Consumer Health in Japan

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2026 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Consumer Health

Industry Performance

• Retail Value Sales Reflect Stagnant Growth
• CHART 2 New Asvelin Pro20 Matches the Same Prescription Ingredients in an Otc Format
• Prevention and Self-Care Reshape Wellness Routines
• CHART 3 Value Sales 2021-2031
• CHART 4 Value Sales by Category 2026

What's Next?

• Otc Innovation Affects Product Demand
• CHART 5 From March 2027, Prescription Medicine for Common Conditions Like Hayfever Will Cost Consumers More
• Ready-To-Drink Protein Launches Capture New Health-Conscious Buyers
• CHART 6 Analyst Insight for Consumer Health
• CHART 7 Forecast Value Sales 2021-2031
• CHART 8 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Suntory Holdings Acquisition Fuels Cross-Category Competition
• CHART 9 Company Shares 2026
• CHART 10 Brand Shares 2026

Channels

• Top Channel Remains Health and Beauty Specialists
• E-Commerce Expands as Digital Habits Influence Health Purchasing
• CHART 11 Retail Channels 2021-2026

Products

• Shionogi Healthcare and Kirin Respond to Demand for Self-Care
• CHART 12 Kirin'S Imuse Immune Care Focuses on Relieving Everyday Fatigue
• Suntory Expands Self-Care through Acquisition
• Functional Supplement Launches Drive Resilient Growth

Economic Context

• CHART 13 Economic Context for Consumer Health
• CHART 14 Real Gdp Growth 2021-2031
• CHART 15 Inflation 2021-2031

Consumer Context

• CHART 16 Consumer Context for Consumer Health
• CHART 17 Population 2021-2031
• CHART 18 Population by Generation 2026
• CHART 19 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

ANALGESICS IN JAPAN

Key Data Insights

• 2026 Developments
• Analgesics Summary

Key Industry Trends

• CHART 20 Key Industry Trends for Analgesics

Industry Performance

• Brands Drive Premiumisation as Volume Growth Stalls
• CHART 21 Prescription Medicine for Common Conditions Will Cost More From March 2027
• Government Reforms Prompt Self-Medication, but Impact Remains Limited
• Innovation Sustains Resilience in a Shrinking Market
• CHART 22 Value Sales 2021-2031
• CHART 23 Value Sales by Category 2026

What's Next?

• Premiumisation Drives Value Growth as Ageing Population Affects Demand
• CHART 24 Haleon Strengthens Ibuprofen'S Premium Positioning
• Targeted Relief and Innovation Secure Topical Formats' Leadership
• Innovation and Changing Policy Reinforce the Role of Consumer Trust
• CHART 25 Analyst Insight for Analgesics
• CHART 26 Forecast Value Sales 2021-2031
• CHART 27 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Hisamitsu, Daiichi Sankyo and Ssp Sustain Leadership as Rivals Focus on Premium Features
• Suntory'S Acquisition and Targeted Launches Reshape Self-Care Strategies
• CHART 28 Company Shares 2026
• CHART 29 Brand Shares 2026

Channels

• Health and Beauty Specialists Sustain Consumer Trust with Immediate Access
• Online Sales Expand, but Offline Channels Remain Indispensable
• CHART 30 Retail Channels 2021-2026

Products

• Ssp and Haleon Focus on Rapid Relief to Drive Premium Sales
• Daiichi Sankyo Expands Convenience with Targeted Launch
• Policy Changes Prompt Self-Care, but Reinforce Stability for Trusted Brands

Economic Context

• CHART 31 Economic Context for Analgesics
• CHART 32 Real Gdp Growth 2021-2031
• CHART 33 Inflation 2021-2031

Consumer Context

• CHART 34 Consumer Context for Analgesics
• CHART 35 Population 2021-2031
• CHART 36 Population by Generation 2026
• CHART 37 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

SLEEP AIDS IN JAPAN

Key Data Insights

• 2026 Developments
• Sleep Aids Summary

Key Industry Trends

• CHART 38 Key Industry Trends for Sleep Aids

Industry Performance

• Modest Recovery in Sales Growth after Two Years of Contraction
• CHART 39 Kobayashi Pharmaceutical Launches a Sleep Aid That Also Counters Stress
• Convergence of Health and Beauty Boosts Sleep Aids
• CHART 40 Value Sales 2021-2031

What's Next?

