Consumer Health in the United Kingdom

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2026 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Consumer Health

Industry Performance

• Hydration Brands Gain Ground as Prevention Reshapes Wellness Spending
• CHART 2 Liquid I.V. Benefits From Growing Consumer Focus on Preventative Health
• Cosrx and Starface Fuel Convergence of Skincare and Wellness
• CHART 3 Hydrocolloid Patches Blur the Line between Beauty and Health
• Specialist Brands Capitalise on Demand for Targeted Health Solutions
• CHART 4 Value Sales 2021-2031
• CHART 5 Value Sales by Category 2026

What's Next?

• Menopause and Gut Health Launches to Accelerate Premiumisation in Uk Consumer Health
• CHART 6 Analyst Insight for Consumer Health
• High-Protein Launches to Drive Fastest Value Growth in Sports Nutrition
• CHART 7 Forecast Value Sales 2021-2031
• CHART 8 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Wellness Brands and Strategic Acquisitions Reshape Fragmented Consumer Health Landscape
• CHART 9 Company Shares 2026
• CHART 10 Brand Shares 2026

Channels

• Health and Beauty Specialists Sustain Channel Leadership through Trust and Expertise
• Retail E-Commerce Accelerates as Wellness Brands Expand Online Reach
• Collaborative Wellness Ecosystems and Partnerships Drive Integrated Health Solutions
• CHART 11 Retail Channels 2021-2026

Products

• Convenient formats and strategic acquisitions redirect innovation investment
• Sports nutrition challengers and established OTC incumbents pursue divergent competitive strategies

Economic Context

• CHART 12 Economic Context for Consumer Health
• CHART 13 Real Gdp Growth 2021-2031
• CHART 14 Inflation 2021-2031

Consumer Context

• CHART 15 Consumer Context for Consumer Health
• CHART 16 Population 2021-2031
• CHART 17 Population by Generation 2026
• CHART 18 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

SLEEP AIDS IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Sleep Aids Summary

Key Industry Trends

• CHART 35 Key Industry Trends for Sleep Aids

Industry Performance

• Shreddy's Influencer-Led Approach Makes Sleep Aids a Daily Routine
• CHART 36 Sleep Aids Go Mainstream
• Beauty Brands Blur Boundaries as Sleep Aids Target Skin and Hair Health
• CHART 37 Beauty Brands Launch Sleep Aids
• CHART 38 Value Sales 2021-2031

What's Next?

• E-Commerce and Beauty Brands to Drive New Consumer Expectations
• CHART 39 Analyst Insight for Sleep Aids
• Indie and Natural Launches to Fuel Innovation and Market Resilience
• CHART 40 Forecast Value Sales 2021-2031

Competitive Landscape

• Omega Pharma Strengthens Lead as Indie Brands Gain Ground
• CHART 41 Company Shares 2026
• CHART 42 Brand Shares 2026

Channels

• Pharmacies Retain Trust as Younger Shoppers Shift Online
• E-Commerce and Beauty Specialists Accelerate Innovation across Retail Channels
• CHART 43 Retail Channels 2021-2026

Products

• Influencer-Led Branding and Aesthetic Packaging Reshape the Innovation Agenda
• Shreddy, Kalms Night and Sleep or Die Illustrate Contrasting Innovation Models

Economic Context

• CHART 44 Economic Context for Sleep Aids
• CHART 45 Real Gdp Growth 2021-2031
• CHART 46 Inflation 2021-2031

Consumer Context

• CHART 47 Consumer Context for Sleep Aids
• CHART 48 Population 2021-2031
• CHART 49 Population by Generation 2026
• CHART 50 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Cough, Cold and Allergy (Hay Fever) Remedies Summary

Key Industry Trends

• CHART 51 Key Industry Trends for Cough, Cold and Allergy (Hay Fever) Remedies

Industry Performance

• Reckitt Benckiser's Lemsip and Strepsils Remain Popular as Pharmacy Advice Demand Rises
• Prevention Drives Demand as Traditional Remedies Gain Ground
• CHART 52 Alternatives to Otc Products Grow in Popularity
• CHART 53 Value Sales 2021-2031
• CHART 54 Value Sales by Category 2026

What's Next?

