Market Research Report

Product code

983962

Soft Drinks in Pakistan

Published: April 7, 2022 |

Euromonitor International | 69 Pages | Delivery time: 1-2 business days

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Strong growth was seen in soft drinks in both the off-trade and on-trade channels in 2021. On-trade sales enjoyed a strong recovery in 2021 following the steep declines seen in 2020, when this channel's performance was negatively impacted by the lockdowns and other restrictions imposed due to the COVID-19 pandemic. The easing of restrictions meant that more and more people went back to going out, thus benefitting overall soft drinks sales. The growing vaccination rates also helped consumers gain...

Euromonitor International's Soft Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: SDPK

List Of Contents And Tables

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN PAKISTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

On-trade sales begin their recovery in 2021 after plummeting due to lockdown in 2020
Demand for bulk packs slows in 2021 as off-trade sales see a return to impulse purchases
E-commerce continues making gains in 2021, but remains a niche distribution channel

PROSPECTS AND OPPORTUNITIES

Carbonates to record positive value and volume growth rates over the forecast period
Premiumisation expected to continue to be seen over the forecast period
PET bottles dominate off-trade sales but glass returnable bottles still key in on-trade

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2016-2021
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2016-2021
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2021-2026
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2021-2026

JUICE IN PAKISTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong rebound in on-trade sales and slightly faster off-trade growth in 2021
Nectars seeing strong growth
Nestle continues to lead juice

PROSPECTS AND OPPORTUNITIES

Healthy growth rates expected for juice over the forecast period
With all juice types seen as healthy among local consumers, this should help drive category growth
E-commerce will continue to gain share, but remain a small niche in overall distribution terms

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 52 Off-trade Sales of Juice by Category: Value 2016-2021
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 57 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

BOTTLED WATER IN PAKISTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

On-trade records a sales rebound in 2021 after the sharp decline seen a year earlier
No change at the top, with Nestle still the leading player
E-commerce continues to grow, albeit modestly, in 2021

PROSPECTS AND OPPORTUNITIES

Bottled water set to see further growth over the forecast period
Urbanisation, more women in the workforce and health trend will boost bottled water sales

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 64 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

SPORTS DRINKS IN PAKISTAN

KEY DATA FINDINGS

2020 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

ENERGY DRINKS IN PAKISTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Energy drinks sales continue growing dynamically throughout the pandemic
PepsiCo's Sting brand continues to dominate energy drinks in Pakistan
E-commerce sales growing but it is still a negligible distribution channel

PROSPECTS AND OPPORTUNITIES

Further strong growth expected for energy drinks
Urbanisation will be a key growth driver for energy drinks
E-commerce likely to emerge due to consumers seeking convenience

CATEGORY DATA

Table 75 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 76 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

CONCENTRATES IN PAKISTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Financial impact on consumers of pandemic slows volume growth in concentrates
Traditional appeal and flexible dilution ratio help maintain popularity of concentrates
Leading brand Tang benefits from broadening distribution of low-priced single-serve sachets

PROSPECTS AND OPPORTUNITIES

Powder concentrates will be particularly dynamic over the forecast period
Laal sharbat will continue to dominate liquid concentrates despite ongoing innovation
New consumption occasions to promote year-round consumption

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 88 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD TEA IN PAKISTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

RTD tea continues recording strong growth during the pandemic, but remains something of a small niche
Lipton Ice Tea remains the dominant brand in RTD tea
E-commerce sees strong growth but remains a niche sales channel

PROSPECTS AND OPPORTUNITIES

RTD tea set for further strong growth over the forecast period
Single-serve sachets could broaden consumer base for RTD tea
Innovation focused on popular local flavours could help expand the consumer base

CATEGORY DATA

Table 103 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 104 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD COFFEE IN PAKISTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales still tend to be made only to upper-income consumers
Nestle continues to dominate RTD coffee sales
E-commerce sees strong growth from a low base as consumers minimise trips to physical stores

PROSPECTS AND OPPORTUNITIES

Only modest volume growth expected to be seen in RTD coffee over the forecast period
High prices will continue to constrain growth
Smaller pack sizes to broaden the potential consumer base?