PUBLISHER: Euromonitor International | PRODUCT CODE: 1851688
PUBLISHER: Euromonitor International | PRODUCT CODE: 1851688
Eyewear in Germany
In 2025, value sales of eyewear in Germany recorded a marginal increase, driven by sales of spectacles and sunglasses. Sales of sunglasses recorded a boost in value, driven by a rise in sales of premium and luxury brands. Spectacles remained an essential product in a society where eyesight issues are becoming more prevalent, particularly due to the increasing use of digital screens that affect eye health. As a one-time purchase, spectacle lenses is regarded as a more cost-effective alternative t...
Euromonitor International's Eyewear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Eyewear in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Retail developments
- What next for eyewear?
MARKET DATA
- Table 1 Sales of Eyewear by Category: Volume 2020-2025
- Table 2 Sales of Eyewear by Category: Value 2020-2025
- Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
- Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
- Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
- Table 7 Distribution of Eyewear by Format: % Value 2020-2025
- Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
- Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
- Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Economic situation and living conditions drive a decline in contact lens usage and a shift towards daily disposable lenses
- Alcon Pharma retains its lead, while Johnson & Johnson increases its share
- Growth for retail e-commerce is driven by daily disposable lenses, while optical goods stores struggle with workforce shortages
PROSPECTS AND OPPORTUNITIES
- Contact lenses and solutions is set to recover as consumer preferences evolve in Germany
- Myopia management control lenses are expected to boost growth across the forecast period
- The emergence of smart contact lenses has the potential to influence the forecast period
CATEGORY DATA
- Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
- Table 13 Sales of Contact Lenses by Category: Value 2020-2025
- Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
- Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
- Table 16 Sales of Contact Lens Solutions: Value 2020-2025
- Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
- Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
- Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
- Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
- Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
- Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
- Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
- Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
- Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
- Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
- Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
- Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
- Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
- Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
- Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
- Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Gradual growth and shifting consumer segments shape spectacles in 2025
- Consumers trust established brands for lenses, while many shift towards cheaper alternatives for frames
- Retail e-commerce grows while optical good stores struggle with a lack of workforce
PROSPECTS AND OPPORTUNITIES
- Spectacles is expected to grow while innovation in lenses and smart glasses expands
- Myopia control spectacle lenses have the potential to boost growth
- Fragmentation and niche appeal are expected to drive change in spectacle frames
CATEGORY DATA
- Table 33 Sales of Spectacles by Category: Volume 2020-2025
- Table 34 Sales of Spectacles by Category: Value 2020-2025
- Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
- Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
- Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
- Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
- Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
- Table 40 Distribution of Spectacles by Format: % Value 2020-2025
- Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
- Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
- Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
- Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Quality, durability and sustainability become key for the purchasing decision
- The shifting competitive landscape is driven by affordability and sustainability
- Sunglasses is increasingly sold online due to convenience and cheaper price points
PROSPECTS AND OPPORTUNITIES
- Sales of sunglasses are expected to rise alongside economic recovery and sustainability trends
- Technological advancements and performance features will drive future demand in sunglasses
- There is set to be rising demand for niche and emotionally driven sunglasses among younger consumers
CATEGORY DATA
- Table 45 Sales of Sunglasses: Volume 2020-2025
- Table 46 Sales of Sunglasses: Value 2020-2025
- Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
- Table 48 Sales of Sunglasses: % Value Growth 2020-2025
- Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
- Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
- Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
- Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
- Table 53 Forecast Sales of Sunglasses: Value 2025-2030
- Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
- Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030
