Retail in Indonesia

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Retail

Industry Performance

• Retail Records Moderate Growth as Structural Shifts and Evolving Retail Formats Reshape the Market
• Small Local Grocers Leads Sales While Retail E-Commerce Drives Double-Digit Growth
• Livestream Shopping and Social Commerce Reshape Retail through Real-Time Engagement and Digital-Driven Growth
• CHART 2 Uniqlo Indonesia Launches Daily Livestream Shopping on Its App and Tiktok
• CHART 3 Value Sales 2020-2030
• CHART 4 Value Sales by Category 2025

What's Next?

• Strong Growth Is Set to Be Driven by Rising Consumption, Macroeconomic Stability and the Rapid Expansion of Digital Retail Channels
• CHART 5 Analyst Insight for Retail
• Convenience Retailers and Variety Stores Will Drive Offline Growth as Retail E-Commerce Leads Channel Expansion
• Experiential Retail Concepts Are Set to Integrate Lifestyle, Culture and Sustainability to Drive the Evolution of Physical Retail Spaces
• CHART 6 Forecast Value Sales 2020-2030
• CHART 7 Forecast Value Sales by Category 2025-2030
• CHART 8 Space Available Launches an Experiential Compound Space in Kemang, Jakarta

Competitive Landscape

• A Gradual Consolidation Is Led by Sea Ltd and Tokopedia Pt as Cross-Channel Competition Intensifies
• CHART 9 Company Shares 2025
• CHART 10 Brand Shares 2025

Operating Environment

• Informal Retail
• Opening Hours for Physical Retail
• CHART 11 Standard Opening Hours by Channel Type 2025
• Seasonality
• Eid Al-Fitr/Lebaran
• School holidays
• Harbolnas (National Online Shopping Day)
• Christmas

Economic Context

• CHART 12 Economic Context for Retail
• CHART 13 Real Gdp Growth 2020-2030
• CHART 14 Inflation 2020-2030

Consumer Context

• CHART 15 Consumer Context for Retail
• CHART 16 Population 2020-2030
• CHART 17 Population by Generation 2025
• Country Reports Disclaimer

CONVENIENCE RETAILERS IN INDONESIA

Key Data Insights

• 2025 Developments
• Convenience Retailers Summary

Key Industry Trends

• CHART 18 Key Industry Trends for Convenience Retailers

Industry Performance

• Network Expansion Outpaces Sales Growth in Indonesia'S Convenience Retailer Market
• Alfamart and Indomaret Broaden Private Label Ranges to Boost Margins and Appeal
• CHART 19 Retailers Continue to Strengthen Private Label Offerings
• Social Commerce Accelerates Digital Transformation in Convenience Retailers
• CHART 20 Top Players Leverage Consumers' Live-Watching Habits to Expand Sales
• CHART 21 Value Sales 2020-2030
• CHART 22 Value Sales by Category 2025

What's Next?

• Sustained Growth Is Expected to Be Supported by Expansion and Resilient Demand
• CHART 23 Analyst Insight for Convenience Retailers
• Convenience Stores Will Retain the Lead as Forecourt Retailers Accelerate with Foodservice
• Digital Strategies and Data-Driven Assortment Is Set to Reshape Shopper Engagement
• CHART 24 Forecast Value Sales 2020-2030
• CHART 25 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Sumber Alfaria Trijaya Tbk Pt and Indoritel Makmur Internasional Tbk Pt Maintain the Lead through Expansion
• CHART 26 Company Shares 2025
• CHART 27 Brand Shares 2025

Economic Context

• CHART 28 Economic Context for Convenience Retailers
• CHART 29 Real Gdp Growth 2020-2030
• CHART 30 Inflation 2020-2030

Consumer Context

• CHART 31 Consumer Context for Convenience Retailers
• CHART 32 Population 2020-2030
• CHART 33 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN INDONESIA

Key Data Insights

• 2025 Developments
• Supermarkets Summary

Key Industry Trends

• CHART 34 Key Industry Trends for Supermarkets

Industry Performance

• Value-Driven Shopping Sustains Supermarkets Resilience in a Cautious Economy
• Private Label Strengthens Affordability-Led Competition in Supermarkets
• CHART 35 Super Indo'S Private Label Reinforces Everyday Affordability without Compromising Quality
• CHART 36 Value Sales 2020-2030

What's Next?

