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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125246
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125246
Snacks in Vietnam
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PAGES: 130 Pages
DELIVERY TIME: 1-2 business days
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Snacks in Vietnam in 2026 demonstrates robust performance, driven by urbanisation, rising disposable incomes, and the rapid adoption of health-focused and value-driven product strategies. Compared with regional peers, Vietnam stands out for its resilient growth and strong consumer engagement, reflecting a dynamic and attractive environment for both domestic and international players. The landscape remains highly competitive and fragmented, with no significant consolidation among leading companies and continued innovation from new entrants across flavours, pack formats, and distribution channels. Success depends on balancing affordability with functional health benefits, delivering authenticity through localised offerings, and leveraging both traditional and modern retail channels to reach a broad and evolving consumer base.
Euromonitor International's Snacks in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: SNVN
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Snacks
Industry Performance
- Mondelez Kinh Do Advances Wellness Snacking
- CHART 2 Air-Fried Wellness Crackers
- Orion Drives Demand through Value-Focused Innovation
- CHART 3 O'Star Drives Affordable Indulgence
- Local Heritage Strengthens Consumer Connection
- CHART 4 Value Sales 2021-2031
- CHART 5 Value Sales by Category 2026
What's Next?
- Value Engineering and Wellness-Led Launches Set to Sustain Growth
- Savoury Snacks Expected to Retain Scale While Ice Cream Gains Momentum
- Intensifying Competition Projected to Raise Pressure
- CHART 6 Analyst Insight for Snacks
- CHART 7 Forecast Value Sales 2021-2031
- CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Affordable Challengers Gain Ground as Established Players Maintain Leadership
- Aice Disrupts through Affordability and Distribution Reach
- CHART 9 Company Shares 2026
- CHART 10 Brand Shares 2026
Channels
- Small Local Grocers Remain Dominant Despite Gradual Shift Towards Modern Retail
- Meiyijia'S Franchise Model Reshapes the Modern Retail Mix
- E-Commerce Drives Awareness but Lags in Transaction Volume
- CHART 11 Retail Channels 2021-2026
Products
- Functional Ingredients and Value Engineering Lead Product Development
- New Flavours and Acquisitions Expand the Innovation Pipeline
- Business Dynamics Shift as Competition and Expectations Intensify
Economic Context
- CHART 12 Economic Context for Snacks
- CHART 13 Real GDP Growth 2021-2031
- CHART 14 Inflation 2021-2031
Consumer Context
- CHART 15 Consumer Context for Snacks
- CHART 16 Population 2021-2031
- CHART 17 Population by Generation 2026
- Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN VIETNAM
Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Key Industry Trends
- CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Industry Performance
- Sweet Biscuits Remain Dominant While Snack Bars and Fruit Snacks Drive Expansion
- Brands Balance Affordability with Consumer Trust
- CHART 19 H?u Ngh?'s Affordable Biscuit Packs
- Familiar Flavours Support Premiumisation
- CHART 20 Bibica'S Goody Premium Range
- CHART 21 Value Sales 2021-2031
- CHART 22 Volume Sales 2021-2031
- CHART 23 Value Sales by Category 2026
What's Next?
- H?u Ngh? Expected to Leverage Affordability and Distribution to Sustain Growth
- Bibica Set to Use Trust and Premiumisation to Attract Mid-Tier Consumers
- Functional Snack Bars Poised to Benefit From Health and Wellness Priorities
- CHART 24 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 25 Forecast Value Sales 2021-2031
- CHART 26 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Brand Strength and Product Development Support Stable Leadership
- Sma's Acquisition of Bibica Signals a Shift in the Competitive Landscape
- CHART 27 Company Shares 2026
- CHART 28 Brand Shares 2026
Channels
- Small Local Grocers Remain Dominant Despite Growing Trust in Modern Retail
- Meiyijia'S Franchise Model Accelerates Convenience Retail Development
- CHART 29 Retail Channels 2021-2026
Products
- Functional Claims and Format Innovation Shape Product Development
- Recent Launches Illustrate the Breadth of Innovation Activity
- Innovation Reshapes Competitive Dynamics and Opens New Growth Avenues
Economic Context
- CHART 30 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 31 Real GDP Growth 2021-2031
- CHART 32 Inflation 2021-2031
Consumer Context
- CHART 33 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 34 Population 2021-2031
- CHART 35 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN VIETNAM
Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
Key Industry Trends
- CHART 36 Key Industry Trends for Chocolate Confectionery
Industry Performance
- Chocolate Confectionery Benefits From Expanding Consumption Occasions
- Affordability Remains Central to Chocolate Confectionery Growth
- CHART 37 H?i Ha Kotobuki's Affordable Chocolate
- Local Flavours Strengthen Cultural Relevance and Product Differentiation
- CHART 38 Maison Marou Localises Chocolate
- CHART 39 Value Sales 2021-2031
- CHART 40 Volume Sales 2021-2031
- CHART 41 Value Sales by Category 2026
What's Next?
