Product Code: CTVN
Table of Contents
Executive Summary
International Brands Remain Dominant
Premium Brands Record Healthy Growth
Unilever Continually Plays An Important Role
Innovative Products Lead the Market
Unauthorised Parallel Products Limit Growth in Beauty and Personal Care
Market Data
- Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
- Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
- Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
- Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
- Summary 1 Research Sources
Headlines
Prospects
Higher Consumer-awareness Boosts Product Demand
Baby and Child-specific Toiletries Remains the Biggest Category
Competitive Landscape
Johnson & Johnson Vietnam Remains the Leading Player
International Companies Continue To Dominate the Category
Category Data
- Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
- Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
- Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
- Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
- Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
- Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
- Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
- Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
- Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
- Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Natural and Organic Products Receive Huge Attention From Vietnamese Consumers
Perfumed Shower Gel Starts To Penetrate the Country
Competitive Landscape
Unilever Vietnam Maintains Its Category Leadership
International Companies Continue To Dominate Sales
Category Data
- Table 20 Sales of Bath and Shower by Category: Value 2012-2017
- Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
- Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
- Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
- Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
- Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
- Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
- Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
- Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Korean Make-up Returns As the Most Popular Trend
Cushion Product Ranges Are Expanded
Premium Ranges Are More Developed Than Before
Competitive Landscape
L'Oreal Vietnam Co Ltd Leads Colour Cosmetics
Mac by Estee Lauder Vietnam Co Ltd Has the Biggest Share in Lip Products
Category Data
- Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
- Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
- Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
- Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
- Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
- Table 34 LBN Brand Shares of Eye Make-up: % Value 2014-2017
- Table 35 LBN Brand Shares of Facial Make-up: % Value 2014-2017
- Table 36 LBN Brand Shares of Lip Products: % Value 2014-2017
- Table 37 LBN Brand Shares of Nail Products: % Value 2014-2017
- Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
- Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
- Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
- Table 41 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Deodorant Sales Are Increasing
Whitening Deodorant Occupied Market
Key Brands Embrace the "sales-in-bulk" Strategy
Competitive Landscape
Beiersdorf Vietnam Ltd Co Continues To Lead the Category
Unza Vietnam Co Ltd Increases Its Sales Through Enchanteur
Oriflame Is the Fastest-growing Brand
Category Data
- Table 42 Sales of Deodorants by Category: Value 2012-2017
- Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
- Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
- Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
- Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
- Table 47 Forecast Sales of Deodorants by Category: Value 2017-2022
- Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
- Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Demand for Hair Removers/bleaches Is Growing
Safety Is the Key Concern
Competitive Landscape
Reckitt Benckiser Group Plc (rb) Leads Sales
Beauty Salons Are Indirect Competitors
Category Data
- Table 50 Sales of Depilatories by Category: Value 2012-2017
- Table 51 Sales of Depilatories by Category: % Value Growth 2012-2017
- Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
- Table 53 NBO Company Shares of Depilatories: % Value 2013-2017
- Table 54 LBN Brand Shares of Depilatories: % Value 2014-2017
- Table 55 Forecast Sales of Depilatories by Category: Value 2017-2022
- Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
International Brands Lead Sales
the Category Is Fragmented With Numerous Brands
Parallel Products Have A Significant Share
Competitive Landscape
Coty Inc Leads Fragrances
Oriflame Registers the Fastest Growth
Category Data
- Table 57 Sales of Fragrances by Category: Value 2012-2017
- Table 58 Sales of Fragrances by Category: % Value Growth 2012-2017
- Table 59 NBO Company Shares of Fragrances: % Value 2013-2017
- Table 60 LBN Brand Shares of Fragrances: % Value 2014-2017
- Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
- Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
- Table 63 Forecast Sales of Fragrances by Category: Value 2017-2022
- Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Styling Agents Has Good Potential
the Shampoos Category Expands Its Functions
Competitive Landscape
Clear Leads Anti-dandruff Hair Care
Pantene by Procter & Gamble Vietnam Ltd Leads the Shampoos Category
X-men Is the Most Popular Brand for Men's Hair Care
Category Data
- Table 65 Sales of Hair Care by Category: Value 2012-2017
- Table 66 Sales of Hair Care by Category: % Value Growth 2012-2017
- Table 67 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
- Table 68 NBO Company Shares of Hair Care: % Value 2013-2017