• CHART 37 Analyst Insight for Supermarkets
• Steady Growth Is Set to Support Format Shifts in Indonesia'S Supermarkets
• Technology-Led Transformation Is Expected to Reshape Supermarkets Operations
• CHART 38 Forecast Value Sales 2020-2030

Competitive Landscape

• Lion Superindo - Gelael Pt Consolidates Its Leadership in a Highly Concentrated Market
• CHART 39 Super Indo Consistently Offers Low Prices to Solidify Its Leading Position
• CHART 40 Company Shares 2025
• CHART 41 Brand Shares 2025

Economic Context

• CHART 42 Economic Context for Supermarkets
• CHART 43 Real Gdp Growth 2020-2030
• CHART 44 Inflation 2020-2030

Consumer Context

• CHART 45 Consumer Context for Supermarkets
• CHART 46 Population 2020-2030
• CHART 47 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN INDONESIA

Key Data Insights

• 2025 Developments
• Hypermarkets Summary

Key Industry Trends

• CHART 48 Key Industry Trends for Hypermarkets

Industry Performance

• Hypermarkets Faces an Ongoing Decline as Structural Retail Shifts Intensify
• Players Use Innovative Promotions to Attract Value-Seeking Shoppers
• CHART 49 All-You-Can-Take Promotions Gain Popularity among Hypermarkets
• Private Label Premiumisation Impacts Hypermarket Positioning
• CHART 50 Lotte Mart Continues to Expand Its L Choice Selection with Premiumised Products
• CHART 51 Value Sales 2020-2030
• CHART 52 Analyst Insight for Hypermarkets

What's Next?

• A Moderate Recovery Will Be Supported by Format Transformation in Hypermarkets
• Experiential Retail and Omnichannel Integration Are Set to Shape the Future of Hypermarkets
• Strategic Adaptation and Selective Investment Will Support Hypermarkets Recovery
• CHART 53 Forecast Value Sales 2020-2030

Competitive Landscape

• Hypermart Leverages Scale as Transmart Carrefour Loses Ground in Hypermarkets
• CHART 54 Company Shares 2025
• CHART 55 Brand Shares 2025

Economic Context

• CHART 56 Economic Context for Hypermarkets
• CHART 57 Real Gdp Growth 2020-2030
• CHART 58 Inflation 2020-2030

Consumer Context

• CHART 59 Consumer Context for Hypermarkets
• CHART 60 Population 2020-2030
• CHART 61 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN INDONESIA

Key Data Insights

• 2025 Developments
• Small Local Grocers Summary

Industry Performance

• The Resilience of Small Local Grocers during Modern Retail Expansion Is Largely Driven by Deep-Rooted Community Connections
• Digital Payment Adoption Enables Small Local Grocers to Remain Competitive
• CHART 62 Value Sales 2020-2030

What's Next?

• Small Local Grocers Is Set to Deliver Modest Growth Supported by Digitalisation and Value-Focused Demand
• Small Local Grocers Will Need to Balance Digitalisation and Competitive Pressure From Modern Retail Formats
• CHART 63 Forecast Value Sales 2020-2030

Economic Context

• CHART 64 Economic Context for Small Local Grocers
• CHART 65 Real Gdp Growth 2020-2030
• CHART 66 Inflation 2020-2030

Consumer Context

• CHART 67 Consumer Context for Small Local Grocers
• CHART 68 Population 2020-2030
• CHART 69 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN INDONESIA

Key Data Insights

• 2025 Developments
• General Merchandise Stores Summary

Key Industry Trends

• CHART 70 Key Industry Trends for General Merchandise Stores

Industry Performance

• Variety Stores Drives Strong Value Growth as Experiential Retail Impacts Sales
• CHART 71 Miniso'S Blackpink Pop-Up Experience
• Ai-Driven Transformation Reshapes Consumer Engagement in General Merchandise Stores
• CHART 72 Oh!Some Holds a Lucky Draw to Boost Membership Sign-Ups
• CHART 73 Value Sales 2020-2030
• CHART 74 Value Sales by Category 2025

What's Next?

• Variety Stores Is Expected to Attract Young Shoppers by Offering Curated and Themed Experiences
• The Shift Towards Thematic, Experience-Led Retail Is Set to Redefine Competitiveness
• CHART 75 Forecast Value Sales 2020-2030
• CHART 76 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Department Stores Declines during the Rapid Expansion of Miniso and Oh!Some
• CHART 77 Brand Shares 2025

Economic Context

• CHART 78 Economic Context for General Merchandise Stores
• CHART 79 Real Gdp Growth 2020-2030
• CHART 80 Inflation 2020-2030

Consumer Context

• CHART 81 Consumer Context for General Merchandise Stores
• CHART 82 Population 2020-2030
• CHART 83 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Apparel and Footwear Specialists Summary

Key Industry Trends

• CHART 84 Key Industry Trends for Apparel and Footwear Specialists

Industry Performance

• Apparel and Footwear Specialists Decline Due to Digital Disruption and Cautious Spending
• Digital-First Innovation Reshapes Apparel and Footwear Specialists
• CHART 85 Uniqlo Runs Daily Live Sessions across Social Media
• Physical Retail Innovation Strengthens Experiential Engagement in Apparel and Footwear
• CHART 86 Zes Opens Its First Store in Blok M with Zes Cafe, Featuring Local Coffee and Sushi Brands
• CHART 87 Value Sales 2020-2030
• CHART 88 Analyst Insight for Apparel and Footwear Specialists

What's Next?