• Tablets and Nasal Sprays to Drive New Solutions for Persistent Symptoms
• Consumers to Embrace Holistic Prevention and Early Intervention for Lasting Relief
• CHART 55 Analyst Insight for Cough, Cold and Allergy (Hay Fever) Remedies
• CHART 56 Forecast Value Sales 2021-2031
• CHART 57 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Reckitt Benckiser and Haleon Defend Leadership as Private Label Gains
• CHART 58 Company Shares 2026
• CHART 59 Brand Shares 2026

Channels

• Pharmacies and Supermarkets Retain Dominance by Splitting Consumer Loyalty by Need
• Retail E-Commerce Maintains Niche Role as Offline Channels Prevail
• CHART 60 Retail Channels 2021-2026

Products

• Prevention-Driven Format Diversification and Channel-Specific Positioning Define the Innovation Agenda
• Vicks, Reckitt Benckiser and Yogi Tea Illustrate Contrasting Innovation Responses

Economic Context

• CHART 61 Economic Context for Cough, Cold and Allergy (Hay Fever) Remedies
• CHART 62 Real Gdp Growth 2021-2031
• CHART 63 Inflation 2021-2031

Consumer Context

• CHART 64 Consumer Context for Cough, Cold and Allergy (Hay Fever) Remedies
• CHART 65 Population 2021-2031
• CHART 66 Population by Generation 2026
• CHART 67 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

DERMATOLOGICALS IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Dermatologicals Summary

Key Industry Trends

• CHART 68 Key Industry Trends for Dermatologicals

Industry Performance

• E45 Leverages Derma-Beauty Trends to Sustain Growth Despite Shopper Trade-Down
• CHART 69 Brands Mirror Beauty Trends to Capture Consumer Engagement
• Amazon Drives Subscription Adoption as Parents Seek Convenience and Value
• Ai-Powered Self-Diagnosis and Algorithmic Recommendations Reshape Shopper Journeys
• CHART 70 Value Sales 2021-2031
• CHART 71 Value Sales by Category 2026

What's Next?

• E-Commerce and Ai Advice to Reshape Consumer Purchasing Priorities
• Paediatric Solutions to Sustain Value While Medicated Shampoos Accelerate
• Prevention Mindset and Skintellectuals to Drive Holistic Self-Care
• CHART 72 Analyst Insight for Dermatologicals
• CHART 73 Forecast Value Sales 2021-2031
• CHART 74 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Sudocrem Broadens Usage to Sustain Lead across Fragmented Dermatologicals
• CHART 75 Company Shares 2026
• CHART 76 Brand Shares 2026

Channels

• Amazon Captures Shoppers Seeking Affordable Online Skin Solutions
• CHART 77 Retail Channels 2021-2026

Products

• Dual-Benefit Formulation and Ingredient-Led Extension Define the Innovation Agenda
• Subscription Architecture and Ai Integration Reshape the Product-Engagement Model

Economic Context

• CHART 78 Economic Context for Dermatologicals
• CHART 79 Real Gdp Growth 2021-2031
• CHART 80 Inflation 2021-2031

Consumer Context

• CHART 81 Consumer Context for Dermatologicals
• CHART 82 Population 2021-2031
• CHART 83 Population by Generation 2026
• CHART 84 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

DIGESTIVE REMEDIES IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Digestive Remedies Summary

Key Industry Trends

• CHART 85 Key Industry Trends for Digestive Remedies

Industry Performance

• Glp-1 Demand and Inclusive Marketing Drive Digestive Remedies Value Growth
• CHART 86 Digestive Brands Are Focusing on Inclusion
• Holland & Barrett Drives Natural Gut Health Solutions for Ibs Sufferers
• CHART 87 Value Sales 2021-2031
• CHART 88 Value Sales by Category 2026

What's Next?

