PUBLISHER: Euromonitor International | PRODUCT CODE: 2096346
PUBLISHER: Euromonitor International | PRODUCT CODE: 2096346
Snacks in Turkiye
Snacks in Turkey are expected to display markedly higher value growth than Western European peers in 2026, with retail sales advancing 31% year-on-year to TRY1,142,841 million, though this growth is largely being driven by pricing rather than underlying volume expansion. The landscape is highly attractive, supported by inflation, an expanding population, and the prominence of discounters like BIM, A101, and Sok, yet remains challenging due to significant pressure on real purchasing power and a p...
Euromonitor International's Snacks in Turkiye report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Snacks
Industry Performance
Discount Retailers Drive Value-Led Growth as Consumers Trade Down
CHART 2 Discount Retailers and Value Packs Reshape Snacks
Multipacks and Sharing Formats Boost Savoury Snacks to the Top
Health-Led Innovation and Nostalgia Reshape Consumer Loyalty
CHART 3 Health-Focused Snacks Gain Traction
CHART 4 Value Sales 2021-2031
CHART 5 Value Sales by Category 2026
What's Next?
Discounters to Sustain High-Frequency Demand through Price and Convenience
Discounters to Expand Sharing Packs as Savoury Snacks Lead Growth
Younger Shoppers to Drive Demand for Clean Label and Sustainable Snacks
CHART 6 Analyst Insight for Snacks
CHART 7 Forecast Value Sales 2021-2031
CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Pladis Maintains Lead as Private Label Gains Ground
Emerging Brands Drive Innovation with Health and Digital Focus
CHART 9 Company Shares 2026
CHART 10 Brand Shares 2026
Channels
BIm, A101 and Sok Drive Affordable Snacking as Discounter Value Share Stabilises
Getir and Trendyol Go Accelerate Impulse Purchases through Instant Delivery and Targeted Campaigns
CHART 11 Retail Channels 2021-2026
Products
Value Pack Architecture, Health Reformulation and Digital Agility Define Innovation
Algida Spoonful's Viral Success and Eti's Reformulation Programme Illustrate Contrasting Innovation Models
Reformulation Breadth and Digital Agility Determine Competitive Standing
Economic Context
CHART 12 Economic Context for Snacks
CHART 13 Real Gdp Growth 2021-2031
CHART 14 Inflation 2021-2031
Consumer Context
CHART 15 Consumer Context for Snacks
CHART 16 Population 2021-2031
CHART 17 Population by Generation 2026
Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN TURKIYE
- Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
- Industry Performance
- Consumers Prioritise Affordable Indulgence over Premium Snacking
- Zuber Expands Everyday Wellness by Combining Health and Value
- CHART 19 Affordable Wellness Drives Growth
- CHART 20 Value Sales 2021-2031
- CHART 21 Volume Sales 2021-2031
- CHART 22 Value Sales by Category 2026
- What's Next?
- Zuber to Drive Protein Innovation as Affordable Treats Outpace Inflation
- CHART 23 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
- Local Brands Set to Mainstream Gluten-Free through Retail Expansion
- CHART 24 Forecast Value Sales 2021-2031
- CHART 25 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Pladis and Eti Sustain Lead by Driving Flavour and Health Innovation
- CHART 26 Company Shares 2026
- CHART 27 Brand Shares 2026
- Channels
- Discounters Drive Affordable Snacking as Online Retailers Reshape Habits
- Getir and Trendyol Accelerate Omnichannel Snacking with Rapid Delivery and Discovery
- CHART 28 Retail Channels 2021-2026
- Products
- Functional Ingredients and Regulatory Change Redefine Innovation
- Eti, Zuber and Sinangil Lead Differentiated Approaches to Product Development
- Shelf Space Regulation and Functional Positioning Sharpen Competitive Dynamics
- Economic Context
- CHART 29 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 30 Real Gdp Growth 2021-2031
- CHART 31 Inflation 2021-2031
- Consumer Context
- CHART 32 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 33 Population 2021-2031
- CHART 34 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN TURKIYE
- Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
- Key Industry Trends
- CHART 35 Key Industry Trends for Chocolate Confectionery
- Industry Performance
- Local Brands Defend Share with Affordable Indulgence Strategies
- CHART 36 Value Packs Dominate
- Countlines Anchor Sales as Puches and Bags Lead Value Growth
- Kitkat Launches Mini Packs to Sustain Demand as Prices Rise
- CHART 37 Kitkat Launches Shareable Mini Packs
- CHART 38 Value Sales 2021-2031
- CHART 39 Volume Sales 2021-2031
- CHART 40 Value Sales by Category 2026
- What's Next?