• Local Brands Are Set to Leverage Slow Fashion to Outpace Mid-Range Rivals
• Digital-First Platforms Are Expected to Accelerate Live Shopping and Peer-Driven Purchasing
• Omnichannel Agility Will Be Supported by Stable Macroeconomic Fundamentals
• CHART 89 Forecast Value Sales 2020-2030

Competitive Landscape

• Uniqlo Strengthens Its Leadership in a Highly Fragmented Apparel and Footwear Market
• CHART 90 Company Shares 2025
• CHART 91 Brand Shares 2025

Economic Context

• CHART 92 Economic Context for Apparel and Footwear Specialists
• CHART 93 Real Gdp Growth 2020-2030
• CHART 94 Inflation 2020-2030

Consumer Context

• CHART 95 Consumer Context for Apparel and Footwear Specialists
• CHART 96 Population 2020-2030
• CHART 97 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Appliances and Electronics Specialists Summary

Key Industry Trends

• CHART 98 Key Industry Trends for Appliances and Electronics Specialists

Industry Performance

• Moderate Growth for Appliances and Electronics Specialists during Cautious Consumer Spending
• Omnichannel Expansion and Discounting Drive a Competitive Advantage
• CHART 99 Erafone Draws Crowds with Festival Belanja, Offering Deep Discounts and Flexible Payment
• CHART 100 Value Sales 2020-2030

What's Next?

• Growth Is Set to Be Driven by Returning Purchasing Power and Ongoing Demand for Smartphones
• Omnichannel Integration and the Transformation of Physical Retail Will Be Key to Growth
• CHART 101 Erafone Expands Its Online Presence to Strengthen Its Omnichannel Approach
• CHART 102 Forecast Value Sales 2020-2030

Competitive Landscape

• The Market Is Increasingly Concentrated, with Erajaya Swasembada Maintaining Its Lead
• CHART 103 Company Shares 2025
• CHART 104 Brand Shares 2025

Economic Context

• CHART 105 Economic Context for Appliances and Electronics Specialists
• CHART 106 Real Gdp Growth 2020-2030
• CHART 107 Inflation 2020-2030

Consumer Context

• CHART 108 Consumer Context for Appliances and Electronics Specialists
• CHART 109 Population 2020-2030
• CHART 110 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Home Products Specialists Summary

Key Industry Trends

• CHART 111 Key Industry Trends for Home Products Specialists

Industry Performance

• Home Products Specialists Sustains Growth during Stable Macroeconomic Conditions
• Home Improvement and Gardening Stores Drives Growth through Rapid Outlet Expansion and Scale Advantages
• CHART 112 Malaysia'S Mr Diy Leads through an Aggressive Store Expansion
• Azko Reinvents Its Physical Stores to Drive Engagement and Loyalty
• CHART 113 Azko Revamped Its Stores to Boost Sales and Footfall
• CHART 114 Value Sales 2020-2030
• CHART 115 Value Sales by Category 2025

What's Next?

• Homewares and Home Furnishing Stores Is Set to Overtake Home Improvement and Gardening Stores
• CHART 116 Analyst Insight for Home Products Specialists
• Value-Driven Consumption and Omnichannel Expansion Is Set to Reshape Home Products Specialists
• Resilient Growth Is Expected to Be Sustained by Rising Incomes and Stable Inflation
• CHART 117 Forecast Value Sales 2020-2030
• CHART 118 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Mr Diy'S Rapid Outlet Expansion Reshapes Competitive Dynamics in Home Product Specialists
• CHART 119 Company Shares 2025
• CHART 120 Brand Shares 2025

Economic Context

• CHART 121 Economic Context for Home Products Specialists
• CHART 122 Real Gdp Growth 2020-2030
• CHART 123 Inflation 2020-2030

Consumer Context

• CHART 124 Consumer Context for Home Products Specialists
• CHART 125 Population 2020-2030
• CHART 126 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Health and Beauty Specialists Summary