• Consumers to Opt for Natural Solutions as Regular Use to Rise
• CHART 89 Analyst Insight for Digestive Remedies
• Indigestion and Heartburn Remedies to Retain Lead as Laxatives to Accelerate
• CHART 90 Forecast Value Sales 2021-2031
• CHART 91 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Gaviscon and Rennie Sustain Otc Dominance in a Highly Concentrated Category
• CHART 92 Company Shares 2026
• CHART 93 Brand Shares 2026

Channels

• Pharmacies Sustain Lead as Trust in Professional Advice Endures
• Retail E-Commerce Accelerates Slowly as Consumers Seek Convenience and Breadth
• CHART 94 Retail Channels 2021-2026

Products

• Targeted Symptom Relief and Natural Formulation Define the Innovation Agenda
• Established Brands and Natural Entrants Navigate Divergent Innovation and Cannibalisation

Economic Context

• CHART 95 Economic Context for Digestive Remedies
• CHART 96 Real Gdp Growth 2021-2031
• CHART 97 Inflation 2021-2031

Consumer Context

• CHART 98 Consumer Context for Digestive Remedies
• CHART 99 Population 2021-2031
• CHART 100 Population by Generation 2026
• CHART 101 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

EYE CARE IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Eye Care Summary

Key Industry Trends

• CHART 102 Key Industry Trends for Eye Care

Industry Performance

• Digital Eye Strain and E-Commerce Convergence Drive Uk Eye Care Growth
• CHART 103 New Brands Focus on Niche Needs
• Theratears Screen Eyes Drives Standard Eye Care Amid Growing Allergy Demand
• CHART 104 Eye Strain and Myopia Are Key Targets for Eye Care Brands
• CHART 105 Value Sales 2021-2031
• CHART 106 Value Sales by Category 2026

What's Next?

• Gen-Z to Turn to Blue Light Relief as Screen Time Rises
• CHART 107 Analyst Insight for Eye Care
• Supplements and Wellness Trends to Shift Eye Care Competitive Dynamics
• CHART 108 Forecast Value Sales 2021-2031
• CHART 109 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Reckitt Benckiser Sustains Lead as Private Label Gains Traction
• CHART 110 Company Shares 2026
• CHART 111 Brand Shares 2026

Channels

• Pharmacies Lead Eye Care by Pairing Advice with Product Bundles
• E-Commerce Accelerates as Bundled Offers and Convenience Win Shoppers
• CHART 112 Retail Channels 2021-2026

Products

• Product Specialisation and Private Label Pressure Redefine the Innovation Agenda
• Optrex and Private Label Illustrate Divergent Responses to Specialisation
• Channel Architecture and Bundled Solutions Determine Competitive Standing

Economic Context

• CHART 113 Economic Context for Eye Care
• CHART 114 Real Gdp Growth 2021-2031
• CHART 115 Inflation 2021-2031

Consumer Context

• CHART 116 Consumer Context for Eye Care
• CHART 117 Population 2021-2031
• CHART 118 Population by Generation 2026
• CHART 119 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

NRT SMOKING CESSATION AIDS IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Nrt Smoking Cessation Aids Summary

Key Industry Trends

• CHART 120 Key Industry Trends for Nrt Smoking Cessation Aids

Industry Performance

• Stable Retail Value Persists Despite Declining Uk Smoking Population
• Government Legislation and E-Commerce Reshape Nrt Cessation Strategies
• CHART 121 Governements Tobacco and Vapes Act Becomes Law
• CHART 122 Value Sales 2021-2031
• CHART 123 Value Sales by Category 2026

What's Next?