• Brands Redefine Sleep as a Lifestyle Solution
• CHART 41 Ss Pharmaceutical Introduces Drewell Yourrhythm Beauty
• CHART 42 Forecast Value Sales 2021-2031

Competitive Landscape

• Ssp Sustains Dominance as New Entrants Face Barriers
• CHART 43 Analyst Insight for Sleep Aids
• CHART 44 Company Shares 2026
• CHART 45 Brand Shares 2026

Channels

• Pharmacies Sustain Leadership as Regulation Tightens
• Retail E-Commerce Accelerates with Wellness Focus
• CHART 46 Retail Channels 2021-2026

Products

• Kobayashi and Ssp Introduce Multifunctional Sleep Solutions
• CHART 47 The "Add a Little Sleep Project" Aims to Promote Better Sleep Habits in Japan
• Public Health Campaigns Broaden Sleep'S Role in Wellbeing

Economic Context

• CHART 48 Economic Context for Sleep Aids
• CHART 49 Real Gdp Growth 2021-2031
• CHART 50 Inflation 2021-2031

Consumer Context

• CHART 51 Consumer Context for Sleep Aids
• CHART 52 Population 2021-2031
• CHART 53 Population by Generation 2026
• CHART 54 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN JAPAN

Key Data Insights

• 2026 Developments
• Cough, Cold and Allergy (Hay Fever) Remedies Summary

Key Industry Trends

• CHART 55 Key Industry Trends for Cough, Cold and Allergy (Hay Fever) Remedies

Industry Performance

• Value Sales Experience Modest Growth
• CHART 56 Shionogi Healthcare'S Pro Series Contains the Same Amount of Active Ingredients as Prescription Medication
• Antihistamines Surge as Pollen Season Drives Demand for Prevention
• Daiichi Sankyo Healthcare Builds Trust with Premium Products
• CHART 57 Value Sales 2021-2031
• CHART 58 Value Sales by Category 2026

What's Next?

• Allergy Remedy Makers Accelerate Premium Launches
• CHART 59 Daiichi Sankyo Healthcare'S Lulu a Premium Addresses 11 Common Cold Symptoms
• Antihistamines Maintain Lead as Allergy Seasons Lengthen
• Premiumisation and Self-Care Reshape Growth and Competition
• CHART 60 Analyst Insight for Cough, Cold and Allergy (Hay Fever) Remedies
• CHART 61 Forecast Value Sales 2021-2031
• CHART 62 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Suntory'S Acquisition of Daiichi Sankyo Healthcare Sparks Self-Medication Race
• CHART 63 Company Shares 2026
• CHART 64 Brand Shares 2026

Channels

• Health and Beauty Specialists Build Trust and Guide Consumers
• E-Commerce Drives Repeat Purchases with Convenience
• CHART 65 Retail Channels 2021-2026

Products

• Manufacturers Boost Premium Launches to Capture Allergy Demand
• Prescription-Inspired Launches Drive Value and Reshape Competition

Economic Context

• CHART 66 Economic Context for Cough, Cold and Allergy (Hay Fever) Remedies
• CHART 67 Real Gdp Growth 2021-2031
• CHART 68 Inflation 2021-2031

Consumer Context

• CHART 69 Consumer Context for Cough, Cold and Allergy (Hay Fever) Remedies
• CHART 70 Population 2021-2031
• CHART 71 Population by Generation 2026
• CHART 72 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

DERMATOLOGICALS IN JAPAN

Key Data Insights

• 2026 Developments
• Dermatologicals Summary

Key Industry Trends

• CHART 73 Key Industry Trends for Dermatologicals

Industry Performance

• Heightened Interest in Preventative Skin Care Boosts Sales Growth
• CHART 74 The Newly Launched Reproid Aims to Treat Extremely Dry Skin
• Hair Loss Treatments Stay in the Lead
• I-Ne and Ikeda Mohando Boost Sales with Barrier Repair and Roll-On Innovation
• CHART 75 Value Sales 2021-2031
• CHART 76 Value Sales by Category 2026

What's Next?