Key Industry Trends

• CHART 127 Key Industry Trends for Health and Beauty Specialists

Industry Performance

• Health and Beauty Specialists Records Steady Growth Amid Shifting Consumer Dynamics
• Pharmacies Leads Channel Performance While Health and Personal Care Stores Regains Momentum
• CHART 128 Sociolla Expands Offline While Enhancing Its Online Perks
• Omnichannel Expansion and Experiential Retail Reshape Health and Beauty Specialists
• CHART 129 Saturdays Enhances the Retail Experience with a Cafe and Pop-Up Presence
• CHART 130 Value Sales 2020-2030
• CHART 131 Value Sales by Category 2025
• CHART 132 Analyst Insight for Health and Beauty Specialists

What's Next?

• Growth Will Be Supported by Pharmacies and Stable Macroeconomic Conditions
• Beauty Specialists Will Harness Agility and In-Store Technology to Support Growth
• Local Brands, Rapid Trend Cycles and Data-Driven Agility Are Set to Reshape Retail Dynamics
• CHART 133 Forecast Value Sales 2020-2030
• CHART 134 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Fragmentation Intensifies as Leading Players Expand through Omnichannel and Store Networks
• CHART 135 Company Shares 2025
• CHART 136 Brand Shares 2025

Economic Context

• CHART 137 Economic Context for Health and Beauty Specialists
• CHART 138 Real Gdp Growth 2020-2030
• CHART 139 Inflation 2020-2030

Consumer Context

• CHART 140 Consumer Context for Health and Beauty Specialists
• CHART 141 Population 2020-2030
• CHART 142 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN INDONESIA

Key Data Insights

• 2025 Developments
• Direct Selling Summary

Key Industry Trends

• CHART 143 Key Industry Trends for Direct Selling

Industry Performance

• Regulatory Constraints and Shifting Consumer Engagement Drive an Ongoing Decline in Indonesia'S Direct Selling Channel
• Health and Beauty Direct Selling Leads Value Sales as Foods Direct Selling Records Strong Growth
• CHART 144 Herbalife's Running Event Aims to Engage a Younger Audience
• CHART 145 Value Sales 2020-2030
• CHART 146 Value Sales by Category 2025

What's Next?

• Digital Integration Is Expected to Reshapes Sales Strategies for Younger Consumers
• CHART 147 Analyst Insight for Direct Selling
• Premiumisation in Health and Beauty Contrasts with the Rapid Expansion of Foods Direct Selling
• CHART 148 Forecast Value Sales 2020-2030
• CHART 149 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Herbalife Indonesia Pt Navigates Regulatory Challenges as Tupperware Exits the Market
• CHART 150 Company Shares 2025
• CHART 151 Brand Shares 2025

Economic Context

• CHART 152 Economic Context for Direct Selling
• CHART 153 Real Gdp Growth 2020-2030
• CHART 154 Inflation 2020-2030

Consumer Context

• CHART 155 Consumer Context for Direct Selling
• CHART 156 Population 2020-2030
• CHART 157 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN INDONESIA

Key Data Insights

• 2025 Developments
• Retail E-Commerce Summary

Key Industry Trends

• CHART 158 Key Industry Trends for Retail E-Commerce

Industry Performance

• Strong Growth Is Driven by Livestream Commerce, Innovation and Resilient Consumer Demand
• Marketplace E-Commerce Expansion Is Driven by Social Shopification
• Erafone's Omnichannel Model Delivers Digital Convenience with Offline Trust
• CHART 159 Value Sales 2020-2030
• CHART 160 Value Sales by Category 2025

What's Next?

• Marketplace E-Commerce Is Set to Lead Growth Due to Its Scalability, Social Commerce Integration, and Digital Payment Adoption
• CHART 161 Analyst Insight for Retail E-Commerce
• Grocery E-Commerce Is Expected to Accelerate Omnichannel Strategies to Drive Growth
• Social Commerce, Digital Payments, and Omnichannel Integration Are Set to Drive the Next Phase of Retail E-Commerce Growth
• CHART 162 Forecast Value Sales 2020-2030
• CHART 163 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Market Concentration Intensifies as Shopee Extends Its Dominance and Tiktok Shop Gains Momentum
• CHART 164 Company Shares 2025
• CHART 165 Brand Shares 2025

Economic Context

• CHART 166 Economic Context for Direct Selling
• CHART 167 Real Gdp Growth 2020-2030
• CHART 168 Inflation 2020-2030

Consumer Context

• CHART 169 Consumer Context for Direct Selling
• CHART 170 Population 2020-2030
• CHART 171 Population by Generation 2025
• Country Reports Disclaimer