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PUBLISHER: Euromonitor International | PRODUCT CODE: 1384500
PUBLISHER: Euromonitor International | PRODUCT CODE: 1384500
Apparel and Footwear in Vietnam
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Vietnam's GDP is predicted to grow by approximately 4.5% by the end of 2023 according to the country's General Statistical Office, which is less than the 6.5% predicted at the start of the year. Due to the impact of price inflation, consumers are adopting a more prudent approach to their spending with many people being focused on increasing their savings and reducing their expenditure on non-essential items, including when it comes to apparel and footwear.
Euromonitor International's Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLFVN
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
MARKET DATA
- Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
WOMENSWEAR IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Elevated inflation and a slow economy limit the growth of womenswear in 2023
- Livestreaming trend continues to find growing appeal in womenswear
- Local brands are receiving more attention from Vietnamese consumers but Uniqlo the big winner in 2023
PROSPECTS AND OPPORTUNITIES
- Womenswear is predicted to see a steady recovery as Vietnam looks towards a brighter economic future
- Shoppertainment trend looks set to find a growing audience as consumers look for more from their shopping experience
- Rental services could present challenges and opportunities to producers of womenswear
CATEGORY DATA
- Table 13 Sales of Womenswear by Category: Volume 2018-2023
- Table 14 Sales of Womenswear by Category: Value 2018-2023
- Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
- Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
- Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
- Table 23 NBO Company Shares of Women's Swimwear: % Value 2019-2023
- Table 24 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
- Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
- Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
- Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Sluggish growth in menswear in 2023 amid inflationary and economic challenges
- Male consumers turn to e-commerce for privacy and convenience
- Sustainable products are gaining attention from players and their customers
PROSPECTS AND OPPORTUNITIES
- Brighter economic performance should provide a boost to the growth of menswear
- Innovative products should contribute to the growth of menswear in the future
- Menswear players expected to focus on new strategies to target younger consumers
CATEGORY DATA
- Table 31 Sales of Menswear by Category: Volume 2018-2023
- Table 32 Sales of Menswear by Category: Value 2018-2023
- Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
- Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
- Table 35 NBO Company Shares of Menswear: % Value 2019-2023
- Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
- Table 37 NBO Company Shares of Men's Nightwear: % Value 2019-2023
- Table 38 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
- Table 39 NBO Company Shares of Men's Outerwear: % Value 2019-2023
- Table 40 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
- Table 41 NBO Company Shares of Men's Swimwear: % Value 2019-2023
- Table 42 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
- Table 43 NBO Company Shares of Men's Underwear: % Value 2019-2023
- Table 44 LBN Brand Shares of Men's Underwear: % Value 2020-2023
- Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
- Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Childrenswear records strong growth in value and volume terms in 2023
- Players focus on product materials to win over parents and guardians
- Local brands focusing on meeting the changing needs of locals, but Uniqlo remains the standout player
PROSPECTS AND OPPORTUNITIES
- Childrenswear will grow healthily thanks to better economic performance
- Livestreaming and e-commerce should help to boost sales of childrenswear
- Childrenswear is expected to receive more attention from local brands
CATEGORY DATA
- Table 49 Sales of Childrenswear by Category: Volume 2018-2023
- Table 50 Sales of Childrenswear by Category: Value 2018-2023
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
- Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
- Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
- Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
- Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- A mixed outlook for sportswear in 2023 with the gloomy economic situation limiting growth
- Sport events help boost the demand for sportswear in 2023.
- Performance sports witnesses the strongest growth rate of value and volume in 2023.
PROSPECTS AND OPPORTUNITIES
- Sportswear expected to see strong and stable growth as the economy recovers and consumers become more active
- E-commerce and shopping centres expected to be the focus of sportswear brands over the forecast period
- International brands likely to retain the lead but local players making significant strides
CATEGORY DATA
- Table 59 Sales of Sportswear by Category: Value 2018-2023
- Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
- Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
- Table 63 Distribution of Sportswear by Format: % Value 2018-2023
- Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Inflation and economic downturn having a negative impact on sales of jeans
- Premium Jeans witnesses dynamic growth thanks in large part to the rapid rise of Uniqlo
- Online shopping boosts the sale value and volume of Jeans in 2023
PROSPECTS AND OPPORTUNITIES
- Jeans is expected to benefit from brighter outlook for the economy and a new denim cycle
- Super premium jeans may need to utilise discounting activity to drive sales
- Innovation could help drive demand for local brands
CATEGORY DATA
- Table 66 Sales of Jeans by Category: Volume 2018-2023
- Table 67 Sales of Jeans by Category: Value 2018-2023
- Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
- Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
- Table 70 Sales of Men's Jeans by Category: Volume 2018-2023
- Table 71 Sales of Men's Jeans by Category: Value 2018-2023
- Table 72 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
- Table 73 Sales of Men's Jeans by Category: % Value Growth 2018-2023
- Table 74 Sales of Women's Jeans by Category: Volume 2018-2023
- Table 75 Sales of Women's Jeans by Category: Value 2018-2023
- Table 76 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
- Table 77 Sales of Women's Jeans by Category: % Value Growth 2018-2023
- Table 78 NBO Company Shares of Jeans: % Value 2019-2023
- Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
- Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
- Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
- Table 84 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
- Table 85 Forecast Sales of Men's Jeans by Category: Value 2023-2028
- Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
- Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
- Table 88 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
- Table 89 Forecast Sales of Women's Jeans by Category: Value 2023-2028
- Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
- Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028
HOSIERY IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Hosiery sees healthy growth as consumers return to more active lifestyles
- Sports events boost demand for non-sheer hosiery in 2023 while Uniqlo extends its lead
- Online sales of hosiery thriving in 2023 but competitive landscape remains highly fragmented
PROSPECTS AND OPPORTUNITIES
- Increasing fitness and race cation trend will boost the demand of hosiery
- Unbranded and counterfeit products will continue to dominate sales, but the tide is turning as consumers focus on quality and comfort
- Innovative products should help to boost demand for hosiery in the future
CATEGORY DATA
- Table 92 Sales of Hosiery by Category: Volume 2018-2023
- Table 93 Sales of Hosiery by Category: Value 2018-2023
- Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
- Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
- Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
- Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
- Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
- Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Inflation and a gloomy economy limit the growth of apparel accessories in 2023
- Livestreaming proving to be an effective tool in driving sales of apparel accessories
- Hats/caps records the most dynamic growth in 2023 thanks to functional and fashionable image
PROSPECTS AND OPPORTUNITIES
- Brighter economic outlook and gradual recovery of tourism should boost sales of apparel accessories
- "Other" apparel accessories set to continue declining as face masks come off
- Online sales set to continue rising over the forecast period
CATEGORY DATA
- Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
- Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Inflationary and economic pressures limit the growth of footwear
- Livestreaming having a growing influence on footwear in Vietnam
- Sportswear brands thriving thanks to the increasing number of sport events being seen in 2023
PROSPECTS AND OPPORTUNITIES
- Footwear facing a brighter future as Vietnam's economy showing signs of improvement
- Livestreaming and shoppertainment trends are finding growing appeal among younger generations
- Innovation set to play a key role in the future of footwear
CATEGORY DATA
- Table 112 Sales of Footwear by Category: Volume 2018-2023
- Table 113 Sales of Footwear by Category: Value 2018-2023
- Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
- Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
- Table 116 NBO Company Shares of Footwear: % Value 2019-2023
- Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
- Table 118 Distribution of Footwear by Format: % Value 2018-2023
- Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
- Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
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