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Market Research Report

Apparel and Footwear in Vietnam

Published by Euromonitor International Product code 251035
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Apparel and Footwear in Vietnam
Published: February 26, 2020 Content info:
Description

Apparel and footwear continued to post double-digit current value growth in Vietnam in 2019, mainly due to higher living standards, a gradual increase in average incomes and the strong development of social media networks. In addition, growth is being supported by the strong rise in overall GDP and expansion of the country's middle income population. Therefore, over the review period, consumers were increasingly willing to spend money on dining out, travelling and purchasing apparel and footwear...

Euromonitor International's Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CLFVN

Table of Contents

Euromonitor International

March 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Increasing incomes and social media usage boost apparel and footwear sales

Strong economic growth attracting international brands

High price sensitivity supports popularity of unbranded goods and counterfeits

Social media increasingly important to raising brand awareness

Improving living standards and new fashion trends to fuel growth

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
  • Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Improving incomes and economy fuel premiumisation trend

Social media presence increasingly key to attracting consumers

Expansion of fast fashion boosts sales for international players

COMPETITIVE LANDSCAPE

Zara in pole position due to extensive distribution and reputation for quality

Sales limited by strong popularity of counterfeit products

Global brands boosted by trade agreements and rising disposable incomes

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2014-2019
  • Table 14 Sales of Womenswear by Category: Value 2014-2019
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
  • Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2015-2019
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2016-2019
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
  • Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Rising consumer confidence and economic growth fuels menswear sales

Convenience trend drives shift towards e-commerce distribution

Increasing consumer incomes and sophistication boost premium brands

COMPETITIVE LANDSCAPE

Local players successfully competing with leading global brands

Domestic producers respond to rising demand for higher quality

Strong demand for cheaper counterfeit and unbranded products

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2014-2019
  • Table 32 Sales of Menswear by Category: Value 2014-2019
  • Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
  • Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
  • Table 35 NBO Company Shares of Menswear: % Value 2015-2019
  • Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2015-2019
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2016-2019
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2015-2019
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2016-2019
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2015-2019
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2016-2019
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2015-2019
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2016-2019
  • Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
  • Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Rising incomes and fashion awareness boosts Childrenswear sales

Sales fuelled by expansion of specialist retailers

Producers focusing on innovation to attract fashion conscious parents

COMPETITIVE LANDSCAPE

Gap benefits from strong reputation and distribution in fragmented landscape

Unbranded products remain highly popular among price sensitive consumers

Rising incomes and health awareness fuels interest in premium brands

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2014-2019
  • Table 50 Sales of Childrenswear by Category: Value 2014-2019
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
  • Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Rising consumer health awareness boosts demand for sportswear

Performance and fashion wear trends combine to attract consumers

Growing interest in innovative sportswear designs fuels value sales

COMPETITIVE LANDSCAPE

adidas leverages global reputation and wide distribution to remain in pole position

Growing interest in fashionable products boosts sales share of international players

Local producers reacting to rising demand for higher quality ranges

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2014-2019
  • Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
  • Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
  • Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
  • Table 63 Distribution of Sportswear by Format: % Value 2014-2019
  • Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Branded products gain value share from counterfeit and unbranded goods

Expansion of global brands and rising incomes fuel interest in premium jeans

Causal workwear trend supports economy jeans sales

COMPETITIVE LANDSCAPE

Zara continues to expand rapidly in line with adoption of Western fashion trends

H&M benefits from fast fashion trend

Branded players focusing on attracting price sensitive consumers

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2014-2019
  • Table 67 Sales of Jeans by Category: Value 2014-2019
  • Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
  • Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
  • Table 70 Sales of Men's Jeans by Category: Volume 2014-2019
  • Table 71 Sales of Men's Jeans by Category: Value 2014-2019
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2014-2019
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2014-2019
  • Table 74 Sales of Women's Jeans by Category: Volume 2014-2019
  • Table 75 Sales of Women's Jeans by Category: Value 2014-2019
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2014-2019
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2014-2019
  • Table 78 NBO Company Shares of Jeans: % Value 2015-2019
  • Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
  • Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2019-2024
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2019-2024
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2019-2024
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2019-2024
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2019-2024
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2019-2024
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2019-2024
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Rising incomes and fashion awareness boost demand for higher quality hosiery

Healthy lifestyle trend helps drive non-sheer hosiery sales

Warm climate and current fashion trends limit demand for sheer hosiery

COMPETITIVE LANDSCAPE

Fragmented sales due to strength of unbranded and counterfeit products

Global players gaining sales share in line with fast fashion trend

International companies continue to outperform local branded players

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2014-2019
  • Table 93 Sales of Hosiery by Category: Value 2014-2019
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
  • Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
  • Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
  • Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
  • Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Rising living standards and expansion of modern retailers boosts demand

Demand for ties driven by increase in number of office workers

Rise in tourist numbers fuels hats and caps sales

COMPETITIVE LANDSCAPE

Unbranded and counterfeit products offer strong competition

Global brands benefit from adoption of Western fashion trends

Social media presence increasingly key to attracting consumers

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
  • Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Growing interest in sports-inspired footwear boosts value sales

Falling birth rate to negatively impact childrenswear sales

Branded products benefit from rising consumer incomes and fashion awareness

COMPETITIVE LANDSCAPE

Biti's strengthens leadership via strong marketing and new product development

adidas boosted by growing interest in Western and streetwear fashion

Consumers attracted by convenience and low prices of online retailers

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2014-2019
  • Table 113 Sales of Footwear by Category: Value 2014-2019
  • Table 114 Sales of Footwear by Category: % Volume Growth 2014-2019
  • Table 115 Sales of Footwear by Category: % Value Growth 2014-2019
  • Table 116 NBO Company Shares of Footwear: % Value 2015-2019
  • Table 117 LBN Brand Shares of Footwear: % Value 2016-2019
  • Table 118 Distribution of Footwear by Format: % Value 2014-2019
  • Table 119 Forecast Sales of Footwear by Category: Volume 2019-2024
  • Table 120 Forecast Sales of Footwear by Category: Value 2019-2024
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2019-2024
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