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Market Research Report

Soft Drinks in Vietnam

Published by Euromonitor International Product code 231027
Published Content info 78 Pages
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Soft Drinks in Vietnam
Published: March 6, 2019 Content info: 78 Pages
Description

In 2018, soft drinks continued to record good growth in both volume and value sales in Vietnam. Bottled water, sports drinks and juice were among the categories that registered strong growth in 2018. However, sales of soft drinks are not consistent throughout the year. For example, the sales of soft drinks are particularly strong during the first quarter of the year, thanks to the Tet holiday in Vietnam. Soft drinks such as carbonates, RTD tea or energy drinks are often purchased as gifts for bu...

Euromonitor International's Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: SDVN

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Soft Drinks Continues To Record A Strong Performance in Vietnam

Health and Wellness Trend Shapes Soft Drinks Growth Movements

Suntory PepsiCo Vietnam Beverage Co Ltd Strengthens Its Leading Position

Active Year for New Product Development

Positive Outlook for the Forecast Period

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
  • Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
  • Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
  • Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Appendix

Fountain Sales in Vietnam

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Bottled Water Continues To Record Double-digit Growth

Players Focus on Stimulating Demand for Bottled Water

Competitive Landscape

Suntory PepsiCo Vietnam Beverage Co Ltd Continues To Lead

International Companies Continue To Dominate Bottled Water

Category Data

  • Table 32 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 33 Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
  • Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
  • Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Headlines

Prospects

Carbonates Registers A Slowdown in Growth Due To Various Challenges

Key Players Put Their Efforts Into Various Marketing and Advertising Tools

Competitive Landscape

Suntory PepsiCo Vietnam Beverage Co Ltd Continues To Lead

Local Players Mostly Focus on Suburban and Rural Areas

Category Data

  • Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
  • Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
  • Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
  • Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
  • Table 48 Off-trade Sales of Carbonates by Category: Volume 2013-2018
  • Table 49 Off-trade Sales of Carbonates by Category: Value 2013-2018
  • Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
  • Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
  • Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
  • Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
  • Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
  • Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Headlines

Prospects

Liquid Concentrates Continues To Be A Niche Area

Powder Concentrates Has Greater Sales

Competitive Landscape

Nestle Vietnam Ltd Continues To Lead Concentrates

International Companies Continue To Dominate

Category Data

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
  • Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
  • Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
  • Table 66 Off-trade Sales of Concentrates by Category: Value 2013-2018
  • Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
  • Table 68 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
  • Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
  • Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
  • Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
  • Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
  • Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
  • Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
  • Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
  • Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
  • Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 79 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Headlines

Prospects

Juice Sees Strong Growth Thanks To Rising Health and Wellness Awareness

Key Players Consistently Boosting Sales of Juice in Modern Retail Channels

Competitive Landscape

Suntory PepsiCo Vietnam Beverage Co Ltd Continues To Lead

No Significant Changes Seen in Juice Competitive Landscape

Category Data

  • Table 81 Off-trade Sales of Juice by Category: Volume 2013-2018
  • Table 82 Off-trade Sales of Juice by Category: Value 2013-2018
  • Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
  • Table 84 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
  • Table 85 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
  • Table 86 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
  • Table 87 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
  • Table 88 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
  • Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
  • Table 90 NBO Company Shares of Off-trade Juice: % Value 2014-2018
  • Table 91 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
  • Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 93 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Headlines

Prospects

Rtd Coffee Enjoys Rising Popularity

New Product Development Attracts Consumer Attention

Competitive Landscape

Ajinomoto Co Inc Continues To Hold the Leading Position

No Significant Changes Seen in Rtd Coffee

Category Data

  • Table 96 Off-trade Sales of RTD Coffee: Volume 2013-2018
  • Table 97 Off-trade Sales of RTD Coffee: Value 2013-2018
  • Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
  • Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
  • Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
  • Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
  • Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
  • Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
  • Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Headlines

Prospects

Rtd Tea Recovering From the Crisis

Rtd Tea Faces Stronger Competition From Bottled Water

Competitive Landscape

Tan Hiep Phat Group Continues To Hold the Leading Position

Rtd Tea Continues To Become More Competitive

Category Data

  • Table 108 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
  • Table 109 Off-trade Sales of RTD Tea by Category: Value 2013-2018
  • Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
  • Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
  • Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
  • Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
  • Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
  • Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
  • Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Headlines

Prospects

Active Advertising Boosts the Performance of Energy Drinks

Players Gradually Expand Their Consumer Base

Competitive Landscape

Suntory PepsiCo Vietnam Beverage Co Ltd Remains the Leader

Strong Performance of Energy Drinks Attracts New Players

Category Data

  • Table 121 Off-trade Sales of Energy Drinks: Volume 2013-2018
  • Table 122 Off-trade Sales of Energy Drinks: Value 2013-2018
  • Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
  • Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
  • Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
  • Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
  • Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
  • Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
  • Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Headlines

Prospects

Health and Wellness Trend Boosts Demand for Sports Drinks

Players Are Active in Promoting the Benefits of Sports Drinks

Competitive Landscape

Suntory PepsiCo Vietnam Beverage Co Ltd Continues To Lead

International Companies Continue To Dominate Sports Drinks

Category Data

  • Table 133 Off-trade Sales of Sports Drinks: Volume 2013-2018
  • Table 134 Off-trade Sales of Sports Drinks: Value 2013-2018
  • Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
  • Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
  • Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
  • Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
  • Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
  • Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
  • Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Headlines

Prospects

Health and Wellness Trend Supports the Healthy Growth of Asian Speciality Drinks

Players Try To Push Sales in Modern Retail Channels

Competitive Landscape

Dona New Tower Natural Drink & Food Jsc Continues To Lead

Asian Speciality Drinks Is Consolidated With Only A Few Players Present

Category Data

  • Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
  • Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
  • Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
  • Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
  • Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
  • Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
  • Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
  • Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
  • Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
  • Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
  • Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
  • Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
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