- Affordability Set to Anchor Volume While Premium Formats Drive Value
- Local Cocoa Provenance Expected to Support Premium Positioning
- Occasion-Driven Consumption to Create New Growth Opportunities
- CHART 42 Analyst Insight for Chocolate Confectionery
- CHART 43 Forecast Value Sales 2021-2031
- CHART 44 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Nestle and Mars Maintain Leadership Amid Limited Share Movement
- Premium Brands Create Opportunities beyond the Mainstream
- CHART 45 Company Shares 2026
- CHART 46 Brand Shares 2026
Channels
- Supermarkets and Hypermarkets Anchor Mainstream Chocolate Sales
- Cafe-Retail Hybrids and Tourist Locations Support Premium Local Chocolate
- E-Commerce Expands Gradually but Remains Supplementary
- CHART 47 Retail Channels 2021-2026
Products
- Health-Conscious Formulation and Sustainable Sourcing Drive New Product Development
- Seasonal Gift Collections, Dark Chocolate Launches and Format Expansion Mark Recent Innovation
- Product Innovation Strengthens Margin Structure and Extends Competitive Differentiation
Economic Context
- CHART 48 Economic Context for Chocolate Confectionery
- CHART 49 Real GDP Growth 2021-2031
- CHART 50 Inflation 2021-2031
Consumer Context
- CHART 51 Consumer Context for Chocolate Confectionery
- CHART 52 Population 2021-2031
- CHART 53 Population by Generation 2026
- Country Reports Disclaimer
GUM IN VIETNAM
Key Data Insights
- 2026 Developments
- Gum Summary
Industry Performance
- Gum Benefits From the Shift Towards Health-Oriented Chewing
- CHART 54 Lotte Xylitol Gum
- Innovation Expands Consumption Occasions
- Rising Incomes Create Opportunities for Further Premium Development
- CHART 55 Value Sales 2021-2031
- CHART 56 Volume Sales 2021-2031
- CHART 57 Value Sales by Category 2026
What's Next?
- Gamification and Oral Care Claims Expected to Support Demand
- Energy and Performance Benefits Set to Create New Consumption Occasions
- Chewing Gum to Strengthen Its Leadership as Consumers Trade up
- CHART 58 Forecast Value Sales 2021-2031
- CHART 59 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Wrigley Leverages Sugar-Free Innovation and Distribution to Defend Share
- CHART 60 Company Shares 2026
- CHART 61 Brand Shares 2026
Channels
- Small Local Grocers Sustain Offline Dominance While Online Retail Remains Niche
- CHART 62 Retail Channels 2021-2026
Economic Context
- CHART 63 Economic Context for Gum
- CHART 64 Real GDP Growth 2021-2031
- CHART 65 Inflation 2021-2031
Consumer Context
- CHART 66 Consumer Context for Gum
- CHART 67 Population 2021-2031
- CHART 68 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN VIETNAM
Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
Key Industry Trends
- CHART 69 Key Industry Trends for Sugar Confectionery
Industry Performance
- Sugar Confectionery Records Steady Growth Despite Value Constraints
- Gummies, Jellies and Functional Confectionery Attract a Wider Consumer Base
- Format Innovation Strengthens Affordability
- CHART 70 Format-Led Innovation
- CHART 71 Value Sales 2021-2031
- CHART 72 Volume Sales 2021-2031
- CHART 73 Value Sales by Category 2026
What's Next?
