Beauty and Personal Care in Malaysia

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

• Asian Beauty Trends and Localised Innovations Drive Robust Market Growth
• CHART 2 Guardian Unveils High Number of Asia-Made Skin Care Products at Skinqi Event
• Clean Beauty and Science-Led Products Boost Sales
• CHART 3 Dove Launches Zero Deodorant in Malaysia
• Social Commerce and Influencer Marketing Drive Beauty Sales in Malaysia
• CHART 4 Tiktok Beauty Fest Officially Launches Locally in 2025
• CHART 5 Value Sales 2020-2030
• CHART 6 Volume Sales 2020-2030
• CHART 7 Value Sales by Category 2025

What's Next?

• Specialists to Leverage Mass Discounts to Sustain Value Growth
• Ingredient-Led Skin Care and Hybrid Sun Care to Drive Sales
• CHART 8 Analyst Insight for Beauty and Personal Care
• Tiktok and Ingredient Innovation Set to Drive New Purchasing Behaviours
• CHART 9 Forecast Value Sales 2020-2030
• CHART 10 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Multinationals Maintain Lead through Scale and Targeted Innovation
• Watsons and Guardian Leverage Private Label and Discounts to Capture Value-Driven Shoppers
• CHART 11 Company Shares 2025
• CHART 12 Brand Shares 2025

Channels

• Beauty Specialists Capture Premium Brand Share as Department Stores Retreat
• Online Flagship Stores and Payday Campaigns Fuel E-Commerce Gains
• CHART 13 Retail Channels 2020-2025

Products

• Evolving Consumer Demands Shape New Product Development
• Hybrid Formulations and Retail Technology Lead Recent Launches
• Strategic Pricing and Omnichannel Integration Secure Future Growth

Economic Context

• CHART 14 Economic Context for Beauty and Personal Care
• CHART 15 Real Gdp Growth 2020-2030
• CHART 16 Inflation 2020-2030

Consumer Context

• CHART 17 Consumer Context for Beauty and Personal Care
• CHART 18 Population 2020-2030
• CHART 19 Consumer Expenditure 2020-2030
• CHART 20 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN MALAYSIA

Key Data Insights

• 2025 Developments
• Baby and Child-Specific Products Summary

Key Industry Trends

• CHART 21 Key Industry Trends for Baby and Child-Specific Products

Industry Performance

• Parents Shift to Premium Gentle Solutions Drives Steady Value Gains
• Baby Wipes Leads Spending as Parents Seek Convenience and Safety
• Engaging a New Generation of Parents through Livestreaming and Interactive Retail
• CHART 22 Value Sales 2020-2030
• CHART 23 Volume Sales 2020-2030
• CHART 24 Value Sales by Category 2025
• CHART 25 Goongbe Korean Premium Derma Skin Care Line Enters Malaysia
• CHART 26 Ily by Jeong Family Launched Locally through Wow Beauty

What's Next?

• Younger Parents Set to Drive Digital Sales and Premium Product Demand
• Balancing Cost and Convenience through Head-To-Toe Product Innovation
• CHART 27 What's Next? for Baby and Child-Specific Products
• E-Commerce and Gentle Formulations to Reshape Business Strategies
• CHART 28 Forecast Value Sales 2020-2030
• CHART 29 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Summit Narrows Gap as Johnson & Johnson'S Share Slides
• CHART 30 Company Shares 2025
• CHART 31 Brand Shares 2025

Channels

• Supermarkets Attracts Parents with Broad Brand Selection and Convenience
• Retail E-Commerce Gains Traction as Parents Seek Choice and Support
• CHART 32 Retail Channels 2020-2025

Products

• Clean Formulations and Multifunctional Formats Drive Development
• Textural Innovations and Versatile Cleansing Solutions Enter the Market
• Strategic Reformulations and Agile Distribution Alter Market Dynamics

Economic Context

• CHART 33 Economic Context for Baby and Child-Specific Products
• CHART 34 Real Gdp Growth 2020-2030
• CHART 35 Inflation 2020-2030