• Consumers Embrace Digital Tools to Manage Skin and Hair Needs
• CHART 77 Kowa Launches Shin Ribimex Kowa W, a New Eczema Treatment
• Hair Loss Treatments Retain Their Lead
• Digital Engagement and Convenience Drive New Business Models
• CHART 78 Analyst Insight for Dermatologicals
• CHART 79 Forecast Value Sales 2021-2031
• CHART 80 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Taisho Maintains Lead Amid Moderate Concentration
• Suntory Acquisition of Daiichi Sankyo Healthcare Signals New Competition
• CHART 81 Company Shares 2026
• CHART 82 Brand Shares 2026

Channels

• Health and Beauty Specialists Maintain Their Lead
• E-Commerce Expands Privacy-Driven Sales
• CHART 83 Retail Channels 2021-2026

Products

• Brands Drive Growth with Hybrid Skin Care and Convenient Formats
• CHART 84 Ikeda Mohando Introduces Muhi Beta V Liquid, Japan'S First Roll-On Topical Steroid
• Consumer Demand for Multifunctionality Leads to New Launches
• Innovation Strengthens Premium Positioning and Supports Value Gains

Economic Context

• CHART 85 Economic Context for Dermatologicals
• CHART 86 Real Gdp Growth 2021-2031
• CHART 87 Inflation 2021-2031

Consumer Context

• CHART 88 Consumer Context for Dermatologicals
• CHART 89 Population 2021-2031
• CHART 90 Population by Generation 2026
• CHART 91 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

DIGESTIVE REMEDIES IN JAPAN

Key Data Insights

• 2026 Developments
• Digestive Remedies Summary

Key Industry Trends

• CHART 92 Key Industry Trends for Digestive Remedies

Industry Performance

• Moderate Sales Growth Reflects Market Maturity
• CHART 93 Takepron Has Switched From a Prescription to an Otc Drug for Heartburn
• Suntory Leverages Acquisition to Intensify Competition
• Kowa Responds to Consumer Demand with Convenient Sachet Format
• CHART 94 Value Sales 2021-2031
• CHART 95 Value Sales by Category 2026

What's Next?

• Manufacturers Accelerate Self-Care Innovation
• CHART 96 Kowa Expands Digestive Remedies with a Portable Sachet Format
• Indigestion and Heartburn Remedies Sustain Their Leadership through Value Growth
• Consumer-Centric Formats and Self-Medication Reshape the Competitive Landscape
• CHART 97 Analyst Insight for Digestive Remedies
• CHART 98 Forecast Value Sales 2021-2031
• CHART 99 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Taisho and Daiichi Sankyo Are the Top Players
• CHART 100 Company Shares 2026
• CHART 101 Brand Shares 2026

Channels

• Health and Beauty Specialists Reinforce Their Dominance
• Retail E-Commerce Gains Ground, but Faces Barriers
• CHART 102 Retail Channels 2021-2026

Products

• Alinamin Introduces Takepron to Meet Demand for Stronger Self-Care
• Kowa and Fujix Drive Differentiation with User-Friendly Formats

Economic Context

• CHART 103 Economic Context for Digestive Remedies
• CHART 104 Real Gdp Growth 2021-2031
• CHART 105 Inflation 2021-2031

Consumer Context

• CHART 106 Consumer Context for Digestive Remedies
• CHART 107 Population 2021-2031
• CHART 108 Population by Generation 2026
• CHART 109 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

EYE CARE IN JAPAN

Key Data Insights

• 2026 Developments
• Eye Care Summary

Key Industry Trends

• CHART 110 Key Industry Trends for Eye Care

Industry Performance

• Growth in Value Sales Outpaces Volume Growth
• CHART 111 Rohto Launches Over-The-Counter Eye Drops for Dry Eye Symptoms
• Allergy Solutions Grow the Fastest, Helped by Premium Launches
• Prevention and the Switch to Otc Drugs Reshape Consumer Choice
• CHART 112 Value Sales 2021-2031
• CHART 113 Value Sales by Category 2026

What's Next?

