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PUBLISHER: Euromonitor International | PRODUCT CODE: 2133458

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PUBLISHER: Euromonitor International | PRODUCT CODE: 2133458

Snacks in Taiwan, China

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Snacks in Taiwan demonstrate strong performance in 2026, advancing at a rate that keeps pace with or surpasses similar mature consumer landscapes in Asia Pacific, underpinned by rising household expenditure and an ongoing preference for indulgent and convenient options. The environment remains highly competitive but offers significant opportunities, as premiumisation, rapid product innovation, and evolving channel dynamics enable brands to achieve robust value gains despite limited overall food...

Euromonitor International's Snacks in Taiwan, China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: SNTW

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

  • 2026 Developments

Key Data Insights

Key Industry Trends

    • CHART 1 Key Industry Trends for Snacks

Industry Performance

  • Snacks Continues to Outperform Broader Food Spending in Taiwan
  • Snacks Become Everyday Meal Solutions
    • CHART 2 Viva+ Nutritional Snacks
  • Insight-Driven Innovation Turns Cultural Moments into Purchases
    • CHART 3 Oreo and Bts Collaboration
    • CHART 4 Value Sales 2021-2031
    • CHART 5 Value Sales by Category 2026

What's Next?

  • Supermarkets Expected to Benefit From More Frequent Purchasing Patterns
  • Agile Innovation Set to Become Essential in a Fast-Changing Consumer Environment
  • Localisation and Compliance to Strengthen Long-Term Competitiveness
    • CHART 6 Analyst Insight for Snacks
    • CHART 7 Forecast Value Sales 2021-2031
    • CHART 8 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Lian Hwa Foods Extends Lead as Rivals Lose Ground
    • CHART 9 Company Shares 2026
    • CHART 10 Brand Shares 2026

Channels

  • Convenience Stores Retain Leadership as Shopping Missions Diverge
  • E-Commerce Expands through Value, Assortment and Product Discovery
  • Retail Channels Benefit From Changing Consumption Habits
    • CHART 11 Retail Channels 2021-2026

Products

  • Premiumisation and Functional Ingredients Redefine Snacks
  • Cross-Category Collaboration and Seasonal Launches Accelerate the Pace of New Products
  • Channel Growth Confirms That Innovation Directly Converts into Incremental Revenue

Economic Context

    • CHART 12 Economic Context for Snacks
    • CHART 13 Real Gdp Growth 2021-2031
    • CHART 14 Inflation 2021-2031

Consumer Context

    • CHART 15 Consumer Context for Snacks
    • CHART 16 Population 2021-2031
    • CHART 17 Population by Generation 2026
  • Country Reports Disclaimer

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN TAIWAN, CHINA

Key Data Insights

  • 2026 Developments
  • Sweet Biscuits, Snack Bars and Fruit Snacks Summary

Key Industry Trends

    • CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks

Industry Performance

  • Local Demand Sustains Strong Retail Value Growth Amid Rising Food Spending
  • Sweet Biscuits Maintain Leadership While Snack Bars Gain Momentum
  • Functional and Convenient Formats Support Everyday Consumption
    • CHART 19 High Protein Meal Replacement
    • CHART 20 Value Sales 2021-2031
    • CHART 21 Volume Sales 2021-2031
    • CHART 22 Value Sales by Category 2026

What's Next?

  • Snack Bars Is Set to Outpace Sweet Biscuits Despite Continued Dominance of the Latter
  • Clean-Label Credentials and Texture Innovation Expected to Drive Premium Positioning
    • CHART 23 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
    • CHART 24 Forecast Value Sales 2021-2031
    • CHART 25 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Leading Players Retain Scale Despite Gradual Share Erosion
  • Lotte Taiwan Gains Momentum as Smaller Players Strengthen Their Presence
    • CHART 26 Company Shares 2026
    • CHART 27 Brand Shares 2026

Channels

  • Grocery Retailers Retain Leadership While Convenience Stores Capture Immediate Consumption
  • Retail E-Commerce Strengthens Its Position through Convenience and Digital Engagement
    • CHART 28 Retail Channels 2021-2026

Products

  • Clean Label and Ingredient Transparency Emerge as Key Innovation Drivers
  • Domestic Brands Innovate around Clean-Label Certifications and Texture-Led Formats
  • Innovation Enables Premiumisation and Long-Term Competitive Differentiation

Economic Context

    • CHART 29 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
    • CHART 30 Real Gdp Growth 2021-2031
    • CHART 31 Inflation 2021-2031

Consumer Context

    • CHART 32 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
    • CHART 33 Population 2021-2031
    • CHART 34 Population by Generation 2026
  • Country Reports Disclaimer

CHOCOLATE CONFECTIONERY IN TAIWAN, CHINA

Key Data Insights

  • 2026 Developments
  • Chocolate Confectionery Summary

Key Industry Trends

    • CHART 35 Key Industry Trends for Chocolate Confectionery

Industry Performance

  • Premium Gifting and Value Growth Sustain Chocolate Confectionery
  • Texture-Driven Innovation Shapes New Indulgence Experiences
    • CHART 36 Dubai Pistachio Chocolate
  • Sustainability Initiatives Strengthen Supply Chain Resilience
    • CHART 37 Value Sales 2021-2031
    • CHART 38 Volume Sales 2021-2031
    • CHART 39 Value Sales by Category 2026

What's Next?

