Snacks in the United Kingdom

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2026 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Snacks

Industry Performance

Economic Pressures and Health Mandates Transform Uk Snacking Habits

Affordability and Value-Led Strategies Shape Uk Snacks

CHART 2 Walkers Introduces Price-Marked Packs to Reinforce Value in Savoury Snacks

Kellogg'S Leverages Routine Snacking to Drive Repeat Consumption

CHART 3 Kellogg's Oaties Bars Extend Breakfast to Everyday Snacking Moments

CHART 4 Value Sales 2021-2031

CHART 5 Value Sales by Category 2026

What's Next?

Leading Players to Reposition Snack Bars as Health-Driven Staples

CHART 6 Analyst Insight for Snacks

Brands to Respond to Hfss Rules with Reformulation and Pack Innovation

CHART 7 Forecast Value Sales 2021-2031

CHART 8 Forecast Value Sales by Category 2026-2031

Competitive Landscape

Mars Expands through Acquisition as Premium and Value Brands Reshape Competition

Players Expand Portfolios through Acquisitions

CHART 9 Company Shares 2026

CHART 10 Brand Shares 2026

Channels

Discounters Attract Value-Focused Shoppers as Hypermarkets Lose Ground

Pringles and Kp Snacks Boost Engagement through Retail Partnerships

Online Grocery Grows but Impulse Limits E-Commerce Share in Snacks

CHART 11 Retail Channels 2021-2026

Products

Event-Led Strategies and Cultural Relevance

Capitalising on the 2026 Fifa World Cup

Shifting Competitive Dynamics and Corporate Consolidation

Economic Context

CHART 12 Economic Context for Snacks

CHART 13 Real GDP Growth 2021-2031

CHART 14 Inflation 2021-2031

Consumer Context

CHART 15 Consumer Context for Snacks

CHART 16 Population 2021-2031

CHART 17 Population by Generation 2026

Country Reports Disclaimer

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THE UNITED KINGDOM

• Key Data Insights
• 2026 Developments
• Sweet Biscuits, Snack Bars and Fruit Snacks Summary
• Key Industry Trends
• CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
• Industry Performance
• Affordability Remains Paramount as Cost-Of-Living Concerns Pressure Volumes
• Cadbury Brunch Increases Bar per Pack to Address Affordability Trend
• CHART 19 Cadbury Brunch Bar Adds 10-Bar Value Pack to Target Budget-Conscious Family Shoppers
• Kellogg'S Oaties Bridges Breakfast and Routine Snacking for Everyday Reliability
• CHART 20 Kellogg'S Extends Oaties to Cereal Bars to Support Everyday Snack-As-Staple Routines
• CHART 21 Value Sales 2021-2031
• CHART 22 Volume Sales 2021-2031
• CHART 23 Value Sales by Category 2026
• What's Next?
• Snack Bar Innovation Set to Responds to Everyday Demand Shifts
• Sweet Biscuit Brands to Adjust Value Strategies to Maintain Relevance
• CHART 24 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
• Rising Food Spend and Value-Led Growth to Reshape Business Models
• CHART 25 Forecast Value Sales 2021-2031
• CHART 26 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• United Biscuits Retains Leadership, but Challenger Brands Are Making Gains
• Mars Expands Presence through Strategic Acquisition of Kellanova
• Innovation Focuses on Functionality and Health Positioning
• CHART 27 Company Shares 2026
• CHART 28 Brand Shares 2026
• Channels
• Grocery Retailers Benefit From Convenience of Regular Food Shopping
• Tesco Expands Collaboration with Zombie to Drive Hfss-Compliant Snacking
• E-Commerce Extends Reach for Functional and Healthier Snack Options
• CHART 29 Retail Channels 2021-2026
• Products
• Functional Nutrition and Health Compliance Shape New Product Development
• Brands Introduce Clean-Label and Reduced-Sugar Formulations
• Health-Led Portfolios Intensify Competitive Pressure
• Economic Context
• CHART 30 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
• CHART 31 Real GDP Growth 2021-2031
• CHART 32 Inflation 2021-2031
• Consumer Context
• CHART 33 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
• CHART 34 Population 2021-2031
• CHART 35 Population by Generation 2026
• Country Reports Disclaimer