• Manufacturers Target Prevention and Premiumisation to Sustain Value Growth
• CHART 114 Rohto Launches a Prescription Anti-Allergy Ingredient into Otc Eye Care
• Standard Eye Care Retains Volume Lead
• Insurance Expansion and Digital Lifestyles Drive New Growth Opportunities
• CHART 115 Analyst Insight for Eye Care
• CHART 116 Forecast Value Sales 2021-2031
• CHART 117 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Rohto Expands Innovation as Santen Strengthens Its Leadership
• CHART 118 Company Shares 2026
• CHART 119 Brand Shares 2026

Channels

• Health and Personal Care Stores Leverage Assortment to Strengthen Leadership
• Premium Products Drive Online Growth
• CHART 120 Retail Channels 2021-2026

Products

• Rohto Expands Innovation to Target Long-Term Eye Health Needs
• CHART 121 Rohto Targets Children's Digital Eye Strain with New Product Launch
• Premium Launches Broaden Consumer Access
• New Launches and Policy Shifts Boost Value

Economic Context

• CHART 122 Economic Context for Eye Care
• CHART 123 Real Gdp Growth 2021-2031
• CHART 124 Inflation 2021-2031

Consumer Context

• CHART 125 Consumer Context for Eye Care
• CHART 126 Population 2021-2031
• CHART 127 Population by Generation 2026
• CHART 128 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

NRT SMOKING CESSATION AIDS IN JAPAN

Key Data Insights

• 2026 Developments
• Nrt Smoking Cessation Aids Summary

Key Industry Trends

• CHART 129 Key Industry Trends for Nrt Smoking Cessation Aids

Industry Performance

• Demand Continues to Shrink
• CHART 130 Sato Pharmaceutical Takes over Nicotinell Distribution
• Nicotine Gum Remains Dominant
• Jt'S Nicotine Pouches Intensify Pressure on Nrt Brands
• CHART 131 Value Sales 2021-2031
• CHART 132 Value Sales by Category 2026

What's Next?

• Nicotine Pouches Drive Smokers Away From Gum and Patches
• CHART 133 Jt Distributes Nordic Spirit Nicotine Pouches through Convenience Stores
• Retailers Leverage Professional Guidance to Counter Declining Usage
• CHART 134 Analyst Insight for Nrt Smoking Cessation Aids
• CHART 135 Forecast Value Sales 2021-2031
• CHART 136 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Top Players Reinforce Their Dominance
• Distribution Changes Secure Stability
• CHART 137 Company Shares 2026
• CHART 138 Brand Shares 2026

Channels

• Health and Beauty Specialists Is Still the Leading Channel
• Retail E-Commerce Gains Momentum, but Remains Secondary
• CHART 139 Retail Channels 2021-2026

Products

• Sato Pharmaceutical Bolsters Nicotinell Access as Alternatives Expand

Economic Context

• CHART 140 Economic Context for Nrt Smoking Cessation Aids
• CHART 141 Real Gdp Growth 2021-2031
• CHART 142 Inflation 2021-2031

Consumer Context

• CHART 143 Consumer Context for Nrt Smoking Cessation Aids
• CHART 144 Population 2021-2031
• CHART 145 Population by Generation 2026
• CHART 146 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

WOUND CARE IN JAPAN

Key Data Insights

• 2026 Developments
• Wound Care Summary

Key Industry Trends

• CHART 147 Key Industry Trends for Wound Care

Industry Performance

• Premium Solutions Offset Weak Demand
• CHART 148 Band Aid Introduces an Ultra-Thin Medical Grade Plaster
• Brands Emphasise Comfort and Convenience in Adhesive Formats
• Innovation and Clinical Validation Sustain Demand in a Shrinking Landscape
• CHART 149 Value Sales 2021-2031
• CHART 150 Value Sales by Category 2026

What's Next?