• Haleon's Brand Divestments to Prompt Strategic Shifts across Wellness Portfolios
• Nicorette to Maintain Nrt Gum Leadership as Digital Integration Sustains Relevance
• Ai-Powered Personalisation and Tech Integration to Drive Adherence as Smoking Pool Contracts
• CHART 124 Analyst Insight for Nrt Smoking Cessation Aids
• CHART 125 Forecast Value Sales 2021-2031
• CHART 126 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Nicorette and Nicotinell Harness Technology to Reinforce Brand Dominance
• CHART 127 Company Shares 2026
• CHART 128 Brand Shares 2026

Channels

• Pharmacies and E-Commerce Sustain Distribution Dominance through Digital Support
• CHART 129 Retail Channels 2021-2026

Products

• Ai-Powered Personalisation and Subscription Models Define the Innovation Agenda
• Haleon's Divestment and Nicorette's Digital Ecosystem Illustrate Divergent Innovation Strategies

Economic Context

• CHART 130 Economic Context for Nrt Smoking Cessation Aids
• CHART 131 Real Gdp Growth 2021-2031
• CHART 132 Inflation 2021-2031

Consumer Context

• CHART 133 Consumer Context for Nrt Smoking Cessation Aids
• CHART 134 Population 2021-2031
• CHART 135 Population by Generation 2026
• CHART 136 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

WOUND CARE IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Wound Care Summary

Key Industry Trends

• CHART 137 Key Industry Trends for Wound Care

Industry Performance

• Stagnant Wound Care Sees First Aid Kits Outpace Sticking Plasters
• Cosrx and Starface Reshape Consumer Behaviour with Acne-Focused Wound Care
• CHART 138 Hydrocolloid Plasters Are Merging into Skincare Solutions
• Pharmacy First Scheme Increases Advice-Driven Purchases but Limits Volume Growth
• CHART 139 Value Sales 2021-2031
• CHART 140 Value Sales by Category 2026

What's Next?

• Retailers to Embrace Ai and Fast Delivery to Capture Infrequent Bulk Purchases
• Sticking Plasters to Retain Dominance as Gauze and Tape to Outpace
• Dual-Benefit Innovation and Wellness Focus to Redefine Product Development
• CHART 141 Analyst Insight for Wound Care
• CHART 142 Forecast Value Sales 2021-2031
• CHART 143 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Beiersdorf Maintains Its Lead as Private Label Gains Traction
• CHART 144 Company Shares 2026
• CHART 145 Brand Shares 2026

Channels

• Retail E-Commerce Leads on Value While Offline Channels Retain Supporting Role
• Discounters and Specialists Hold Niches While E-Commerce Extends Its Growth Lead
• CHART 146 Retail Channels 2021-2026

Products

• Hydrocolloid Repositioning and Prevention-Led Design Drive Product Development
• Acne-Focused Patches and Bundled Kits Illustrate Divergent Innovation Models
• Private Label Expansion and Digital Purchasing Reshape Competitive Priorities

Economic Context

• CHART 147 Economic Context for Wound Care
• CHART 148 Real Gdp Growth 2021-2031
• CHART 149 Inflation 2021-2031

Consumer Context

• CHART 150 Consumer Context for Wound Care
• CHART 151 Population 2021-2031
• CHART 152 Population by Generation 2026
• CHART 153 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

SPORTS NUTRITION IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Sports Nutrition Summary

Key Industry Trends

• CHART 154 Key Industry Trends for Sports Nutrition

Industry Performance

• Mainstream Consumer Adoption Drives Robust Growth across Sports Nutrition
• Protein Powders Remain Dominant as Clear Protein and Beauty-Led Formats Accelerate Growth
• CHART 155 Myprotein Partners with Mars
• CHART 156 Applied Nutrition Expands Functional Hydration beyond Performance
• CHART 157 Value Sales 2021-2031
• CHART 158 Value Sales by Category 2026

What's Next?

• Functional Blends to Drive Value as Non-Protein Launches Multiply
• Clear Protein Innovation and New Formats to Unlock Mainstream Adoption
• CHART 159 Analyst Insight for Sports Nutrition
• Science and Regulation to Accelerate Clean Label Reformulation and Pricing Power
• CHART 160 Forecast Value Sales 2021-2031
• CHART 161 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Myprotein Holds Lead in Fragmented Market as Rivals Innovate into New Formats
• CHART 162 Company Shares 2026
• CHART 163 Brand Shares 2026

