PUBLISHER: Euromonitor International | PRODUCT CODE: 2083222
PUBLISHER: Euromonitor International | PRODUCT CODE: 2083222
Eyewear in Turkiye
Eyewear in Turkiye is set to see a remarkable 42% increase in retail current value sales in 2026, underscoring a dynamic environment driven by inflation, population growth and rising consumer expenditure. This robust expansion signals the country's attractiveness as a high-growth opportunity, bolstered by a youthful demographic and increasing disposable incomes. Key growth drivers other than inflation include premiumisation across eyewear categories, where spectacles maintain essential functiona...
Euromonitor International's Eyewear in Turkiye report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Eyewear
Industry Performance
Eyewear Value Sales Surge Amid Inflation, Rising Consumer Expenditure and Population Growth
Spectacles Dominates Sales, Driven by Established Clinical Demand and Broad Appeal
CHART 2 A New Diopter Range for MiYOSMART Spectacle Lenses
Growth in Sunglasses Propelled by Influencer Campaigns and Sustainable Product Launches
CHART 3 Atasun Youtube Shorts Campaigns
CHART 4 Value Sales 2021-2031
CHART 5 Volume Sales 2021-2031
CHART 6 Value Sales by Category 2026
What's Next?
Population Growth and Rising Consumer Expenditure Expected to Boost Sales
Local Manufacturers Set to Adopt Eco-Friendly Materials to Meet Rising Sustainability Demand
Digitalisation and Regulatory Shifts Will Create New Opportunities for Smart Eyewear Distribution
CHART 7 Forecast Value Sales 2021-2031
CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Luxottica Innovates and Sustains Lead but Sees Slight Share Shift
Innovation and Premiumisation Drive Growth Opportunities for Eyewear Companies
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Optical Goods Stores Leads Sales by Integrating Digital Tools and Personalised Service
CHART 11 Retail Channels 2021-2026
Products
Key Trends Shaping Product Development
CHART 12 Both Local and International Brands Offer Sustainable Eyewear
Technological and Functional Advancements in Eyewear
Commercial Outcomes of Strategic Product Enhancements
Economic Context
CHART 13 Economic Context for Eyewear
CHART 14 Real GDP Growth 2021-2031
CHART 15 Inflation 2021-2031
Consumer Context
CHART 16 Consumer Context for Eyewear
CHART 17 Population 2021-2031
CHART 18 Consumer Expenditure 2021-2031
CHART 19 Population by Generation 2026
Country Reports Disclaimer
CONTACT LENSES AND SOLUTIONS IN TURKIYE
- Key Data Insights
- 2026 Developments
- Contact Lenses and Solutions Summary
- Industry Performance
- Value Growth in Contact Lenses and Solutions in Turkiye Outpaces Volume Expansion
- Contact Lenses Dominates Sales While Solutions Shows Steady Premium Growth
- The Cooper Cos' Sustainable Packaging and Influencer Marketing Boost Premium Lens Appeal
- CHART 20 The Cooper Cos Introduces Bio-Certified Polypropylene for Sustainable Contact Lens Packaging
- CHART 21 Value Sales 2021-2031
- CHART 22 Volume Sales 2021-2031
- CHART 23 Value Sales by Category 2026
- What's Next?