• Premium Innovation in Adhesive Bandages Offsets Volume Decline
• CHART 151 Aso Pharmaceutical Launches Easy-To-Wrap Bandages for Fingers
• Brands Gain Advantage through Clinical Trust
• CHART 152 Analyst Insight for Wound Care
• CHART 153 Forecast Value Sales 2021-2031
• CHART 154 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Leading Players Defend Premium Share with Innovation and Trust
• CHART 155 Company Shares 2026
• CHART 156 Brand Shares 2026

Channels

• Consumer Trust Secures Health and Beauty Specialists' Leading Position
• Repeat Purchases Boost Online Sales
• CHART 157 Retail Channels 2021-2026

Products

• Kenvue and Aso Drive Comfort and Trust through Hydrocolloid Launches
• Band Aid Kizu Power Pad and Careleaves Set New Standards for Wearability

Economic Context

• CHART 158 Economic Context for Wound Care
• CHART 159 Real Gdp Growth 2021-2031
• CHART 160 Inflation 2021-2031

Consumer Context

• CHART 161 Consumer Context for Wound Care
• CHART 162 Population 2021-2031
• CHART 163 Population by Generation 2026
• CHART 164 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

SPORTS NUTRITION IN JAPAN

Key Data Insights

• 2026 Developments
• Sports Nutrition Summary

Key Industry Trends

• CHART 165 Key Industry Trends for Sports Nutrition

Industry Performance

• Sports Nutrition Maintains Robust Momentum Due to Protein's Popularity
• CHART 166 Savas Introduces Ready-To-Drink Milk Protein
• Brands Accelerate Growth through Convenient Innovation
• Rising Costs and Health-Beauty Fusion Reshape Competitive Priorities
• CHART 167 Value Sales 2021-2031
• CHART 168 Value Sales by Category 2026

What's Next?

• Mainstreaming of Protein Consumption Drives Sales Growth
• CHART 169 Valx Broadens Protein's Appeal to More Consumers
• Functional Claims and Domestic Quality Fuel Consumer Trust
• CHART 170 Analyst Insight for Sports Nutrition
• CHART 171 Forecast Value Sales 2021-2031
• CHART 172 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Meiji Leverages Product Innovation to Reinforce Leadership
• CHART 173 Company Shares 2026
• CHART 174 Brand Shares 2026

Channels

• Health and Beauty Specialists and Convenience Stores Drive Sales
• Valx and Myprotein Use E-Commerce to Capture New Powder Users
• CHART 175 Retail Channels 2021-2026

Products

• Meiji and Valx Broaden Protein Usage through Daily Wellness Launches
• CHART 176 Ajinomoto Launches Its First Fan Community Jelly Drink
• Ajinomoto and Meiji Accelerate Growth by Targeting Convenience
• Rising Costs and Health-Beauty Convergence Drive Market Fragmentation

Economic Context

• CHART 177 Economic Context for Sports Nutrition
• CHART 178 Real Gdp Growth 2021-2031
• CHART 179 Inflation 2021-2031

Consumer Context

• CHART 180 Consumer Context for Sports Nutrition
• CHART 181 Population 2021-2031
• CHART 182 Population by Generation 2026
• CHART 183 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

DIETARY SUPPLEMENTS IN JAPAN

Key Data Insights

• 2026 Developments
• Dietary Supplements Summary

Key Industry Trends

• CHART 184 Key Industry Trends for Dietary Supplements

Industry Performance

• Robust Demand Buoys Sales, Despite Flat Growth
• CHART 185 Kagae Iron + Maca Contains Traditional Herbal Ingredients for Women'S Health
• Combination Lines Expand the Fastest
• Brands Drive Holistic Wellness with Ingredient Innovation
• CHART 186 Value Sales 2021-2031
• CHART 187 Value Sales by Category 2026

What's Next?

• Combination Product Launches Accelerate Holistic Wellness Adoption
• CHART 188 Kirin'S Imuse Supplement Aims to Reduce Everyday Physical Fatigue
• Integrated Benefit Products Drive Fastest Expansion
• Brand Investments in Science and Bioavailability Build Premium Trust
• CHART 189 Analyst Insight for Dietary Supplements
• CHART 190 Forecast Value Sales 2021-2031
• CHART 191 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Dietary Supplements Landscape Remains Highly Fragmented
• Suntory Expands Reach as New Launches Intensify Competition
• CHART 192 Company Shares 2026
• CHART 193 Brand Shares 2026

