PUBLISHER: Euromonitor International | PRODUCT CODE: 2138280
PUBLISHER: Euromonitor International | PRODUCT CODE: 2138280
Beauty and personal care in Singapore outperformed the broader Asia Pacific context in 2025, posting 4% current value growth and achieving SGD2,296 million in retail value sales despite increasingly selective and price-conscious consumer behaviour regionally. This resilience is driven by rising consumer expenditure, a slightly growing population, and the rapid uptake of new launches from both established international players and innovative Asian-origin brands. The attractiveness of beauty and personal care is further underlined by its capacity to capture young, value-driven shoppers who favour hybrid, science-backed and environmentally conscious solutions, all of which are reshaping purchasing patterns. For brands to remain competitive and secure future growth, strategies centred on product transparency, ingredient-led innovation, targeted digital engagement, and effective omnichannel presence are essential, as consumer sophistication and demand for value-for-money intensify in both mass and premium lines.
Euromonitor International's Beauty and Personal Care in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.