and investment. The landscape is being shaped by a pronounced price polarisation, with premium offerings commanding significant value...

Euromonitor International's Pet Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: PFTH

List Of Contents And Tables

Executive Summary

2026 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Pet Care

Industry Performance

Premium Brands Capture Value Amid Price Polarisation and Shifting Consumer Priorities

CHART 2 Mcadams Launches Ultra-Premium Pet Food Featuring Top-Quality Ingredients

Functional Nutrition and Diagnostic Products Reshape Thai Pet Care

CHART 3 Bioline Health Check Cat Litter

Omnichannel Strategies and E-Commerce Drive Distribution Shifts

CHART 4 Hide & Seek Adopts Omnichannel Strategy

CHART 5 Value Sales 2021-2031

CHART 6 Volume Sales 2021-2031

CHART 7 Value Sales by Category 2026

CHART 8 Pet Populations 2021-2026

What's Next?

Ageing Pet Care Demands and Premium Growth to Drive Future Expansion

Smart Technology and Sustainability Set to Redefine Pet Care Innovation and Convenience

CHART 9 Analyst Insight for Pet Care

Longevity Focus, Tech Convenience and Sustainability Will Create New Business Imperatives

CHART 10 Forecast Value Sales 2021-2031

CHART 11 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Leading Manufacturers Retain Positions through Omnichannel and Quality Focus

CHART 12 Company Shares 2025

CHART 13 Brand Shares 2025

Channels

Pet Shops Maintains Leadership by Offering Specialised Products and In-Store Advice

Retail E-Commerce Reshapes Purchasing Habits with Convenience and Subscriptions

CHART 14 Retail Channels 2021-2026

Products

Human-Grade Formulations Elevate Nutritional Standards

Diagnostic Capabilities Transform Everyday Hygiene Items

Sustainable Materials and Format Adaptations for Digital Retail

Economic Context

CHART 15 Economic Context for Pet Care

CHART 16 Real Gdp Growth 2021-2031

CHART 17 Inflation 2021-2031

Consumer Context

CHART 18 Consumer Context for Pet Care

CHART 19 Population 2021-2031

CHART 20 Consumer Expenditure 2021-2031

CHART 21 Population by Generation 2026

Country Reports Disclaimer

DOG FOOD IN THAILAND

Key Data Insights
2026 Developments
Dog Food Summary
Key Industry Trends
CHART 22 Key Industry Trends for Dog Food
Industry Performance
Strong Growth Driven by Pet Humanisation Amid Economic Challenges
CHART 23 Betagro Debuts New Line under Perfecta
Multifunctionality and Preventive Care Drive Thai Dog Food Innovation
CHART 24 Functional Foods Focus on Boosting Immunity
Holistic Nutrition and Behavioural Benefits Redefine Dog Treats
CHART 25 Hercules Jerky Stick Is Health-Positioned Dog Treat
CHART 26 Value Sales 2021-2031
CHART 27 Volume Sales 2021-2031
CHART 28 Value Sales by Category 2026
What's Next?
Local Dog Owners to Drive Demand for Premium and Functional Nutrition
Dry Dog Food to Sustain Volume Dominance, While Treats Will Accelerate Value Growth
CHART 29 Analyst Insight for Dog Food
Omnichannel Retail Set to Reshape Brand Strategies and Growth
CHART 30 Forecast Value Sales 2021-2031
CHART 31 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Mars Thailand Inc and Perfect Companion Retain Leading Positions Amid Market Shifts
CHART 32 Company Shares 2025
CHART 33 Brand Shares 2025
Channels
Supermarkets, Hypermarkets and Pet Shops Lead While Traditional Retail Declines
Rapid Growth of Online Channels Reshapes Shopping Behaviour and Retail Strategies
CHART 34 Retail Channels 2021-2026
Products
Clinical Nutrition and Ingredient Transparency Shape New Formulations
Therapeutic Diets and All-In-One Solutions Redefine the Category
Advanced Formulations Drive Import Substitution and Margin Expansion
Economic Context
CHART 35 Economic Context for Dog Food
CHART 36 Real Gdp Growth 2021-2031
CHART 37 Inflation 2021-2031
Consumer Context
CHART 38 Consumer Context for Dog Food
CHART 39 Population 2021-2031
CHART 40 Consumer Expenditure 2021-2031
CHART 41 Population by Generation 2026
Country Reports Disclaimer

