Market Research Report
Hot Drinks in Vietnam
|Published by||Euromonitor International||Product code||231028|
|Published||Content info||38 Pages
Hot drinks witnessed strong growth in off-trade value and volume in 2015, though at a slower pace than 2014. The latter is due to the maturity of coffee and tea, with both being key beverages for many Vietnamese consumers. On the other hand, rising sophistication and disposable incomes of consumers steered the performance of hot drinks in 2015. More consumers were willing to trade up to premium hot drinks that offer better quality and benefits, which also spurred the unit price of hot drinks.
Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.