PUBLISHER: Euromonitor International | PRODUCT CODE: 2083195
PUBLISHER: Euromonitor International | PRODUCT CODE: 2083195
Eyewear in Italy
Eyewear in Italy shows a stable growth trajectory in 2026, with retail value sales expected to increase by 4% to EUR4,500 million. Despite a slight anticipated population decline to 58.9 million, consumer expenditure remains robust due to rising disposable incomes, driving a willingness to invest in premium, innovative products. The industry's attractiveness is underscored by strong demand for technologically advanced smart eyewear, especially among younger consumers, alongside growing environme...
Euromonitor International's Eyewear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Industry Performance
Steady Growth in Retail Value Driven by Innovation and Demographic Stability
Spectacles Dominates Value Sales, While Contact Lenses Drives Volume Sales through Innovation
Ray-Ban Meta Gen 2 Drives Smart Eyewear Adoption among Young Consumers
CHART 1 Launch of Rayban Meta Gen 2 Revolutionary
CHART 2 Value Sales 2021-2031
CHART 3 Volume Sales 2021-2031
CHART 4 Value Sales by Category 2026
What's Next?
Contact Lenses and Spectacles to Drive Steady Value Growth through Innovation and Rising Volumes
Younger Consumers and Sustainability to Drive Innovation in Smart and Eco-Friendly Eyewear
Retailers Will Adapt to Tech and Sustainability Trends to Enhance Customer Engagement and Loyalty
CHART 5 Forecast Value Sales 2021-2031
CHART 6 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Leading Manufacturers Consolidate Positions through Innovation and Integration
Vsp Vision Acquisition and Smart Eyewear Launches Reshape Competition and Growth
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Optical Goods Stores Leads While Retail E-Commerce Steadily Gains Ground
CHART 9 Retail Channels 2021-2026
Economic Context
CHART 10 Economic Context for Eyewear
CHART 11 Real Gdp Growth 2021-2031
CHART 12 Inflation 2021-2031
Consumer Context
CHART 13 Consumer Context for Eyewear
CHART 14 Population 2021-2031
CHART 15 Consumer Expenditure 2021-2031
CHART 16 Population by Generation 2026
Country Reports Disclaimer
CONTACT LENSES AND SOLUTIONS IN ITALY
- Key Data Insights
- 2026 Developments
- Contact Lenses and Solutions Summary
- Industry Performance
- Steady Growth Reflects Evolving Consumer Needs and Innovation Adoption
- Contact Lenses Dominates Due to Technological Advances and Personalised Offerings
- Leading Companies Leverage Innovation to Address Myopia and Lifestyle Needs
- CHART 17 Development of Acuvue Oasis Max 1-Day in Italy
- CHART 18 Value Sales 2021-2031
- CHART 19 Volume Sales 2021-2031
- CHART 20 Value Sales by Category 2026
- What's Next?
- Italian Consumers to Drive Growth through Personalisation and Premium Products
- Contact Lenses Set to Maintain Dominance While Solutions Will Expand with Innovation
- Manufacturers to Leverage Ai and Sustainability to Boost Growth and Reputation
- CHART 21 Forecast Value Sales 2021-2031
- CHART 22 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Alcon Maintains Its Lead While Johnson & Johnson Loses Ground
- CHART 23 Company Shares 2025
- CHART 24 Brand Shares 2025
- Channels
- Optical Goods Stores Retains Leadership, Supported by Practitioner Trust and Premium Positioning
- E-Commerce Accelerates Growth, Driven by Convenience and Repeat Purchases
- CHART 25 Retail Channels 2021-2026
- Economic Context
- CHART 26 Economic Context for Contact Lenses and Solutions
- CHART 27 Real Gdp Growth 2021-2031
- CHART 28 Inflation 2021-2031
- Consumer Context
- CHART 29 Consumer Context for Contact Lenses and Solutions
- CHART 30 Population 2021-2031
- CHART 31 Consumer Expenditure 2021-2031
- CHART 32 Population by Generation 2026
- Country Reports Disclaimer
SPECTACLES IN ITALY
- Key Data Insights
- 2026 Developments
- Spectacles Summary
- Industry Performance
- Steady Growth in Retail Value, Driven by Technological Innovation and Economic Conditions
- Spectacle Lenses Dominates Volumes and Values and Drives Growth
- Smart and Sustainable Eyewear Drives Premiumisation
- CHART 33 Launch of Essilor Stellest 2.0 in 2026 to Control Myopia in Children
- CHART 34 Value Sales 2021-2031
- CHART 35 Volume Sales 2021-2031
- CHART 36 Value Sales by Category 2026
- What's Next?
- Ageing Population and Digital Lifestyles Expected to Fuel Steady Growth and Premium Demand
- Spectacle Lenses Will Remain the Largest, but Frames to See the Fastest Volume Growth
- Manufacturers Will Leverage It and Innovation to Enhance Premiumisation and Consumer Engagement
- CHART 37 Forecast Value Sales 2021-2031
- CHART 38 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Players Strengthen Positions through Innovation and Integration
- Strategic Acquisitions Enhance Manufacturing Capabilities and Market Reach
- CHART 39 Company Shares 2025
- CHART 40 Brand Shares 2025
- Channels
- Optical Goods Stores Dominates through Expertise and Personalised Service
- CHART 41 Retail Channels 2021-2026
- Economic Context
- CHART 42 Economic Context for Spectacles
- CHART 43 Real Gdp Growth 2021-2031
- CHART 44 Inflation 2021-2031
- Consumer Context
- CHART 45 Consumer Context for Spectacles
- CHART 46 Population 2021-2031
- CHART 47 Consumer Expenditure 2021-2031
- CHART 48 Population by Generation 2026
- Country Reports Disclaimer
SUNGLASSES IN ITALY
- Key Data Insights
- 2026 Developments
- Sunglasses Summary
- Industry Performance
- Value Growth Defies Volume Decline Amid Economic Stability
- Oakley Leads Innovation with Smart Wearable Technology for Active Consumers
- CHART 49 Smart Sunglasses Conquer the Italian Market
- Ray-Ban and Influencers Drive Smart Eyewear Visibility with Digital Campaigns
- CHART 50 Value Sales 2021-2031
- CHART 51 Volume Sales 2021-2031
- What's Next?
- Economic Challenges Likely to Drive Cautious Spending
- Innovation in Smart and Sustainable Sunglasses to Reshape Product Offerings and Consumer Engagement
- CHART 52 Forecast Value Sales 2021-2031
Competitive Landscape
- Luxottica and Kering Reinforce Dominance through Innovation and Scale
- Strategic Acquisitions and Smartglasses Launches Reshape the Competitive Dynamics
- CHART 53 Company Shares 2025
- CHART 54 Brand Shares 2025
- Channels
- Optical Goods Stores Maintains Its Lead While Retail E-Commerce Gains Ground Rapidly
- CHART 55 Retail Channels 2021-2026
- Economic Context
- CHART 56 Economic Context for Sunglasses
- CHART 57 Real Gdp Growth 2021-2031
- CHART 58 Inflation 2021-2031
- Consumer Context
- CHART 59 Consumer Context for Sunglasses
- CHART 60 Population 2021-2031
- CHART 61 Consumer Expenditure 2021-2031
- CHART 62 Population by Generation 2026
- Country Reports Disclaimer