Channels

• Leading Position Held by Health and Beauty Specialists
• Online Platforms Accelerate Launches of Premium Lines

Products

• Nihondo and Natural Lab Drive Holistic Wellness Innovation
• Wada and Kirin Boost Foundational Nutrition and Vitality Offerings
• CHART 194 Wada Calcium Pharmaceutical Launches a New Daily Iron Supplement
• E-Commerce Reshapes Business Landscape

Economic Context

• CHART 195 Economic Context for Dietary Supplements
• CHART 196 Real Gdp Growth 2021-2031
• CHART 197 Inflation 2021-2031

Consumer Context

• CHART 198 Consumer Context for Dietary Supplements
• CHART 199 Population 2021-2031
• CHART 200 Population by Generation 2026
• CHART 201 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

VITAMINS IN JAPAN

Key Data Insights

• 2026 Developments
• Vitamins Summary

Key Industry Trends

• CHART 202 Key Industry Trends for Vitamins

Industry Performance

• Renewed Consumer Demand Boosts Sales Growth in Vitamins
• CHART 203 Dhc'S Nanobright C Vitamin C Powder Supports Beauty From within
• Brands Reposition Vitamin C as an Inner Beauty Solution
• Population Decline and Economic Headwinds Reinforce Value-Driven Buying
• CHART 204 Value Sales 2021-2031
• CHART 205 Value Sales by Category 2026

What's Next?

• Premiumisation to Remain the Defining Force in Vitamins
• CHART 206 Mvp Introduces a Balanced Supplement Pack Containing 25 Ingredients
• Convenience of Multivitamins Sustains Their Leadership
• Personalised Nutrition and Regulatory Scrutiny Reshape Business Strategies
• CHART 207 Analyst Insight for Vitamins
• CHART 208 Forecast Value Sales 2021-2031
• CHART 209 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Alinamin and Amway Sustain Leadership as Value Drives Fragmentation
• Suntory'S Acquisition of Daiichi Sankyo Healthcare Fuels Innovation Potential
• CHART 210 Company Shares 2026
• CHART 211 Brand Shares 2026

Channels

• Pharmacies Leverage Nationwide Reach to Defend Leadership
• Amazon and Rakuten Drive Premiumisation in Online Sales

Products

• Dhc and Lypo C Elevate Vitamin C with Beauty-Focused Innovation
• Bayer and Vitacore Reshape Multivitamins with Targeted Solutions
• Cellular Health and Healthy Ageing Expand the Role of Vitamins

Economic Context

• CHART 212 Economic Context for Vitamins
• CHART 213 Real Gdp Growth 2021-2031
• CHART 214 Inflation 2021-2031

Consumer Context

• CHART 215 Consumer Context for Vitamins
• CHART 216 Population 2021-2031
• CHART 217 Population by Generation 2026
• CHART 218 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

WEIGHT MANAGEMENT AND WELLBEING IN JAPAN

Key Data Insights

• 2026 Developments
• Weight Management and Wellbeing Summary

Key Industry Trends

• CHART 219 Key Industry Trends for Weight Management and Wellbeing

Industry Performance

• Decline in Traditional Dieting Weighs on Sales
• CHART 220 Your Protein Is Tailored to Each Customer's Eating Habits
• Focus Shifts to Protein-Based Meal Replacements
• Camping Car Co Drives Personalisation by Targeting Metabolic Risk
• CHART 221 Value Sales 2021-2031
• CHART 222 Value Sales by Category 2026

What's Next?

• Functional Protein Launches Attract Health-Conscious and Ageing Consumers
• CHART 223 Naturelab Launches Svelty Beauty Protein Smoothies as Meal Replacements
• Glp-1 Therapies Will Reshape Expectations around Weight Loss
• CHART 224 Analyst Insight for Weight Management and Wellbeing
• CHART 225 Forecast Value Sales 2021-2031
• CHART 226 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Fancl Adapts to Evolving Consumer Needs to Strengthen Its Position
• Innovative Launches Targeting Personalisation and Beauty Drive Gradual Transformation
• CHART 227 Company Shares 2026
• CHART 228 Brand Shares 2026

