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Market Research Report

Beauty and Personal Care in Vietnam

Published by Euromonitor International Product code 228162
Published Content info 108 Pages
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Beauty and Personal Care in Vietnam
Published: June 19, 2018 Content info: 108 Pages
Description

Vietnam's beauty and personal care market is dominated by global brands thanks to their innovative products, strong distribution network and dynamic marketing activities. Unilever Vietnam International Co Ltd, Procter & Gamble Vietnam Ltd and Colgate-Palmolive (Vietnam) Co Ltd were in the top three positions in 2017. Due to the huge financial capabilities of their parent companies, the advantages gained through social media influence, along with the support of international celebrities.

Euromonitor International's Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CTVN

Table of Contents

Executive Summary

International Brands Remain Dominant

Premium Brands Record Healthy Growth

Unilever Continually Plays An Important Role

Innovative Products Lead the Market

Unauthorised Parallel Products Limit Growth in Beauty and Personal Care

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Higher Consumer-awareness Boosts Product Demand

Baby and Child-specific Toiletries Remains the Biggest Category

Competitive Landscape

Johnson & Johnson Vietnam Remains the Leading Player

International Companies Continue To Dominate the Category

Category Data

  • Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
  • Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
  • Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
  • Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
  • Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
  • Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Natural and Organic Products Receive Huge Attention From Vietnamese Consumers

Perfumed Shower Gel Starts To Penetrate the Country

Competitive Landscape

Unilever Vietnam Maintains Its Category Leadership

International Companies Continue To Dominate Sales

Category Data

  • Table 20 Sales of Bath and Shower by Category: Value 2012-2017
  • Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
  • Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
  • Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
  • Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
  • Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
  • Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Korean Make-up Returns As the Most Popular Trend

Cushion Product Ranges Are Expanded

Premium Ranges Are More Developed Than Before

Competitive Landscape

L'Oreal Vietnam Co Ltd Leads Colour Cosmetics

Mac by Estee Lauder Vietnam Co Ltd Has the Biggest Share in Lip Products

Category Data

  • Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
  • Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
  • Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
  • Table 34 LBN Brand Shares of Eye Make-up: % Value 2014-2017
  • Table 35 LBN Brand Shares of Facial Make-up: % Value 2014-2017
  • Table 36 LBN Brand Shares of Lip Products: % Value 2014-2017
  • Table 37 LBN Brand Shares of Nail Products: % Value 2014-2017
  • Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
  • Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 41 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Men's Deodorant Sales Are Increasing

Whitening Deodorant Occupied Market

Key Brands Embrace the "sales-in-bulk" Strategy

Competitive Landscape

Beiersdorf Vietnam Ltd Co Continues To Lead the Category

Unza Vietnam Co Ltd Increases Its Sales Through Enchanteur

Oriflame Is the Fastest-growing Brand

Category Data

  • Table 42 Sales of Deodorants by Category: Value 2012-2017
  • Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  • Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
  • Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
  • Table 47 Forecast Sales of Deodorants by Category: Value 2017-2022
  • Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Headlines

Prospects

Demand for Hair Removers/bleaches Is Growing

Safety Is the Key Concern

Competitive Landscape

Reckitt Benckiser Group Plc (rb) Leads Sales

Beauty Salons Are Indirect Competitors

Category Data

  • Table 50 Sales of Depilatories by Category: Value 2012-2017
  • Table 51 Sales of Depilatories by Category: % Value Growth 2012-2017
  • Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 53 NBO Company Shares of Depilatories: % Value 2013-2017
  • Table 54 LBN Brand Shares of Depilatories: % Value 2014-2017
  • Table 55 Forecast Sales of Depilatories by Category: Value 2017-2022
  • Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Headlines

Prospects

International Brands Lead Sales

the Category Is Fragmented With Numerous Brands

Parallel Products Have A Significant Share

Competitive Landscape

Coty Inc Leads Fragrances

Oriflame Registers the Fastest Growth

Category Data

  • Table 57 Sales of Fragrances by Category: Value 2012-2017
  • Table 58 Sales of Fragrances by Category: % Value Growth 2012-2017
  • Table 59 NBO Company Shares of Fragrances: % Value 2013-2017
  • Table 60 LBN Brand Shares of Fragrances: % Value 2014-2017
  • Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  • Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  • Table 63 Forecast Sales of Fragrances by Category: Value 2017-2022
  • Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Headlines