- Value-Led Formats Expected to Sustain Growth in Sugar Confectionery
- Gummies, Jellies and Functional Benefits to Reshape Product Demand
- Situational Consumption Set to Expand Participation
- CHART 74 Analyst Insight for Sugar Confectionery
- CHART 75 Forecast Value Sales 2021-2031
- CHART 76 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Perfetti Van Melle Leads a Fragmented Competitive Landscape
- CHART 77 Company Shares 2026
- CHART 78 Brand Shares 2026
Channels
- Small Local Grocers Remain Dominant Despite the Rise of Modern Trade
- Retail E-Commerce Strengthens Consumer Reach
- CHART 79 Retail Channels 2021-2026
Products
- Health Consciousness and Digital Culture Emerge as Key Innovation Drivers
- Functional Formats and Local Flavour Concepts Lead Product Launches
- CHART 80 Mentos - Sugar Free Functional Confectionery
- Innovation Opens Selective Premiumisation Pathways and Broadens Penetration
Economic Context
- CHART 81 Economic Context for Sugar Confectionery
- CHART 82 Real GDP Growth 2021-2031
- CHART 83 Inflation 2021-2031
Consumer Context
- CHART 84 Consumer Context for Sugar Confectionery
- CHART 85 Population 2021-2031
- CHART 86 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN VIETNAM
Key Data Insights
- 2026 Developments
- Ice Cream Summary
Key Industry Trends
- CHART 87 Key Industry Trends for Ice Cream
Industry Performance
- Ice Cream Delivers Strong Growth in 2026
- Affordability Supports Volume Resilience
- CHART 88 Aice Builds Ultra-Affordable Franchise
- Accessible Indulgence Elevates Consumer Expectations
- CHART 89 Value Sales 2021-2031
- CHART 90 Volume Sales 2021-2031
- CHART 91 Value Sales by Category 2026
What's Next?
- Affordability Expected to Shape Industry Expansion
- Consolidation Set to Strengthen Competitive Capabilities
- Impulse Ice Cream Poised to Remain the Main Engine of Growth
- CHART 92 Analyst Insight for Ice Cream
- CHART 93 Forecast Value Sales 2021-2031
- CHART 94 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Nutifood Strengthens Leadership through Consolidation
- Leading Players Intensify Investment and Execution
- Trang Tien and Vinamilk Broaden Appeal through Innovation
- CHART 95 Company Shares 2026
- CHART 96 Brand Shares 2026
Channels
- Small Local Grocers Dominate Retail Offline Distribution
- Branded Retail Concepts Create New Consumption Occasions
- Retail E-Commerce Remains Constrained by Cold-Chain Limitations
- CHART 97 Retail Channels 2021-2026
Products
- Occasion Fragmentation and Ingredient Legibility Redefine the Innovation Agenda
- Recent Launches Demonstrate Three Distinct Routes to Product Differentiation
- CHART 98 Celano Redefines Accessible Indulgence
- Innovation Is Reshaping Investment Priorities and Raising Barriers to Competition
Economic Context
- CHART 99 Economic Context for Ice Cream
- CHART 100 Real GDP Growth 2021-2031
- CHART 101 Inflation 2021-2031
Consumer Context
- CHART 102 Consumer Context for Ice Cream
- CHART 103 Population 2021-2031
- CHART 104 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN VIETNAM
Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
Key Industry Trends
- CHART 105 Key Industry Trends for Savoury Snacks
Industry Performance
- Savoury Snacks Benefits From Evolving Consumer Demand
- Affordability Encourages Value-Led Innovation
- CHART 106 O'Star Drives Affordable Indulgence
- Local Heritage Strengthens Brand Differentiation
- CHART 107 Poca Localizes Rice Crackers
- CHART 108 Value Sales 2021-2031
- CHART 109 Volume Sales 2021-2031
- CHART 110 Value Sales by Category 2026
What's Next?
- Growth Outlook to Be Supported by Innovation and Localisation
- Foreign Competition Expected to Reshape Dynamics
- Rising Incomes Set to Increase Demand for Quality and Authenticity
- CHART 111 Analyst Insight for Savoury Snacks
- CHART 112 Forecast Value Sales 2021-2031
- CHART 113 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Players Strengthen Positions through Innovation, Value and Distribution
- CHART 114 Company Shares 2026
- CHART 115 Brand Shares 2026
Channels
- Small Local Grocers Remain the Primary Channel for Everyday Snacking
- Retail E-Commerce Gains Traction through Planned Purchasing Missions
- Omnichannel Innovation Shapes Future Retail Competition
- CHART 116 Retail Channels 2021-2026
Products
- Competitive Pressure and Wellness Aspirations Drive Innovation Priorities
- Cream-Filled Rice Crackers and Fortified Herb Snacks Define the Latest Launch Activity
- CHART 117 Cream Filled Rice Crackers
- Innovation Reshapes Mid-Tier Dynamics and Raises the Stakes for Brand Relevance
Economic Context
- CHART 118 Economic Context for Savoury Snacks
- CHART 119 Real GDP Growth 2021-2031
- CHART 120 Inflation 2021-2031
Consumer Context
- CHART 121 Consumer Context for Savoury Snacks
- CHART 122 Population 2021-2031
- CHART 123 Population by Generation 2026
- Country Reports Disclaimer
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