Consumer Context

• CHART 36 Consumer Context for Baby and Child-Specific Products
• CHART 37 Population 2020-2030
• CHART 38 Consumer Expenditure 2020-2030
• CHART 39 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN MALAYSIA

Key Data Insights

• 2025 Developments
• Bath and Shower Summary

Key Industry Trends

• CHART 40 Key Industry Trends for Bath and Shower

Industry Performance

• Bouquet Garni'S Sensory Launches Boost Holistic Wellbeing Demand
• Body Wash Dominates as Bar Soap Declines Due to Changing Consumer Preferences
• Lifebuoy Pivots to Skin Solutions as Gentle Formulations Surge
• CHART 41 Value Sales 2020-2030
• CHART 42 Volume Sales 2020-2030
• CHART 43 Value Sales by Category 2025
• CHART 44 Bath and Shower Sees High Number of Launches Featuring Holistic Wellbeing Ingredients
• CHART 45 Surge in Gentle Formulations Prioritising Skin Health

What's Next?

• Watsons and Guardian Set to Drive Value-Led Innovation as Cost Pressures Persist
• Bar Soap to See Further Decline as Body Wash and Science-Led Ranges Surge
• CHART 46 What's Next? for Bath and Shower
• Ingredient-Led Launches and Refill Solutions Reshape Consumer Loyalty
• CHART 47 Forecast Value Sales 2020-2030
• CHART 48 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever Expands Lifebuoy and Vaseline to Reinforce Leadership
• CHART 49 Company Shares 2025
• CHART 50 Brand Shares 2025

Channels

• Beauty Specialists Drive Multi-Brand Expansion and Spike in Distribution
• Watsons Leverages Exclusive Discounts to Capture Online Demand
• CHART 51 Retail Channels 2020-2025

Products

• Targeted Formulations and Active Ingredients Shape New Development
• Private Label and Specialist Brands Introduce Advanced Body Care
• Strategic Portfolio Expansion Secures Market Leadership and Loyalty

Economic Context

• CHART 52 Economic Context for Bath and Shower
• CHART 53 Real Gdp Growth 2020-2030
• CHART 54 Inflation 2020-2030

Consumer Context

• CHART 55 Consumer Context for Bath and Shower
• CHART 56 Population 2020-2030
• CHART 57 Consumer Expenditure 2020-2030
• CHART 58 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN MALAYSIA

Key Data Insights

• 2025 Developments
• Colour Cosmetics Summary

Key Industry Trends

• CHART 59 Key Industry Trends for Colour Cosmetics

Industry Performance

• Asian Brands Expand Presence, Driving Accessible Growth and Affordability
• Hybrid Products Drive Premium Appeal
• Wardah Leverages Ai to Reshape Shopping Experience
• CHART 60 Value Sales 2020-2030
• CHART 61 Volume Sales 2020-2030
• CHART 62 Value Sales by Category 2025
• CHART 63 Retailers Boost Presence of C-Beauty and K-Beauty Colour Cosmetics
• CHART 64 Hybrid Colour Cosmetics Launched by Brands Like Haus Labs and Charlotte Tilburry
• CHART 65 Wardah Introduces Personal Colour Expert Ai?Shopping Assistance Tool

What's Next?

• Asian Brands to Drive Sustained Value Growth
• Value-Driven Innovation in Hybrid Beauty
• CHART 66 What's Next? for Colour Cosmetics
• Social Media to Amplify Consumer Engagement
• CHART 67 Forecast Value Sales 2020-2030
• CHART 68 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Multinational Manufacturers Face Shifting Market Shares Amid Rising Niche Competition
• CHART 69 Company Shares 2025
• CHART 70 Brand Shares 2025

Channels

• Department Stores Lose Ground as Beauty Specialists Expand Standalone Presence
• Ai-Driven Retail E-Commerce Rapidly Gains Share with Virtual Try-On Technologies
• CHART 71 Retail Channels 2020-2025