- Altinmarka and Solen to Push Automation to Offset Cocoa Volatility
- CHART 41 What's Next? for Chocolate Confectionery
- Local Manufacturers Expected to Pivot to Value Packs as Countlines Remain Dominant
- Reduced Sugar Positioning Set to Capture Health-Conscious Demand
- CHART 42 Forecast Value Sales 2021-2031
- CHART 43 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Pladis Extends Leadership as Artisan Brands Grow through Innovation
- Altinmarka and Artisan Brands Spark Premium and Sustainable Demand
- CHART 44 Company Shares 2026
- CHART 45 Brand Shares 2026
- Channels
- BIm, A101 and Sok Capture Sales as Affordability Trumps Premium Gifting
- Premium Brands Drive Online Gifting as E-Commerce Outpaces All Channels
- Foodservice Suffers as Price-Sensitive Consumers Prioritise Retail
- CHART 46 Retail Channels 2021-2026
- Products
- Ingredient Transparency and Format Miniaturisation Define Innovation
- Kitkat, Altinmarka, and Aroha Illustrate Contrasting Innovation Models
- Portfolio Bifurcation and Operational Investment Determine Competitive Standing
- Economic Context
- CHART 47 Economic Context for Chocolate Confectionery
- CHART 48 Real Gdp Growth 2021-2031
- CHART 49 Inflation 2021-2031
- Consumer Context
- CHART 50 Consumer Context for Chocolate Confectionery
- CHART 51 Population 2021-2031
- CHART 52 Population by Generation 2026
- Country Reports Disclaimer
GUM IN TURKIYE
- Key Data Insights
- 2026 Developments
- Gum Summary
- Industry Performance
- Consumers Turn to Gum as Affordable Stress Reliever
- Falim and Private Label Accelerate Functional Innovation and Competition
- Private Label Expansion Reshapes Daily Habits and Pricing Strategies
- CHART 53 Gum Taps into Stress Relief Trends
- CHART 54 Value Sales 2021-2031
- CHART 55 Volume Sales 2021-2031
- CHART 56 Value Sales by Category 2026
- What's Next?
- Functional Gum Innovation to Shape Daily Habits and Drive Value
- Brands to Expand Functional Claims as Health and Sustainability Reshape Choices
- CHART 57 Forecast Value Sales 2021-2031
- CHART 58 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Kent Gida Increases Lead as Perfetti Van Melle Consolidates Position
- CHART 59 Company Shares 2026
- CHART 60 Brand Shares 2026
- Channels
- Discounters Drive Low-Cost Gum Purchases as Value Trumps Format
- Quick-Commerce and Digital Bundles Accelerate E-Commerce Momentum
- CHART 61 Retail Channels 2021-2026
- Economic Context
- CHART 62 Economic Context for Gum
- CHART 63 Real Gdp Growth 2021-2031
- CHART 64 Inflation 2021-2031
- Consumer Context
- CHART 65 Consumer Context for Gum
- CHART 66 Population 2021-2031
- CHART 67 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN TURKIYE
- Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
- Key Industry Trends
- CHART 68 Key Industry Trends for Sugar Confectionery
- Industry Performance
- Haribo's Value Multipacks Reshape Affordable Indulgence Choices
- Gummies and Jellies Attract Value-Conscious Shoppers with Multipack Offers
- CHART 69 Haribo Continues Value-Focused Expansion
- Chewy Candies and Boiled Sweets See Accelerated Growth as Consumers Seek Value
- CHART 70 Value Sales 2021-2031
- CHART 71 Volume Sales 2021-2031
- CHART 72 Value Sales by Category 2026
- What's Next?