- Demographic Shifts and Lifestyle Changes to Drive Sustained Growth in Contact Lenses and Solutions
- Ai and Digital Innovation to Enhance Consumer Engagement and Product Functionality
- Sustainability Initiatives Expected to Strengthen Premium Positioning and Consumer Loyalty
- CHART 24 Forecast Value Sales 2021-2031
- CHART 25 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Manufacturers See Share Adjustments as Innovation Shapes the Competition
- Innovation and Sustainability Drive Premiumisation and New Growth Avenues
- CHART 26 Company Shares 2025
- CHART 27 Brand Shares 2025
- Channels
- Optical Goods Stores Leads as Retail E-Commerce Growth Accelerates among Younger Consumers
- CHART 28 Retail Channels 2021-2026
- Economic Context
- CHART 29 Economic Context for Contact Lenses and Solutions
- CHART 30 Real GDP Growth 2021-2031
- CHART 31 Inflation 2021-2031
- Consumer Context
- CHART 32 Consumer Context for Contact Lenses and Solutions
- CHART 33 Population 2021-2031
- CHART 34 Consumer Expenditure 2021-2031
- CHART 35 Population by Generation 2026
- Country Reports Disclaimer
SPECTACLES IN TURKIYE
- Key Data Insights
- 2026 Developments
- Spectacles Summary
- Industry Performance
- Steady Growth in Sales of Spectacles Amid Rising Consumer Expenditure and Population
- Spectacle Lenses Leads Volume and Value Sales While Frames Also Achieves Strong Value Growth
- Hoya Expands Myopia Control Lens Range to Address Rising Demand
- CHART 36 A New Diopter Range for Hoya's MiYOSMART Spectacle Lenses
- CHART 37 Value Sales 2021-2031
- CHART 38 Volume Sales 2021-2031
- CHART 39 Value Sales by Category 2026
- What's Next?
- Rising Demand to Be Driven by Demographic Growth and Preventive Eye Care
- Spectacle Lenses to Remain Largest Volume Contributor While Spectacle Frames to See Fastest Volume Growth
- Brands Embracing Myopia Control and Sustainability Expected to Gain a Competitive Edge
- CHART 40 Forecast Value Sales 2021-2031
- CHART 41 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Slight Fragmentation Amid Rising Polarisation
- CHART 42 Company Shares 2025
- CHART 43 Brand Shares 2025
- Channels
- Optical Goods Stores Leads Sales as Omnichannel Strategies Reshape Buying
- Atasun'S Private Label Products Attract Value Shoppers Amid Rising Competition
- CHART 44 Retail Channels 2021-2026
- Economic Context
- CHART 45 Economic Context for Spectacles
- CHART 46 Real GDP Growth 2021-2031
- CHART 47 Inflation 2021-2031
- Consumer Context
- CHART 48 Consumer Context for Spectacles
- CHART 49 Population 2021-2031
- CHART 50 Consumer Expenditure 2021-2031
- CHART 51 Population by Generation 2026
- Country Reports Disclaimer
SUNGLASSES IN TURKIYE
- Key Data Insights
- 2026 Developments
- Sunglasses Summary
- Industry Performance
- Strong Value Growth Driven Rising Consumer Spending Despite Inflation
- Premium and Mass Products Capture Growing Consumer Interest Amid Generational Divides
- Atasun Optik'S Influencer Campaigns and Sustainability Shape Consumer Choices
- CHART 52 Atasun Youtube Shorts Campaigns
- CHART 53 Value Sales 2021-2031
- CHART 54 Volume Sales 2021-2031
- What's Next?
- Economic Pressures Likely to Limit Volume Growth, but Value Growth Will Remain Dynamic
- Price-Sensitive and Affluent Consumers Set to Drive Polarised Spending Patterns
- Eyewear Retailers to Adopt Omnichannel Strategies to Balance Trust and Digital Growth
- CHART 55 Forecast Value Sales 2021-2031
Competitive Landscape
- Leading Companies Adapt to Shifting Shares Amid Growing Competition
- CHART 56 Company Shares 2025
- CHART 57 Brand Shares 2025
- Channels
- Optical Goods Stores Maintains Dominance While Retail E-Commerce Gains Traction
- Digital Innovation and Omnichannel Strategies Reshape Consumer Experiences and Engagement
- CHART 58 Retail Channels 2021-2026
- Economic Context
- CHART 59 Economic Context for Sunglasses
- CHART 60 Real GDP Growth 2021-2031
- CHART 61 Inflation 2021-2031
- Consumer Context
- CHART 62 Consumer Context for Sunglasses
- CHART 63 Population 2021-2031
- CHART 64 Consumer Expenditure 2021-2031
- CHART 65 Population by Generation 2026
- Country Reports Disclaimer
