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Market Research Report

Beauty and Personal Care in Malaysia

Published by Euromonitor International Product code 247775
Published Content info 111 Pages
Delivery time: 1-2 business days
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Beauty and Personal Care in Malaysia
Published: May 15, 2018 Content info: 111 Pages
Description

Malaysia saw real GDP growth of 5% in 2017, which led to an improvement in consumer sentiment. As Malaysians were more confident in making purchases, various beauty and personal care categories, such as colour cosmetics, skin care and fragrances, showed signs of recovery. Consumers were willing to spend more on both premium and mass skin care ranges in their daily routines. The stronger presence of premium skin care ranges, such as SK-II, Sulwhasoo, Laneige and Shiseido, helped to boost.

Euromonitor International's Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CTMY

Table of Contents

Executive Summary

Recovering Consumer Sentiment Boosts Growth

Stronger Demand for Halal Beauty and Personal Care Products

High Fragmentation

Multiple Added-value Features in New Product Launches

Optimistic Forecast

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Declining Birth Rate

Convenience As A Purchasing Driver

Healthier Options

Competitive Landscape

Johnson & Johnson Dominates

Modern Grocery Retailers

Distribution Online and Offline

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Stronger Preference for Natural Ingredients

Higher Demand for Body Wash/shower Gel

Halal Bath and Shower Ranges

Competitive Landscape

Strong Product Variants From Unilever

Private Label Sees Rising Popularity

Forecast Period Trends

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2012-2017
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Changes in Make-up Routines Boost Demand for Bb/cc Creams

Halal Colour Cosmetics

Forecast Period Trends

Competitive Landscape

Mass Brands Lead Colour Cosmetics

Health and Beauty Specialist Retailers

Independent Brand Stores

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
  • Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
  • Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
  • Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
  • Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
  • Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
  • Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
  • Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
  • Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

the Penetration of More Fashion Brands

Deodorant Sprays Sees the Strongest Growth

Clear Product Segmentation

Competitive Landscape

Consumers Favour International Brands

Distribution Through Store-based Retailers

the Launch of More Fashion Brands

Category Data

  • Table 44 Sales of Deodorants by Category: Value 2012-2017
  • Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  • Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
  • Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
  • Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
  • Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
  • Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Headlines

Prospects

the Economy Affects Demand

Stronger Product Segmentation

Forecast Period Trends

Competitive Landscape

International Brands Dominate

Store-based Retailing Leads Distribution

Forecast Trends

Category Data

  • Table 53 Sales of Depilatories by Category: Value 2012-2017
  • Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
  • Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
  • Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
  • Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
  • Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Headlines

Prospects

A Rising Number of Fashion Brands

Celebrity-endorsed Fragrances Boost Demand

Unisex Fragrances Remains A Niche

Competitive Landscape

Increasing Competition From Mass Brands

Strong Distribution Shares for Department Stores and Beauty Specialist Retailers

Significant Price Competition

Category Data

  • Table 60 Sales of Fragrances by Category: Value 2012-2017
  • Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
  • Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
  • Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
  • Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  • Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  • Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
  • Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Headlines

Prospects

Consumers Are Pampered With At-home Kits

Surging Demand for Salon Professional Hair Care

Healthier Options Within Hair Care

Competitive Landscape

High Fragmentation

Growing Number of Private Label Products

Forecast Period Trends

Category Data

  • Table 68 Sales of Hair Care by Category: Value 2012-2017
  • Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
  • Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
  • Table 72 NBO Company Shares of Salon Hair Care: % Value 2013-2017
  • Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
  • Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
  • Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
  • Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
  • Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
  • Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
  • Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

the Rising Significance of Men's Grooming

Skin Whitening Is A Major Feature

Product Extensions

Competitive Landscape

Mass Brands Top the Ranking

Rising Share of Premium Brands

Offline Retailing Dominates Distribution

Category Data

  • Table 81 Sales of Men's Grooming by Category: Value 2012-2017
  • Table 82 Sales of Men's Grooming by Category: % Value Growth 2012-2017
  • Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  • Table 85 NBO Company Shares of Men's Grooming: % Value 2013-2017
  • Table 86 LBN Brand Shares of Men's Grooming: % Value 2014-2017
  • Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  • Table 88 Forecast Sales of Men's Grooming by Category: Value 2017-2022
  • Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Headlines

Prospects

A Significant Rise in Products Containing Natural Ingredients

the Continuous Launch of Halal-certified Oral Care Products

Further Sophistication in New Product Developments

Competitive Landscape

Price Competition

Modern Grocery Retailers Leads Distribution

Players Will Continue To Launch Products Containing Natural Ingredients

Category Data

  • Table 90 Sales of Oral Care by Category: Value 2012-2017
  • Table 91 Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 92 Sales of Toothbrushes by Category: Value 2012-2017
  • Table 93 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  • Table 94 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  • Table 95 NBO Company Shares of Oral Care: % Value 2013-2017
  • Table 96 LBN Brand Shares of Oral Care: % Value 2014-2017
  • Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  • Table 98 LBN Brand Shares of Toothpaste: % Value 2014-2017
  • Table 99 Forecast Sales of Oral Care by Category: Value 2017-2022
  • Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 101 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  • Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Headlines

Prospects

Growth of Pharma Skin Care Products

the Popularity of Anti-agers

Skin Care Products With Natural Ingredients and Healthier Claims

Competitive Landscape

Procter & Gamble Leads

Local Halal Brands Compete Against International Brands

Multi-channel Retailing

Category Data

  • Table 103 Sales of Skin Care by Category: Value 2012-2017
  • Table 104 Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 107 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 110 NBO Company Shares of Skin Care: % Value 2013-2017
  • Table 111 LBN Brand Shares of Skin Care: % Value 2014-2017
  • Table 112 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
  • Table 113 LBN Brand Shares of Anti-agers: % Value 2014-2017
  • Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
  • Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
  • Table 116 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
  • Table 117 Forecast Sales of Skin Care by Category: Value 2017-2022
  • Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Sun Protection Drives Growth

Self-tanning Reaches Maturity

Sun Protection Formats

Competitive Landscape

International Players Lead

the Rising Presence of Private Label

Store-based Retailers Dominate Distribution

Category Data

  • Table 119 Sales of Sun Care by Category: Value 2012-2017
  • Table 120 Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 121 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
  • Table 122 NBO Company Shares of Sun Care: % Value 2013-2017
  • Table 123 LBN Brand Shares of Sun Care: % Value 2014-2017
  • Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
  • Table 125 Forecast Sales of Sun Care by Category: Value 2017-2022
  • Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 127 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Premium Skin Care Drives Growth

Premium Colour Cosmetics Shows Significant Growth

Price Competition Within Premium Sets/kits

Competitive Landscape

Estee Lauder Remains the Leading Player

Department Stores Leads Distribution

Increasing Number of Monobrand Specialist Retailers

Category Data

  • Table 128 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 129 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 130 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
  • Table 131 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
  • Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 133 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Mass Skin Care Drives Growth

Strong Demand for Mass Colour Cosmetics

Forecast Period Trends

Competitive Landscape

Unilever Leads With Diverse Brands

Extensive Consumer Reach Via Multiple Retail Channels

Price Competition

Category Data

  • Table 134 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
  • Table 135 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 136 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
  • Table 137 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
  • Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 139 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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