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Market Research Report

Home and Garden in Japan

Published by Euromonitor International Product code 270853
Published Content info 32 Pages
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Home and Garden in Japan
Published: April 27, 2018 Content info: 32 Pages
Description

Home and garden is enjoying attention from female and young male consumers who have started practising DIY. However, the effect of the trend on current value sales growth in 2017 remained marginal. The increasing number of small family and single-person households is especially affecting home furnishings due to demand for smaller dwellings and less furniture. Price realisation is increasing due to consumer behaviour such as spending well on specific products and being price-conscious elsewhere.

Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HOMEJP

Table of Contents

Executive Summary

Home and Garden Gains Attention From A New Group of Consumers Enjoying DIY

Power Tools Continues To Receive Attention From Both Beginners and Professionals

Nitori Continues To Lead Home and Garden

Internet Retailing Increases Its Share in 2017

Growth of Home and Garden Will Remain Marginal in the Forecast Period

Market Data

  • Table 1 Sales of Home and Garden by Category: Value 2012-2017
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
  • Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
  • Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
  • Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Older People Remain the Main Consumers of Gardening Products

Indoor Plants Meet Demand From Small Urban Apartments

Light and Safe Gardening Power Tools Remain Popular

Competitive Landscape

Takii and Sakata Continue To Dominate Seeds in 2017

Plant Protection Is Dominated by Sumitomo Chemical Group Companies

Category Data

  • Table 8 Sales of Gardening by Category: Value 2012-2017
  • Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
  • Table 10 NBO Company Shares of Gardening: % Value 2013-2017
  • Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
  • Table 12 Distribution of Gardening by Format: % Value 2012-2017
  • Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
  • Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Headlines

Prospects

Indoor Furniture Sees Positive Growth in 2017

Home Textiles Continues To Perform Well

Led Set To Become the Main Lamp in the Forecast Period

Competitive Landscape

Nitori Leads Home Furnishings in 2017

Iris Ohyama Enjoys Attention With Its Led-related Products

Category Data

  • Table 15 Sales of Home Furnishings by Category: Value 2012-2017
  • Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
  • Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
  • Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
  • Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
  • Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
  • Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Headlines

Prospects

Bathroom and Sanitaryware Continues To See Positive Growth in 2017

Floor Covering Declining

Power Tools Remain Popular in 2017

Competitive Landscape

Power Tools Industry Sees Active Mergers and Acquisitions

Bathroom and Sanitaryware Becomes More Functional

Home Improvement and Gardening Stores Remains the Primary Channel

Category Data

  • Table 23 Sales of Home Improvement by Category: Value 2012-2017
  • Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
  • Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
  • Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
  • Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
  • Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
  • Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Headlines

Prospects

Homewares Sees A Slight Increase in 2017

Cookware Remains Popular in 2017

Competitive Landscape

Fast Fashion Trend Continues in 2017

Muji and Internet Retailers Remain Popular in 2017

Category Data

  • Table 30 Sales of Homewares by Category: Value 2012-2017
  • Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
  • Table 32 Sales of Homewares by Material: % Value 2012-2017
  • Table 33 NBO Company Shares of Homewares: % Value 2013-2017
  • Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
  • Table 35 Distribution of Homewares by Format: % Value 2012-2017
  • Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
  • Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
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