- Younger Shoppers to Drive Demand for Gummies and Fortified Treats
- Haribo and Nestle to Accelerate Sustainable Packaging Shift to Win Loyalty
- CHART 73 Analyst Insight for Sugar Confectionery
- CHART 74 Forecast Value Sales 2021-2031
- CHART 75 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Koska and Kent Gida Shape Changing Consumer Loyalty through Tradition and Value
- CHART 76 Company Shares 2026
- CHART 77 Brand Shares 2026
- Channels
- Supermarkets and Discounters Drive Value Growth as Inflation Shifts Shopper Habits
- Online Platforms Expand Reach as Shoppers Seek Convenience and Choice
- CHART 78 Retail Channels 2021-2026
- Products
- Sustainability and Functional Health Reshape the Product Development Agenda
- Kent Gida, Koska and Haribo Illustrate Contrasting Innovation Approaches
- Portfolio Breadth and Environmental Credentials Determine Competitive Standing
- Economic Context
- CHART 79 Economic Context for Sugar Confectionery
- CHART 80 Real Gdp Growth 2021-2031
- CHART 81 Inflation 2021-2031
- Consumer Context
- CHART 82 Consumer Context for Sugar Confectionery
- CHART 83 Population 2021-2031
- CHART 84 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN TURKIYE
- Key Data Insights
- 2026 Developments
- Ice Cream Summary
- Key Industry Trends
- CHART 85 Key Industry Trends for Ice Cream
- Industry Performance
- BIm and Golf Drive Value Growth by Prioritising Affordability
- CHART 86 Discount Retailers Register Strong Performance
- Rising Energy Costs Affect Distribution and Logistics Planning
- Akto and Karpedo Secure Shelf Space and Shift Shares
- CHART 87 Smaller Local Manufacturers Gain Pace
- CHART 88 Value Sales 2021-2031
- CHART 89 Volume Sales 2021-2031
- CHART 90 Value Sales by Category 2026
- What's Next?
- Local Brands to Leverage Discounter Listings to Capture Value-Driven Shoppers
- Impulse Formats to Outpace Others as Traditional Cues Resonate with Consumers
- Discounters and Calibrated Pricing to Reshape Competition and Profitability
- CHART 91 Analyst Insight for Ice Cream
- CHART 92 Forecast Value Sales 2021-2031
- CHART 93 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Magnum Extends Lead as Local Brands Gain Ground
- CHART 94 Company Shares 2026
- CHART 95 Brand Shares 2026
- Channels
- Discounters and Supermarkets Accelerate Gains as Traditional Trade Slows
- Getir Expands Late-Night Delivery as Brands Optimise for Quick Commerce
- Emerging Brands Leverage New Shelf Space to Challenge Incumbents
- CHART 96 Retail Channels 2021-2026
- Products
- Affordability and Social Media Responsiveness Define the Product Development Agenda
- Algida Spoonful and Karpedo Illustrate Contrasting Approaches to Product Differentiation
- Share Gains and Channel Agility Determine Competitive Standing
- Economic Context
- CHART 97 Economic Context for Ice Cream
- CHART 98 Real Gdp Growth 2021-2031
- CHART 99 Inflation 2021-2031
- Consumer Context
- CHART 100 Consumer Context for Ice Cream
- CHART 101 Population 2021-2031
- CHART 102 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN TURKIYE
- Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
- Key Industry Trends
- CHART 103 Key Industry Trends for Savoury Snacks
- Industry Performance
- Discount Retailers and Trusted Brands Sustain Demand Despite Inflation
- CHART 104 Growth Shifts Towards Accessible Snack Formats
- Mixed Nuts Lead Volume and Value as Gatherings Boost Large Packs
- Zuber Redefines Puffed Snacks with Health-Driven, Plant-Based Innovation
- CHART 105 Zuber Launches Chickpea-Based Puffed Snack
- CHART 106 Value Sales 2021-2031
- CHART 107 Volume Sales 2021-2031
- CHART 108 Value Sales by Category 2026
- What's Next?
- Discounters and Private Label to Intensify Competition and Reshape Pricing
- Nuts and Trail Mixes to Retain Leadership as Value and Health Align
- Mainstream Brands to Adopt Local Flavours as Polarisation Deepens
- CHART 109 Analyst Insight for Savoury Snacks
- CHART 110 Forecast Value Sales 2021-2031
- CHART 111 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Tadim Maintains Leadership as Frito-Lay Loses Ground to Discounters
- CHART 112 Company Shares 2026
- CHART 113 Brand Shares 2026
- Channels
- BIm, A101 and Sok Capture Loyalty with Price and Reach
- Online Grocery Accelerates as Economic Pressures Shift Habits
- Quick Commerce and Themed Retail Tap into New Occasions
- CHART 114 Retail Channels 2021-2026
- Products
- Health-Indulgence Convergence and Format Expansion Redefine Innovation
- Zuber, Eti and Ulker Illustrate Divergent Responses to Shifting Consumer Priorities
- Polarisation between Value and Premium Drives Category Restructuring
- Economic Context
- CHART 115 Economic Context for Savoury Snacks
- CHART 116 Real Gdp Growth 2021-2031
- CHART 117 Inflation 2021-2031
- Consumer Context
- CHART 118 Consumer Context for Savoury Snacks
- CHART 119 Population 2021-2031
- CHART 120 Population by Generation 2026
- Country Reports Disclaimer
