PUBLISHER: Euromonitor International | PRODUCT CODE: 2153180
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153180
Travel in Turkiye
Turkiye demonstrates robust momentum in travel, projected to record a 43% increase in value sales in 2026 to TRY2,972,717 million, outperforming the wider region by maintaining accessibility and diversified appeal amid heightened geopolitical uncertainty. The operating environment is challenging, shaped by elevated inflation at 32% and a moderated real GDP growth of 3%, yet the market's capacity to absorb shocks and adapt is evident through ongoing growth in both domestic and international deman...
Euromonitor International's Travel in Turkiye report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Travel
Industry Performance
- Ajet and Pegasus Adapt Routes as Regional Risk Alters Travel Flows
- CHART 2 Middle East Flights Rerouted to Turkey
- In-Destination Spending Leads Travel Growth
- Digital Transformation and Value-Driven Travel Reshape the Market
- CHART 3 Premium and Value Travel Diverge
- CHART 4 Travel Sales by Category: Value 2026
What's Next?
- Market Diversification and Segmented Demand Support Sustained Growth
- CHART 5 Analyst Insight for Travel
- 5G-Enabled Digitalisation Reshapes Competitive Advantage
- CHART 6 5G Strengthens Mobile Travel Booking
- CHART 7 Forecast Travel Sales by Category: Value 2026-2031
Competitive Landscape
- Obilet.Com and Turkish Airlines Defend Leadership as Digital Rivals Intensify Competition
Products
- Digital Channels Reshape Travel Product Development
- Obilet.Com and Ota Platforms Strengthen Travel Personalisation
- Airlines and Accommodation Providers Refine Offers for Changing Consumer Needs
Economic Context
- CHART 8 Economic Context for Travel
- CHART 9 Real Gdp Growth 2021-2031
- CHART 10 Inflation 2021-2031
Consumer Context
- CHART 11 Consumer Context for Travel
- CHART 12 Population 2021-2031
- CHART 13 Population by Generation 2026
- CHART 14 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
TOURISM FLOWS IN TURKIYE
Key Data Insights
- 2026 Developments
- Tourism Flows Summary
Key Industry Trends
- CHART 15 Key Industry Trends for Tourism Flows
Industry Performance
- European Travellers Delay Bookings as Regional Tensions Unsettle Demand
- CHART 16 Iran Conflict Delays Turkey Bookings
- Diversified Inbound Demand Offsets Rising Outbound Price Sensitivity
- CHART 17 Greek Islands Compete on Value for Turkish Tourists
- CHART 18 Inbound Arrivals by Country: Number of Trips 2021-2026
- CHART 19 Outbound Departures by Destination: Number of Trips 2021-2026
- CHART 20 Tourism Flows Spending by Category: Value 2026
What's Next?
- European Travellers Weigh Value and Flexibility as Bookings Shift
- CHART 21 Analyst Insight for Tourism Flows
- Health Tourism Strengthens Inbound Travel Diversification
- CHART 22 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031
- CHART 23 Forecast Outbound Departures by Country: Number of Trips 2026-2031
- CHART 24 Forecast Tourism Flows Spending by Category: Value 2026-2031
Products
- Flexible Booking and Value-Driven Travel Reshape Product Development
- Express Island Visa Boosts Competition From Greek Islands
- Health Tourism Broadens Turkiye's Tourism Offer
Economic Context
- CHART 25 Economic Context for Tourism Flows
- CHART 26 Real Gdp Growth 2021-2031
- CHART 27 Inflation 2021-2031
Consumer Context
- CHART 28 Consumer Context for Tourism Flows
- CHART 29 Population 2021-2031
- CHART 30 Population by Generation 2026
- CHART 31 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
AIRLINES IN TURKIYE
Key Data Insights
- 2026 Developments
- Airlines Summary
Key Industry Trends
- CHART 32 Key Industry Trends for Airlines
Industry Performance
- Turkish Airlines Redirects Capacity to Resilient Demand Corridors
- CHART 33 Pegasus Expands in Central Europe
- Ajet and Pegasus Drive Value-Led Expansion as Pricing and Networks Diverge
- CHART 34 Full-Service and Low-Cost Demand Diverge
- CHART 35 Airlines Sales: Value 2021-2031
What's Next?
