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PUBLISHER: Euromonitor International | PRODUCT CODE: 1384503
PUBLISHER: Euromonitor International | PRODUCT CODE: 1384503
Apparel and Footwear in Malaysia
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PAGES: 92 Pages
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Sales of apparel and footwear saw dynamic growth in 2022, with constant value sales fast approaching pre-pandemic levels. As the country emerged from the COVID-19 pandemic, consumers became increasingly keen to travel, socialise and spend more time outside the home, which translated into them spending more money and time on their personal appearance. The return of Malaysians to their physical workspaces promoted growth in formal attire, such as suits, jackets and coats, shirts, belts and ties, a...
Euromonitor International's Apparel and Footwear in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLFMY
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
MARKET DATA
- Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
WOMENSWEAR IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Continued recovery for womenswear, in line with restoration of busy pre-pandemic lifestyles
- Second-hand clothing proves to be attractive to budget-conscious consumers
- Local womenswear brands invest in launch of sustainable clothing ranges to cater to rising demand from younger generation
PROSPECTS AND OPPORTUNITIES
- International fashion brands to target Malaysians with more localised offerings
- Collaborations are expected to continue apace
- Sustainability will remain a key area of focus
CATEGORY DATA
- Table 13 Sales of Womenswear by Category: Volume 2018-2023
- Table 14 Sales of Womenswear by Category: Value 2018-2023
- Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
- Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
- Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
- Table 23 NBO Company Shares of Women's Swimwear: % Value 2019-2023
- Table 24 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
- Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
- Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
- Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Return of pre-pandemic lifestyles, combined with rise of Korean streetwear culture helps to sustain growth in 2023
- Brand collaborations emerge as key marketing strategy
- Sustainability is embraced by menswear players
PROSPECTS AND OPPORTUNITIES
- Strengthening competitiveness among hugely available streetwear brands in menswear, influenced largely by Korean and Japanese culture
- Discounts will be remain key to generating sales amongst price-conscious consumers
- Sustainability and functionality will continue as common themes
CATEGORY DATA
- Table 31 Sales of Menswear by Category: Volume 2018-2023
- Table 32 Sales of Menswear by Category: Value 2018-2023
- Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
- Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
- Table 35 NBO Company Shares of Menswear: % Value 2019-2023
- Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
- Table 37 NBO Company Shares of Men's Nightwear: % Value 2019-2023
- Table 38 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
- Table 39 NBO Company Shares of Men's Outerwear: % Value 2019-2023
- Table 40 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
- Table 41 NBO Company Shares of Men's Swimwear: % Value 2019-2023
- Table 42 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
- Table 43 NBO Company Shares of Men's Underwear: % Value 2019-2023
- Table 44 LBN Brand Shares of Men's Underwear: % Value 2020-2023
- Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
- Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Childrenswear players offer price discounts in order to generate consumer interest
- Cross-collaboration collections featuring licensed characters form part of business marketing strategies
- Fast fashion players continue to enjoy success due to competitive prices and frequent new launches
PROSPECTS AND OPPORTUNITIES
- E-commerce penetration will increase within childrenswear, although retailers will continue to invest in bricks-and-mortar stores as consumers return to shopping centres
- Evolution of children's sportswear will result in opening of more standalone stores offering children's sportswear
- Childrenswear brands will continue to use licenced characters to appeal to young consumers
CATEGORY DATA
- Table 49 Sales of Childrenswear by Category: Volume 2018-2023
- Table 50 Sales of Childrenswear by Category: Value 2018-2023
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
- Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
- Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
- Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
- Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Performance apparel and performance footwear lead growth through constant new launches and embracing of sneaker culture
- International sportswear brands target Malaysian expansion
- Decathlon expands into Northern Region
PROSPECTS AND OPPORTUNITIES
- Sports footwear will see healthy growth, driven primarily by strong athleisure trend and continuation of sneaker culture among Malaysians
