PUBLISHER: Euromonitor International | PRODUCT CODE: 2083199
PUBLISHER: Euromonitor International | PRODUCT CODE: 2083199
Eyewear in Germany
Germany's eyewear sales in 2026 are set to experience volume and current value decline, contrasting with modest regional growth, reflecting the country's cautious consumer spending amid economic uncertainties and a declining population. Despite this, demand remains resilient due to the large ageing presbyopic demographic, which drives innovation and value-focused strategies. Premium spectacles retain dominance in revenue, supported by advanced lens technologies and personalised designs, while c...
Euromonitor International's Eyewear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Eyewear
Industry Performance
Ageing Population Drives Demand Amid Financial Caution
Contact Lenses and Spectacles Dominate, Driven by Presbyopia Needs
Innovative Personalisation and Hearing Glasses Reshape Consumer Choices
CHART 2 Hoya Introduces Visual Sensory Intelligence with Its New Id Mysense Lenses
CHART 3 Essilorluxottica Combines Spectacles and Hearing Aid in One with Nuance Audio
CHART 4 Value Sales 2021-2031
CHART 5 Volume Sales 2021-2031
CHART 6 Value Sales by Category 2026
What's Next?
Geopolitical Tensions and Inflation Likely to Temper Growth, but Essential Demand Will Sustain Sales
Spectacles Set to Maintain Value Dominance and See the Strongest Growth
Personalisation and Multifunctional Innovation Redefine Consumer Expectations and Business Models
CHART 7 Forecast Value Sales 2021-2031
CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Fielmann, Rodenstock and Zeiss Strengthen Combined Leadership through Scale and Innovation
Vsp'S Acquisition of Marcolin and Viu'S Direct-To-Consumer Model Reshape the Competition
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Optical Goods Stores Maintains Leadership Despite Workforce Challenges
Retail E-Commerce Accelerates Growth through Technology and Convenience
CHART 11 Retail Channels 2021-2026
Products
Shifting Consumer Values Dictate Design and Retail Strategies
Adaptable Solutions and Sustainable Materials Enter the Market
CHART 12 Stratemeyer Introduces Multitask Progressive Lenses for Workers Who Need to Look Upwards
Strategic Consolidation and Private Label Expansion Secure Share
Economic Context
CHART 13 Economic Context for Eyewear
CHART 14 Real Gdp Growth 2021-2031
CHART 15 Inflation 2021-2031
Consumer Context
CHART 16 Consumer Context for Eyewear
CHART 17 Population 2021-2031
CHART 18 Consumer Expenditure 2021-2031
CHART 19 Population by Generation 2026
Country Reports Disclaimer
CONTACT LENSES AND SOLUTIONS IN GERMANY
- Key Data Insights
- 2026 Developments
- Contact Lenses and Solutions Summary
- Industry Performance
- Moderate Value Growth Offsets Slight Volume Decline Amid Demographic Challenges
- Contact Lenses Dominates Value Sales, Driven by Multifocal Innovation and Premium Positioning
- Coopervision'S Myday Misight Lens Strengthens Myopia Control Adoption among Children
- CHART 20 Coopervision Complements Its Myday Series with Myopia Control Lens Misight
- CHART 21 Value Sales 2021-2031
- CHART 22 Volume Sales 2021-2031
- CHART 23 Value Sales by Category 2026
- What's Next?