CHOCOLATE CONFECTIONERY IN THE UNITED KINGDOM

• Key Data Insights
• 2026 Developments
• Chocolate Confectionery Summary
• Key Industry Trends
• CHART 36 Key Industry Trends for Chocolate Confectionery
• Industry Performance
• Navigating Inflation and Hfss Regulations in Uk Chocolate Confectionery
• Terry'S Expands Flavour Range to Sustain Value Growth Amid Falling Volumes
• CHART 37 Terry's Accelerates Flavour-Led Growth beyond Orange with Caramel Innovation
• Marks & Spencer Partners with Farmers to Strengthen Supply Resilience and Trust
• CHART 38 M&S Partners with Yeyasso Cocoa Cooperative to Support Farmers
• CHART 39 Value Sales 2021-2031
• CHART 40 Volume Sales 2021-2031
• CHART 41 Value Sales by Category 2026
• What's Next?
• Shaping the Future of Uk Chocolate through Price Resilience
• Hotel Chocolat Leverages Premium Gifting and Seasonal Demand to Drive Value
• CHART 42 Analyst Insight for Chocolate Confectionery
• Navigating Cocoa Volatility with Alternative Sourcing and Production
• CHART 43 Forecast Value Sales 2021-2031
• CHART 44 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Mondelez Leverages Nostalgia and Innovation to Reinforce Its Lead
• CHART 45 Company Shares 2026
• CHART 46 Brand Shares 2026
• Channels
• Convenience Stores Defend Lead as Discounters Intensify Rivalry
• Online Gifting and Premium Ranges Fuel E-Commerce Growth
• CHART 47 Retail Channels 2021-2026
• Products
• Cultivating Comfort through Nostalgic Profiles
• Elevating Seasonal Occasions with Strategic Partnerships
• Driving Commercial Resilience through Accessible Formats
• Economic Context
• CHART 48 Economic Context for Chocolate Confectionery
• CHART 49 Real GDP Growth 2021-2031
• CHART 50 Inflation 2021-2031
• Consumer Context
• CHART 51 Consumer Context for Chocolate Confectionery
• CHART 52 Population 2021-2031
• CHART 53 Population by Generation 2026
• Country Reports Disclaimer

GUM IN THE UNITED KINGDOM

• Key Data Insights
• 2026 Developments
• Gum Summary
• Industry Performance
• Price-Led Value Growth Masks Underlying Volume Decline in Gum
• Extra Plus Sets New Expectations for Premiumisation and Wellbeing
• CHART 54 Wrigley's Extra Plus Combines Flavour Elevation with Functional Benefits
• Milliways and Nuud Accelerate Shift Towards Plastic-Free Alternatives
• CHART 55 Value Sales 2021-2031
• CHART 56 Volume Sales 2021-2031
• CHART 57 Value Sales by Category 2026
• What's Next?
• Younger Adults to Drive Sugar-Free Gum with Flavour and Function
• Plastic-Free Challengers Are Set to Win Shelf Space as Eco Awareness Grows
• Functional Claims and Sugar-Free Innovation to Insulate against Regulation
• CHART 58 Forecast Value Sales 2021-2031
• CHART 59 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Wrigley Consolidates Leadership as Rivals Target Niches
• CHART 60 Company Shares 2026
• CHART 61 Brand Shares 2026
• Channels
• Wrigley'S Extra Plus Drives Recovery in Impulse Channels with Shopper Engagement
• Ocado and Challenger Brands Expand E-Commerce Reach for Multipacks and Plastic-Free Gum
• CHART 62 Retail Channels 2021-2026
• Economic Context
• CHART 63 Economic Context for Gum
• CHART 64 Real GDP Growth 2021-2031
• CHART 65 Inflation 2021-2031
• Consumer Context
• CHART 66 Consumer Context for Gum
• CHART 67 Population 2021-2031
• CHART 68 Population by Generation 2026
• Country Reports Disclaimer

SUGAR CONFECTIONERY IN THE UNITED KINGDOM

• Key Data Insights
• 2026 Developments
• Sugar Confectionery Summary
• Key Industry Trends
• CHART 69 Key Industry Trends for Sugar Confectionery
• Industry Performance
• Candy Kittens Responds to Affordability Pressures with Value Range Launch
• CHART 70 Candy Kittens Launches Affordable Gummies Range Smittens
• Nerds Drives Expansion in Gummies and Jellies with Innovation and New Textures
• Swizzels Protects Impulse Sales with Hfss-Compliant Launches and Merchandising Strategies
• CHART 71 Value Sales 2021-2031
• CHART 72 Volume Sales 2021-2031
• CHART 73 Value Sales by Category 2026
• What's Next?
• Haribo and Nerds to Continue Innovating in an Attempt to Capture Value-Led Growth
• Brands to Shape Shopper Behaviour with Hfss-Compliant Launches
• CHART 74 Analyst Insight for Sugar Confectionery
• Leveraging Seasonality to Drive Incremental Growth
• CHART 75 Forecast Value Sales 2021-2031
• CHART 76 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Haribo Strengthens Lead as Challengers Grow through Innovation and Value
• CHART 77 Company Shares 2026
• CHART 78 Brand Shares 2026
• Channels
• Convenience Stores Sustain Impulse Sales as E-Commerce Captures New Trips
• E-Commerce Wins New Shoppers with Flexible Fulfilment and Broader Choice
• CHART 79 Retail Channels 2021-2026
• Products
• Exploring Novel Textures and Advanced Manufacturing Techniques
• Balancing Indulgence with Transparent Health Credentials
• Implementing Tiered Portfolios to Capture Value-Conscious Shoppers
• Economic Context
• CHART 80 Economic Context for Sugar Confectionery
• CHART 81 Real GDP Growth 2021-2031
• CHART 82 Inflation 2021-2031
• Consumer Context
• CHART 83 Consumer Context for Sugar Confectionery
• CHART 84 Population 2021-2031
• CHART 85 Population by Generation 2026
• Country Reports Disclaimer