- Turkish Airlines, Pegasus and Ajet Expand Networks to Capture Diverse Demand
- CHART 36 Analyst Insight for Airlines
- Network Diversification Strengthens Resilience and Growth
- CHART 37 Forecast Airlines Sales: Value 2021-2031
Competitive Landscape
- Turkish Airlines Leverages Network Strength as Pegasus Expands Reach
- CHART 38 Airlines Gbo Company Shares: %?Value 2021-2026
Products
- Adapting Airline Offerings to a More Segmented Market
- CHART 39 Fuel Costs Push Route Rebalancing
- Pegasus Expands Its European Platform through Strategic Acquisition
- Ajet Strengthens Its Low-Cost Proposition through Network Growth
Economic Context
- CHART 40 Economic Context for Airlines
- CHART 41 Real Gdp Growth 2021-2031
- CHART 42 Inflation 2021-2031
Consumer Context
- CHART 43 Consumer Context for Airlines
- CHART 44 Population 2021-2031
- CHART 45 Population by Generation 2026
- CHART 46 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
LODGING (DESTINATION) IN TURKIYE
Key Data Insights
- 2026 Developments
- Lodging (Destination) Summary
Key Industry Trends
- CHART 47 Key Industry Trends for Lodging (Destination)
Industry Performance
- Premium Travellers Support Upmarket Demand While Value-Seekers Fuel Alternatives
- CHART 48 China Supports Lodging Diversification
- Hotels Capture Premium Spend While Short-Term Rentals Gain Momentum
- CHART 49 Court Ruling Eases Rental Tax Pressure
- Chinese and Russian Visitors Support Diversification and Occupancy
- CHART 50 Lodging (Destination) Sales: Value 2021-2031
- CHART 51 Lodging (Destination) Sales by Category: Value 2026
What's Next?
- Premium Hotels Lead Growth as Value Positioning Sustains Demand
- CHART 52 Analyst Insight for Lodging (Destination)
- Price Segmentation and Rental Formalisation Reshape Lodging Competition
- Population Growth and Rising Expenditure Broaden Demand for Lodging Options
- CHART 53 Forecast Lodging (Destination) Sales: Value 2021-2031
- CHART 54 Forecast Lodging (Destination) Sales by Category: Value 2026-2031
Products
- Premium and Value Positioning Catalyse Accommodation Innovation
- CHART 55 Greek Island Lodging Compete on Value
- Airbnb and Regulated Rentals Support a More Professional Short-Term Market
- Diversified Guest Demand Encourages Tailored Accommodation Offers
Economic Context
- CHART 56 Economic Context for Lodging (Destination)
- CHART 57 Real Gdp Growth 2021-2031
- CHART 58 Inflation 2021-2031
Consumer Context
- CHART 59 Consumer Context for Lodging (Destination)
- CHART 60 Population 2021-2031
- CHART 61 Population by Generation 2026
- CHART 62 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BOOKING IN TURKIYE
Key Data Insights
- 2026 Developments
- Booking Summary
Key Industry Trends
- CHART 63 Key Industry Trends for Booking
Industry Performance
- Digital Adoption Supports Strong Booking Growth in Turkiye
- CHART 64 Mobile-First Booking Gains Ground
- Platform Lawsuits and Local Rulings Reshape Digital Competition
- CHART 65 Platform Lawsuits Reshape Booking
- CHART 66 Booking Sales: Value 2021-2031
- CHART 67 Booking Sales by Category: Value 2026
What's Next?
- Mobile Apps and Price-Led Offers Reshape Travel Decisions
- Local Agencies Gain Strength as Regulation Challenges Global Platforms
- CHART 68 Forecast Booking Sales: Value 2021-2031
- CHART 69 Forecast Booking Sales by Category: Value 2026-2031
Competitive Landscape
- Leading Travel Intermediaries Retain Leadership Amid Digital Shift
- CHART 70 Travel Intermediaries Gbo Company Shares: %?Value 2021-2026
Products
- Mobile Platforms Redefine the Booking Experience
- Digital Intermediaries Expand through Convenience and Flexibility
- Specialised Travel Demand Drives New Booking Solutions
Economic Context
- CHART 71 Economic Context for Booking
- CHART 72 Real Gdp Growth 2020-2030
- CHART 73 Inflation 2020-2030
Consumer Context
- CHART 74 Consumer Context for Booking
- CHART 75 Population 2020-2030
- CHART 76 Population by Generation 2025
- Country Reports Disclaimer
