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PUBLISHER: Euromonitor International | PRODUCT CODE: 1283750

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1283750

Beauty and Personal Care in Vietnam

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PAGES: 130 Pages
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Beauty and personal care in Vietnam recorded strong growth in current value terms in 2022, as the easing of the pandemic and the removal of restrictions led consumers to return to in-person work and other activities outside of the home, driving the use of such products. With rising disposable incomes, consumers in Vietnam also had more opportunity to purchase beauty and personal care products in 2022. In this year, for the first time in over 10 years, the country's GDP reached an 8% growth rate,...

Euromonitor International's Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CTVN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Mass beauty and personal care sees solid growth in 2022
  • Global brands continue to lead with dynamic activities
  • Ingredients previously only seen in premium brands now offered by mass brands

PROSPECTS AND OPPORTUNITIES

  • Dynamic growth as spending increases amongst the rural population
  • Consumers will pay more attention to scents, packaging, formats, and ingredients
  • E-commerce set to remain an important distribution channel

CATEGORY DATA

  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027

PREMIUM BEAUTY AND PERSONAL CARE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Premium beauty and personal care maintains growth as optimism returns
  • Customer experience is the most important factor
  • Offline channels remain important for consumers in the premium segment

PROSPECTS AND OPPORTUNITIES

  • Continued growth expected in the coming years with normalisation of lifestyles
  • Sustainability likely to be an area for development
  • E-commerce will see further investment by premium brands

CATEGORY DATA

  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

BABY AND CHILD-SPECIFIC PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Growth despite fewer children, due to higher spending per child
  • Product preferences vary between rural and urban parents
  • Global brands dominate baby and child-specific products in Vietnam

PROSPECTS AND OPPORTUNITIES

  • Rising incomes set to drive solid growth for baby and child-specific products
  • Continued dominance of global brands expected
  • Specialist retailers expected to remain important

CATEGORY DATA

  • Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

BATH AND SHOWER IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Bath and shower records growth as hygiene habits are maintained
  • Scent and moisturising are important features in bath and shower products
  • Global player Unilever continues to lead bath and shower

PROSPECTS AND OPPORTUNITIES

  • Dynamic growth forecast for bath and shower in Vietnam as penetration rises
  • Green and male-specific products expected to gain popularity
  • Offline channels set to remain important as chains expand

CATEGORY DATA

  • Table 32 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 33 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 35 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 36 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 38 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

COLOUR COSMETICS IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Colour cosmetics returns to growth as mobility returns
  • Diverse colour cosmetics trends
  • Global brands still dominate colour cosmetics in Vietnam

PROSPECTS AND OPPORTUNITIES

  • Strong growth expected for colour cosmetics, leading to full recovery
  • Global brands expected to continue to lead, and premium products will perform well
  • Brands likely to focus more on e-commerce

CATEGORY DATA

  • Table 41 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 43 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 45 LBN Brand Shares of Eye Make-up: % Value 2019-2022
  • Table 46 LBN Brand Shares of Facial Make-up: % Value 2019-2022
  • Table 47 LBN Brand Shares of Lip Products: % Value 2019-2022
  • Table 48 LBN Brand Shares of Nail Products: % Value 2019-2022
  • Table 49 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 50 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 51 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027

DEODORANTS IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Stable growth for deodorants recoups most of the previous year's losses
  • Consumers look for added features, and increasingly for unscented products
  • Shopping behaviour affected by social media and marketing activities

PROSPECTS AND OPPORTUNITIES

  • Healthy growth expected for deodorants in the forecast period
  • Packaging changes and different sizes to appeal to consumers
  • Modern trade channels expected to remain important

CATEGORY DATA

  • Table 52 Sales of Deodorants by Category: Value 2017-2022
  • Table 53 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 54 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 55 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 56 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 57 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 58 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

DEPILATORIES IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Depilatories returns to growth in Vietnam, driven by hair removers/bleaches
  • Points of differentiation are increasingly seen amongst hair removers/bleaches
  • Global player leads due to strong distribution and a good reputation

PROSPECTS AND OPPORTUNITIES

  • Depilatories set to see stable growth in the coming years
  • Consumers expected to demand innovations to improve the hair removal experience
  • E-commerce likely to contribute to growth due to price promotions

