Beauty and Personal Care in Malaysia

Malaysia posted merely 5% GDP growth in 2015 compared to a 6% GDP growth registered in 2014. Beauty and personal care experienced slower growth in 2015 compared to 2014. Malaysian government has announced the implementation of Goods and Services Tax (GST) in April 2015, where almost all goods and services engaged by consumers are taxable at the rate of 6%. Sales of beauty and personal care items was strong in the first half of 2015 prior to GST implementation due to consumers being uncertain.

Euromonitor International's Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

• Changes in Government Policies Slowdown Demand in Beauty and Personal Care
• Whitening and Anti-aging As Important Feature in Products
• International Players Lead Performance in 2015
• New Products Development in Malaysia Features Natural Ingredients
• Slow Positive Outlook Expected in Beauty and Personal Care

Key Trends and Developments

• External Environmental Factors Post Mix Effects on Beauty and Personal Care in Malaysia
• Growing Number of Halal Beauty and Personal Care Range Identified in 2015
• Emerging Use of Natural Ingredients in Formulation of Beauty and Personal Care Products

Market Data

• Table 1. Sales of Beauty and Personal Care by Category: Value 2010-2015
• Table 2. Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
• Table 3. Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
• Table 4. Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
• Table 5. GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
• Table 6. NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
• Table 7. LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
• Table 8. Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
• Table 9. Distribution of Beauty and Personal Care by Format: % Value 2010-2015
• Table 10. Distribution of Beauty and Personal Care by Format and Category: % Value 2015
• Table 11. Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
• Table 12. Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
• Table 13. Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
• Table 14. Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

Sources

• Summary 1. Research Sources

Amorepacific Malaysia Sdn Bhd in Beauty and Personal Care (malaysia)

• Strategic Direction
• Key Facts
  • Summary 2. AmorePacific (M) Sdn Bhd: Key Facts
• Competitive Positioning
  • Summary 3. AmorePacific (M) Sdn Bhd: Competitive Position 2015

Body Shop Ltd, the in Beauty and Personal Care (malaysia)

• Strategic Direction
• Key Facts
  • Summary 4. Rampai-Niaga Sdn Bhd: Key Facts
  • Summary 5. Rampai-Niaga Sdn Bhd: Operational Indicators
• Company Background
  • Chart 1. Rampai-Niaga Sdn Bhd: The Body Shop in Mines Shopping Mall
  • Chart 2. Rampai-Niaga Sdn Bhd: The Body Shop in AEON Cheras Selatan
• Internet Strategy

Private Label

• Summary 6. Rampai-Niaga Sdn Bhd: Private Label Portfolio
• Competitive Positioning
  • Summary 7. Rampai-Niaga Sdn Bhd: Competitive Position 2015

Procter & Gamble (m) Sdn Bhd in Beauty and Personal Care (malaysia)

• Strategic Direction
• Key Facts
  • Summary 8. Procter & Gamble Sdn Bhd: Key Facts
• Competitive Positioning
  • Summary 9. Procter & Gamble Sdn Bhd: Competitive Position 2015

Tohtonku Sdn Bhd in Beauty and Personal Care (malaysia)

• Strategic Direction
• Key Facts
  • Summary 10. Tohtonku Sdn Bhd: Key Facts
• Competitive Positioning
  • Summary 11. Tohtonku Sdn Bhd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

• Table 15. Sales of Baby and Child-specific Products by Category: Value 2010-2015
• Table 16. Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
• Table 17. Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
• Table 18. NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
• Table 19. LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
• Table 20. LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
• Table 21. LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
• Table 22. LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
• Table 23. Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
• Table 24. Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
• Table 25. Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

• Table 26. Sales of Bath and Shower by Category: Value 2010-2015
• Table 27. Sales of Bath and Shower by Category: % Value Growth 2010-2015
• Table 28. Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
• Table 29. NBO Company Shares of Bath and Shower: % Value 2011-2015
• Table 30. LBN Brand Shares of Bath and Shower: % Value 2012-2015
• Table 31. LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
• Table 32. Forecast Sales of Bath and Shower by Category: Value 2015-2020
• Table 33. Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
• Table 34. Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

• Table 35. Sales of Colour Cosmetics by Category: Value 2010-2015
• Table 36. Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
• Table 37. Sales of Colour Cosmetics by Premium vs Mass: % Value 2010-2015
• Table 38. NBO Company Shares of Colour Cosmetics: % Value 2011-2015
• Table 39. LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
• Table 40. LBN Brand Shares of Eye Make-up: % Value 2012-2015
• Table 41. LBN Brand Shares of Facial Make-up: % Value 2012-2015
• Table 42. LBN Brand Shares of Lip Products: % Value 2012-2015
• Table 43. LBN Brand Shares of Nail Products: % Value 2012-2015
• Table 44. LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
• Table 45. Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
• Table 46. Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
• Table 47. Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

• Table 48. Sales of Deodorants by Category: Value 2010-2015
• Table 49. Sales of Deodorants by Category: % Value Growth 2010-2015
• Table 50. Sales of Deodorants by Premium vs Mass: % Value 2010-2015
• Table 51. NBO Company Shares of Deodorants: % Value 2011-2015
• Table 52. LBN Brand Shares of Deodorants: % Value 2012-2015
• Table 53. LBN Brand Shares of Premium Deodorants: % Value 2012-2015
• Table 54. Forecast Sales of Deodorants by Category: Value 2015-2020
• Table 55. Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
• Table 56. Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020