Channels

• E-Commerce Dominates as Myprotein Accelerates Omnichannel Expansion into Mainstream Retail
• Online Retailers Compete on Loyalty, Discovery and Data-Driven Personalisation
• CHART 164 Retail Channels 2021-2026

Products

• Format Extension and Clean-Label Positioning Define the Innovation Frontier
• Omnichannel Distribution and Retail Expansion Accelerate Mainstream Category Growth

Economic Context

• CHART 165 Economic Context for Sports Nutrition
• CHART 166 Real Gdp Growth 2021-2031
• CHART 167 Inflation 2021-2031

Consumer Context

• CHART 168 Consumer Context for Sports Nutrition
• CHART 169 Population 2021-2031
• CHART 170 Population by Generation 2026
• CHART 171 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

DIETARY SUPPLEMENTS IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Dietary Supplements Summary

Key Industry Trends

• CHART 172 Key Industry Trends for Dietary Supplements

Industry Performance

• Combination Supplements Lead Value Growth as Multifunctional Demand Rises
• Beauty Brands' Supplement Launches Blur the Line between Appearance and Wellness
• CHART 173 Beauty Brands Expand into Supplements to Build Holistic Wellness Ecosystems
• CHART 174 Prenetics Launches Im8 Daily Ultimate Essentials Pro
• Format Innovation and Prevention-Focused Marketing Fuel Accessibility and Resilience
• CHART 175 Value Sales 2021-2031
• CHART 176 Value Sales by Category 2026

What's Next?

• Boots and Holland & Barrett to Invest in Personalised Wellness to Capture New Demand
• CHART 177 Analyst Insight for Dietary Supplements
• Revive Active and Combination Supplements to Drive the Next Phase of Growth
• CHART 178 Forecast Value Sales 2021-2031
• CHART 179 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Im8 and Symprove Acquisitions Accelerate Science-Led Gains in Uk Dietary Supplements
• CHART 180 Company Shares 2026
• CHART 181 Brand Shares 2026

Channels

• E-Commerce Reshapes Supplement Shopping as Consumers Seek Specialist Advice
• Dr.Vegan's Waitrose Partnership Demonstrates the Rise of Targeted Wellness

Products

• Combination Formulations and Science-Led Positioning Redirect Product Development
• Vichy, Revive Active, Prenetics and Dr.Vegan Illustrate Distinct Innovation Pathways
• Brand Dynamics, Acquisitions and Distribution Shifts Reshape the Competitive Structure

Economic Context

• CHART 182 Economic Context for Dietary Supplements
• CHART 183 Real Gdp Growth 2021-2031
• CHART 184 Inflation 2021-2031

Consumer Context

• CHART 185 Consumer Context for Dietary Supplements
• CHART 186 Population 2021-2031
• CHART 187 Population by Generation 2026
• CHART 188 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

VITAMINS IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Vitamins Summary

Key Industry Trends

• CHART 189 Key Industry Trends for Vitamins

Industry Performance

• Multivitamins Outpace Single Vitamins as Uk Vitamins Sustains Value Growth
• Solgar Smart Mirror Brings Ai-Powered Personalisation to Premiumise Supplements
• CHART 190 Solgar Brings Ai-Powered Personalisation to Vitamins
• Boots Champions Value-Led Wellness as Cost Concerns Persist
• CHART 191 Boots Launches Beauty Formula Skin, Hair & Nails
• CHART 192 Value Sales 2021-2031
• CHART 193 Value Sales by Category 2026

What's Next?

• Boots and Solgar to Accelerate Personalisation to Meet Evolving Health Goals
• CHART 194 Analyst Insight for Vitamins
• Boots and Private Label Launches to Make Affordability a Strategic Priority
• CHART 195 Forecast Value Sales 2021-2031
• CHART 196 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Betteryou and Phizz Capture Momentum as Multivitamin Leaders Hold Steady
• CHART 197 Company Shares 2026
• CHART 198 Brand Shares 2026

Channels

• Nourished Expands Ai-Powered E-Commerce to Drive Personalisation and Repeat Purchases
• Pharmacies Leverage Wellness Services While Supermarkets Compete on Value and Range