- Shifts in Consumer Behaviour Set to Drive Divergent Growth between Lens Types
- Innovations in Myopia Management and Lens Materials Will Expand the Wearer Base
- Technological Advancements to Reshape Product Offerings and Consumer Expectations
- CHART 24 Forecast Value Sales 2021-2031
- CHART 25 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Alcon and Johnson & Johnson Consolidate Leadership through Store Presence and Consumer Comfort
- CHART 26 Company Shares 2025
- CHART 27 Brand Shares 2025
- Channels
- Retail E-Commerce Gains the Lead as Automated Repurchases Shift Buying Habits
- CHART 28 Retail Channels 2021-2026
- Economic Context
- CHART 29 Economic Context for Contact Lenses and Solutions
- CHART 30 Real Gdp Growth 2021-2031
- CHART 31 Inflation 2021-2031
- Consumer Context
- CHART 32 Consumer Context for Contact Lenses and Solutions
- CHART 33 Population 2021-2031
- CHART 34 Consumer Expenditure 2021-2031
- CHART 35 Population by Generation 2026
- Country Reports Disclaimer
SPECTACLES IN GERMANY
- Key Data Insights
- 2026 Developments
- Spectacles Summary
- Industry Performance
- Declining Sales Due to Consumer Caution Despite Rising Incomes
- Readymade Reading Glasses Drives Value Growth While Spectacle Lenses Leads Sales
- Stratemeyer and Hoya Innovate Progressive Lenses as Essilorluxottica Integrates Hearing Aids
- CHART 36 Essilorluxottica Combines Spectacles and Hearing Aid in One with Nuance Audio
- CHART 37 Value Sales 2021-2031
- CHART 38 Volume Sales 2021-2031
- CHART 39 Value Sales by Category 2026
- What's Next?
- Consumers to Delay Purchases Amid Inflation, but Replacement Demand Set to Drive Rebound
- Readymade Reading Glasses to See the Highest Growth, with Biometric Lenses Also Set to See Dynamism
- Innovations in Biometric Lenses and Hearing Aid Integration to Reshape Consumer Appeal
- CHART 40 Forecast Value Sales 2021-2031
- CHART 41 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Companies Consolidate Positions through Innovation and Retail Strength
- Strategic Acquisitions and Sustainable Innovation Drive Competitive Dynamics
- CHART 42 Company Shares 2025
- CHART 43 Brand Shares 2025
- Channels
- Optical Goods Stores Maintains Leadership Despite Workforce Challenges
- Retail E-Commerce Gains Share, Driven by Technology and Changing Consumer Behaviour
- CHART 44 Retail Channels 2021-2026
- Economic Context
- CHART 45 Economic Context for Spectacles
- CHART 46 Real Gdp Growth 2021-2031
- CHART 47 Inflation 2021-2031
- Consumer Context
- CHART 48 Consumer Context for Spectacles
- CHART 49 Population 2021-2031
- CHART 50 Consumer Expenditure 2021-2031
- CHART 51 Population by Generation 2026
- Country Reports Disclaimer
SUNGLASSES IN GERMANY
- Key Data Insights
- 2026 Developments
- Sunglasses Summary
- Industry Performance
- German Consumers Shift to Affordable Fashion Sunglasses Amid Economic Uncertainty
- H&M and Other Apparel Retailers Capture Share with Designer-Style Affordable Sunglasses
- Viu and Reframd Innovate with Authenticity and Personalisation to Engage Niche Consumers
- CHART 52 Viu Partners with Sarah Hartmann to Produce an Authentic Upcycling Collection
- CHART 53 Value Sales 2021-2031
- CHART 54 Volume Sales 2021-2031
- What's Next?
- Economic Uncertainty to Drive Sales Declines but Affluent Consumers Will Continue to Spend
- Younger Consumers' Search for Identity to Fuel the Rise of Fragmented, Affordable, and Niche Fashion Options
- Innovation in 3D Printing Enables Personalised, Inclusive Designs Responding to Diverse Consumer Needs
- CHART 55 Forecast Value Sales 2021-2031
Competitive Landscape
- Leading Players Maintain Their Lead Despite Increasing Fragmentation and Shifting Consumer Priorities
- Strategic Acquisitions and Innovative Launches Drive Growth and Differentiation among Emerging Players
- CHART 56 Company Shares 2025
- CHART 57 Brand Shares 2025
- Channels
- Retail E-Commerce and Apparel Retailers Reshape Consumer Buying Habits
- CHART 58 Retail Channels 2021-2026
- Economic Context
- CHART 59 Economic Context for Sunglasses
- CHART 60 Real Gdp Growth 2021-2031
- CHART 61 Inflation 2021-2031
- Consumer Context
- CHART 62 Consumer Context for Sunglasses
- CHART 63 Population 2021-2031
- CHART 64 Consumer Expenditure 2021-2031
- CHART 65 Population by Generation 2026
- Country Reports Disclaimer