Prospects

Styling Agents Has Good Potential

the Shampoos Category Expands Its Functions

Competitive Landscape

Clear Leads Anti-dandruff Hair Care

Pantene by Procter & Gamble Vietnam Ltd Leads the Shampoos Category

X-men Is the Most Popular Brand for Men's Hair Care

Category Data

  • Table 65 Sales of Hair Care by Category: Value 2012-2017
  • Table 66 Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 67 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
  • Table 68 NBO Company Shares of Hair Care: % Value 2013-2017
  • Table 69 NBO Company Shares of Salon Hair Care: % Value 2013-2017
  • Table 70 LBN Brand Shares of Hair Care: % Value 2014-2017
  • Table 71 LBN Brand Shares of Colourants: % Value 2014-2017
  • Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
  • Table 73 LBN Brand Shares of Styling Agents: % Value 2014-2017
  • Table 74 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
  • Table 75 Forecast Sales of Hair Care by Category: Value 2017-2022
  • Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Key Players Focus on Certain Categories

Men's Deodorant Sprays Represent the New Trend

Safety Is A Key Concern for Men's Shaving

Competitive Landscape

Beiersdorf Vietnam Ltd Co Leads Men's Grooming in 2017

Gillette Is Still the Most Valuable Brand in Men's Grooming

Romano Competes With X-men To Develop the Hair-styling Trend

Category Data

  • Table 78 Sales of Men's Grooming by Category: Value 2012-2017
  • Table 79 Sales of Men's Grooming by Category: % Value Growth 2012-2017
  • Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  • Table 82 NBO Company Shares of Men's Grooming: % Value 2013-2017
  • Table 83 LBN Brand Shares of Men's Grooming: % Value 2014-2017
  • Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  • Table 85 Forecast Sales of Men's Grooming by Category: Value 2017-2022
  • Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Headlines

Prospects

Demand for Specialised Toothpaste Rises Among Vietnamese Consumers

Charcoal Toothpaste Becomes A Trend in Oral Care

Competitive Landscape

Unilever Vietnam International Co Ltd Remains the Leading Player

International Companies Continue To Dominate the Category

Category Data

  • Table 87 Sales of Oral Care by Category: Value 2012-2017
  • Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 89 Sales of Toothbrushes by Category: Value 2012-2017
  • Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  • Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  • Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
  • Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
  • Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  • Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
  • Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
  • Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  • Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Headlines

Prospects

Whitening Products Dominate the Category

Japanese Skin Care Leads New Trends

Dermocosmetics Is Becoming More Popular

Competitive Landscape

Unilever Remains the Skin Care Category Leader

Beiersdorf Vietnam Ltd Co Leads Men's Skin Care

Category Data

  • Table 100 Sales of Skin Care by Category: Value 2012-2017
  • Table 101 Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 104 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 107 NBO Company Shares of Skin Care: % Value 2013-2017
  • Table 108 LBN Brand Shares of Skin Care: % Value 2014-2017
  • Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
  • Table 110 LBN Brand Shares of Anti-agers: % Value 2014-2017
  • Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
  • Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
  • Table 113 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
  • Table 114 Forecast Sales of Skin Care by Category: Value 2017-2022
  • Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Demand for Sun Care That Provides A High Degree of Uv Protection Is Growing

Multifunctional Sun Care Leads Sales

Dermocosmetic Sun Care Is Growing

Competitive Landscape

Sunplay Leads the Sun Care Category

Nivea Tries To Improve Its Ranking

Category Data

  • Table 116 Sales of Sun Care by Category: Value 2012-2017
  • Table 117 Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 118 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
  • Table 119 NBO Company Shares of Sun Care: % Value 2013-2017
  • Table 120 LBN Brand Shares of Sun Care: % Value 2014-2017
  • Table 121 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
  • Table 122 Forecast Sales of Sun Care by Category: Value 2017-2022
  • Table 123 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 124 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Premium Skin Care Is in High Demand

Premium Lip Products Have Good Potential

Premium Women's Fragrances Registers Strong Growth

Competitive Landscape

Shiseido Cosmetics Vietnam Co Ltd Leads Sales

Ohul Vietnam Develops An E-commerce Platform

3.

Category Data

  • Table 125 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 126 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 127 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
  • Table 128 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
  • Table 129 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 130 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Men's Deodorants Develop Strongly

Mass Anti-agers Are More Widely Accepted in Vietnam

Mass Colour Cosmetic Brands Target the Young Generation

Competitive Landscape

Unilever Remains the Leading Player

Procter & Gamble Competes With Unilever in Mass Hair Care

Beiersdorf Vietnam Ltd Co Comfortably Leads Mass Deodorants

Category Data

  • Table 131 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
  • Table 132 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 133 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
  • Table 134 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
  • Table 135 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 136 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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