Products

• The Shift Towards Experiential Digital Retail
• Pioneering Virtual Try-On Tools and Social Activations
• Strategic Differentiation and Value Creation

Economic Context

• CHART 72 Economic Context for Colour Cosmetics
• CHART 73 Real Gdp Growth 2020-2030
• CHART 74 Inflation 2020-2030

Consumer Context

• CHART 75 Consumer Context for Colour Cosmetics
• CHART 76 Population 2020-2030
• CHART 77 Consumer Expenditure 2020-2030
• CHART 78 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN MALAYSIA

Key Data Insights

• 2025 Developments
• Deodorants Summary

Key Industry Trends

• CHART 79 Key Industry Trends for Deodorants

Industry Performance

• Steady Growth in Retail Value Driven by Economic Resilience and Population Expansion
• The Rise of Natural and Eco-Friendly Deodorants in the Malaysia
• Social Commerce and Ai Accelerate Competition in Malaysian Deodorants
• CHART 80 Value Sales 2020-2030
• CHART 81 Volume Sales 2020-2030
• CHART 82 Value Sales by Category 2025
• CHART 83 Deodorant Brands Support Clean Reimagined with Natural Ingredients

What's Next?

• Leading Brands to Drive Growth through Price Promotions and Consumer Value
• Deodorant Sprays to Maintain Popularity Due to Convenience
• CHART 84 What's Next? for Deodorants
• Clean and Hybrid Function Products to Reshape Consumer Expectations and Innovation
• CHART 85 Forecast Value Sales 2020-2030
• CHART 86 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Beiersdorf and Unilever Consolidate Dominance through Innovation and Marketing
• CHART 87 Company Shares 2025
• CHART 88 Brand Shares 2025

Channels

• Health and Personal Care Stores Lead Distribution, Supported by Modern Grocery Channels
• Retail E-Commerce Accelerates Growth Driven by Exclusive Online Promotions
• CHART 89 Retail Channels 2020-2025

Products

• The Rise of Skin Care-Infused Formulations
• Breakthroughs in Multifunctional Applications
• Strategic Positioning and Market Leadership

Economic Context

• CHART 90 Economic Context for Deodorants
• CHART 91 Real Gdp Growth 2020-2030
• CHART 92 Inflation 2020-2030

Consumer Context

• CHART 93 Consumer Context for Deodorants
• CHART 94 Population 2020-2030
• CHART 95 Consumer Expenditure 2020-2030
• CHART 96 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN MALAYSIA

Key Data Insights

• 2025 Developments
• Depilatories Summary

Industry Performance

• Glowcode Leverages Skin Care Infusion to Drive Value-For-Money Innovation
• Veet Responds to Natural Ingredient Demand with Upgraded Formula
• Private Label and Salon Competition Reshape Brand Strategies and Consumer Loyalty
• CHART 97 Value Sales 2020-2030
• CHART 98 Volume Sales 2020-2030
• CHART 99 Value Sales by Category 2025
• CHART 100 Glowcode 4 in 1 Hair Removal Cream with Skin-Care Infusion Launches Locally

What's Next?

• Waxing Salons Set to Drive Consumers to Professional Hair Removal
• Women's Razors Set for Rapid Growth as Hair Removers Maintain Market Lead
• CHART 101 Forecast Value Sales 2020-2030
• CHART 102 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble and Reckitt Benckiser Extend Leadership with Innovation
• CHART 103 Company Shares 2025
• CHART 104 Brand Shares 2025

Channels

• Health and Beauty Specialists Dominate Distribution
• Tiktok Shop and E-Commerce Accelerate Sales Growth of Depilatories
• CHART 105 Retail Channels 2020-2025

Economic Context

• CHART 106 Economic Context for Depilatories
• CHART 107 Real Gdp Growth 2020-2030
• CHART 108 Inflation 2020-2030