Channels

• Pharmacies Leverage Broad Assortment to Sustain Channel Leadership
• E-Commerce Strengthens Its Position as Consumers Seek Tailored Solutions
• CHART 229 Retail Channels 2021-2026

Products

• Brands Expand Protein to New Consumer Groups
• Spica and Svelty Beauty Launches Enable Premiumisation through Beauty Integration
• CHART 230 New Diet Food Brand Spica Is Launched Which Contains Unique Yeast Cell Wall Ingredients
• Personalised Nutrition and E-Commerce Transform Consumer Engagement

Economic Context

• CHART 231 Economic Context for Weight Management and Wellbeing
• CHART 232 Real Gdp Growth 2021-2031
• CHART 233 Inflation 2021-2031

Consumer Context

• CHART 234 Consumer Context for Weight Management and Wellbeing
• CHART 235 Population 2021-2031
• CHART 236 Population by Generation 2026
• CHART 237 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

HERBAL/TRADITIONAL PRODUCTS IN JAPAN

Key Data Insights

• 2026 Developments
• Herbal/Traditional Products Summary

Key Industry Trends

• CHART 238 Key Industry Trends for Herbal/Traditional Products

Industry Performance

• Brands Leverage Wellness Innovation to Offset Stagnant Demand
• CHART 239 Kagae Launches Two Japanese Herbal Supplements
• Herbal Tonics Sustain Resilience
• Regulatory Reform and New Launches Reposition Kampo for Daily Wellbeing

What's Next?

• Kampo Brands Expand into Sleep and Wellness to Attract Younger Consumers
• CHART 240 Nihondo Opens Its New Kyoto Teramachi Store Dedicated to Traditional Herbal Medicine
• Single Ingredient Herbal Dietary Supplements Lead Sales
• Pharmacy Expansion and Digital Engagement Reshape Consumer Access
• CHART 241 Analyst Insight for Herbal/Traditional Products

Competitive Landscape

• Kanro and Miki Secure Top Positions as Innovation Fuels Trust

Channels

• Consumer Trust Sustains Health and Beauty Specialists' Lead
• Specialty Stores and Online Platforms Reshape Consumer Access

Products

• Kampo Retailers Broaden Wellness Reach with New Launches and Services
• Nihondo'S Strategy Sustains Value as Modernisation Lifts Consumer Engagement

Economic Context

• CHART 242 Economic Context for Herbal/Traditional Products
• CHART 243 Real Gdp Growth 2021-2031
• CHART 244 Inflation 2021-2031

Consumer Context

• CHART 245 Consumer Context for Herbal/Traditional Products
• CHART 246 Population 2021-2031
• CHART 247 Population by Generation 2026
• CHART 248 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

PAEDIATRIC CONSUMER HEALTH IN JAPAN

Key Data Insights

• 2026 Developments
• Paediatric Consumer Health Summary

Industry Performance

• Vitamin Sales Remain Robust as Overall Growth Slows
• CHART 249 Shionogi Healthcare Introduces a Cough Suppressant for Children Aged 8 and Older
• Brands Expand Nutritional Support beyond Basic Supplementation
• Government Policy Reshapes Self-Care for Children

What's Next?

• Premium Product Launches Sustain Growth as Parents Seek Targeted Benefits
• CHART 250 Nobi Booster Is a Growth Support Supplement Specifically for Basketball Players
• Specialised Dietary Supplements Dominate Spending as Growth Opportunities Narrow
• Targeted Innovation and Self-Care Reshape Parental Priorities and Brand Strategies

Competitive Landscape

• Taisho Pharmaceutical Sustains Lead as New Launches Fuel Innovation

Channels

• Health and Beauty Specialists Defend Lead Due to Surge in Self-Care
• E-Commerce Accelerates as Parents Seek Nutrition and Growth Support Online

Economic Context

• CHART 251 Economic Context for Paediatric Consumer Health
• CHART 252 Real Gdp Growth 2021-2031
• CHART 253 Inflation 2021-2031

Consumer Context

• CHART 254 Consumer Context for Paediatric Consumer Health
• CHART 255 Population 2021-2031
• CHART 256 Population by Generation 2026
• CHART 257 Consumer Expenditure 2021-2031
• Country Reports Disclaimer