Competitor Strategies in Eyewear

2022 was a year of transformations for the global eyewear industry, with digitalisation, sustainability and inclusion approaches leading innovations. As consumers shift to hybrid shopping, eyewear businesses reposition their focus onto digital innovations both in the online channels and in their own physical stores. Myopia control is also grabbing the attention of eyewear players and businesses are using creative strategies to connect with the younger cohorts and their parents.

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• Euromonitor International's Competitor Strategies in Eyewear global briefing offers detailed strategic analysis of the global Eyewear market by pinpointing growth sectors, emerging trends, economic/lifestyle influences, highlights categories and geographies as well as pressing industry issues that are driving growth. The report identifies leading companies and brands within the competitive landscape, which feeds into shaping marketing and distribution strategies. From the latest cosmetics and coloured contact lenses to prescription glasses and frames, Euromonitor International offers an incisive snapshot of the Eyewear industry. Forecasts illustrate how the market is predicted to develop, regulatory shifts as well as opportunities to be seized for further growth.
• Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
• Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Eyewear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.