Consumer Context

• CHART 109 Consumer Context for Depilatories
• CHART 110 Population 2020-2030
• CHART 111 Consumer Expenditure 2020-2030
• CHART 112 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN MALAYSIA

Key Data Insights

• 2025 Developments
• Fragrances Summary

Key Industry Trends

• CHART 113 Key Industry Trends for Fragrances

Industry Performance

• Local Brands Leverage Food-Inspired Scents to Drive Consumer Engagement
• CHART 114 Food-Inspired Fragrances Unveiled in the Fragrance of Asia Event
• Sustainability Drives Fragrance Purchases among Younger Malaysians
• CHART 115 The Apothecary Offers Artisanal Solid Cologne Sticks
• Digital-First Brands Reshape Buying Behaviour
• CHART 116 Fragrance Festival Malaysia 2025 Provides Interactive Space for Niche Fragrance Players
• CHART 117 Value Sales 2020-2030
• CHART 118 Volume Sales 2020-2030

What's Next?

• Niche Perfume Makers Set to Draw Price-Conscious Shoppers From Premium Lines
• The Rise of Unique, Food-Inspired Local Scents
• CHART 119 Analyst Insight for Fragrances
• Surging Demand for Long-Lasting Arabic and Amber-Based Fragrances
• CHART 120 Forecast Value Sales 2020-2030

Competitive Landscape

• L'Oreal Boosts Its Lead with Refillable Launches and Diversified Brands
• CHART 121 Company Shares 2025
• CHART 122 Brand Shares 2025

Channels

• Department Stores Lose Ground as Beauty Specialists Gain Share
• E-Commerce Outpace Traditional Channels
• CHART 123 Retail Channels 2020-2025

Products

• Shifting Consumer Preferences Shape New Product Development
• Global Brands Respond with Sustainable and Potent Formats
• Evolving Retail Channels Disrupt Traditional Market Shares

Economic Context

• CHART 124 Economic Context for Fragrances
• CHART 125 Real Gdp Growth 2020-2030
• CHART 126 Inflation 2020-2030

Consumer Context

• CHART 127 Consumer Context for Fragrances
• CHART 128 Population 2020-2030
• CHART 129 Consumer Expenditure 2020-2030
• CHART 130 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Hair Care Summary

Key Industry Trends

• CHART 131 Key Industry Trends for Hair Care

Industry Performance

• Steady Growth Driven by Premiumisation and Evolving Consumer Preferences
• Salon Professional Hair Care Leads Value with Innovation and Targeted Solutions
• Asian Botanical Brands Reshape Product Landscape
• CHART 132 Value Sales 2020-2030
• CHART 133 Volume Sales 2020-2030
• CHART 134 Value Sales by Category 2025
• CHART 135 Naturelab Tokyo Debuts in Malaysia with Natural and Clean Saisei and Kiseki Range
• CHART 136 Major Brands Launch Longevity Hair Care Ranges in Malaysia
• CHART 137 See Young Brings Chinese Botanical Hair Care to Malaysia via Partnership with Guardian

What's Next?

• Asian Brands and Ingredient Innovation to Boost Product Appeal and Growth
• Premium Salon Professional Offerings to Lead Value Growth through Targeted Efficacy
• CHART 138 What's Next? for Hair Care
• The Rise of Clean and Ethical Hair Care Solutions
• CHART 139 Forecast Value Sales 2020-2030
• CHART 140 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever and L'oreal Reinforce Dominance through Extensive Distribution and Brand Strength
• Deciem'S Retail Expansion and Targeted Launches Drive Emerging Growth Opportunities
• CHART 141 Company Shares 2025
• CHART 142 Brand Shares 2025

Channels

• Grocery Retailers Lead with Broad Brand Availability and Consumer Convenience
• Retail E-Commerce Accelerates Growth through Exclusive Promotions and Digital Engagement
• CHART 143 Retail Channels 2020-2025

Products

• The Shift Towards Minimalist Formulations
• Clinical Efficacy in Single-Brand Retail
• Securing Loyalty through Accessible Distribution