Products

• Format Innovation and Delivery Convenience Define the Next Wave of Vitamin Differentiation
• Betteryou, Phizz and Vitabiotics Illustrate Divergent Approaches to Format-Led Growth
• E-Commerce and Subscription Models Reshape the Competitive Structure

Economic Context

• CHART 199 Economic Context for Vitamins
• CHART 200 Real Gdp Growth 2021-2031
• CHART 201 Inflation 2021-2031

Consumer Context

• CHART 202 Consumer Context for Vitamins
• CHART 203 Population 2021-2031
• CHART 204 Population by Generation 2026
• CHART 205 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Weight Management and Wellbeing Summary

Key Industry Trends

• CHART 206 Key Industry Trends for Weight Management and Wellbeing

Industry Performance

• Danone Acquisition of Huel Drives Shift to Nutrition-First Solutions
• CHART 207 Complete Nutrition Gains Momentum
• Meal Replacement and Supplement Nutrition Drinks Outpace Declining Slimming Teas
• Boots, Asda and Holland & Barrett Prioritise Integrated, Science-Led Weight Management
• CHART 208 Boots Combines Products and Support Services
• CHART 209 Value Sales 2021-2031
• CHART 210 Value Sales by Category 2026

What's Next?

• Huel to Pivot to Complete Nutrition as Traditional Formats Lose Ground
• CHART 211 Analyst Insight for Weight Management and Wellbeing
• CHART 212 Forecast Value Sales 2021-2031
• CHART 213 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Huel Extends Lead as Danone Acquisition Reshapes Competitive Balance
• CHART 214 Company Shares 2026
• CHART 215 Brand Shares 2026

Channels

• E-Commerce Leads as Digital-First Strategies and Convenience Reshape Channels
• Asda and Pharmacy-Led Ecosystems Drive Holistic Health Journeys
• CHART 216 Retail Channels 2021-2026

Products

• Nutritional Completeness and Format Convenience Redirect the Product Development Agenda
• Alpro, Huel and Holland & Barrett Anchor Innovation as Category Boundaries Expand

Economic Context

• CHART 217 Economic Context for Weight Management and Wellbeing
• CHART 218 Real Gdp Growth 2021-2031
• CHART 219 Inflation 2021-2031

Consumer Context

• CHART 220 Consumer Context for Weight Management and Wellbeing
• CHART 221 Population 2021-2031
• CHART 222 Population by Generation 2026
• CHART 223 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

HERBAL/TRADITIONAL PRODUCTS IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Herbal/Traditional Products Summary

Key Industry Trends

• CHART 224 Key Industry Trends for Herbal/Traditional Products

Industry Performance

• Dirtea and Vitabiotics Drive Wellness Adoption through Retail Expansion and Launches
• CHART 225 Dirtea Takes Functional Mushrooms into Mainstream Grocery Retail
• CHART 226 Ancient + Brave Builds Trust through Science-Backed Botanicals
• Single Ingredient Botanicals Outpace Remedies as Consumers Prioritise Targeted Wellness

What's Next?

• Targeted Botanicals and Daily Wellness to Fuel Sustained Gains
• Functional Botanicals and New Formats to Reshape Consumer Habits
• CHART 227 Analyst Insight for Herbal/Traditional Products
• Brands to Tap Daily Wellness and Life-Stage Needs to Drive Innovation

Competitive Landscape

• New Leaf and Holistic Herb Attract Wellness-Focused Shoppers as Leaders Defend Share

Channels

• Retail E-Commerce Overtakes Offline as Shoppers Seek Specialist Wellness
• Pharmacies and Specialists Retain Trust for Remedies and Advice

Products

• Format Engineering and Hybrid Formulation Drive the Innovation Pipeline
• Vitabiotics and Dirtea Illustrate Contrasting Routes to Mainstream Penetration
• Trust Architecture and Format Expansion Determine Competitive Standing

Economic Context

• CHART 228 Economic Context for Herbal/Traditional Products
• CHART 229 Real Gdp Growth 2021-2031
• CHART 230 Inflation 2021-2031