ICE CREAM IN THE UNITED KINGDOM

• Key Data Insights
• 2026 Developments
• Ice Cream Summary
• Key Industry Trends
• CHART 86 Key Industry Trends for Ice Cream
• Industry Performance
• Strategies for Sustaining Demand and Volume Recovery in Uk Ice Cream
• Affordable Indulgence and the Growth of Private Label Gelato
• CHART 87 Aldi Democratises Premium Gelato with Affordable Private Label
• Repositioning Ice Cream for Everyday Snacking Occasions
• CHART 88 Jimmy's Affogato on a Stick Repositions Ice Cream as Everyday Snackable Treat
• CHART 89 Value Sales 2021-2031
• CHART 90 Volume Sales 2021-2031
• CHART 91 Value Sales by Category 2026
• What's Next?
• Retailers to Reshape Pricing and Formats to Drive Value-Led Growth
• Single Portion and Snackable Launches to Displace Large Tubs in Everyday Use
• CHART 92 Analyst Insight for Ice Cream
• The Impact of Private Label and Format Innovation on Future Performance
• CHART 93 Forecast Value Sales 2021-2031
• CHART 94 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Magnum Retains Convincing Lead as Premium Challengers Accelerate Growth
• CHART 95 Company Shares 2026
• CHART 96 Brand Shares 2026
• Channels
• Small Local Grocers and Discounters Reshape Shopping Routines
• Lyle'S Golden Syrup and Iceland Capture Premium Impulse Spend
• Major Grocers Strengthen E-Commerce through Convenience and Delivery
• CHART 97 Retail Channels 2021-2026
• Products
• Shifting Towards Functional Ingredients and Dietary Alternatives
• Expanding Portfolios with Bite-Sized Formats and Fortified Recipes
• Driving Commercial Resilience through Differentiated Product Portfolios
• Economic Context
• CHART 98 Economic Context for Ice Cream
• CHART 99 Real GDP Growth 2021-2031
• CHART 100 Inflation 2021-2031
• Consumer Context
• CHART 101 Consumer Context for Ice Cream
• CHART 102 Population 2021-2031
• CHART 103 Population by Generation 2026
• Country Reports Disclaimer

SAVOURY SNACKS IN THE UNITED KINGDOM

• Key Data Insights
• 2026 Developments
• Savoury Snacks Summary
• Key Industry Trends
• CHART 104 Key Industry Trends for Savoury Snacks
• Industry Performance
• Walkers Defends Demand with Price-Marked Packs Amid Cost Pressures
• CHART 105 Walkers Launches Price-Marked Crisps to Protect Affordability
• Doritos Ignites Spicy Flavour Trend to Drive Engagement and Trial
• CHART 106 Doritos Extends Flamin' Hot Platform with Nacho Cheese Variant in the UK
• Glp-1 Users Shift Snacking Towards Quality and Intensity
• CHART 107 Value Sales 2021-2031
• CHART 108 Volume Sales 2021-2031
• CHART 109 Value Sales by Category 2026
• What's Next?
• Walkers to Leverage Flavour and Affordability to Defend Shopper Loyalty
• CHART 110 Analyst Insight for Savoury Snacks
• Crisps and Tortilla Chips to Sustain Dominance as Nuts and Seeds Lag
• CHART 111 Forecast Value Sales 2021-2031
• CHART 112 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Walkers and Kp Snacks Defend Lead as Mars Enters with Kellanova
• CHART 113 Company Shares 2026
• CHART 114 Brand Shares 2026
• Channels
• Discounters Outpace Hypermarkets as Value Focus Intensifies
• Pringles and Kp Snacks Drive Collaboration to Boost Impulse Sales
• Online Grocery Complements Stores as Multipack Sales Grow
• CHART 115 Retail Channels 2021-2026
• Products
• Cultural Moments and Collaborative Marketing Shape New Product Development
• Limited-Edition Launches Capitalise on Major Sporting Events
• Strategic Partnerships Stimulate Trial and Impulse Purchasing
• Economic Context
• CHART 116 Economic Context for Savoury Snacks
• CHART 117 Real GDP Growth 2021-2031
• CHART 118 Inflation 2021-2031
• Consumer Context
• CHART 119 Consumer Context for Savoury Snacks
• CHART 120 Population 2021-2031
• CHART 121 Population by Generation 2026
• Country Reports Disclaimer