Economic Context

• CHART 144 Economic Context for Hair Care
• CHART 145 Real Gdp Growth 2020-2030
• CHART 146 Inflation 2020-2030

Consumer Context

• CHART 147 Consumer Context for Hair Care
• CHART 148 Population 2020-2030
• CHART 149 Consumer Expenditure 2020-2030
• CHART 150 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN MALAYSIA

Key Data Insights

• 2025 Developments
• Men's Grooming Summary

Key Industry Trends

• CHART 151 Key Industry Trends for Men's Grooming

Industry Performance

• Asian Beauty Trends Drive Growth in Men's Grooming
• CHART 152 K-Beauty Grafen Sea Salt Water Spray Promotes Lightweight Styling Formula
• Lifestyle and Climate Factors Shape Men's Toiletries
• CHART 153 Gatsby Aesthetic Range Unveiled in Malaysia
• Men's Fragrances Exhibit Dynamic Growth Amid Premiumisation Trends
• CHART 154 Value Sales 2020-2030
• CHART 155 Volume Sales 2020-2030

What's Next?

• Rising Consumer Spending and Population Growth to Drive Sustained Expansion
• Men'S Toiletries to Dominate and Value, While Fragrances Will Lead Growth Momentum
• CHART 156 Analyst Insight for Men's Grooming
• Premiumisation and Innovation Set to Foster New Growth Avenues for Grooming Brands
• CHART 157 Forecast Value Sales 2020-2030

Competitive Landscape

• Leading Manufacturers Maintain Positions Amid Moderate Concentration Shifts
• CHART 158 Company Shares 2025
• CHART 159 Brand Shares 2025

Channels

• Offline Retail Channels Maintain Dominance in Men'S Grooming Distribution
• Retail E-Commerce Accelerates Growth, Reshaping Shopping Preferences and Competition
• CHART 160 Retail Channels 2020-2025

Products

• Evolving Consumer Priorities Fuel Sophisticated Formulations
• Advanced Formats and Targeted Treatments Enter the Market
• Strategic Differentiation Secures Long-Term Market Expansion

Economic Context

• CHART 161 Economic Context for Men's Grooming
• CHART 162 Real Gdp Growth 2020-2030
• CHART 163 Inflation 2020-2030

Consumer Context

• CHART 164 Consumer Context for Men's Grooming
• CHART 165 Population 2020-2030
• CHART 166 Consumer Expenditure 2020-2030
• CHART 167 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Oral Care Summary

Key Industry Trends

• CHART 168 Key Industry Trends for Oral Care

Industry Performance

• Darlie Captures Demand for Expanded Oral Care Routines with Hybrid Innovation
• New Brand Leverages Halal Credentials to Attract Young Malaysians
• Sustainability and Clean Manufacturing Drive Consumer Choices
• CHART 169 Value Sales 2020-2030
• CHART 170 Volume Sales 2020-2030
• CHART 171 Value Sales by Category 2025
• CHART 172 Darlie Launches 2 in 1 Mouthwash and Toothpaste
• CHART 173 New Halal Toothpaste Brand Launches in Malaysia

What's Next?

• Halal-Certified Launches Set to Win over Environmentally-Conscious Shoppers
• Innovation and Comprehensive Routines to Drive Oral Care Growth
• CHART 174 What's Next? for Oral Care
• Eco-Friendly Packaging to Reshape Product Strategies
• CHART 175 Forecast Value Sales 2020-2030
• CHART 176 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Colgate-Palmolive Drives Innovation to Defend Leadership
• CHART 177 Company Shares 2025
• CHART 178 Brand Shares 2025

Channels

• Supermarkets Increase Reach as Oral Care Shoppers Seek Convenience
• Shopee Drives E-Commerce Gains with Online-Only Oral Care Deals
• CHART 179 Retail Channels 2020-2025