- Table 69 NBO Company Shares of Salon Hair Care: % Value 2013-2017
- Table 70 LBN Brand Shares of Hair Care: % Value 2014-2017
- Table 71 LBN Brand Shares of Colourants: % Value 2014-2017
- Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
- Table 73 LBN Brand Shares of Styling Agents: % Value 2014-2017
- Table 74 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
- Table 75 Forecast Sales of Hair Care by Category: Value 2017-2022
- Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
- Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Key Players Focus on Certain Categories
Men's Deodorant Sprays Represent the New Trend
Safety Is A Key Concern for Men's Shaving
Competitive Landscape
Beiersdorf Vietnam Ltd Co Leads Men's Grooming in 2017
Gillette Is Still the Most Valuable Brand in Men's Grooming
Romano Competes With X-men To Develop the Hair-styling Trend
Category Data
- Table 78 Sales of Men's Grooming by Category: Value 2012-2017
- Table 79 Sales of Men's Grooming by Category: % Value Growth 2012-2017
- Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
- Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
- Table 82 NBO Company Shares of Men's Grooming: % Value 2013-2017
- Table 83 LBN Brand Shares of Men's Grooming: % Value 2014-2017
- Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
- Table 85 Forecast Sales of Men's Grooming by Category: Value 2017-2022
- Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Specialised Toothpaste Rises Among Vietnamese Consumers
Charcoal Toothpaste Becomes A Trend in Oral Care
Competitive Landscape
Unilever Vietnam International Co Ltd Remains the Leading Player
International Companies Continue To Dominate the Category
Category Data
- Table 87 Sales of Oral Care by Category: Value 2012-2017
- Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
- Table 89 Sales of Toothbrushes by Category: Value 2012-2017
- Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
- Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
- Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
- Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
- Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
- Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
- Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
- Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
- Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
- Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Whitening Products Dominate the Category
Japanese Skin Care Leads New Trends
Dermocosmetics Is Becoming More Popular
Competitive Landscape
Unilever Remains the Skin Care Category Leader
Beiersdorf Vietnam Ltd Co Leads Men's Skin Care
Category Data
- Table 100 Sales of Skin Care by Category: Value 2012-2017
- Table 101 Sales of Skin Care by Category: % Value Growth 2012-2017
- Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
- Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
- Table 104 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
- Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
- Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
- Table 107 NBO Company Shares of Skin Care: % Value 2013-2017
- Table 108 LBN Brand Shares of Skin Care: % Value 2014-2017
- Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
- Table 110 LBN Brand Shares of Anti-agers: % Value 2014-2017
- Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
- Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
- Table 113 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
- Table 114 Forecast Sales of Skin Care by Category: Value 2017-2022
- Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Sun Care That Provides A High Degree of Uv Protection Is Growing
Multifunctional Sun Care Leads Sales
Dermocosmetic Sun Care Is Growing
Competitive Landscape
Sunplay Leads the Sun Care Category
Nivea Tries To Improve Its Ranking
Category Data
- Table 116 Sales of Sun Care by Category: Value 2012-2017
- Table 117 Sales of Sun Care by Category: % Value Growth 2012-2017
- Table 118 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
- Table 119 NBO Company Shares of Sun Care: % Value 2013-2017
- Table 120 LBN Brand Shares of Sun Care: % Value 2014-2017
- Table 121 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
- Table 122 Forecast Sales of Sun Care by Category: Value 2017-2022
- Table 123 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
- Table 124 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premium Skin Care Is in High Demand
Premium Lip Products Have Good Potential
Premium Women's Fragrances Registers Strong Growth
Competitive Landscape
Shiseido Cosmetics Vietnam Co Ltd Leads Sales
Ohul Vietnam Develops An E-commerce Platform
3.
Category Data
- Table 125 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
- Table 126 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
- Table 127 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
- Table 128 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
- Table 129 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
- Table 130 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Men's Deodorants Develop Strongly
Mass Anti-agers Are More Widely Accepted in Vietnam
Mass Colour Cosmetic Brands Target the Young Generation
Competitive Landscape
Unilever Remains the Leading Player
Procter & Gamble Competes With Unilever in Mass Hair Care
Beiersdorf Vietnam Ltd Co Comfortably Leads Mass Deodorants
Category Data
- Table 131 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
- Table 132 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
- Table 133 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
- Table 134 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
- Table 135 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
- Table 136 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022