CAT FOOD IN THAILAND

Key Data Insights
2026 Developments
Cat Food Summary
Key Industry Trends
CHART 42 Key Industry Trends for Cat Food
Industry Performance
Premiumisation Drives Accessible High-End Offerings Amid Economic Caution
CHART 43 Unicharm Launches Ginno Cat Gourmet Premium Cat Food with Health Focus
Pet Humanisation and Functional Innovation Drive Thai Cat Food Performance
CHART 44 Mimy Cat Food Launch Targets Modern Cat Owners
Pramy Leverages Omnichannel Reach to Capture Urban Pet Owners Amid Digital Shift
CHART 45 Thai Brand Pramy's Omnichannel Strategy
CHART 46 Value Sales 2021-2031
CHART 47 Volume Sales 2021-2031
CHART 48 Value Sales by Category 2026
What's Next?
Urban Pet Owners to Drive Rapid Growth Amid Rising Incomes
Local Mid-Priced Brands Set to Capture Value with Premium Features and Innovation
CHART 49 Analyst Insight for Cat Food
Digital Engagement to Reshape Competitive Dynamics
CHART 50 Forecast Value Sales 2021-2031
CHART 51 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Leading Manufacturers Adapt to Retain Dominance Amid Shifting Shares
CHART 52 Company Shares 2025
CHART 53 Brand Shares 2025
Channels
Specialists Strengthen Leadership with Expert Advice
Retail E-Commerce Expands Rapidly with Specialised and Premium Offerings
CHART 54 Retail Channels 2021-2026
Products
Functional Nutrition and Price Polarisation Shape Category Development
Established Players Expand Portfolios to Retain Market Share
Strategic Channel Shifts Enhance Brand Visibility and Consumer Reach
Economic Context
CHART 55 Economic Context for Cat Food
CHART 56 Real Gdp Growth 2021-2031
CHART 57 Inflation 2021-2031
Consumer Context
CHART 58 Consumer Context for Cat Food
CHART 59 Population 2021-2031
CHART 60 Consumer Expenditure 2021-2031
CHART 61 Population by Generation 2026
Country Reports Disclaimer

OTHER PET FOOD IN THAILAND

Key Data Insights
2026 Developments
Other Pet Food Summary
Key Industry Trends
CHART 62 Key Industry Trends for Other Pet Food
Industry Performance
Premium Brands and Human-Grade Nutrition Drive Value Growth Amid Economic Caution
Preventive Health and Species-Specific Formulations Drive Growth in Other Pet Food
Omnichannel Strategies and Veterinary Endorsements Drive Other Pet Food Distribution
CHART 63 Remy Launches Healthy Treats with Healthy Berry Plus Vit C
CHART 64 Value Sales 2021-2031
CHART 65 Volume Sales 2021-2031
CHART 66 Value Sales by Category 2026
What's Next?
Small Mammal and Fish Food Attract Premium and Niche Pet Owners to Drive Growth
Thai Consumers to Adopt Premium, Sustainable Pet Nutrition
Brands Will Leverage Digital Channels to Optimise Growth Opportunities
CHART 67 Forecast Value Sales 2021-2031
CHART 68 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Leading Manufacturers Strengthen Positions through Targeted Innovation and Distribution
CHART 69 Company Shares 2025
CHART 70 Brand Shares 2025
Channels
Pet Shops and Superstores Lead Distribution with Expert Advice
Online Platforms Disrupt Traditional Retail with Convenience and Pricing
CHART 71 Retail Channels 2021-2026
Products
Evolving Nutritional Demands Steer New Product Development
Advanced Formulations Deliver Targeted Health Benefits
Digital Agility and Subscription Models Redefine Competitive Dynamics
Economic Context
CHART 72 Economic Context for Other Pet Food
CHART 73 Real Gdp Growth 2021-2031
CHART 74 Inflation 2021-2031
Consumer Context
CHART 75 Consumer Context for Other Pet Food
CHART 76 Population 2021-2031
CHART 77 Consumer Expenditure 2021-2031
CHART 78 Population by Generation 2026
Country Reports Disclaimer

PET PRODUCTS IN THAILAND

Key Data Insights
2026 Developments
Pet Products Summary
Key Industry Trends
CHART 79 Key Industry Trends for Pet Products
Industry Performance
Premium and Value Tiers Diverge as Consumers Prioritise Innovation and Safety
CHART 80 Lovlitails Is a New Line of Pet Cleaning Products and Supplies
Sustainability and Circular Economy Trends Drive Growth in Thai Pet Products
CHART 81 Hide & Seek Is a Thai-Made Cassava-Based Cat Litter with a Sustainable Focus
Smart Premium Positioning and Digital Integration Reshape Local Pet Healthcare
CHART 82 Fiproline Leverages Preventive Care Demand
CHART 83 Value Sales 2021-2031
CHART 84 Value Sales by Category 2026
What's Next?
Owners to Invest in Longevity Products as Ageing Pets Live Longer
CHART 85 Analyst Insight for Pet Products
Smart Technology and Eco-Friendly Innovations to Steer Future Category Growth
CHART 86 Forecast Value Sales 2021-2031
CHART 87 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Mars Retains Lead of Highly Fragmented Landscape through Innovation and Natural Product Focus
CHART 88 Company Shares 2025
CHART 89 Brand Shares 2025
Channels
Pet Shops and Superstores Retains Leadership with Expert Advice
Online Retail Expands Rapidly Driven by Convenience and Subscription Models in Thailand
CHART 90 Retail Channels 2021-2026
Products
Evolving Urban Lifestyles Dictate New Functional Requirements
Natural Extracts and Advanced Odour Control Lead New Launches
Strategic Channel Adaptation and Local Brand Elevation to Secure Share
Economic Context
CHART 91 Economic Context for Pet Products
CHART 92 Real Gdp Growth 2021-2031
CHART 93 Inflation 2021-2031
Consumer Context
CHART 94 Consumer Context for Pet Products
CHART 95 Population 2021-2031
CHART 96 Consumer Expenditure 2021-2031
CHART 97 Population by Generation 2026
Country Reports Disclaimer

Pet Care in Thailand

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Competitive Landscape

DOG FOOD IN THAILAND

Competitive Landscape

CAT FOOD IN THAILAND

Competitive Landscape

OTHER PET FOOD IN THAILAND

Competitive Landscape

PET PRODUCTS IN THAILAND

Competitive Landscape