Products

• Aesthetic Enhancements and Advanced Formulations Shape New Development
• Eco-Focused Strategies Redefine Packaging and Material Sourcing
• Strategic Portfolio Diversification Secures Market Leadership

Economic Context

• CHART 180 Economic Context for Oral Care
• CHART 181 Real Gdp Growth 2020-2030
• CHART 182 Inflation 2020-2030

Consumer Context

• CHART 183 Consumer Context for Oral Care
• CHART 184 Population 2020-2030
• CHART 185 Consumer Expenditure 2020-2030
• CHART 186 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Skin Care Summary

Key Industry Trends

• CHART 187 Key Industry Trends for Skin Care

Industry Performance

• Clean Beauty and Science Drive Skin Care's Growth in Malaysia
• Kiehl'S Skin Renewal Launch Captures Longevity-Focused Consumers as Facial Care Dominates
• Guardian and Asian Brands Expand Access as Dermatologist-Led Solutions Gain Ground
• CHART 188 Value Sales 2020-2030
• CHART 189 Volume Sales 2020-2030
• CHART 190 Value Sales by Category 2025
• CHART 191 Nivea Derma Skin Clear Solution as Clean Reimagined Extension to Existing Product
• CHART 192 Kiehl's Focuses on Skin Renewal
• CHART 193 Guardian Launches Skinqi Event Featuring Asian-Made Skin Care

What's Next?

• Asian Beauty Brands Set to Accelerate Affordable Solutions for Targeted Needs
• Ingredients-Led Facial Care to Outpace All Other Formats in Demand
• CHART 194 What's Next? for Skin Care
• Evolving Marketing Strategies and Lifestyle Engagement in Malaysian Skin Care
• CHART 195 Forecast Value Sales 2020-2030
• CHART 196 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble and L'oreal Sustain Leadership as Engagement and Innovation Drive Gains
• CHART 197 Company Shares 2025
• CHART 198 Brand Shares 2025

Channels

• Guardian Leverages Asian Skin Care to Boost Specialist Leadership
• Watsons and Tiktok Shop Drive E-Commerce Surge through Digital Engagement
• CHART 199 Retail Channels 2020-2025

Products

• Shifting Consumer Priorities and Omnichannel Experiences
• New Launches across Premium and Mass Tiers
• Evolving Market Shares and Distribution Strategies

Economic Context

• CHART 200 Economic Context for Skin Care
• CHART 201 Real Gdp Growth 2020-2030
• CHART 202 Inflation 2020-2030

Consumer Context

• CHART 203 Consumer Context for Skin Care
• CHART 204 Population 2020-2030
• CHART 205 Consumer Expenditure 2020-2030
• CHART 206 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Sun Care Summary

Key Industry Trends

• CHART 207 Key Industry Trends for Sun Care

Industry Performance

• Clean Formulations and Physical Sunscreen Drive Dynamic Growth in Sun Care
• CHART 208 Sunplay Launches First Physical Tone up Sunscreen in Malaysia
• Hybrid Formulations Merge Sun Protection with Skin Care Benefits
• CHART 209 Kiehl's Unveils Better Screen Uv Serum with Hybrid Skin Care
• Retailers Expand Asian Sun Care Brands to Meet Shifting Consumer Needs
• CHART 210 Debut of Skintific All Day Protect Tinted Serum

What's Next?

• Hybrid Sunscreen Launches Set to Redefine Value and Growth Expectations
• CHART 211 Analyst Insight for Sun Care
• Asian Brand Influence and Digital Channels to Accelerate Hybrid Innovation

Competitive Landscape

• Kao Strengthens Lead as Localisation and Asian Brands Drive Shifts

Channels

• Watsons and Guardian Drive Gains for Health and Personal Care Stores
• Tiktok Shop Fuels E-Commerce Growth as Local Brands Expand Reach

Products

• Evolving Consumer Demands Dictate Advanced Formulations
• Players Introduce Climate-Adaptive and Barrier-Strengthening Solutions
• Digital Discovery and Premiumisation Reshape Market Dynamics