- More standalone sportwear stores are anticipated to open their doors in the short -term
- More sportswear brands to focus on sustainability
CATEGORY DATA
- Table 59 Sales of Sportswear by Category: Value 2018-2023
- Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
- Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
- Table 63 Distribution of Sportswear by Format: % Value 2018-2023
- Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- High cost of living boost sales of economy and standard jeans ranges
- Sustainability becomes a more important factor in consumers' purchasing decisions
- Levi's consolidates its position through new launches, personalised shopping experiences and collaborations
PROSPECTS AND OPPORTUNITIES
- Expansion of fast-fashion brands in economy and standard jeans, although international niche jeans brands will also gain traction
- Denim will continue its sustainable journey
- Personalisation will be a growing trend
CATEGORY DATA
- Table 66 Sales of Jeans by Category: Volume 2018-2023
- Table 67 Sales of Jeans by Category: Value 2018-2023
- Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
- Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
- Table 70 Sales of Men's Jeans by Category: Volume 2018-2023
- Table 71 Sales of Men's Jeans by Category: Value 2018-2023
- Table 72 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
- Table 73 Sales of Men's Jeans by Category: % Value Growth 2018-2023
- Table 74 Sales of Women's Jeans by Category: Volume 2018-2023
- Table 75 Sales of Women's Jeans by Category: Value 2018-2023
- Table 76 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
- Table 77 Sales of Women's Jeans by Category: % Value Growth 2018-2023
- Table 78 NBO Company Shares of Jeans: % Value 2019-2023
- Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
- Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
- Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
- Table 84 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
- Table 85 Forecast Sales of Men's Jeans by Category: Value 2023-2028
- Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
- Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
- Table 88 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
- Table 89 Forecast Sales of Women's Jeans by Category: Value 2023-2028
- Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
- Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028
HOSIERY IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Increased demand for hosiery, in light of return to outdoor activities
- Functionality emerges as a key theme in non-sheer hosiery
- Local hosiery brands produce fun designs to appeal to the younger generation
PROSPECTS AND OPPORTUNITIES
- Price discounts will remain key to stimulating sales of non-sheer hosiery
- Hosiery from sportswear brands anticipated to enjoy stronger growth
- Larger number of hosiery brands to pursue online-only model
CATEGORY DATA
- Table 92 Sales of Hosiery by Category: Volume 2018-2023
- Table 93 Sales of Hosiery by Category: Value 2018-2023
- Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
- Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
- Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
- Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
- Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
- Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Continued healthy growth for apparel accessories, thanks to return to busy pre-pandemic lifestyles, and return of consumers to shopping malls
- Stylish hijabs boost growth in scarves
- Brands seek to expand their audiences through collaboration marketing
PROSPECTS AND OPPORTUNITIES
- Premiumisation to elevate value growth in scarves, as hijabs become fashion accessories
- Discounting will remain relevant marketing tactic in ties and belts
- Growing number of brands will turn to personalisation as key marketing strategy
CATEGORY DATA
- Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
- Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Women's footwear and men's footwear sustained double digit growth to boost recovery to reach pre-pandemic level
- Entrance of various international sportswear brands lead to high growth in sports footwear
- Strong personalisation and ergonomic footwear gaining traction in Malaysia in conjunction with the rise in health-conscious consumers
PROSPECTS AND OPPORTUNITIES
- Retail expansion, growing sneaker culture and premiumisation will be key trends driving growth in footwear
- Collaborations will generate consumer interest
- Functionality will be a key feature of new product launches
CATEGORY DATA
- Table 112 Sales of Footwear by Category: Volume 2018-2023
- Table 113 Sales of Footwear by Category: Value 2018-2023
- Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
- Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
- Table 116 NBO Company Shares of Footwear: % Value 2019-2023
- Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
- Table 118 Distribution of Footwear by Format: % Value 2018-2023
- Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
- Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
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