  • Boxed Assortments Set to Sustain Gifting Demand as Tablets Gain Traction
  • Functional Innovation and Stricter Food Safety Standards Expected to Reshape Competitive Positioning
    • CHART 40 Analyst Insight for Chocolate Confectionery
    • CHART 41 Forecast Value Sales 2021-2031
    • CHART 42 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Ferrero Taiwan'S Lead Narrows as Competitive Intensity Increases
  • Local Players Strengthen Relevance through Flavour Innovation
    • CHART 43 Company Shares 2026
    • CHART 44 Brand Shares 2026

Channels

  • Convenience Stores Retain Leadership through Accessibility and Value
  • Retail E-Commerce Evolves into a Launch Platform for Premium Innovation
    • CHART 45 Retail Channels 2021-2026

Products

  • Health and Wellness Expectations Redirect Product Development
  • Recent Product Launches Reflect Diverging Innovation Pathways
  • Innovation and Regulation Combine to Reshape Competitive Dynamics

Economic Context

    • CHART 46 Economic Context for Chocolate Confectionery
    • CHART 47 Real Gdp Growth 2021-2031
    • CHART 48 Inflation 2021-2031

Consumer Context

    • CHART 49 Consumer Context for Chocolate Confectionery
    • CHART 50 Population 2021-2031
    • CHART 51 Population by Generation 2026
  • Country Reports Disclaimer

GUM IN TAIWAN, CHINA

Key Data Insights

  • 2026 Developments
  • Gum Summary

Industry Performance

  • Chewing Gum Remains the Cornerstone of Demand and Value Growth
  • Innovation Supports Growth Opportunities beyond Core Demand
    • CHART 52 Value Sales 2021-2031
    • CHART 53 Volume Sales 2021-2031
    • CHART 54 Value Sales by Category 2026

What's Next?

  • Gum Expected to Face Continued Decline Despite Modest Value Growth
  • Brands Use Partnerships and Flavour Development to Sustain Consumer Interest
  • Convenience Stores Set to Remain Crucial as Competition Consolidates
    • CHART 55 Forecast Value Sales 2021-2031
    • CHART 56 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Wrigley Taiwan Ltd Sustains Dominance as Rivals See Little Movement
    • CHART 57 Company Shares 2026
    • CHART 58 Brand Shares 2026

Channels

  • Convenience Stores Drive Transaction Uplift with Impulse Promotions
  • Retail E-Commerce Expands but Faces Impulse-Driven Limitations
    • CHART 59 Retail Channels 2021-2026

Economic Context

    • CHART 60 Economic Context for Gum
    • CHART 61 Real Gdp Growth 2021-2031
    • CHART 62 Inflation 2021-2031

Consumer Context

    • CHART 63 Consumer Context for Gum
    • CHART 64 Population 2021-2031
    • CHART 65 Population by Generation 2026
  • Country Reports Disclaimer

SUGAR CONFECTIONERY IN TAIWAN, CHINA

Key Data Insights

  • 2026 Developments
  • Sugar Confectionery Summary

Key Industry Trends

    • CHART 66 Key Industry Trends for Sugar Confectionery

Industry Performance

  • Gummies and Jellies Drive Retail Value as Consumer Spending Rises
  • Localised Innovation and Social Listening Strengthen Consumer Engagement
    • CHART 67 Blackball's Grass Jelly Dessert
  • Climate-Responsive Wellness Supports Functional Innovation
    • CHART 68 Value Sales 2021-2031
    • CHART 69 Volume Sales 2021-2031
    • CHART 70 Value Sales by Category 2026

What's Next?