Headlines

Trends

Category Data

• Table 57. Sales of Depilatories by Category: Value 2010-2015
• Table 58. Sales of Depilatories by Category: % Value Growth 2010-2015
• Table 59. Sales of Women's Razors and Blades by Type: % Value Breakdown 2011-2015
• Table 60. NBO Company Shares of Depilatories: % Value 2011-2015
• Table 61. LBN Brand Shares of Depilatories: % Value 2012-2015
• Table 62. Forecast Sales of Depilatories by Category: Value 2015-2020
• Table 63. Forecast Sales of Depilatories by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

• Table 64. Sales of Fragrances by Category: Value 2010-2015
• Table 65. Sales of Fragrances by Category: % Value Growth 2010-2015
• Table 66. NBO Company Shares of Fragrances: % Value 2011-2015
• Table 67. LBN Brand Shares of Fragrances: % Value 2012-2015
• Table 68. LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
• Table 69. LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
• Table 70. Forecast Sales of Fragrances by Category: Value 2015-2020
• Table 71. Forecast Sales of Fragrances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

• Table 72. Sales of Hair Care by Category: Value 2010-2015
• Table 73. Sales of Hair Care by Category: % Value Growth 2010-2015
• Table 74. Sales of Hair Care by Premium vs Mass: % Value 2010-2015
• Table 75. NBO Company Shares of Hair Care: % Value 2011-2015
• Table 76. NBO Company Shares of Salon Hair Care: % Value 2011-2015
• Table 77. LBN Brand Shares of Hair Care: % Value 2012-2015
• Table 78. LBN Brand Shares of Colourants: % Value 2012-2015
• Table 79. LBN Brand Shares of Salon Hair Care: % Value 2012-2015
• Table 80. LBN Brand Shares of Styling Agents: % Value 2012-2015
• Table 81. LBN Brand Shares of Premium Hair Care: % Value 2012-2015
• Table 82. Forecast Sales of Hair Care by Category: Value 2015-2020
• Table 83. Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
• Table 84. Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

• Table 85. Sales of Men's Grooming by Category: Value 2010-2015
• Table 86. Sales of Men's Grooming by Category: % Value Growth 2010-2015
• Table 87. Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
• Table 88. Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
• Table 89. NBO Company Shares of Men's Grooming: % Value 2011-2015
• Table 90. LBN Brand Shares of Men's Grooming: % Value 2012-2015
• Table 91. LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
• Table 92. Forecast Sales of Men's Grooming by Category: Value 2015-2020
• Table 93. Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

• Table 94. Sales of Oral Care by Category: Value 2010-2015
• Table 95. Sales of Oral Care by Category: % Value Growth 2010-2015
• Table 96. Sales of Toothbrushes by Category: Value 2010-2015
• Table 97. Sales of Toothbrushes by Category: % Value Growth 2010-2015
• Table 98. Sales of Toothpaste by Type: % Value Breakdown 2011-2015
• Table 99. NBO Company Shares of Oral Care: % Value 2011-2015
• Table 100. LBN Brand Shares of Oral Care: % Value 2012-2015
• Table 101. LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
• Table 102. LBN Brand Shares of Toothpaste: % Value 2012-2015
• Table 103. Forecast Sales of Oral Care by Category: Value 2015-2020
• Table 104. Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
• Table 105. Forecast Sales of Toothbrushes by Category: Value 2015-2020
• Table 106. Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

• Table 107. Sales of Skin Care by Category: Value 2010-2015
• Table 108. Sales of Skin Care by Category: % Value Growth 2010-2015
• Table 109. Sales of Skin Care by Premium vs Mass: % Value 2010-2015
• Table 110. Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
• Table 111. Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
• Table 112. Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
• Table 113. Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
• Table 114. Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
• Table 115. NBO Company Shares of Skin Care: % Value 2011-2015
• Table 116. LBN Brand Shares of Skin Care: % Value 2012-2015
• Table 117. LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
• Table 118. LBN Brand Shares of Anti-agers: % Value 2012-2015
• Table 119. LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
• Table 120. LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
• Table 121. LBN Brand Shares of Premium Skin Care: % Value 2012-2015
• Table 122. Forecast Sales of Skin Care by Category: Value 2015-2020
• Table 123. Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
• Table 124. Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Category Data

• Table 125. Sales of Sun Care by Category: Value 2010-2015
• Table 126. Sales of Sun Care by Category: % Value Growth 2010-2015
• Table 127. Sales of Sun Care by Premium vs Mass: % Value 2010-2015
• Table 128. NBO Company Shares of Sun Care: % Value 2011-2015
• Table 129. LBN Brand Shares of Sun Care: % Value 2012-2015
• Table 130. LBN Brand Shares of Premium Sun Care: % Value 2012-2015
• Table 131. Forecast Sales of Sun Care by Category: Value 2015-2020
• Table 132. Forecast Sales of Sun Care by Category: % Value Growth 2015-2020
• Table 133. Forecast Sales of Sun Care by Premium vs Mass: % Value 2015-2020