Economic Context

• CHART 212 Economic Context for Sun Care
• CHART 213 Real Gdp Growth 2020-2030
• CHART 214 Inflation 2020-2030

Consumer Context

• CHART 215 Consumer Context for Sun Care
• CHART 216 Population 2020-2030
• CHART 217 Population by Generation 2025
• Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Premium Beauty and Personal Care Summary

Key Industry Trends

• CHART 218 Key Industry Trends for Premium Beauty and Personal Care

Industry Performance

• Premium Beauty Growth Persists in Malaysia Despite Rising Economic Caution
• Ingredient Innovation and Dermatological Trends Propel Premium Skin Care
• The Rise of Multifunctional Hybrid Products in Premium Beauty
• CHART 219 Kiehl's Launches New Better Screen Uv Serum in Malaysia as Latest Hybrid Sun Care
• CHART 220 Value Sales 2020-2030

What's Next?

• Strong Growth Projected for Malaysian Premium Beauty Driven by Innovation and Economic Stability
• Premium Skin Care to Sustain Leadership as Hybridisation Shapes Demand
• CHART 221 Analyst Insight for Premium Beauty and Personal Care
• Experiential Marketing and Retail Expansion to Drive Growth in Colour Cosmetics and Fragrances
• CHART 222 Forecast Value Sales 2020-2030

Competitive Landscape

• L'Oreal Leverages Multi-Brand Strategy to Reinforce Leadership
• CHART 223 Company Shares 2025
• CHART 224 Brand Shares 2025

Products

• The Shift Towards Targeted Efficacy
• Immersive Retail Experiences and Specialised Formulations
• Sustained Premium Growth through Experiential Marketing

Economic Context

• CHART 225 Economic Context for Premium Beauty and Personal Care
• CHART 226 Real Gdp Growth 2020-2030
• CHART 227 Inflation 2020-2030

Consumer Context

• CHART 228 Consumer Context for Premium Beauty and Personal Care
• CHART 229 Population 2020-2030
• CHART 230 Consumer Expenditure 2020-2030
• CHART 231 Population by Generation 2025
• Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Mass Beauty and Personal Care Summary

Key Industry Trends

• CHART 232 Key Industry Trends for Mass Beauty and Personal Care

Industry Performance

• Thco Draws Young Consumers with C-Beauty and K-Beauty Expansion
• CHART 233 Giant C-Beauty Multibrand Retailer Thco Opens in Malaysia
• Skin Care Leads Mass Beauty Sales While Affordable Colour Cosmetics Help Drive Growth
• Deep Discounts and Efficacy-Led Innovation Fuel Brand Loyalty Shifts
• CHART 234 Value Sales 2020-2030

What's Next?

• Cost-Consciousness and Value-Seeking Behaviour to Drive Robust Growth in Mass Beauty
• Ingredient-Led Innovation in Skin Care to Sustain Leadership Position
• CHART 235 Analyst Insight for Mass Beauty and Personal Care
• Hybrid and Ingredient-Focused Launches Will Protect Value as Trading Down Persists
• CHART 236 Forecast Value Sales 2020-2030

Competitive Landscape

• Unilever Maintains Leadership as Private Label Expands Reach
• CHART 237 Company Shares 2025
• CHART 238 Brand Shares 2025

Products

• Ingredient-Led Formulations and Private Label Expansion Shape New Development
• Major Retailers and Global Giants Introduce Targeted Product Lines
• Aggressive Promotional Strategies and Intensified Competition Redefine Brand Loyalty

Economic Context

• CHART 239 Economic Context for Mass Beauty and Personal Care
• CHART 240 Real Gdp Growth 2020-2030
• CHART 241 Inflation 2020-2030

Consumer Context

• CHART 242 Consumer Context for Mass Beauty and Personal Care
• CHART 243 Population 2020-2030
• CHART 244 Consumer Expenditure 2020-2030
• CHART 245 Population by Generation 2025
• Country Reports Disclaimer