Consumer Context

• CHART 231 Consumer Context for Herbal/Traditional Products
• CHART 232 Population 2021-2031
• CHART 233 Population by Generation 2026
• CHART 234 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

PAEDIATRIC CONSUMER HEALTH IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Paediatric Consumer Health Summary

Key Industry Trends

• CHART 235 Key Industry Trends for Paediatric Consumer Health

Industry Performance

• Preventive Wellness Shift Drives Steady Growth in Paediatric Consumer Health
• Vitamins and Supplements Lead Growth Amid Format Innovation and Brand Competition
• CHART 236 Hiya Launches in the Uk
• Pharmacies Leverage Nhs Pharmacy First to Defend Role in Family Healthcare
• CHART 237 Nhs Pharmacy First Campaign Strengthens Family Care

What's Next?

• Brands to Accelerate Trust-Building through Expert Partnerships and Education
• CHART 238 Analyst Insight for Paediatric Consumer Health
• Teen-Focused Innovation and Demand for Proof to Reshape Product Development

Competitive Landscape

• Calpol Maintains Lead as Preventive Health Brands Gain Momentum
• Kimberly-Clark's Kenvue Deal and Paediatric Launches Reshape Prospects

Channels

• E-Commerce Overtakes Pharmacies as Parents Prioritise Convenience and Subscription Models
• Digital-First Brands Build Trust through Transparency, Personalisation and Community-Driven Content

Products

• Format Engineering and Functional Specificity Anchor the Innovation Pipeline
• Hiya and Equazen Demonstrate Divergent Paths into the Prevention-Led Market
• Channel Bifurcation and Trust Reshape the Paediatric Competitive Landscape

Economic Context

• CHART 239 Economic Context for Paediatric Consumer Health
• CHART 240 Real Gdp Growth 2021-2031
• CHART 241 Inflation 2021-2031

Consumer Context

• CHART 242 Consumer Context for Paediatric Consumer Health
• CHART 243 Population 2021-2031
• CHART 244 Population by Generation 2026
• CHART 245 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

ANALGESICS IN THE UNITED KINGDOM

Key Data Insights

• 2026 Developments
• Analgesics Summary

Key Industry Trends

• CHART 19 Key Industry Trends for Analgesics

Industry Performance

• Pharmacies Drive Analgesics Sales as Consumers Seek Advice and Immediate Relief
• Nuromol Gains Ground as Budget-Conscious Shoppers Seek Stronger Combination Pain Relief
• Liquid I.V. and Berocca Attract Proactive Shoppers as Prevention Eclipses Symptom Relief
• CHART 20 Value Sales 2021-2031
• CHART 21 Value Sales by Category 2026

What's Next?

• Combination Solutions and Holistic Prevention to Reshape Pain Relief Habits
• CHART 22 Analyst Insight for Analgesics
• Pharmacy First and Private Label to Drive Trust and Affordability in Pain Care
• CHART 23 Forecast Value Sales 2021-2031
• CHART 24 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Reckitt Benckiser maintains lead amid combination products and private label disruption
• CHART 25 Company Shares 2026
• CHART 26 Brand Shares 2026

Channels

• Pharmacies and Supermarkets Sustain Dominance as Trusted Destinations
• Retail E-Commerce Struggles to Displace Traditional Pain Relief Channels
• CHART 27 Retail Channels 2021-2026

Products

• Combination Formulations and Cleaner Labels Drive Product-Level Innovation
• Nuromol and Solpadine Anchor Combination Analgesics While Private Label Captures Value
• Prevention Trend and Channel Dynamics Compress Long-Term Growth Prospects

Economic Context

• CHART 28 Economic Context for Analgesics
• CHART 29 Real Gdp Growth 2021-2031
• CHART 30 Inflation 2021-2031

Consumer Context

• CHART 31 Consumer Context for Analgesics
• CHART 32 Population 2021-2031
• CHART 33 Population by Generation 2026
• CHART 34 Consumer Expenditure 2021-2031
• Country Reports Disclaimer