CATEGORY DATA

  • Table 61 Sales of Depilatories by Category: Value 2017-2022
  • Table 62 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 63 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 64 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 65 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 66 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 67 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

FRAGRANCES IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Fragrances records a sales rebound in Vietnam as social and work events resume
  • Sustainable offerings in fragrances are exciting younger consumers
  • Strong competitive landscape in fragrances in Vietnam

PROSPECTS AND OPPORTUNITIES

  • Rising consumer confidence expected to lead to full recovery for fragrances
  • Premium fragrances set to drive growth
  • Despite growth for e-commerce, offline channels will remain important

CATEGORY DATA

  • Table 68 Sales of Fragrances by Category: Value 2017-2022
  • Table 69 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 70 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 71 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 72 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 73 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 74 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 75 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

HAIR CARE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Hair care maintains fairly stable value sales in 2022
  • Anti-dandruff is one of the key features when choosing shampoos
  • Hair care is led by global brands

PROSPECTS AND OPPORTUNITIES

  • Stable growth expected for hair care as new variants are launched
  • Number of natural products expected to grow, with foaming formulae preferred
  • Offline channel will remain key for basic products, but e-commerce also important

CATEGORY DATA

  • Table 76 Sales of Hair Care by Category: Value 2017-2022
  • Table 77 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 78 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 79 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 80 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 81 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 82 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 83 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 84 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 85 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 86 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 87 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 88 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

MEN'S GROOMING IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Men's grooming returns to growth in 2022 as restrictions are lifted
  • Diversity in brand activities to raise awareness
  • Men's demands are similar to those for women

PROSPECTS AND OPPORTUNITIES

  • Rapid growth projected for men's grooming in the forecast period
  • Increasingly competitive environment as the growth potential is significant
  • E-commerce will help men's grooming penetrate rural areas

CATEGORY DATA

  • Table 89 Sales of Men's Grooming by Category: Value 2017-2022
  • Table 90 Sales of Men's Grooming by Category: % Value Growth 2017-2022
  • Table 91 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 92 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 93 NBO Company Shares of Men's Grooming: % Value 2018-2022
  • Table 94 LBN Brand Shares of Men's Grooming: % Value 2019-2022
  • Table 95 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 96 Forecast Sales of Men's Grooming by Category: Value 2022-2027
  • Table 97 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027

ORAL CARE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Oral care posts stable growth in Vietnam as awareness of oral hygiene rises
  • Unilever maintains its leading position
  • Whitening and sensitivity remain key features

PROSPECTS AND OPPORTUNITIES

  • Oral care expected to continue growing in the coming years
  • Whitening likely to remain an important feature
  • Offline channels will continue to dominate

CATEGORY DATA

  • Table 98 Sales of Oral Care by Category: Value 2017-2022
  • Table 99 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 100 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 101 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 102 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 103 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 104 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 105 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 106 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 107 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 108 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 109 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 110 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

SKIN CARE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Rising knowledge of skin health drives solid growth in skin care in 2022
  • Skinimalism is a key trend
  • Livestreaming and occasion marketing used to attract consumers

PROSPECTS AND OPPORTUNITIES

  • Skin care set to register dynamic growth over the forecast period
  • Anti-ageing products likely to have opportunities for growth
  • Shoppertainment expected to be explored further in the forecast period

CATEGORY DATA

  • Table 111 Sales of Skin Care by Category: Value 2017-2022
  • Table 112 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 113 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 114 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 115 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
  • Table 116 LBN Brand Shares of Anti-agers: % Value 2019-2022
  • Table 117 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
  • Table 118 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
  • Table 119 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 120 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

SUN CARE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Sun care returns to growth as mobility resumes
  • Global brands dominate sun care in Vietnam
  • Consumers migrate online due to the wide choice and offers

PROSPECTS AND OPPORTUNITIES

  • Sun care set to see dynamic growth due to growth potential in rural areas
  • Multifunctional products will remain a threat to specialised sun care offerings
  • Beauty specialists and e-commerce expected to maintain growth

CATEGORY DATA

  • Table 122 Sales of Sun Care by Category: Value 2017-2022
  • Table 123 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 124 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 125 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 126 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 127 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 128 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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