  • Functional Wellness Expected to Drive Growth in Medicated Confectionery
  • Premium Gummies Set to Strengthen Value Growth through Indulgence and Gifting
  • Digital Engagement and Convenience to Reshape Purchasing Journeys
    • CHART 71 Analyst Insight for Sugar Confectionery
    • CHART 72 Forecast Value Sales 2021-2031
    • CHART 73 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Leading Players Retain Their Positions as Fragmentation Increases
    • CHART 74 Company Shares 2026
    • CHART 75 Brand Shares 2026

Channels

  • Convenience Stores Remain the Primary Channel for Immediate Consumption
  • Retail E-Commerce Expands through Wider Product Choice
    • CHART 76 Retail Channels 2021-2026

Products

  • Premiumisation and Functional Demand Reshape the Innovation Agenda
  • Gourmet Formats and Medicated Sweets Exemplify Evolution in Sugar Confectionery
  • Innovation Drives Value Growth While Traditional Formats Lose Ground

Economic Context

    • CHART 77 Economic Context for Sugar Confectionery
    • CHART 78 Real Gdp Growth 2021-2031
    • CHART 79 Inflation 2021-2031

Consumer Context

    • CHART 80 Consumer Context for Sugar Confectionery
    • CHART 81 Population 2021-2031
    • CHART 82 Population by Generation 2026
  • Country Reports Disclaimer

ICE CREAM IN TAIWAN, CHINA

Key Data Insights

  • 2026 Developments
  • Ice Cream Summary

Key Industry Trends

    • CHART 83 Key Industry Trends for Ice Cream

Industry Performance

  • Take-Home Ice Cream Drives Spending as Consumer Demand Rises
  • Viral Collaborations Turn Ice Cream into a Social Media Event
    • CHART 84 Duroyal and Cold Stone Spark Viral Sales
  • Bakery-Infused Ice Cream Redefines Everyday Consumption
    • CHART 85 Bakery-Infused Ice Cream
    • CHART 86 Value Sales 2021-2031
    • CHART 87 Volume Sales 2021-2031
    • CHART 88 Value Sales by Category 2026

What's Next?

  • Wider Retail Availability Expected to Support Steady Expansion
  • Take-Home Formats Set to Retain Scale While Impulse Demand Strengthens
  • Imports and Partnerships to Accelerate Premium Innovation
    • CHART 89 Analyst Insight for Ice Cream
    • CHART 90 Forecast Value Sales 2021-2031
    • CHART 91 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Leading Players Face Mounting Competitive Pressure
    • CHART 92 Company Shares 2026
    • CHART 93 Brand Shares 2026

Channels

  • Convenience Stores Outpace Rivals as Shoppers Seek Immediate Access
  • Retail E-Commerce Lags as Cold-Chain Challenges Persist
    • CHART 94 Retail Channels 2021-2026

Products

  • Imports and Cross-Industry Partnerships Lead the Innovation Agenda
  • Co-Branded Launches and Specialty Flavours Define the New Product Landscape
  • Premiumisation Strengthens Margins and Reshapes Competitive Dynamics

Economic Context

    • CHART 95 Economic Context for Ice Cream
    • CHART 96 Real Gdp Growth 2021-2031
    • CHART 97 Inflation 2021-2031

Consumer Context

    • CHART 98 Consumer Context for Ice Cream
    • CHART 99 Population 2021-2031
    • CHART 100 Population by Generation 2026
  • Country Reports Disclaimer

SAVOURY SNACKS IN TAIWAN, CHINA

Key Data Insights

  • 2026 Developments
  • Savoury Snacks Summary

Key Industry Trends

    • CHART 101 Key Industry Trends for Savoury Snacks

Industry Performance

  • Value Growth Remains Strong Despite Slowing Volume Demand
  • Stapling of Snacks Drives Demand for Filling Everyday Options
    • CHART 102 Lay's Fish and Chips
  • Consumers Seek Bolder and More Authentic Spicy Flavour Experiences
    • CHART 103 Value Sales 2021-2031
    • CHART 104 Volume Sales 2021-2031
    • CHART 105 Value Sales by Category 2026

What's Next?

  • Flavour Innovation and Premium Positioning Set to Sustain Value Growth
  • Health-Focused Innovation Expected to Reshape Future Consumption Patterns
    • CHART 106 Analyst Insight for Savoury Snacks
    • CHART 107 Forecast Value Sales 2021-2031
    • CHART 108 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Lian Hwa Foods Strengthens Its Lead as Concentration Increases
  • Local Relevance and Execution Support Continued Share Gains
    • CHART 109 Company Shares 2026
    • CHART 110 Brand Shares 2026

Channels

  • Convenience Stores Remain the Dominant Route to Purchase
  • Omnichannel Strategies Reshape Retail Engagement
    • CHART 111 Retail Channels 2021-2026

Products

  • Health and Naturalness Reshape New Product Development
  • Local Ingredient Provenance and Seasonal Launches Build Brand Relevance
  • Innovation Drives Premiumisation and Sustained Commercial Value

Economic Context

    • CHART 112 Economic Context for Savoury Snacks
    • CHART 113 Real Gdp Growth 2021-2031
    • CHART 114 Inflation 2021-2031

Consumer Context

    • CHART 115 Consumer Context for Savoury Snacks
    • CHART 116 Population 2021-2031
    • CHART 117 Population by Generation 2026
  • Country Reports Disclaimer
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+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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