Cover Image
Market Research Report

Home and Garden in the US

Published by Euromonitor International Product code 282754
Published Content info 45 Pages
Delivery time: 1-2 business days
Price
Back to Top
Home and Garden in the US
Published: June 8, 2020 Content info: 45 Pages
Description

In 2019, the home and garden market grew yet again in current value terms, as American house prices appreciated, younger generations entered the home buyers' market, and American lifestyles continued to change. Current value growth within home improvement and gardening continued to outpace that of homewares and home furnishings, as consumers continue to invest in and personalise their homes. Urbanisation has created opportunities and challenges within the home and garden market, and social media...

Euromonitor International's‘ Home and Garden in USA report’ offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HOMEUS

TABLE OF CONTENTS

EXECUTIVE SUMMARY

Home and garden to extend growth streak to 10 years

Urbanisation to shape the home and garden market

Companies and brands across home and garden embrace and adapt to change in the market

E-commerce and omnichannel models pick up

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Urbanisation both a threat to and opportunity for gardening in the US

Indoor gardening sees increased attention

Lowe's and Home Depot see continued e-commerce growth

COMPETITIVE LANDSCAPE

Scotts retains number one position in gardening with healthy growth in 2019

Husqvarna's consumer brands division dissolved

CATEGORY DATA

  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Lifestyle changes in the US to impact home furnishings

DTC brands seeing success in home furnishings

US Department of Energy rejects stringent efficiency standards for incandescent lights

COMPETITIVE LANDSCAPE

Private label seeing growing investment in home furnishings in reaction to DTC expansion

Casper Sleep Inc goes public

Wayfair opens first brick-and-mortar location

CATEGORY DATA

  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Existing house sales slow and expected to fall over forecast period

Home prices appreciating for all but luxury homes

Home builders pivot to entry level homes

COMPETITIVE LANDSCAPE

Techtronic Industries sees continued success

E-commerce limited in home improvement

Mohawk Industries sees mixed success in 2019

CATEGORY DATA

  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Fashion and function drive sales in the age of social media

Stove top cookware seeing healthy growth

Green trend and health consciousness drive food storage sales

COMPETITIVE LANDSCAPE

Influencers driving sales

S'well brand water bottles gain relevance in food storage

CATEGORY DATA

  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Back to Top